Press Releases

July 18, 2018

Basil Hayden’s® Bourbon Releases Newest Limited-Edition Expression, Basil Hayden’s® Two by Two Rye

Innovative Whiskey Offers the Best of Both Worlds, Artfully Marrying Rye and Bourbon

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June 12, 2018

CRUZAN® RUM ESTABLISHES THE ‘ISLAND SPIRIT FUND‘ TO ENSURE NO COMMUNITY WEATHERS A STORM ALONE

Brand Will Donate $1 from Every Case of Rum Sold to Provide Continuous Support to Community Relief Efforts in the Wake of Natural Disasters

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June 7, 2018

EFFEN® VODKA INSPIRES CONSUMERS TO BE PROUDLY ‘DIFFERENT BY DESIGN’ WITH NEW CAMPAIGN

Platform encourages consumers to embrace self-expression and celebrate diversity

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June 5, 2018

Jim Beam Black® Curates the Ultimate Father's Day Gift: The Bonding Over Bourbon Experience

Available in Limited Quantities, this Customized Experience Offers Your Dad Quality Time and Quality Bourbon in the heart of Bourbon Country

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May 30, 2018

SAUZA® TEQUILA LAUNCHES SAUZA AGUA FUERTE™, A FIRST-OF-ITS-KIND TEQUILA SPIKED SPARKLING WATER

The new ready-to-drink refresher will hit store shelves in Summer 2018

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May 1, 2018

BEAM SUNTORY NAMED AMONG “AMERICA’S BEST MID-SIZE EMPLOYERS” BY FORBES FOR THIRD CONSECUTIVE YEAR

World leader in bourbon is one of 16 Chicago employers on the list

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April 30, 2018

EL TESORO™ TEQUILA UNVEILS NEW LOOK PROUDLY EMBODYING ITS HERITAGE AND TIME-HONORED CRAFT

Same award-winning El Tesoro Blanco, Reposado and Añejo tequilas
will debut in new packaging this May

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April 25, 2018

Beam Suntory to own route-to-market in South Africa

Beam Suntory has completed the acquisition of ABV Brands after securing a 50% equity stake in 2015

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April 3, 2018

American Icons Budweiser and Jim Beam Come Together in First-of-its-Kind Collaboration

The two brands will launch cross-merchandising campaign and new brew

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March 23, 2018

Two Kentucky Icons Link Up To Create The Jim Beam® Natural Water Sanctuary Alliance At Bernheim Arboretum & Research Forest

Alliance aims to protect natural water, restore wildlife habitats and reintroduce native plants and trees

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