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Courvoisier partners with the National Urban League to uplift local flower shops nationwide with curated bouquets inspired by its floral house style for the holidays
JARNAC, France, Nov. 21, 2022 /PRNewswire/ -- Maison Courvoisier today announced Holidays in Blossom, a program spotlighting and supporting Black and other minority-owned flower shops for the holiday season. Courvoisier, the Most Awarded Cognac House*, worked with the National Urban League to identify florists in 13 markets across the U.S. to curate a "Cognac in Blossom" holiday arrangement that will be featured on holidaysinblossom.com and available for sale beginning November 21, and throughout the holiday season. These efforts are a part of the Maison's global philanthropic platform, Foundation 1828.
Each Holidays in Blossom bouquet takes inspiration from Maison Courvoisier's "floral house style" and the French belief of "joie de vivre," celebrating the vibrancy and joy embodied in the every day. As people come together this season, the premium cognac house is reinforcing its commitment to supporting small businesses with a special bouquet perfect for gifting, decorating, entertaining and more. All proceeds from bouquet sales will go directly back to the participating small businesses, with Courvoisier also donating funds to the National Urban League in support of their Entrepreneurship Center programming.
"Courvoisier is committed to nurturing the drive, passion and creativity of entrepreneurs in minority communities," said Jon Potter, Managing Director of Maison Courvoisier. "We know these small business face immense challenges, and it's our goal to help even the playing field. We're thrilled to champion these businesses and amplify their voices during a season that is about spreading joy and giving back."
Together with the National Urban League, Courvoisier and its local regional teams worked closely to identify florists in key Urban League markets across the U.S. The 13 floral shops include:
Holidays in Blossom is the latest endeavor under Maison Courvoisier's philanthropic platform, Foundation 1828, which provides critical resources, educational programs and financial assistance to minority business owners. In 2020, Courvoisier forged a multi-year partnership with the National Urban League and committed $1 million over five years to aid Black and minority small business owners and entrepreneurs in the U.S.
"We're thrilled to be part of this truly impactful program that is bringing awareness to Black and other minority-owned flower shops at a time when beautiful holiday arrangements and gifting are top of mind," said Stephanie DeVane, Vice President, Entrepreneurship & Business Development of the National Urban League. "While Holidays in Blossom is a seasonal program, Courvoisier and its regional teams are always finding ways to continue to support our national program, as well as our local affiliates throughout the entirety of the year, and we look forward to continuing our partnership into 2023."
For more information on Holidays in Blossom, please visit Courvoisier.com and follow @CourvoisierUSA across all social media platforms.
About Courvoisier Cognac
Maison Courvoisier was founded by Félix Courvoisier in 1828 in Jarnac, France. Courvoisier is the Most Awarded Cognac House* with a range of expressions that appeal to a variety of cognac preferences and lifestyles, including VS, VSOP, XO, and the ultimate expression of the House, L'Essence de Courvoisier. Based on the joyful, generous, and sophisticated house style and commitment to community and craftsmanship, Courvoisier continues to value its relationships with local artisans and winegrowers to produce its high quality, award-winning cognac portfolio. For more information on Courvoisier, please visit www.courvoisier.com.
*Based on 20 top spirits competitions since 2019.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam® and Maker's Mark® bourbon brands and Courvoisier® cognac, as well as world renowned premium brands including Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher's, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks® Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Courvoisier® Cognac, 40% alc./vol. Courvoisier Import Company, Chicago, IL USA, Courvoisier is a trademark of Courvoisier S.A.S. ©2022 Courvoisier S.A.S. https://www.courvoisier.com/us/courvoisier-awards. Please drink responsibly.
©2022 Beam Suntory, Inc. New York.
Company also announces strategic adjustments to its commercial regions
NEW YORK, Nov. 17, 2022 – Beam Suntory, a world leader in premium spirits, and producer of iconic brands like Jim Beam and Maker’s Mark, announced today several moves within its executive leadership team effective early 2023.
“As we position Beam Suntory for its next stage of growth and approach the end of a very successful year, these leadership and market alignment moves maintain strong continuity and help further our global growth ambitions in premium spirits and RTD,” said Albert Baladi, CEO of Beam Suntory.
