EFFEN® Vodka Introduces Three Sophisticated New Flavors

Fast-Growing Super Premium Vodka Adds Blood Orange, Green Apple and Raspberry to its Portfolio

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Jim Beam® Unveils Groundbreaking "Drinkable Wearable," Jim Beam® Apple Watch

A new way to enjoy a refreshing shot of Jim Beam® Apple, from the innovators behind the World's No. 1 bourbon

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Jim Beam Distillery to Debut New Cocktail Experience During Kentucky Bourbon Fest

Jim Beam® Bourbon, the world’s No. 1 bourbon, makes history this month with the rollout of a best-in-class cocktail experience at the Jim Beam American Stillhouse in Clermont, KY.

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Jim Beam Announces First-Ever Global Packaging Redesign

World’s No. 1 bourbon “Makes History” in unveiling upgraded bottles, labels and shippers across entire portfolio

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Canadian Club® Honors 150 Years Of Tradition With U.S. Launch Of 100% Rye Whisky

With a Heritage Like No Other Whisky, Canadian Club 100% Rye Whisky Offers Fans a Taste of Something Different

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Booker Noe’s Legacy Honored With Two Unprecedented Limited Edition Releases

In time for Father’s Day, Booker’s® Rye Whiskey and Knob Creek® 2001 Limited Edition Bourbon Celebrate Legendary Master Distiller’s Spirit of Innovation and Experimentation

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Beam Suntory Pushes The Boundaries Of Japanese Whisky With The Chita Exclusive To Travel Retail

Available for the first time outside of Japan in Asia Pacific and European Travel Retail, as well as in limited quantities in Americas Travel Retail

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Laphroaig® Lore™, Laphroaig’s Richest Single Malt Expression To-Date, Arrives Stateside

World’s #1 Islay Single Malt Scotch Whisky Introduces New, Permanent Expression 

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Press Releases

With so many noteworthy brands, Beam Suntory is constantly making news in the spirits industry and beyond. Take a look at the latest headlines.

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PR Contacts

See the full list of contacts for all things related to media, philanthropy and social responsibility.

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Digital Press Kit

Download the industry press kit, which gives an overview of the Beam Suntory organization and the portfolio of spirits brands.

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