Press Releases

May 13, 2015

Sauza® Tequila Undergoes Largest Rebranding In History And Unveils New Premium Packaging

Rebranding Positions Sauza® Tequila for Global Expansion in Asia, Europe and South America

Read Full Story
May 05, 2015

MAKER’S MARK PREVAILS IN CLASS ACTION LAWSUIT

U.S. District Court Dismisses Florida Case, Ending Lawsuit

Read Full Story
April 27, 2015

Beam Suntory Simplifies Regional Structure

Company Merges Four Regions into Three; EMEA and Asia Pacific Businesses Combine to Create International Region Led by Albert Baladi

Read Full Story
April 07, 2015

Knob Creek Named “Best Bourbon” as Beam Suntory Wins 113 Awards in Prestigious Blind-Tasting Competitions

Company’s Commitment to Quality Recognized with Major Awards for Portfolio Excellence and Top Honors Across Spirits Categories

Read Full Story
April 07, 2015

Cruzan® Rum Introduces Fresh New Flavor

Pioneers of the Flavored Rum Category Launch Cruzan® Blueberry Lemonade Rum in Time for Summer

Read Full Story
April 02, 2015

Alberta® Rye Dark Batch™ Whisky Launches In The U.S. Market

Award-Winning Whisky Challenges Consumers to Rethink Their Rye

Read Full Story
March 25, 2015

Refresh Your Cocktail With The Crisp, Clean Flavor Of Pinnacle® Cucumber Vodka

Newest Innovation Offers a Unique and Fresh Flavor Experience

Read Full Story
March 19, 2015

Cruzan® Single Barrel Rum Receives Top Accolade In The Rum Masters 2015 Competition

Judged Top Super-Premium Rum in Prestigious Blind Tasting  

Read Full Story
March 18, 2015

Hornitos® Tequila Expands Its Portfolio With The Launch Of Hornitos® Spiced Honey

Latest Innovation Features 100% Blue Agave Tequila with a Sweet and Heat Flavor Profile 

Read Full Story
February 13, 2015

Fans Fall In Love With Skinnygirl® Cocktails’ Newest Offerings At “Boy Meets Skinnygirl® Cocktails” Valentine’s Launch Party

Bethenny Frankel and Celeb Friends Help Debut New Skinnygirl® Spicy Lime Margarita and Skinnygirl® Pinot Noir at Event Benefitting Dress for Success®

Read Full Story