Beamsuntory http://www.beamsuntory.com/rss.xml en INTRODUCING THE TYRCONNELL® 15 YEAR OLD MADEIRA CASK FINISH, A LIMITED EDITION IRISH WHISKEY LIKE NONE OTHER http://www.beamsuntory.com/news/press-releases/introducing-tyrconnellr-15-year-old-madeira-cask-finish-limited-edition-irish <span>INTRODUCING THE TYRCONNELL® 15 YEAR OLD MADEIRA CASK FINISH, A LIMITED EDITION IRISH WHISKEY LIKE NONE OTHER</span> <span><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" content="Beam.Suntory_@dmin_acct">Beam.Suntory_@…</span></span> <span>Thu, 03/01/2018 - 11:30</span> <div> <div>News Detail Image</div> <div> <img src="/sites/default/files/2018-03/new-thumb-the-Tyrconnell-header_1.png" width="400" height="465" alt="The Tyrconnell" typeof="foaf:Image" /> </div> </div> <div> <div>Short Description</div> <div><p>Like its Irish racehorse namesake, The Tyrconnell emerges victorious with&nbsp;<br /> its most aged Irish whiskey finished in rare Madeira casks</p> </div> </div> <div> <div>Description</div> <div><p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:115%"><a name="_Hlk506388066"><b>Chicago, IL (March 1, 2018)</b> – The Tyrconnell® is proud to announce the debut of one of the most aged expressions within its cask finish portfolio, <b>The Tyrconnell® 15 Year Old Madeira Cask Finish Single Malt Irish Whiskey</b>. Released to select U.S. markets this month with a <b>suggested retail price of $100 (750ml)</b>, only a limited quantity has been produced due to its age and unique finish.</a></span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:115%">Aged for 15 years in American White Oak ex-bourbon barrels and then finished in Madeira wine casks from Portugal’s Madeira Island, The Tyrconnell 15 Year Old Madeira Cask Finish is a one-of-a-kind Irish whiskey with an unsurpassed richness and complexity. It is the oldest Madeira cask finished Tyrconnell released. </span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:115%">By 2007, The Tyrconnell distilling team was experimenting with different finishing techniques after discovering how amenable their light, soft and fruity whiskey was to a cask finish. One of the first modern Irish whiskeys aged in Madeira casks, The Tyrconnell 10 Year Old Madeira Cask Finish, was released in 2007 alongside The Tyrconnell 10 Year Old Port Cask Finish and The Tyrconnell 10 Year Old Sherry Cask Finish, all permanent expressions in the brand’s portfolio. </span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:115%">“We knew we had discovered something special when we first began experimenting with finishing The Tyrconnell in Madeira casks,” says John Cashman, Global Brand Ambassador. “Because we are in the fortunate position of being one of the oldest Irish whiskey-producing companies, we have the patience to wait 15 long years to present something truly remarkable. The 15 year old Tyrconnell finished in Madeira casks is a beautifully rich and spicy spirit, one that I like to enjoy neat or over a few cubes.”</span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:115%">The Tyrconnell is made of just two ingredients – the finest Irish barley and pure Irish spring water. These two simple materials are transformed by experienced hands into an Irish whiskey like no other. Produced in traditional pot stills, The Tyrconnell is one of a rare few Irish whiskeys that utilizes double distillation, allowing more of the rich and natural flavors of The Tyrconnell to remain. This creates a whiskey that carries a delicate flavor atop a creamier, more viscous presence. </span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:115%">Aging the whiskey for 15 years before incorporating the Madeira cask finishing method into this unique limited edition has resulted in an even more complex expression with an incredible evergreen forest freshness. The best way to enjoy this sipping whiskey is on the rocks or neat to showcase the rich, sweet aromas on the nose, its fresh flavor and spicy finish. </span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:115%">The legend of The Tyrconnell® was born in 1876, when R. M. Delamere entered his beautiful chestnut colt, Tyrconnell, in the 10<sup>th</sup> running of the prestigious National Produce Stakes Horse Race at The Curragh, considered Ireland’s most important thoroughbred racecourse. A short thoroughbred with the odds stacked against him, fortune found favor that afternoon as Tyrconnell crossed the finish line in first place, besting horses and oddsmakers alike on his march to victory. &nbsp;</span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:115%">The against-all-odds victory captured the imagination of the assembled crowd, which included the Watts, an Irish race horse loving family who had built a thriving whiskey distillery. They chose to commemorate Tyrconnell’s win by creating a limited edition, small batch whiskey that bore the name of their local champion. Although the Watts family intended to make The Tyrconnell just once, it ended up becoming their most popular whiskey, even claimed to have been the best-selling Irish whiskey in America before Prohibition. </span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:115%"><b><u>TASTING NOTES: THE TYRCONNELL 15 YEAR OLD MADEIRA CASK FINISH </u></b></span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:115%"><b>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; PROOF&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </b>46% ABV</span></p> <p style="margin-top:0cm; margin-right:0cm; margin-bottom:.0001pt; margin-left:72.0pt; text-align:justify"><span style="line-height:115%"><b>AROMA&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </b>Wafer biscuit sweet vanilla aromas mingle with banana bread and deep red fruit skin. Very soft and approachable with hazelnut and dark sugar lingering under the surface.</span></p> <p style="margin-top:0cm; margin-right:0cm; margin-bottom:.0001pt; margin-left:72.0pt; text-align:justify"><span style="line-height:115%"><b>TASTE&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </b>Initially soft but then an explosion of spice. Viscous and oily, coating the mouth with stone fruit, hints of Peach Melba and a fresh herbaceous zest. </span></p> <p style="margin-top:0cm; margin-right:0cm; margin-bottom:.0001pt; margin-left:72.0pt; text-align:justify"><span style="line-height:115%"><b>FINISH&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </b>Astonishingly long, initially sweet with the stone fruit to the fore followed closely by burnt orange peel, drying with an almost evergreen forest freshness and a finale of spice that lingers for what seems like an eternity.