Press Releases

May 2, 2011

CRUZAN® RUM EXPANDS FLAVORED RUM PORTFOLIO WITH LAUNCH OF CRUZAN® STRAWBERRY

New flavor pairs strawberry taste with hints of ginger just in time for National Strawberry Month.

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April 28, 2011

BEAM GLOBAL SPIRITS & WINE PUTS FULL FLAVOR BACK IN COCKTAILS WITH THE INTRODUCTION OF PUCKER™ FLAVORED VODKA

Pucker™ Flavored Vodka’s distinctive, natural fruit taste is a flavored vodka worthy of being called a flavored vodka.

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April 25, 2011

DEKUYPER CORDIALS LAUNCHES JDK & SONS™ O3 PREMIUM ORANGE LIQUEUR

O3’s Brazilian Pera Oranges Bring Sweeter, Juicier Flavors to Premium Cocktail Favorites.

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April 6, 2011

BEAM BRANDS TAKE HOME 30 MEDALS

Company Celebrates Numerous Innovation Successes as well as “Best” in Category Recognition for Alberta® Pure Vodka, El Tesoro® Añejo Tequila.

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March 23, 2011

BEAM GLOBAL ACQUIRES SKINNYGIRL® SPIRITS BRAND

Company Enhances Premium Portfolio with Innovative, Fast-Growing Brand in Rapidly-Expanding Low-Calorie Cocktail Segment.

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March 21, 2011

EFFEN® VODKA UNVEILS TRACY REESE DESIGNED INSTALLATION TO LAUNCH DIFFA’S DINING BY DESIGN TOUR

Top American Designer Tracy Reese lends her design aesthetic and talent to the EFFEN® Vodka brand.

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March 21, 2011

JIM BEAM® PARTNERS WITH 10 ESTEEMED ARTISTS TO OFFER EXCLUSIVE DOWNLOADS RECORDED AT LIVE CONCERTS

The World’s No. 1 Bourbon Boldly Launches Leading-Edge “Live Music Series” and 10-Market Concert Tour

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March 17, 2011

SYDNEY AND MELBOURNE LEAVE THEIR MARK ON MAKER’S

The premium handmade bourbon whisky brand, Maker’s Mark, has launched its largest ever duty-free execution in Australia

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March 8, 2011

BEAM GLOBAL SPIRITS & WINE AND GLAZER'S ANNOUNCE STATEWIDE LOW PROOF PARTNERSHIP IN OHIO

Effective March 14, throughout Ohio, Glazer’s will distribute Beam Global’s portfolio of low-proof spirits, including DeKuyper® Low Proof, Kamchatka® Low Proof, Canadian Club® Low proof, Cruzan® Rum flavors, Jim Beam® ready-to-drink (RTD) and Sauza® RTD Margaritas.

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February 24, 2011

EFFEN® VODKA FRESHENS UP YOUR COCKTAILS WITH THE INTRODUCTION OF EFFEN® CUCUMBER VODKA

Tapping into the cucumber cocktail trend, EFFEN® Vodka is launching its newest flavor option, EFFEN® Cucumber Vodka. Inspired by the essence of freshly harvested vine ripened cucumbers, this new vodka further embodies EFFEN’s smooth, clean, crisp taste that vodka lovers have come to expect from the brand.

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