Welcome to Beam Suntory
Must be legal drinking age to enter this site.
Clermont, KY (September 12, 2017) – Together with Fred Noe, Beam Family’s Seventh Generation Master Distiller, Booker’s® Bourbon is supporting relief efforts for those affected by Hurricane Harvey and Hurricane Irma with the release of the last remaining Booker’s® Rye Whiskey bottles. The last 276 bottles of this rare whiskey, which was named “World Whisky of the Year” by Jim Murray’s Whisky Bible 2017, will be made available for sale immediately, with 100% of the company’s proceeds from sales donated to local Feeding America® food banks and Operation BBQ Relief®, two charitable organizations providing much needed food and aid to communities affected by these two storms.
Not available for sale when this acclaimed whiskey launched in May 2016, this limited supply of remaining Booker’s Rye bottles was held back for purposes of future fundraising and charitable support. With thousands of Americans in need, Booker’s Bourbon and the Noe family have decided to use these bottles and their proceeds to help support this critical cause.
“It’s devastating to see our friends down south suffer from the destruction caused by these hurricanes, and I’m humbled by the opportunity to help in any way we can,” said Fred Noe. “Booker’s Rye was one of the greatest experiments of my dad, Booker Noe, and while we sold out of the bottles we offered to the field, we held on to the very last of them to use them in a way that would have meant a lot to Dad. I can’t imagine a better reason or time for their release than this, and I’m proud to honor Dad’s generous spirit in this way.”
Feeding America and Operation BBQ Relief were selected because of the shared connection between the food and beverage industries and the immediate impact each organization makes in providing nourishment to those affected by tragedy.
As part of its mission to lead a unified effort for a hunger-free America, Feeding America, together with local state associations, is leading the charge to feed people following their displacement in the wake of Hurricane Harvey and Hurricane Irma. Funds from the sale of Booker’s Rye bottles will be donated to Feeding Texas™ and Feeding Florida® and will be used to help procure and distribute food and water, as well as hygiene items, to impacted families in hurricane affected areas in partnership with local food banks.
Operation BBQ Relief is a nationwide organization comprised of volunteer competition BBQ teams who respond to natural disasters and other situations to feed displaced residents and emergency personnel. In the short time since Hurricane Harvey hit, Operation BBQ has served more than 370,000 meals in hurricane affected areas of Texas and is currently preparing to deploy resources to Florida.
Booker’s Rye Whiskey was the first-ever rye whiskey to be released from Booker’s Bourbon and is widely considered to be one of the greatest and final experiments of Sixth Generation Beam Master Distiller Booker Noe. Following its very limited release in 2016, Booker’s Rye Whiskey was named “World Whisky of the Year” by Jim Murray’s Whisky Bible 2017 and is considered one of the most highly coveted and collected whiskies of 2016.
For more information about Booker’s Bourbon and Booker’s Rye Whiskey, visit: www.bookersbourbon.com. For more information about Beam Suntory’s philanthropy and charitable initiatives, please visit https://www.beamsuntory.com/responsibility/philanthropy.
Chicago, IL (September 14, 2017) – Hornitos® Tequila has released a new marketing campaign called “A Shot Worth Taking” that highlights the extraordinary things that can happen when people are willing to “take a shot.” The new marketing effort launches on Mexican Independence Day, the anniversary of the brand’s launch back in 1950, and celebrates Hornitos’ history as a shot-taking, boundary-pushing brand by inspiring this same mentality in fans.
Hornitos Tequila has continued to challenge the status quo throughout its history and set new standards in how it produces a quality tequila that is itself a shot worth taking. Its revolutionary approach is showcased through recent innovations Hornitos® Black Barrel®, a tequila aged in whiskey barrels, and the forthcoming Hornitos® Cristalino, an aged tequila that’s filtered for clarity. To demonstrate the brand’s tradition of breaking tradition, its new “A Shot Worth Taking” campaign provides inspiration and creates opportunities that propel fans to “take shots” of their own no matter how big or small.
“Hornitos was founded on the principle that nothing great ever happens without taking a risk, and we wanted to develop a campaign that’s rooted in this mindset,” said Malini Patel, vice president of tequilas and innovation at Beam Suntory. “‘A Shot Worth Taking’ encourages people to take shots of their own to achieve something truly meaningful. As advocates for shot takers everywhere we aim to reward those who embody the same spirit that Hornitos was founded upon.”
The new campaign, soft-launched in April via social media, print and out-of-home executions, is now brought to life in mass media touchpoints including online video advertising (television advertising is slated to launch in 2018). The digital video content, premiering this week leading up to Mexican Independence Day, features several real-life shot takers identified and selected through their own crowdfunding pages. Hornitos is providing each individual financial support, and the digital media spotlight, as they take their shots. The group includes aspiring Mexican-American hip-hop artist Zairah; aspiring drag show producer Marc Singer; aspiring Hollywood stuntman Kyle Williams; and aspiring denim fashion designers Phillip Landrum and Phil Lee.