</span></p> <p style="margin-bottom:.0001pt; text-align:justify">&nbsp;</p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:115%">The Tyrconnell 15 Year Old Madeira Cask Finish Limited Edition joins, for a limited time, the Tyrconnell portfolio which includes: The Tyrconnell, The Tyrconnell 10 Year Old Madeira Cask Finish, The Tyrconnell 10 Year Old Port Cask Finish and The Tyrconnell 10 Sherry Cask Finish. </span></p> </div> </div> <div> <div>Details of Brand</div> <div><p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:normal"><b><u><span lang="EN-US" style="font-size:10.5pt">About The Tyrconnell® Single Malt Irish Whiskey</span></u></b></span></p> <p class="CxSpMiddle" style="margin-bottom:.0001pt"><span style="line-height:normal"><span lang="EN-US" style="font-size:10.5pt">The Tyrconnell is produced at the Cooley Distillery, nestled in the foothills of the Cooley Mountains in County Louth. The Cooley Distillery, part of the Kilbeggan Distilling Company, has been the driving force behind the Irish Single Malt evolution. Most Irish malt whiskey has traditionally found its way into blended whiskeys, thus it is rare to find Irish malt whiskey bottled in its single malt form. The award-winning Tyrconnell portfolio includes The Tyrconnell, The Tyrconnell 16 Year Old Limited Edition and a trio of 10 Year Old cask finished expressions: Madeira Cask, Sherry Cask and Port Cask. The Cooley Distillery also produces the award-winning Kilbeggan Blended Irish whiskey, Kilbeggan Single Grain and Connemara Peated Single Malt Irish whiskey. For more information on The Tyrconnell, please visit </span><a href="http://www.thetyrconnellwhiskey.com/"><span style="font-size:10.5pt"><span style="color:blue">www.thetyrconnellwhiskey.com</span></span></a> </span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:normal"><b><u><span lang="EN-US" style="font-size:10.5pt">About Beam Suntory Inc.</span></u></b></span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:normal"><span lang="EN-US" style="font-size:10.5pt">As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin and Midori liqueur. </span></span></p> <p style="margin-bottom:.0001pt; text-align:justify"><span style="line-height:normal"><span lang="EN-US" style="font-size:10.5pt">Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit </span><a href="http://www.beamsuntory.com"><span style="font-size:10.5pt"><span style="color:blue">www.beamsuntory.com</span></span></a><span lang="EN-US" style="font-size:10.5pt"> and </span><a href="http://www.drinksmart.com/" title="http://www.drinksmart.com"><span style="font-size:10.5pt"><span style="color:blue">www.drinksmart.com</span></span></a><span lang="EN-US" style="font-size:10.5pt">.</span></span></p> </div> </div> <div> <div>News Thumbnail Image</div> <div> <img src="/sites/default/files/2018-03/new-thumb-the-Tyrconnell-promo.png" width="122" height="128" alt="The Tyrconnell" typeof="foaf:Image" /> </div> </div> <div> <div>Display News in Our Brands?</div> <div>No</div> </div> <div> <div>Meta Title</div> <div>Beam Suntory</div> </div> Thu, 01 Mar 2018 10:30:30 +0000 Beam.Suntory_@dmin_acct 712 at http://www.beamsuntory.com BEAM SUNTORY HIGHLIGHTS PROGRESS AGAINST INDUSTRY’S COMMITMENTS TO ADDRESS ALCOHOL MISUSE GLOBALLY http://www.beamsuntory.com/news/press-releases/beam-suntory-highlights-progress-against-industrys-commitments-address-alcohol <span>BEAM SUNTORY HIGHLIGHTS PROGRESS AGAINST INDUSTRY’S COMMITMENTS TO ADDRESS ALCOHOL MISUSE GLOBALLY</span> <span><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" content="Beam.Suntory_@dmin_acct">Beam.Suntory_@…</span></span> <span>Mon, 09/10/2018 - 22:00</span> <div> <div>News Detail Image</div> <div> <img src="/sites/default/files/2018-09/BeamSuntory_Header.jpg" width="610" height="300" alt="BEAM SUNTORY HIGHLIGHTS PROGRESS AGAINST INDUSTRY’S COMMITMENTS TO ADDRESS ALCOHOL MISUSE GLOBALLY" typeof="foaf:Image" /> </div> </div> <div> <div>Description</div> <div><p>Chicago, Sept 10 – As a founding member of the International Alliance for Responsible Drinking (IARD), Beam Suntory today underscored significant progress towards the Beer, Wine &amp; Spirits Producers’ Commitments to reduce alcohol misuse. Earlier today, IARD released an independently audited report on the producers’ progress against key commitments to help combat alcohol misuse made five years ago.</p> <p>Key accomplishments include:</p> <p>• More than half a billion people (546 million) reached with responsibility programming between 2014 and 2017 through media and&nbsp; social channels<br /> • Members supported an average of 347 drinking and driving prevention programs per year between 2014 and 2017<br /> • A 66% increase in the number of local responsible retailing initiatives between 2014 and 2017</p> <p>“As a world leader in premium spirits, Beam Suntory’s commitment to responsible consumption is fundamental to everything we do,” said Beam Suntory Chairman and CEO Matt Shattock. “We are proud of our global efforts to reduce alcohol misuse, and we are committed to doing even more. We will continue supporting evidence-based programs that target the biggest problems, recognizing that partnership with multiple stakeholders is the most effective path to achieving the goals that we share to reduce alcohol misuse.”</p> <p><strong>Beam Suntory Partners</strong><br /> As the world’s third-largest premium spirits company, Beam Suntory promotes responsible consumption, through platforms such as Drink Smart, the company’s proprietary program to provide consumers with the facts to make informed choices about alcohol, and support of evidence-based programs that tackle the most critical issues relating to alcohol misuse.</p> <p>Beam Suntory partnerships include:</p> <p><strong>DWI Courts</strong><br /> Beam Suntory is a founding sponsor of the National Center for DWI Courts, a non-profit organization leading the expansion of DWI courts in the United States. Repeat offenders are responsible for the vast majority of fatal crashes on American roadways. DWI courts hold these offenders strictly accountable, with close supervision and connections to treatment services for underlying substance abuse or mental health disorders. DWI courts reduce recidivism by as much as 60 percent and DWI offenders who complete the program are as much as 19 times less likely to reoffend compared to offenders in the traditional system.</p> <p><strong>The Foundation for Advancing Alcohol Responsibility (Responsibility.org)</strong><br /> Beam Suntory and industry peers support Responsibility.org, which has developed “Ask, Listen, Learn,” a science-based teaching program that provides resources for teachers, school counselors, nurses, other educators, and parents. The initiative teaches children aged between nine and 14 years about the dangers and consequences of underage drinking. “Ask, Listen, Learn: Kids and Alcohol Don’t Mix” is a free, digital suite of educational resources, including animated videos, lesson plans, interactive classroom activities, and resources for parents.</p> <p><strong>The Scottish Alcohol Industry Partnership (SAIP)</strong><br /> Through SAIP, Beam Suntory and industry peers partnered with the Scottish government and police to deter adults from buying alcohol on behalf of minors through advertising, education, and law enforcement support. Scottish police reported incidents of drinking in public areas down 51%, and youth disorder incidents reduced by 10% during the pilot window. The program may eventually roll out across Scotland.</p> <p><strong>The Asia Pacific International Wine and Spirits Alliance (APIWSA)</strong><br /> Through APIWSA, Beam Suntory and industry peers have partnered with the Cambodian government to establish the “Cambodia Responsible Alcohol Marketing and Communication Code of Conduct,” which sets forth common standards supported by major international alcohol producers, such as statements on alcohol strength, alcohol misuse, and not targeting underage consumers.</p> </div> </div> <div> <div>Details of Brand</div> <div><p><u><strong>About Beam Suntory Inc.</strong></u><br /> As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.</p> <p>Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.</p> <p>© 2018 Beam Suntory Inc., 222 W Merchandise Mart Plaza, Chicago, IL 60654.