Beam Suntory, through its membership in the Foundation for Advancing Alcohol Responsibility (Responsibility.org), is proud to announce the endowment of the Morris E. Chafetz Professorship in Psychiatry in the Field of Behavioral Sciences at Harvard Medical School.Learn More
Gifts from two major Kentucky distilleries will fund and strengthen alcohol education and responsible drinking awareness programs at the University of Louisville and the University of Kentucky. The gifts will also help expand alcohol programming across the commonwealth.Learn More
Behind making the best spirits in the world, ensuring responsible consumption is our highest priority. This video from Fred Noe, 7th generation master distiller, sums our philosophy nicely: If you're going to enjoy our products, do so responsibly.
Learn more about the high standards we set for ourselves and the industry codes and principles we closely follow in the sections below.
It’s our belief that when you choose to drink alcohol, you should always drink responsibly and in moderation. Drink Smart® is our platform for helping those of legal drinking age make smart choices around responsible consumption.Read Full Story
While responsibility programs and marketing practices differ from country to country, all of our brands and regions are united under the Beam Suntory Marketing Code of Practice.Read Full Story
Although alcohol is enjoyed responsibly and in moderation by the vast majority of those legal age adults who choose to drink, some individuals misuse alcohol or consume alcohol under the legal purchase age, which can result in serious consequences.Read Full Story