Foundation for Advancing Alcohol Responsibility Endows Harvard Chair

Beam Suntory, through its membership in the Foundation for Advancing Alcohol Responsibility (, is proud to announce the endowment of the Morris E. Chafetz Professorship in Psychiatry in the Field of Behavioral Sciences at Harvard Medical School.

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Bourbon, athletic rivals team to support alcohol education

Gifts from two major Kentucky distilleries will fund and strengthen alcohol education and responsible drinking awareness programs at the University of Louisville and the University of Kentucky. The gifts will also help expand alcohol programming across the commonwealth.

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Drink Smart

Behind making the best spirits in the world, ensuring responsible consumption is our highest priority. This video from Fred Noe, 7th generation master distiller, sums our philosophy nicely: If you're going to enjoy our products, do so responsibly.

Learn more about the high standards we set for ourselves and the industry codes and principles we closely follow in the sections below.

Drink Smart®

Relaunched as a global platform available in seven languages in 2016, Drink Smart® is our proprietary platform for communicating with consumers about alcohol education, responsible consumption and making a plan before consuming alcohol. Beam Suntory has also voluntarily committed to providing nutrition information about its products at by the end of 2017.


International Alliance for Responsible Drinking (IARD)

As founding members of the International Alliance for Responsible Drinking (IARD), we have signed Global Commitments to reduce alcohol misuse, through commitments for reducing underage drinking, strengthening and expanding marketing codes of practice, reducing drunk driving, providing responsible product innovation and consumer information and enlisting retailer support.


National Center for DWI Courts and Justice for Vets

Beam Suntory is a proud, founding sponsor of the National Center for DWI Courts and Justice for Vets. Through this partnership, we fund the establishment of drug and alcohol courts that give the most dangerous, repeat offenders access to the care they need, and reduce the rate of recidivism. DWI Court participants are up to nineteen times less likely to reoffend than those sentenced by a traditional court.


BRICC Coalition

Beam Suntory is a proud sponsor of University of Louisville’s BRICC Coalition, and through this partnership, we provide support in advancing policies, programs, resources, and experiences that increase resiliency and reduce high-risk drinking and substance use in the campus and community. Recent outcomes supported by the BRICC Coalition include the passage of KRS-244 medical amnesty law in Kentucky, AlcoholEdu & Haven population level prevention, support for Greeks Advocating Mature Management of Alcohol (GAMMA) student organization and development/dissemination of the Voice of Reason Initiative.