</p> <p>Media contact:<br /> Emily York<br /> Beam Suntory<br /> emily.york@beamsuntory.com<br /> (224)279-5728</p> </div> </div> <div> <div>News Category</div> <div><a href="/taxonomy/term/6" hreflang="en">Brand News</a></div> </div> <div> <div>News Thumbnail Image</div> <div> <img src="/sites/default/files/2018-09/BeamSuntory_Promo.jpg" width="125" height="125" alt="BEAM SUNTORY HIGHLIGHTS PROGRESS AGAINST INDUSTRY’S COMMITMENTS TO ADDRESS ALCOHOL MISUSE GLOBALLY" typeof="foaf:Image" /> </div> </div> <div> <div>Display News in Our Brands?</div> <div>No</div> </div> <div> <div>Meta Title</div> <div>Beam Suntory</div> </div> Mon, 10 Sep 2018 20:00:11 +0000 Beam.Suntory_@dmin_acct 735 at http://www.beamsuntory.com BOURBON LEGENDS BOXCAR TOUR, AN IMMERSIVE POP-UP BOURBON EXPERIENCE, ANNOUNCES 2018 TOUR SCHEDULE http://www.beamsuntory.com/news/press-releases/bourbon-legends-boxcar-tour-immersive-pop-bourbon-experience-announces-2018 <span>BOURBON LEGENDS BOXCAR TOUR, AN IMMERSIVE POP-UP BOURBON EXPERIENCE, ANNOUNCES 2018 TOUR SCHEDULE</span> <span><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" content="Beam.Suntory_@dmin_acct">Beam.Suntory_@…</span></span> <span>Fri, 08/31/2018 - 17:24</span> <div> <div>News Detail Image</div> <div> <img src="/sites/default/files/2018-08/Bourbon%20Legends%20Boxcar%20Tour%20HEADER_1.jpg" width="610" height="300" alt="BOURBON LEGENDS BOXCAR TOUR, AN IMMERSIVE POP-UP BOURBON EXPERIENCE, ANNOUNCES 2018 TOUR SCHEDULE" typeof="foaf:Image" /> </div> </div> <div> <div>Short Description</div> <div><p>Multicity Experience Offers Visitors A Distiller’s-Eye View into Some of the Most Legendary Bourbons<br /> in The World</p> </div> </div> <div> <div>Description</div> <div><p><strong>Louisville, KY, August 29, 2018 </strong>– All aboard! Some of the most legendary brands in the bourbon world are hitting the road together this fall for the Bourbon Legends Boxcar Tour, a first-of-its-kind bourbon pop-up experience celebrating America’s native spirit. Powered by four of the industry’s best known and pioneering brands – Jim Beam®, Maker’s Mark®, Knob Creek® and Basil Hayden’s® – the Bourbon Legends Boxcar Tour will travel to four U.S. cities in 2018, offering bourbon fans, both new and seasoned, the opportunity to explore the unique stories, distilleries, people and tastes that have shaped the modern era of bourbon.</p> <p><br /> The event itself harkens back to the mid-19th century when the railroad and boxcar transported bourbon from Kentucky to the rest of America. Now, the Bourbon Legends Boxcar Tour is traveling the country to bring an immersive bourbon experience to bourbon fans across America, welcoming attendees through a multi-sensory interpretation of Kentucky’s rolling landscapes and into its storied distilleries. Guests are encouraged to raise their “Bourbon IQ” by exploring four distinct event spaces that bring these iconic Kentucky Straight Bourbons to life for curious minds and palates.<br /> At each Bourbon Legends Boxcar Tour event, attendees will interact with bourbon experts – and some of the legendary distillers and family members behind the bourbons in select markets – as they lead enhanced bourbon tastings that explain the notes, flavors and nuances of the featured whiskeys. From bourbon novices to connoisseurs, there is something new for everyone to discover, experience and explore. In addition to interactive bourbon experiences, visitors will enjoy bourbon tastings, bespoke cocktails, Kentucky barbeque, music and more.</p> <p><br /> The 2018 Bourbon Legends Boxcar Tour leaves the station in September—Bourbon Heritage Month— and will pull into Denver, Houston, Cleveland and New York City:</p> <p>• Denver: September 12-13th, 2018<br /> • Houston: October 3-4th, 2018<br /> • Cleveland: October 12-13th, 2018<br /> • New York City: November 16-17th, 2018</p> <p><br /> The Bourbon Legends Boxcar Tour is a by-invitation event for guests ages 21 years and older. Fans interested in attending must RSVP at least 24 hours in advance at www.bourbonboxcar.com to secure their spot. Space is limited. To reserve a spot, guests will need to obtain an access code through email from the Bourbon Legend’s Boxcar website. For more information on participating brands please visit: Jim Beam, Maker’s Mark, Knob Creek and Basil Hayden’s.</p> </div> </div> <div> <div>Details of Brand</div> <div><p><strong><u>About the Bourbon Legends Boxcar Tour</u></strong></p> <p>Rooted in humble beginnings dating back centuries, the historic road of bourbon was paved through strong values of passion, innovation, resilience and craftsmanship. Today, as demand for American&nbsp;whiskey soars, the industry’s most legendary brands continue to push the category forward and delight bourbon fans with a steadfast commitment to innovation and quality. A multi-sensory bourbon pop-up experience, the 2018 Bourbon Legends Boxcar encourages guests to explore the world of America’s native spirit and increase their “Bourbon IQ,” by taking a distiller’s-eye-view to how bourbon is made and the defining characteristics of some of the world’s most legendary labels. The Bourbon Legends Boxcar Tour commences in September and will pull into Denver, Houston, Cleveland and New York City. For more information, please visit www.bourbonboxcar.com.</p> <p>©2018 Beam Suntory Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654</p> <p><strong>Media Contact:</strong></p> <p>EVINS Communications, Ltd.<br /> Skye Morgan, Associate Director<br /> Email: bourbonboxcar@EVINS.com<br /> Phone: (212) 688-8200</p> </div> </div> <div> <div>News Category</div> <div><a href="/taxonomy/term/6" hreflang="en">Brand News</a></div> </div> <div> <div>News Thumbnail Image</div> <div> <img src="/sites/default/files/2018-08/Bourbon%20Legends%20Boxcar%20Tour%20PROMO_0.jpg" width="125" height="125" alt="BOURBON LEGENDS BOXCAR TOUR," typeof="foaf:Image" /> </div> </div> <div> <div>Display News in Our Brands?</div> <div>No</div> </div> <div> <div>Meta Title</div> <div>Beam Suntory</div> </div> Fri, 31 Aug 2018 15:24:54 +0000 Beam.Suntory_@dmin_acct 734 at http://www.beamsuntory.com Basil Hayden’s® Bourbon Releases Newest Limited-Edition Expression, Basil Hayden’s® Two by Two Rye http://www.beamsuntory.com/news/press-releases/basil-haydensr-bourbon-releases-newest-limited-edition-expression-basil <span>Basil Hayden’s® Bourbon Releases Newest Limited-Edition Expression, Basil Hayden’s® Two by Two Rye</span> <span><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" content="Beam.Suntory_@dmin_acct">Beam.Suntory_@…</span></span> <span>Wed, 07/18/2018 - 17:25</span> <div> <div>News Detail Image</div> <div> <img src="/sites/default/files/2018-07/Basil%20Hayden27sTwobyTwoRye_HEADER.jpg" width="610" height="300" alt="Basil Hayden’s® Bourbon Releases Newest Limited-Edition Expression, Basil Hayden’s® Two by Two Rye" typeof="foaf:Image" /> </div> </div> <div> <div>Short Description</div> <div><p>Innovative Whiskey Offers the Best of Both Worlds, Artfully Marrying Rye and Bourbon</p> </div> </div> <div> <div>Description</div> <div><p><strong>Clermont, KY (July 12, 2018)</strong> – Basil Hayden’s® Bourbon, one of the fastest growing super-premium bourbons on the market, proudly announces the limited time release of Basil Hayden’s® Two by Two Rye. An unprecedented blend of two Kentucky Straight Rye Whiskies and two Kentucky Straight Bourbon Whiskies, Basil Hayden’s Two by Two Rye breaks category norms to offer whiskey fans the best of both worlds: the full spiciness of rye, complemented by the sweet characteristics and finish of bourbon.