Press Releases

February 25, 2013

COCKTAILS AND KOALAS FOR BETHENNY FRANKEL DOWN UNDER

Talk show host in Australia for the first time to promote Skinnygirl® Cocktails

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November 7, 2012

AIR PASSENGERS SWARM TO JIM BEAM HONEY HIVE "IT WAS WORTH EVERY STING"

To support the introduction of the latest addition to the Jim Beam family, Jim Beam® Honey, Maxxium Travel Retail is launching a campaign across three major European airports under the banner, “It was worth every sting."

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June 5, 2012

PUCKER™ VODKA PARTNERS WITH LEGENDARY DEEJAY STEVE AOKI TO CELEBRATE THE LAUNCH OF TWO NEW FLAVOR OFFERINGS

New Ad Campaign Urges Pucker™ Vodka Fans to “Live Out Loud” This Summer

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June 5, 2012

RED STAG BY JIM BEAM® LAUNCHES NATIONAL FOOD TRUCK TOUR WITH ADAM RICHMAN

Food Truck Tour Brings Red Stag by Jim Beam® Expressions to Life in Unexpected Ways

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June 1, 2012

BEAM COMPLETES ACQUISITION OF PINNACLE VODKA

Synergy-Driven Bolt-On Adds Fast-Growing Vodka Power Brand to Beam Portfolio • Addition of Calico Jack Rum Enhances Beam’s Offerings in Attractive Rum Category

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March 1, 2012

HORNITOS® PREMIUM TEQUILA KICKS OFF SECOND ANNUAL MARIACHI MASH UP SWEEPSTAKES

Hornitos Fans Can Enter to Win a Chance to Participate in the Making of This Year’s Mariachi Mash Up Music Video

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March 1, 2012

C BY COURVOISIER® LAUNCHES CONTEST TO MAKE SHAQ LAUGH

Courvoisier and Shaquille O’Neal Challenge Consumers to Bring the Funny in the “C if U Can Make Shaq Laugh” Competition

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February 23, 2012

JIM BEAM® EXPANDS BOURBON PORTFOLIO WITH THE ADDITION OF TWO BOLD NEW RED STAG BY JIM BEAM® EXPRESSIONS

Red Stag by Jim Beam® Honey Tea and Red Stag by Jim Beam® Spiced Join the Renowned Herd of Bourbon

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February 21, 2012

C BY COURVOISIER® PARTNERS WITH SHAQ ENTERTAINMENT

Courvoisier’s Newest Marque will be Presenting Sponsor of Basketball Legend’s All-Star Comedy Jam T

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February 21, 2012

PUCKER™ VODKA EXPANDS BOLDLY-FLAVORED VODKA PORTFOLIO WITH THE LAUNCH OF TWO NEW EXPRESSIONS

Pucker™ Lemonade Lust Vodka and Pucker™ Raspberry Rave Vodka Join the Fast-Growing Flavored Vodka Line

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