Press Releases

December 5, 2011

TEACHER’S SCOTCH LAUNCHES SUPER PREMIUM PORTFOLIO FROM INDIA

Beam Inc. announces Global Launch of Teacher’s 25 Years Old Blended Scotch Whisky & Teacher’s Highland Single Malt from the Ardmore Distillery

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December 1, 2011

JIM BEAM RENEWS COMMITMENT TO AUSTRALIAN MOTORSPORT

Jim Beam is excited to announce their continued commitment to Australian motorsport by renewing their naming rights partnership with Dick Johnson Racing (DJR) for 2012, along with welcoming Dean Fiore to Jim Beam Racing

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November 1, 2011

BEAM FILLS 12 MILLIONTH BARREL OF BOURBON

Clermont, KY (November 1, 2011) — Beam Inc. (NYSE: BEAM), a leading global premium spirits company, recently celebrated the filling of the company’s 12 millionth barrel of bourbon since the repeal of Prohibition in 1933.

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October 27, 2011

AWARD-WINNING LAPHROAIG® SINGLE MALT SCOTCH WHISKY INTRODUCES NEW TRIPLE WOOD TO U.S. MARKET

Garnering its name from a distinct triple maturation process, only 13,500 bottles of Laphroaig Triple Wood (48% ABV; 96 proof) will be available in the U.S. market in 2011, making it the perfect holiday gift for those who appreciate the finer things in life

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October 26, 2011

HORNITOS™ PREMIUM TEQUILA AND GIRL TALK JOIN FORCES FOR HALLOWEEN

“Girl Talk's Halloween Playlist, Presented by Hornitos™ Tequila,” is a compilation of must-play songs, hand-selected by Girl Talk, that are guaranteed to instigate a memorable night come October 31st.

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October 18, 2011

LAPHROAIG LIVE 2011 NOW AVAILABLE ON DEMAND

Nearly 30,000 whisky fans across the world tuned in to Laphroaig Live 2011 as the annual whisky program broadcast live from the Southern Hemisphere for the first time. Those who missed out on the live action can now log on to www.laphroaig.com/live/ and watch the broadcast again, anytime!

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October 14, 2011

JIM BEAM RACING REVEAL THE PREMIUM PAIR

The Premium Pair are inspired by two of Jim Beam’s super premium products – Jim Beam Black and Jim Beam Bonded. Steve Johnson will race in the new metallic silver Jim Beam Black design, alongside James Moffat in his new metallic gold Jim Beam Bonded V8 Supercar.

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September 7, 2011

SETTING THE RECORD STRAIGHT ON SKINNYGIRL MARGARITA: JOINT STATEMENT OF BETHENNY FRANKEL AND BEAM GLOBAL SPIRITS & WINE

Skinnygirl Margarita meets the highest quality standards. As Bethenny says, “I wouldn’t sell anything that I don’t drink myself.”

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September 2, 2011

CANADIAN CLUB AND ADIDAS GO INTO THE WILD

Canadian Club, Australia’s fastest growing alcohol trademark, recently supported the launch of adidas’s outdoor collaboration range with boot company RANSOM.

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August 14, 2011

JIM BEAM CHALLENGES TRAVELLERS’ TASTE BUDS AT MADRID AIRPORT

Maxxium Travel Retail, together with brand owner Beam Global Spirits & Wine, is embarking on marketing activations in all leading European airports, including a month-long initiative at Madrid-Barajas airport, to raise the profile of the world’s number one bourbon, Jim Beam and its portfolio of brands.

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