</p> <p><br /> Two by Two Rye offers a premium blend of two ryes and two bourbons, which have been artfully combined to find the perfect complement in one another. With a balance of 5-year-old Kentucky Straight Rye, a 7-year-old “high-rye” Kentucky Straight Rye, a 13-year-old Kentucky Straight Bourbon, and a 6-year-old Kentucky Straight Bourbon, the result is a wholly unique whiskey that makes a name for itself in the category and remains approachable to discover at 80 proof.</p> <p><br /> “Basil Hayden’s has always been known for its distinctive spicy finish, so innovating in the rye category continues to be an exciting venture for the brand, especially as interest in the category grows exponentially,” said Rob Mason, Vice President Marketing, Whiskey at Beam Suntory. “While Basil Hayden’s Two by Two Rye upholds our trademark spice and approachability, this blend also challenges the status quo and encourages fans to discover the versatility of rye.”</p> <p><br /> Basil Hayden’s Two by Two Rye continues the brand’s pursuit of innovating within the rye whiskey category and launching unique liquids in the market. The launch of Basil Hayden’s Two by Two Rye builds on momentum set by two recent launches, including Basil Hayden’s Rye Whiskey and Basil Hayden’s Dark Rye. Both were met with impressive reception and acclaim, with Basil Hayden’s Rye Whiskey being awarded “Rye Whiskey of The Year” at the 2017 New York International Spirits Competition.</p> <p><br /> Best enjoyed sipped neat or on the rocks, Basil Hayden’s Two by Two Rye features the following characteristics:</p> <p><br /> <strong>• Proof</strong>: 80<br /> <strong>• Color:</strong> Golden Honey<br /> <strong>• Aroma:</strong> Rich caramel and brown sugar with a sumptuous, woody rye flavor profile<br /> <strong>• Body</strong>: Smooth, medium-bodied<br /> <strong>• Taste:</strong> A balanced blend of sumptuous rye and brown sweets with an ample woody accent<br /> <strong>• Finish:</strong> A pleasant, long lingering warmth<br /> <strong>• Blend</strong> Overview: An intriguing blend of 5-year-old Kentucky Straight Rye, 7-year-old “high-rye” Kentucky Straight Rye, 13-year-old Kentucky Straight Bourbon, 6-year old Kentucky Straight Bourbon</p> <p><br /> Basil Hayden’s Two by Two Rye is now available nationwide for a limited time with a suggested retail price of $44.99 for a 750mL bottle. Look for it packaged in a light tan and deep green, hand-applied parchment bib and wrapped with the copper belt iconic to Basil Hayden’s.</p> <p><br /> For more information about this release, visit www.basilhaydens.com or contact beam@wearemultip.ly.</p> <p>&nbsp;</p> <table><tr><td cellspacing="30"> <p><strong>Media Contacts:</strong><br /> Lana Ohs<br /> Beam Suntory Inc.<br /> (312) 549-4947<br /> lana.ohs@beamsuntory.com</p> <//td><td> <p><br /> Kiara Livia<br /> MULTIPLY<br /> (202) 292-4569<br /> beam@wearemultip.ly</p> </td></tr></table> </div> </div> <div> <div>Details of Brand</div> <div><p><u><strong>About Basil Hayden's®</strong></u><br /> Basil Hayden's is known for standing out in the crowd. The distinctive flavor of Basil Hayden’s Bourbon was originally inspired by the legend of a family recipe said to date back to 1796 when Master Distiller Basil Hayden Sr. broke 'the rules' by mixing the spiciness of rye with the smoothness of corn to create a light-bodied, mixable and smooth bourbon. Today, Basil Hayden's is crafting its own story by providing a welcoming, yet versatile sipping experience for whiskey drinkers of all taste levels to share with friends and family. Beyond its flagship Basil Hayden’s Bourbon, the brand has pushed the boundaries of innovation in recent years, specifically exploring the unique taste profile of rye. These intriguing offerings have included the 2017 limited-edition release of Basil Hayden’s® Rye Whiskey and the permanent addition of Basil Hayden’s® Dark Rye.</p> <p><u><strong>About Beam Suntory Inc.</strong></u><br /> As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.<br /> <br /> Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.</p> </div> </div> <div> <div>News Category</div> <div><a href="/taxonomy/term/6" hreflang="en">Brand News</a></div> </div> <div> <div>News Thumbnail Image</div> <div> <img src="/sites/default/files/2018-07/Basil%20Hayden27sTwobyTwoRye_PROMO.jpg" width="125" height="125" alt="About Basil Hayden&#039;s® Basil Hayden&#039;s is known for standing out in the crowd. The distinctive flavor of Basil Hayden’s Bourbon was originally inspired by the legend of a family recipe said to date back to 1796 when Master Distiller Basil Hayden Sr. broke &#039;the rules&#039; by mixing the spiciness of rye with the smoothness of corn to create a light-bodied, mixable and smooth bourbon. Today, Basil Hayden&#039;s is crafting its own story by providing a welcoming, yet versatile sipping experience for whiskey drinkers of al" typeof="foaf:Image" /> </div> </div> <div> <div>Display News in Our Brands?</div> <div>No</div> </div> <div> <div>Meta Title</div> <div>Beam Suntory</div> </div> Wed, 18 Jul 2018 15:25:23 +0000 Beam.Suntory_@dmin_acct 731 at http://www.beamsuntory.com CRUZAN® RUM ESTABLISHES THE ‘ISLAND SPIRIT FUND‘ TO ENSURE NO COMMUNITY WEATHERS A STORM ALONE http://www.beamsuntory.com/news/press-releases/cruzanr-rum-establishes-island-spirit-fund-ensure-no-community-weathers-storm <span>CRUZAN® RUM ESTABLISHES THE ‘ISLAND SPIRIT FUND‘ TO ENSURE NO COMMUNITY WEATHERS A STORM ALONE</span> <span><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" content="Beam.Suntory_@dmin_acct">Beam.Suntory_@…</span></span> <span>Tue, 06/12/2018 - 21:55</span> <div> <div>News Detail Image</div> <div> <img src="/sites/default/files/2018-06/cruzan%20header.jpg" width="610" height="300" alt="CRUZAN® RUM ESTABLISHES THE ‘ISLAND SPIRIT FUND‘ TO ENSURE NO COMMUNITY WEATHERS A STORM ALONE" typeof="foaf:Image" /> </div> </div> <div> <div>Short Description</div> <div><p>Brand Will Donate $1 from Every Case of Rum Sold to Provide Continuous Support to Community Relief Efforts in the Wake of Natural Disasters</p> </div> </div> <div> <div>Description</div> <div><p><strong>Chicago, Ill. (June 12, 2018)</strong> – Cruzan® Rum, producer of some of the world’s finest aged rums, is proud to announce the launch of the Island Spirit Fund. Created in the aftermath of the destruction caused by last year’s Hurricane Maria, the Island Spirit Fund supports disaster relief efforts in the U.S. Virgin Islands and across the United States, helping rebuild and renew communities impacted by storms of all kinds.</p> <p><br /> As founding sponsor, Cruzan Rum has committed to donate $1 from every case of rum sold to the Island Spirit Fund, meaning each Cruzan Rum bottle purchased will provide aid to communities in need. This commitment alone is expected to generate nearly $1 million for the Island Spirit Fund this year. Coupled with generous case-matching donation commitments from several distributor partners and anticipated public fundraising, Cruzan Rum aims to raise $2 million for the Fund by the end of 2018.</p> <p><br /> “Last year, our home island of St. Croix faced many challenges in the devastating wake of Hurricane Maria, but the resiliency of the Crucian people and our sense of community never wavered,” said Gary Nelthropp, Cruzan Rum’s Master Distiller. “That’s what we like to call our ‘island spirit,’ and I’m honored to help extend this spirit to others in a sustainable and ongoing way through the Fund, ensuring that no community, near or far, weathers a storm alone.”