Beam Suntory global travel retail unveils Courvoisier® Sherry Cask Finish
Beam Suntory global travel retail unveils Courvoisier® Sherry Cask Finish, the first release in its innovative masters cask collection series
WEDNESDAY 4 OCTOBER – Beam Suntory has launched the revolutionary Courvoisier® Sherry Cask Finish, a rich and complex cognac which has been matured in ex-sherry casks developing additional layers of flavour. Set to shake-up the cognac category, this new release offers travel retail customers a unique and intriguing bottling that is set to appeal to wider premium brown spirit drinkers.
MASTERFULLY BLENDED
Having searched for inspiration for new tastes across the world, Patrice Pinet, Courvoisier®’s Master Blender, discovered a technique that, when applied to cognac, releases unprecedented layers of intensity that appeal to traditional cognac drinkers as well as malt whisky drinkers and those looking for something different.
Courvoisier® Sherry Cask Finish is the first bottling in Courvoisier®’s innovative Masters Cask Collection and it celebrates the magic of maturing, pushing the boundaries of the category. Having first matured in French Limousin oak casks for years to develop its iconic taste, the cognac undergoes a second maturation in ex-sherry casks, building additional layers of flavour for a subtly sweeter, complex cognac and a lingering finish. This revolutionary liquid has been awarded Gold at The Luxury Spirits Masters awards 2017.
Deep golden in colour, on the nose there are bold aromas of carnation, orange peel, cloves and hazelnut developing into subtle layers of grilled almonds and honey with rich dried fruits and walnuts on the palate to created this smooth, full-bodied cognac. Courvoisier® Sherry Cask Finish is delicious on its own or served long with tonic and a few dashes of angostura bitters, making it a diverse and versatile spirit perfect for any drinking occasion.
This innovative cognac is available in a 70cl bottle and is presented in a luxurious, golden wood effect box evoking the rich Spanish sherry casks that the liquid has been aged in, with batch number and master blender signature featured prominently to honour the process, age and craftsmanship that has contributed to producing the liquid.
Courvoisier Sherry Cask Finish is available in Europe Travel Retail and Asia Pacific Travel Retail.
Fernando De Vicente Meiras, Senior Global Travel Retail Marketing Manager, says: “Courvoisier is committed to re-energising cognac, pushing the boundaries of this heritage category by delivering exceptional liquids and limited-edition releases, and with the launch of Courvoisier Sherry Cask Finish we are doing just that. This innovative spirit has been born out of the craftsmanship of our Master Blender and his love of oak, and shows that cognac can be exciting and appeal to a wider audience.”