Press Releases

March 1, 2012

C BY COURVOISIER® LAUNCHES CONTEST TO MAKE SHAQ LAUGH

Courvoisier and Shaquille O’Neal Challenge Consumers to Bring the Funny in the “C if U Can Make Shaq Laugh” Competition

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February 23, 2012

JIM BEAM® EXPANDS BOURBON PORTFOLIO WITH THE ADDITION OF TWO BOLD NEW RED STAG BY JIM BEAM® EXPRESSIONS

Red Stag by Jim Beam® Honey Tea and Red Stag by Jim Beam® Spiced Join the Renowned Herd of Bourbon

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February 21, 2012

C BY COURVOISIER® PARTNERS WITH SHAQ ENTERTAINMENT

Courvoisier’s Newest Marque will be Presenting Sponsor of Basketball Legend’s All-Star Comedy Jam T

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February 21, 2012

PUCKER™ VODKA EXPANDS BOLDLY-FLAVORED VODKA PORTFOLIO WITH THE LAUNCH OF TWO NEW EXPRESSIONS

Pucker™ Lemonade Lust Vodka and Pucker™ Raspberry Rave Vodka Join the Fast-Growing Flavored Vodka Line

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February 1, 2012

ON BEHALF OF SKINNYGIRL COCKTAILS, BETHENNY FRANKEL INTRODUCES THE NEW GIRL: SKINNYGIRL SANGRIA

Entrepreneur, TV personality, and New York Times Best Selling Author, Bethenny Frankel began a craze on the first season of The Real Housewives of New York City with her lower-calorie Skinnygirl Margarita. After just 2 years of success and acquiring hundreds of thousands of devoted fans, Bethenny introduces the new girl, Skinnygirl Sangria

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December 21, 2011

TIME MAGAZINE RECOGNIZES JIM BEAM® TV COMMERCIAL AS ONE OF TOP 10 ADS OF 2011

TV Ad Featuring Willem Dafoe Builds on 2011 “Bold Choice” Campaign from the World’s #1 Bourbon

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December 5, 2011

TEACHER’S SCOTCH LAUNCHES SUPER PREMIUM PORTFOLIO FROM INDIA

Beam Inc. announces Global Launch of Teacher’s 25 Years Old Blended Scotch Whisky & Teacher’s Highland Single Malt from the Ardmore Distillery

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December 1, 2011

JIM BEAM RENEWS COMMITMENT TO AUSTRALIAN MOTORSPORT

Jim Beam is excited to announce their continued commitment to Australian motorsport by renewing their naming rights partnership with Dick Johnson Racing (DJR) for 2012, along with welcoming Dean Fiore to Jim Beam Racing

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November 1, 2011

BEAM FILLS 12 MILLIONTH BARREL OF BOURBON

Clermont, KY (November 1, 2011) — Beam Inc. (NYSE: BEAM), a leading global premium spirits company, recently celebrated the filling of the company’s 12 millionth barrel of bourbon since the repeal of Prohibition in 1933.

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October 27, 2011

AWARD-WINNING LAPHROAIG® SINGLE MALT SCOTCH WHISKY INTRODUCES NEW TRIPLE WOOD TO U.S. MARKET

Garnering its name from a distinct triple maturation process, only 13,500 bottles of Laphroaig Triple Wood (48% ABV; 96 proof) will be available in the U.S. market in 2011, making it the perfect holiday gift for those who appreciate the finer things in life

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