</p> <p><br /> Established in partnership with Global Giving, a nonprofit organization that connects donors with grassroots projects around the world, the Island Spirit Fund provides disaster relief by issuing grants to local organizations with boots on the ground and lasting relationships in affected areas. The Fund prioritizes both short-term recovery and long-term stability projects, including: environmental rebuilding, community planning, and workforce development and job creation. By listening directly to affected communities' needs, the Island Spirit Fund takes a customized approach to providing relief including, but not limited to, nourishment, supplies and volunteer support. In the immediate future, the Fund is focused on the areas still recovering from Hurricane Maria’s devastation and is also prepared to respond to future storms.</p> <p><br /> “We’re proud to support our Cruzan family and neighbors in the USVI and beyond with the launch of the Island Spirit Fund, and we’re incredibly humbled by the way our distributor partners have stepped up to further our efforts,” said Rashidi Hodari, VP Marketing, Cruzan Rum. “Our roots in the Caribbean run deep, and by joining together, we’re able to provide much needed physical and emotional support beyond the initial days, weeks and months following disaster. We look forward to awakening the ‘island spirit’ both now and in the years to come.”</p> <p>Individuals interested in making their own contributions to the Fund can do so by purchasing any of Cruzan’s quality rum products or by making a direct donation via IslandSpiritFund.org. In addition to the brand’s case-matching donation program, Cruzan will also absorb the cost of all transactional fees associated with all donations to the Island Spirit Fund, so that 100% of donors’ generosity goes directly to communities in need.</p> <p><br /> The establishment of the Island Spirit Fund is the most recent effort by Cruzan and its parent company, Beam Suntory, to provide aid to those in need. In 2017, Beam Suntory and its parent company provided more than $2 million in cash and in-kind support for disaster relief in the U.S., U.S. Virgin Islands and Mexico, which also included a $500,000 donation to the Fund for the Virgin Islands late last year.</p> <p><br /> For more information about the Island Spirit Fund and Cruzan’s award-winning portfolio of rums, please visit www.islandspiritfund.org or CruzanRum.com, or engage with us on social media via www.facebook.com/CruzanRum or Instagram @CruzanRum.</p> </div> </div> <div> <div>Details of Brand</div> <div><p><strong>About Cruzan® Rum Distillery</strong><br /> Named for the people of St. Croix (Crucians), Cruzan® Rum Distillery is a quality spirit, crafted for consumers to embrace all of life’s flavors surrounded by quality people. Cruzan Rum, distilled by the Nelthropp family, who has called the island home for eight generations, is a better tasting rum due to its ingredients and a unique five-column distillation process. Cruzan touts one of the cleanest-tasting rums in the industry – a characteristic derived from crafting a spirit with low levels of fusel oils, a by-product of the distillation process which, if not removed, can taint the smell and taste of the rum.</p> <p><br /> The Cruzan portfolio of rums includes Cruzan® Aged Dark Rum, Cruzan® Aged Light Rum, Cruzan® Single Barrel Rum, Cruzan® Estate Diamond™ Aged Dark Rum, Cruzan® Estate Diamond™ Aged Light Rum, Cruzan® Black Strap® Rum, and 16 flavored rums infused with natural flavors, such as coconut, mango, black cherry and pineapple. Cruzan Single Barrel Rum and Cruzan Aged Dark Rum were most recently recognized with gold medals in the 2017 Rum Masters awards, a prestigious blind taste-testing competition that chooses the best among rums worldwide in the light, dark, extra-aged, super-premium, and flavor categories.</p> <p><br /> <strong>About Beam Suntory Inc.</strong><br /> As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.</p> <p><br /> Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.</p> </div> </div> <div> <div>News Category</div> <div><a href="/taxonomy/term/6" hreflang="en">Brand News</a></div> </div> <div> <div>News Thumbnail Image</div> <div> <img src="/sites/default/files/2018-06/cruzan%20promo.jpg" width="125" height="125" alt="CruzanRum" typeof="foaf:Image" /> </div> </div> <div> <div>Display News in Our Brands?</div> <div>No</div> </div> <div> <div>Meta Title</div> <div>Beam Suntory</div> </div> Tue, 12 Jun 2018 19:55:16 +0000 Beam.Suntory_@dmin_acct 730 at http://www.beamsuntory.com EFFEN® VODKA INSPIRES CONSUMERS TO BE PROUDLY ‘DIFFERENT BY DESIGN’ WITH NEW CAMPAIGN http://www.beamsuntory.com/news/press-releases/effenr-vodka-inspires-consumers-be-proudly-different-design-new-campaign <span>EFFEN® VODKA INSPIRES CONSUMERS TO BE PROUDLY ‘DIFFERENT BY DESIGN’ WITH NEW CAMPAIGN</span> <span><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" content="Beam.Suntory_@dmin_acct">Beam.Suntory_@…</span></span> <span>Thu, 06/07/2018 - 21:04</span> <div> <div>News Detail Image</div> <div> <img src="/sites/default/files/2018-06/EFFEN_pride%20bottle%20HEADER.jpg" width="610" height="300" alt="EFFEN® VODKA INSPIRES CONSUMERS TO BE PROUDLY ‘DIFFERENT BY DESIGN’ WITH NEW CAMPAIGN" typeof="foaf:Image" /> </div> </div> <div> <div>Short Description</div> <div><p><i>Platform encourages consumers to embrace self-expression and celebrate diversity</i></p> </div> </div> <div> <div>Description</div> <div><p><strong>Chicago, IL (June 5, 2018) </strong>–EFFEN® Vodka is proud to release a new marketing campaign called “Different by Design,” aimed at celebrating self-expression and diversity. Different by Design launches this month and encourages fans to break convention, welcome creativity and be unapologetically true to themselves.</p> <p><br /> As part of the campaign’s launch, EFFEN is proud to support Pride month and LGBTQ equality with the release of the brand’s first, limited-edition Pride bottle throughout June. For every limited-edition Pride Bottle made, Beam Suntory donated $1 to Outfest, an organization that promotes LGBTQ Equality by creating, sharing and protecting LGBTQ stories on the screen. The EFFEN Pride bottle is available in more than 30 markets nationwide for a suggested retail price of $21.99/750mL.</p> <p><br /> “Different by Design aims to honor and support our consumers and what’s important to them in today’s world,” said Stephanie Kang, Marketing Director for EFFEN Vodka. “A unique point of view and fearless, honest self-expression are some of the most powerful tools available to every person, and EFFEN is proud to champion those who embrace that spirit.”</p> <p><br /> EFFEN Vodka is a super-premium vodka that continues to push boundaries. From its unique distillation and filtration processes, to its distinct bottle design and core values of acceptance and creativity, the brand creates a vodka that delivers superior quality, six versatile flavors and a modern design that is “Different by Design”. The launch of the new campaign illustrates EFFEN’s ongoing commitment to foster a more expressive and inclusive tomorrow.