Greg Hughes, currently President North America, and Jessica Spence, currently President Brands, will swap roles effective January 1. As President North America, Spence will be responsible for leading commercial operations in the region that includes the company’s largest and most profitable market, the US. Spence joined Beam Suntory in 2019 as President of Brands where she has established and led the company’s global brands organization. Prior to Beam Suntory, Spence served as Executive Vice President & Chief Commercial Officer for the Carlsberg Group, overseeing the company’s global marketing, sales, insights, R&D and innovation functions.
Hughes will become Chief Growth and Brands Officer, leading the company’s global brands organization and spearheading growth initiatives including route to market excellence globally. Hughes joined Beam Suntory in 2015 and has driven strong results since becoming President of North America in 2018.
Yuri Grebenkin, who has led Beam Suntory’s EMEA business for the last six years, is appointed President International, one of the company’s three operating regions. He succeeds Pryce Greenow, who has made the personal decision to leave Beam Suntory at the end of January. Greenow led the region and its diverse set of markets to strong double-digit growth during the past two years. Greenow has held several high-impact roles since joining the company in 2005, including the company’s commercial excellence agenda since 2021. Prior to leading EMEA to a strong track record of performance, Grebenkin led the company’s since-discontinued joint venture with Edrington and also held leadership roles at Colgate-Palmolive and Unilever.
David Hunter, SVP Global Supply Chain Officer, has made the decision to retire from Beam Suntory at the end of January after 15 years with the company, including the past seven years leading its global supply chain organization. Hunter rallied his organization around the imperatives of quality, safety and continuous improvement. He and his team piloted successive years of record investment in people, processes, expanded plant capacity and visitor facilities across the global supply chain in support of the ambitious growth of the company’s brands. Hunter’s successor will be announced at a future date.
The company also announced the following market alignment changes to its regional structure:
“These changes help further align our leadership and business to achieve our global growth ambitions,” said Baladi. “The contributions that Pryce and David have made to Beam Suntory cannot be overstated, and they will leave with the best wishes of the entire Beam Suntory family. Greg, Jessica and Yuri are fantastic leaders and I look forward to the impacts they will make to further Beam Suntory’s transformation in their new roles.”
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands and Courvoisier® cognac, as well as world renowned premium brands including Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2022 Beam Suntory, Inc. New York.
Beam Suntory contributes more than £400,000 funding for four-year project with RSPB Scotland to restore 160 hectares of peatland at Airds Moss Reserve in East Ayrshire
SCOTLAND, UK (7 November 2022) – Beam Suntory, a world leader in premium spirits, today announces a new partnership with the Royal Society for the Protection of Birds (RSPB) for the restoration of peatland in Scotland, promoting carbon sequestration and protecting invaluable biodiversity. This marks the start of the second phase of the Peatland Water Sanctuary™ (PWS™) initiative, a joint $4 million conservation project launched in 2021 by Beam Suntory and its parent company, Suntory Holdings.
Beam Suntory will contribute more than £400,000 to restore and regenerate approximately 160 hectares of peatland at the Airds Moss reserve in East Ayrshire, Scotland which is owned by RSPB Scotland. Restoration will take place over four years and the partners will provide annual updates on the impact of the project.
The first year will involve extensive fieldwork; completing surveys and analysis to design a restoration plan. Physical work is expected for winter 2023, at which point work will be carried out to re-establish original peatland vegetation to promote the regeneration of peat.
This restoration builds on the success of the first stage of the PWS initiative, which began with work to restore and conserve peatland near the Ardmore distillery in November 2021. Since then, approximately 13 hectares of peatland have been successfully restored in partnership with the James Hutton Institute and Forestry and Land Scotland. An expansion of the Ardmore PWS™ project is currently being scoped.
Beam Suntory is also keen to improve education and awareness about the importance of peat and biodiversity and recently ran a peatland restoration training event at its Laphroaig Distillery on Islay. The company is planning to replicate the event at further sites across Scotland.
Alistair Longwell, Head of Distillation & Environment, Beam Suntory comments: We’re now a year in since launching our PWS™ initiative and it’s rewarding to be using our accumulating knowledge and expertise to make a significant impact to Scotland’s ecosystems. Working across the Airds Moss Reserve in partnership with RSPB Scotland represents a great step forward in our goal to restore 1,300 hectares of peatland by 2030.