<br /> “The LGBTQ community has always pushed the boundaries of convention. Outfest embraces that heritage and works to assure the stories that reflect our unique experience are seen and heard,” said Christopher Racster, Executive Director for Outfest. “We are incredibly proud to partner with a company that also pushes boundaries and takes creativity, difference and self-expression to heart.”</p> <p><br /> The “Different by Design” platform will inspire future flavor innovations and experiences in 2018 and beyond. It will also be reinforced through integrated marketing efforts, including print, social, digital and public relations support, in addition to collaborations with creative partners.</p> <p><br /> To learn more about EFFEN Vodka and “Different by Design,” visit www.effenvodka.com or following EFFEN Vodka on Instagram or Twitter.</p> </div> </div> <div> <div>Details of Brand</div> <div><p><strong><u>About EFFEN® Vodka</u></strong></p> <p><br /> EFFEN® Vodka is a premium Vodka whose name means smooth, even and balanced in Dutch. It is made from 100 percent premium wheat, which results in a silky, smooth liquid. The stylish and functional rubber sleeve is carefully affixed to each bottle, further demonstrating EFFEN's commitment to providing a Super Premium Vodka with a modern design. The EFFEN line includes EFFEN® Vodka, EFFEN® Cucumber Vodka, EFFEN® Black Cherry Vodka, EFFEN® Blood Orange Vodka, EFFEN® Green Apple Vodka, and EFFEN® Raspberry Vodka. EFFEN is sold nationwide and is available in 50ml, 375ml, 750ml, 1L, and 1.75L bottles. For more information on EFFEN Vodka, please visit http://www.effenvodka.com.</p> <p><strong><u>About Beam Suntory Inc.</u></strong></p> <p>.As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.</p> <p><br /> Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.</p> <p><br /> <strong><u>About Outfest</u></strong></p> <p>Celebrating its 36th anniversary, Outfest was founded by UCLA students in 1982 who were looking for positive images of themselves in media. Today Outfest is the world’s leading organization that promotes equality by creating, sharing, and protecting LGBTQ stories on the screen. Outfest builds community by connecting diverse populations to discover, discuss, and celebrate stories of LGBTQ lives. Over the past three decades, Outfest has showcased thousands of films from around the world, educated and mentored hundreds of emerging filmmakers, and protected more than 37,000 LGBTQ films and videos. Outfest Los Angeles LGBTQ Film Festival is 11 days of world-class films, panels, and parties.</p> </div> </div> <div> <div>News Category</div> <div><a href="/taxonomy/term/6" hreflang="en">Brand News</a></div> </div> <div> <div>News Thumbnail Image</div> <div> <img src="/sites/default/files/2018-06/EFFEN_pride%20bottle%20PROMO.jpg" width="125" height="125" alt="Effen_pride" typeof="foaf:Image" /> </div> </div> <div> <div>Display News in Our Brands?</div> <div>Yes</div> </div> <div> <div>Meta Title</div> <div>Beam Suntory</div> </div> Thu, 07 Jun 2018 19:04:01 +0000 Beam.Suntory_@dmin_acct 728 at http://www.beamsuntory.com Jim Beam Black® Curates the Ultimate Father's Day Gift: The Bonding Over Bourbon Experience http://www.beamsuntory.com/news/press-releases/jim-beam-blackr-curates-ultimate-fathers-day-gift-bonding-over-bourbon <span>Jim Beam Black® Curates the Ultimate Father&#039;s Day Gift: The Bonding Over Bourbon Experience</span> <span><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" content="Beam.Suntory_@dmin_acct">Beam.Suntory_@…</span></span> <span>Tue, 06/05/2018 - 11:34</span> <div> <div>News Detail Image</div> <div> <img src="/sites/default/files/2018-06/Jim%20Beam%20Black_Fathers%20Day%20Gift%20HEADER.jpg" width="610" height="300" alt="Jim Beam Black" typeof="foaf:Image" /> </div> </div> <div> <div>Short Description</div> <div><p>Available in Limited Quantities, this Customized Experience Offers Your Dad Quality Time and Quality Bourbon in the heart of Bourbon Country</p> </div> </div> <div> <div>Description</div> <div><p>CHICAGO, June 4, 2018 /PRNewswire/ -- Knowing that sometimes all it takes is a sip of great bourbon and a little extra quality time to deepen bonds, Jim Beam Black® Bourbon has curated the ultimate Father's Day gift this year: The Bonding Over Bourbon Experience by Jim Beam Black®. This once-in-a-lifetime experience allows legal drinking age fans to treat their father (or father-figure) to the ultimate weekend away in the birthplace of bourbon, Kentucky — all for the price of a single bottle of the world's highest rated bourbon¹.</p> <p><br /> <em>The Bonding Over Bourbon Experience</em> by Jim Beam Black includes:</p> <p><br /> •&nbsp;&nbsp; &nbsp;Round-trip flights for two to Kentucky<br /> •&nbsp;&nbsp; &nbsp;Two-night hotel stay in downtown Louisville<br /> •&nbsp;&nbsp; &nbsp;Behind-the-scenes distillery tour at the Jim Beam® American Stillhouse in Clermont, Ky<br /> •&nbsp;&nbsp; &nbsp;Exclusive experience with Jim Beam's 7th Generation Master Distiller, Fred Noe<br /> •&nbsp;&nbsp; &nbsp;Classic Southern Dinner for two in Louisville<br /> •&nbsp;&nbsp; &nbsp;Round of golf at a local premium course<br /> •&nbsp;&nbsp; &nbsp;Limited-edition Jim Beam Black gift box with personalized Father's Day card, decanter, rocks glasses and luggage tag</p> <p><br /> A select number of <em>The Bonding Over Bourbon Experience</em> packages will be released on <a href="https://store.jimbeam.com/">Store.JimBeam.com</a> for $24.99² starting Monday, June 4, 2018 at 10am ET. Jim Beam Black will release additional packages leading up to Father's Day, publishing release timing exclusively at <a href="https://www.facebook.com/jimbeamus/">Facebook.com/JimBeamUS</a>.</p> <p><br /> "Father's Day has always been a special day for me to spend quality time with my dad and now my son, Freddie," said Fred Noe, Jim Beam's 7th Generation Master Distiller. "With this unique Father's Day gift package, we hope to provide the perfect setting for fathers and sons or daughters to share some stories, create some new memories and enjoy some good bourbon together with the Beam family."</p> <p><br /> Jim Beam Black is a premium bourbon with a flavorful character made to be sipped and savored. The patient aging process that Jim Beam Black undergoes brings forward the full flavor and character of a premium bourbon. The price varies by market and product size, which includes 50mL, 375mL, 750mL, 1L, and 1.75L, and is available in bars and retail locations nationwide.</p> <p><br /> ¹ Jim Beam Black® was rated the #1 bourbon in the world after winning the Bourbon Trophy, the highest awarded accolade in the bourbon category at the 2016 International Wine and Spirit Competition (IWSC).<br /> ² All income taxes on trip are the purchasers' sole responsibility. Trip purchasers will be issued an IRS Form 1099 for the value of the package, and will be required to fill out an affidavit and W-9 prior to the order being fulfilled and shipped out by Jim Beam.</p> <p align="center"><br /> Drink Smart®<br /> Jim Beam Black® Kentucky Straight Bourbon Whiskey, 43% Alc./Vol.&nbsp;<br /> ©2018 James B. Beam Distilling Co., Clermont, KY.</p> </div> </div> <div> <div>Details of Brand</div> <div><p><u><strong>About Jim Beam® Bourbon</strong></u><br /> Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam's 7th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Bonded, Jim Beam Rye, Jim Beam Distiller's Masterpiece, Jim Beam Vanilla, Jim Beam Apple, Jim Beam Honey and Jim Beam Kentucky Fire among other offerings.</p> <p><br /> <u><strong>About Beam Suntory Inc.</strong></u><br /> As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.</p> <p><br /> Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit <a href="https://www.beamsuntory.com">www.beamsuntory.com</a> and <a href="https://www.drinksmart.com">www.drinksmart.com</a>.</p> </div> </div> <div> <div>News Thumbnail Image</div> <div> <img src="/sites/default/files/2018-06/Jim%20Beam%20Black_Fathers%20Day%20Gift%20PROMO.jpg" width="125" height="125" alt="Jim Beam Black" typeof="foaf:Image" /> </div> </div> <div> <div>Display News in Our Brands?</div> <div>No</div> </div> <div> <div>Meta Title</div> <div>Beam Suntory</div> </div> Tue, 05 Jun 2018 09:34:02 +0000 Beam.Suntory_@dmin_acct 727 at http://www.beamsuntory.com SAUZA® TEQUILA LAUNCHES SAUZA AGUA FUERTE™, A FIRST-OF-ITS-KIND TEQUILA SPIKED SPARKLING WATER http://www.beamsuntory.com/news/press-releases/sauzar-tequila-launches-sauza-agua-fuertetm-first-its-kind-tequila-spiked <span>SAUZA® TEQUILA LAUNCHES SAUZA AGUA FUERTE™, A FIRST-OF-ITS-KIND TEQUILA SPIKED SPARKLING WATER </span> <span><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" content="Beam.Suntory_@dmin_acct">Beam.Suntory_@…</span></span> <span>Wed, 05/30/2018 - 11:52</span> <div> <div>News Detail Image</div> <div> <img src="/sites/default/files/2018-05/Sauza%20Agua%20Fuerte_HEADER.jpg" width="610" height="300" alt="SAUZA AGUA FUERTE" typeof="foaf:Image" /> </div> </div> <div> <div>Short Description</div> <div><p>The new ready-to-drink refresher will hit store shelves in Summer 2018</p> </div> </div> <div> <div>Description</div> <div><p><b>Chicago, IL (May 23, 2018)</b> – Sauza® Tequila today announced the launch of Sauza Agua Fuerte™, a tequila-based, ready-to-drink spiked sparkling water hitting store shelves this summer season. Agua Fuerte is made with Sauza® Silver Tequila, which has a taste profile of fresh, green notes, and natural fruit essence to create a light, refreshing cocktail with no artificial flavors or sweeteners.</p> <p>Crafted with clear, sparkling water and a real tequila base, Sauza Agua Fuerte taps into the rising demand for refreshing and ready-to-drink cocktails. This newest ready-to-drink product from Sauza Tequila is light in sweetness and calories and full on crisp fruit and agave taste.</p> <p>“We’re excited to introduce something new to the fast-growing, spiked sparkling water category,” said Malini Patel, Vice President of Tequila and Premium Growth Platforms at Beam Suntory. “With a tequila spirit base and a focus on fresh, natural flavors, Sauza Agua Fuerte is perfect for tequila fans who are seeking light, refreshing cocktails to enjoy during the warm weather months.”</p> <p>Sauza Agua Fuerte™ is available in three natural flavors:</p> <p><b>Lime </b>– A classic tequila pairing, Sauza Agua Fuerte™ Lime provides the ultimate refreshment on a hot summer day without the hassle of cutting lime slices for cocktails</p> <p><b>Grapefruit </b>– Inspired by the flavors of a Paloma, Sauza Agua Fuerte™ Grapefruit is a perfect option for those looking for a tart, natural flavor</p> <p><b>Mango </b>– A popular pairing in Mexico, Sauza Agua Fuerte™ Mango offers a slightly sweet mango flavor that pairs perfectly with the tequila base</p> <p>Sauza Agua Fuerte has 5% ABV, making it an optimal summer refreshment that is best enjoyed chilled. It is packaged in convenient, slim 12-ounce cans and features traditional Mexican sugar skull artwork on the exterior. The ready-to-drink cocktails are available in select markets in single cans for a suggested retail price of $2.99 or 4-packs with a suggested retail price of $9.99.</p> <p>For more information or to find Sauza Tequila near you, please visit <a href="http://www.sauzatequila.com">www.sauzatequila.com</a> or learn more at @SauzaTequila on Instagram and @SauzaTequila on Facebook.</p> </div> </div> <div> <div>Details of Brand</div> <div><p><b><u>About Sauza® Tequila </u></b></p> <p>About Sauza® Tequila: Sauza® Tequila, the world’s #2 premium tequila, is the perfect complement to any occasion, allowing every moment to become a celebration. Each bottle of Sauza® Tequila, the margarita’s favorite tequila, is carefully crafted with the finest, fresh blue agave from the storied “La Perseverancia” distillery in Jalisco, Mexico using a process deeply rooted in tradition since 1873. Sauza® offers a full line of refreshingly real tequila including Sauza® Signature Blue Tequila, Sauza® Signature Blue Reposado, Sauza® Conmemorativo Añejo, Sauza® Silver, Sauza® Gold, Sauza® Cucumber Chili Lime and Sauza Agua Fuerte™</p> <p><b><u>About Beam Suntory Inc.</u></b></p> <p>As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.</p> <p>Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit <a href="http://www.beamsuntory.com">www.beamsuntory.com</a> and <a href="http://www.drinksmart.com/" title="http://www.drinksmart.com">www.drinksmart.com</a>.</p> </div> </div> <div> <div>News Thumbnail Image</div> <div> <img src="/sites/default/files/2018-05/Sauza%20Agua%20Fuerte_PROMO.jpg" width="125" height="125" alt="SAUZA AGUA FUERTE" typeof="foaf:Image" /> </div> </div> <div> <div>Display News in Our Brands?</div> <div>No</div> </div> <div> <div>Meta Title</div> <div>Beam Suntory</div> </div> Wed, 30 May 2018 09:52:10 +0000 Beam.Suntory_@dmin_acct 725 at http://www.beamsuntory.com BEAM SUNTORY NAMED AMONG “AMERICA’S BEST MID-SIZE EMPLOYERS” BY FORBES FOR THIRD CONSECUTIVE YEAR http://www.beamsuntory.com/news/press-releases/beam-suntory-named-among-americas-best-mid-size-employers-forbes-third <span>BEAM SUNTORY NAMED AMONG “AMERICA’S BEST MID-SIZE EMPLOYERS” BY FORBES FOR THIRD CONSECUTIVE YEAR</span> <span><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" content="Beam.Suntory_@dmin_acct">Beam.Suntory_@…</span></span> <span>Tue, 05/01/2018 - 21:09</span> <div> <div>News Detail Image</div> <div> <img src="/sites/default/files/2018-05/Forbes%202018_HEADER.jpg" width="610" height="300" alt="Formbes2018" typeof="foaf:Image" /> </div> </div> <div> <div>Short Description</div> <div><p>World leader in bourbon is one of 16 Chicago employers on the list</p> </div> </div> <div> <div>Description</div> <div><p><strong>Chicago, Illinois, May 1, 2018</strong> – Beam Suntory has been named one of “America’s Best Mid-Size Employers” by Forbes magazine for the third consecutive year. The world leader in bourbon is one of three beverage alcohol companies named to this list, and one of only 16 companies in Chicago.</p> <p><br /> “People are our #1 priority at Beam Suntory, and this is meaningful recognition that our employees have the opportunity to ‘Unleash Their Spirit’ at work each and every day,” said Paula Erickson, Beam Suntory’s Chief Human Resources Officer. “Our placement on Forbes’ list truly underscores global momentum Beam Suntory is building as an employer of choice.”</p> <p><br /> Beam Suntory was recently named among of Germany’s “Best Places to Work,” for the third consecutive year. The company has also been listed among the “Best Places to Work” in Mexico for six consecutive years, including a No. 2 ranking in the most recent survey. More broadly, Beam Suntory’s parent company, Suntory Holdings, was recognized earlier this year on Fortune magazine’s list of the “World’s Most Admired Companies.”</p> <p><br /> “Recognition like this doesn’t just happen. People make it happen,” Erickson said. “These honors truly underscore how our people make our company such a great place to work.”