Anne McCall, Director for RSPB Scotland adds: We are delighted to be working in partnership with Beam Suntory to restore peatland at our Airds Moss nature reserve. Peatlands are incredibly special and fragile habitats, with an enormous importance in the fight against climate change. RSPB Scotland Airds Moss is of international importance for its blanket bog habitat and supports some wonderful species, including hen harrier, golden plover, fantastic carnivorous sundews and large heath butterfly.
Robbie Millar, Managing Director Scotch & Irish, Beam Suntory adds: As the home of our iconic Scotch whiskies including Bowmore, Laphroaig and Auchentoshan, we are committed to helping to build a prosperous future for Scotland. This means working both within and beyond our own distillery sites, partnering with local communities and organizations like RSPB Scotland to drive initiatives like Peatland Water Sanctuary™ and set higher targets to protect our natural environments.
Harumichi Seta, General Manager, Sustainability Management Division, Suntory Holdings comments: A year ago, we launched the PWS™ initiative to contribute to sustaining healthy peatlands essential to the production of quality Scotch whisky and to protect Scotland’s ecosystems. Today, we are excited to see tangible progress and expansion of our PWS™ initiative - we are determined to fulfil our responsibility as a company that relies on the blessings of nature and water and continue our journey to give back more peat than we use in the production of our whiskies.
Alan Brown, Member of Parliament for Kilmarnock, Scotland said: Peatlands and heather are what makes Scotland’s landscape so special, particularly within my constituency of Kilmarnock and Loudoun where the restoration and protection of this land is taking place. The environmental benefits of peatland as a carbon store are well known so this helps combat climate change. It’s great to see Beam Suntory spearhead this work within our community alongside RSPB Scotland.
Through PWS™, Beam Suntory and Suntory Holdings have committed to invest more than $4 million in the restoration and conservation of 1,300 hectares of peatlands by 2030, enough to produce the same amount of peat that Beam Suntory uses every year in making its Scotch whiskies on an ongoing basis. Beyond this, there is a longer-term aim to restore sufficient peatlands by 2040 to equate twice the volume of peat that Beam Suntory uses.
The PWS™ initiative aligns with the Suntory Group Sustainability Vision and Beam Suntory’s ambitious Proof Positive sustainability strategy, as well as the Scotch Whisky Association’s environmental commitments. In addition to the long-term positive impact of peatland and watershed restoration and conservation on water retention and quality, the work will also support carbon sequestration and biodiversity in the local area, helping to maintain and protect the important role of peatland ecosystems in Scotland’s natural environment.
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About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands and Courvoisier® cognac, as well as world renowned premium brands including Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks® Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
About RSPB
RSPB Scotland is part of the RSPB, the UK’s largest nature conservation charity. Protecting habitats, saving species and helping to end the nature and climate emergency. Nature is in crisis. Together we can save it.
“Dance has always been a passion of mine. It’s something that I’ve been doing since I was five years old and it’s one of the things that brings me true joy in life. Through dancing, I’m able to focus, shift my mood and gain a more positive attitude when I’m feeling down. I am trained in Bharatanatyam, which is the oldest classical dance form in India that’s recognized for its unique footwork and a sophisticated vocabulary of sign language based on gestures of hands, eyes, and face muscles. I trained for eight years, perfecting my skills, even going on to perform with a stage company during my school days. I didn’t dance as much after college, but over the last few years, I’ve been getting back into it.
Dancing requires a lot of hard work and patience. Some of the Bharatanatyam programs run for as long as four hours. All the training and practicing has been a huge benefit to my time management and team building skills, which I use daily in my work.
Originally, I’m from India’s southern-most state of Kerala. Over the years I have worked in different parts of India and now I am based at Hyderabad, Telangana which is India’s biggest whisky market.
As I continue to grow and explore my role, I rely a lot on my time management and team building skills that I developed through dance. It’s important that my team is as diverse as the markets we are in. I’m recruiting from different states, cultures, and backgrounds, as well as bringing more women into the sales team, which is typically a male dominated function in India.
Just like dance, I am passionate about my work. Part of my job requires that I go into markets and conduct customer & consumer research. I enjoy learning why consumers buy certain products and what they want more of. My curiosity and a constant urge to learn help me understand our customers better and thereby help service them better. As a result, I have been able to help premiumize our portfolio in certain markets.
I always strive to leave things a little better than they were before, I believe that is one of my purposes in life.”
- Deepti Divakaran, Zonal Sales Manager, India
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