</p> <p><br /> In the past year, Beam Suntory completed the relocation of its global corporate headquarters from Deerfield, Ill., to the historic Merchandise Mart in downtown Chicago.</p> <p><br /> Forbes’ list of “America’s Best Mid-Size Employers” is based on an independent, third-party survey of 30,000 Americans through online panels. Respondents, who work at companies with 1,000 to 5,000 U.S. employees, were asked whether they’d recommend their employer, or any other employers in the industry, to someone looking for a job.</p> </div> </div> <div> <div>Details of Brand</div> <div><p><strong>About Beam Suntory Inc.</strong><br /> As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.</p> <p><br /> Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and<br /> commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.</p> <p><br /> © 2018 Beam Suntory Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654</p> </div> </div> <div> <div>News Category</div> <div><a href="/taxonomy/term/6" hreflang="en">Brand News</a></div> </div> <div> <div>News Thumbnail Image</div> <div> <img src="/sites/default/files/2018-05/Forbes%202018_PROMO.jpg" width="125" height="125" alt="Formbes2018" typeof="foaf:Image" /> </div> </div> <div> <div>Display News in Our Brands?</div> <div>No</div> </div> <div> <div>Meta Title</div> <div>Beam Suntory</div> </div> Tue, 01 May 2018 19:09:47 +0000 Beam.Suntory_@dmin_acct 724 at http://www.beamsuntory.com EL TESORO™ TEQUILA UNVEILS NEW LOOK PROUDLY EMBODYING ITS HERITAGE AND TIME-HONORED CRAFT http://www.beamsuntory.com/news/press-releases/el-tesorotm-tequila-unveils-new-look-proudly-embodying-its-heritage-and-time <span>EL TESORO™ TEQUILA UNVEILS NEW LOOK PROUDLY EMBODYING ITS HERITAGE AND TIME-HONORED CRAFT</span> <span><span lang="" about="/user/1" typeof="schema:Person" property="schema:name" datatype="" content="Beam.Suntory_@dmin_acct">Beam.Suntory_@…</span></span> <span>Mon, 04/30/2018 - 19:09</span> <div> <div>News Detail Image</div> <div> <img src="/sites/default/files/2018-04/El%20Tesoro_HEADER.jpg" width="610" height="300" alt="ElTesoroTequila" typeof="foaf:Image" /> </div> </div> <div> <div>Short Description</div> <div><p>Same award-winning El Tesoro Blanco, Reposado and Añejo tequilas<br /> will debut in new packaging this May</p> </div> </div> <div> <div>Description</div> <div><p>Chicago, IL (April 24, 2018) – El Tesoro de Don Felipe® Tequila is proud to introduce an exquisite new bottle and label for its core expressions, including El Tesoro™ Blanco, Reposado and Añejo tequilas, that celebrate the brand’s heritage and capture founder Don Felipe Camarena’s time-honored production methods and commitment to the traditional art of tequila making. The new packaging is expected on shelves this May.</p> <p><br /> Don Felipe established La Alteña Distillery in 1937 in Mexico where the award-winning El Tesoro Tequila is made. El Tesoro has always been “the treasure” of Jalisco, created in celebration of Don Felipe’s most precious asset: his 100% estate-grown agaves, which grow in the rich, red soil of the highlands that create El Tesoro’s distinct agave-forward taste.</p> <p><br /> “I am proud to make tequila here at La Alteña the same way my grandfather, Don Felipe, made tequila more than 80 years ago,” says Carlos Camarena, El Tesoro Master Distiller. “We believe our practice of making tequila ‘the old-fashioned way’ allows us to craft the tequila we’re proud of – the tequila that allows the full flavor of our estate-grown agave to shine through. My father’s signature is on each label, in honor of my grandfather and the tequila my family has created for generations.”</p> <p><br /> El Tesoro is a truly authentic tequila made with the knowledge and passion passed down through five generations. Each step of the process requires mastery of a skill and a commitment to quality. It takes true dedication, but the resulting flavor captures the essence of the spirit at La Alteña. These traditional methods include using 100% estate grown agave, allowing the agave to grow longer than most to peak maturity, crushing 100% of the agave with a volcanic tahona wheel to extract and intensify agave flavor and double distilling to proof without ever adding water after the final distillation.</p> <p><br /> Within this packaging refresh, the exceptional liquid of El Tesoro Tequila remains the same, while the new, artisanal bottle and label more visually communicate the time-honored process and attention to detail that has made El Tesoro a tequila unlike any other. Notable packaging features include the following:<br /> • A tahona stone closure highlights El Tesoro tequila’s commitment to the ancient method of crushing cooked agaves with a two-ton volcanic rock to extract as much flavor as possible prior to fermentation. El Tesoro is one of the only tequila brands to use 100% tahona-crushed agaves.</p> <p>• Agave flourishes celebrate and honor founder Don Felipe’s most precious asset: his estate-grown agaves. One-hundred percent of agaves used to make El Tesoro are grown on the Camarena family estate in the highlands of Jalisco, where the terroir gives the liquid a more rounded, fruity and floral taste.</p> <p><br /> • Process Icons detail the traditional production methods used by El Tesoro since its founding in 1937: “agave completely mature,” “natural fermentation,” “traditional oven cooking,” “copper stills” and “aged in American Oak.”<br /> • Don Felipe’s signature honors the knowledge, passion and methods that have been passed down through five generations and are still honored today by Master Distiller Carlos Camarena.</p> <p><br /> • Batch number is now included on every bottle to acknowledge that each distillation of El Tesoro has unique flavor and aroma characteristics due to the influence that the Jalisco climate and unique soil conditions have on agave harvests.</p> <p><br /> For more information, please visit www.eltesorotequila.com</p> </div> </div> <div> <div>Details of Brand</div> <div><p><strong>About El Tesoro™ Tequila</strong><br /> Since the first drop of El Tesoro ran off the still of La Alteña Distillery more than 80 years ago, every decision has made to celebrate the agave’s unique flavor. El Tesoro is a truly authentic tequila made slowly and carefully to capture its essence in a bottle. The El Tesoro portfolio of core products available in the U.S. includes: Blanco (40% ABV; $44.99 Suggested Retail Price), Reposado (40% ABV; $49.99 Suggested Retail Price), Añejo (40% ABV; $54.99 Suggested Retail Price) and Paradiso (extra añejo; 40% ABV; $99.99 Suggested Retail Price). In October 2017, a limited edition 80th Anniversary Tequila was introduced to celebrate La Alteña Distillery’s 80 years (extra añejo; 41.5% ABV; $199.99 Suggested Retail Price).</p> <p><br /> <strong>About Beam Suntory Inc.</strong><br /> As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.</p> <p><br /> Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.</p> </div> </div> <div> <div>News Category</div> <div><a href="/taxonomy/term/6" hreflang="en">Brand News</a></div> </div> <div> <div>News Thumbnail Image</div> <div> <img src="/sites/default/files/2018-04/El%20Tesoro_PROMO.jpg" width="125" height="125" alt="ElTesoroTequila" typeof="foaf:Image" /> </div> </div> <div> <div>Display News in Our Brands?</div> <div>Yes</div> </div> <div> <div>Meta Title</div> <div>Beam Suntory</div> </div> Mon, 30 Apr 2018 17:09:34 +0000 Beam.Suntory_@dmin_acct 722 at http://www.beamsuntory.com