The digital advertisements, which were directed by Sara Alize Cross, a former fashion industry professional who took her own “shot” and switched careers to filmmaking, and produced by The Community. The content will run in formats of 6, 15, 30 and 60 seconds, viewable at YouTube.com/TequilaHornitos.Hornitos
To learn more, visit www.HornitosTequila.com and like us on Facebook, Twitter and Instagram.
St. Croix, September 18, 2017 – The Cruzan Rum Distillery, based on St. Croix in the US Virgin Islands, today committed $500,000 to the Fund for the Virgin Islands to support relief and recovery from Hurricane Irma in the Territory.
The donation brings more than $1.6 million in contributions by Cruzan and its corporate parents towards hurricane relief in the U.S. and its Territories.
“My family has been producing Cruzan Rum in the US Virgin Islands for generations, and we’re determined to help our friends and neighbors whose lives have been upended by this devastating hurricane,” said Gary Nelthropp, president & master distiller of Cruzan Rum. “While St. Croix was spared the worst of Irma’s wrath, our sister islands of St. Thomas and St. John took a hard hit. We’re inspired by the way Virgin Islanders have come together, including how former NBA star and St. Croix native Tim Duncan has helped raise awareness and millions of dollars for the needs of the USVI’s people, how Governor Mapp has urgently mobilized the Territory’s resources, how the Administration and Congresswoman Stacey Plaskett have led from Washington. As the USVI now braces for Hurricane Maria, we hope our support will inspire others to help, as well.”
The Fund for the Virgin Islands was established by the Community Foundation of the Virgin Islands (CFVI), a 501(c)3 nonprofit organization that has been operating in the USVI for more than 25 years. It has supported past relief efforts in the region and is working closely with government and community providers to identify priorities and direct resources for immediate needs as well as long-term recovery efforts. For more information, please visit www.usvirecovery.org.
Clermont, KY (September 20, 2017) – The Beam family is proud to officially announce the launch of Little Book™, the first and highly anticipated product release from Freddie Noe, eighth generation Beam family member and son of current Beam master distiller, Fred Noe. The debut of Little Book marks an exciting step forward for the next generation of Beam family whiskey makers.
Named after the childhood nickname given to Freddie by his grandfather, legendary master distiller, Booker Noe, Little Book™ is an annual, limited release series that will feature a new and unique blend each year, presented uncut and unfiltered. Guiding each year’s release will be Freddie’s passion for crafting high-quality, interesting blends different from anything else on the market.
“I’m humbled and honored to share Little Book with the world,” said Freddie, who currently serves as the distillery’s fermentation manager. “When I joined the family business five years ago, I told Dad I wanted to learn everything there was to know about making whiskey. Along the way, I discovered I’m particularly fascinated by the endless taste profiles that can be created through blending. I’m excited for whiskey fans to taste the first batch of this annual release, and I look forward to sharing new, one-of-a-kind blends every year. It's a real honor to carry on my family's legacy, and I hope I've done them proud."
The inaugural batch release of Little Book, called Little Book “The Easy,” draws inspiration from what the Beam family is known for – great bourbon whiskey. Little Book “The Easy” is a blended straight whiskey that features four unique components: uncut and unfiltered corn, rye and malt whiskies – representative of the three grains commonly found in a bourbon mashbill (or recipe) – balanced with uncut, unfiltered Kentucky straight bourbon whiskey. Creating the final liquid for Little Book “The Easy” was a labor of love for Freddie, who worked on the final recipe for over a year and tried more than 25 different blends of the liquid before he decided that it was just right and worthy of his debut release.
“It’s exciting to watch my son, Freddie, follow in the family footsteps and share his passion for blending with the release of Little Book,” said Fred Noe. “My dad, Booker, and I used to always say that if Freddie ever decided to join the family business, his distinct palate and nose, along with his eagerness to learn, would take him far. Freddie’s coming into his own as part of the next generation of whiskey makers, and I couldn’t be more proud to support him as he launches his first product.”
Bottled uncut at its natural proof, Little Book “The Easy” is meant to be just that – easy to enjoy however you like it best, whether that’s neat, over ice or with a splash of water. Little Book “The Easy” was blended by Freddie Noe and developed with the following characteristics:
Blend Overview:
4-year-old Kentucky straight bourbon whiskey
13-year-old corn whiskey
About 6-year-old 100% malt whiskey
About 6-year-old high-rye whiskey
Proof: 128.2
Tasting Notes: Little Book “The Easy” leads with caramel and oak notes, then moves into flavors of toasted nuts and hints of corn grain. The finish is long and packed with peppery rye, making this liquid approachable and easy to enjoy.
Sipping Suggestions: Neat, over ice or with a splash of water.
Little Book “The Easy” will be available nationwide beginning in October in limited quantities with a Suggested Retail Price of $79.99 for a 750mL bottle.
For more information about Little Book Whiskey, visit http://www.beamsuntory.com/brands/little-book
WEDNESDAY 4 OCTOBER – Beam Suntory has launched the revolutionary Courvoisier® Sherry Cask Finish, a rich and complex cognac which has been matured in ex-sherry casks developing additional layers of flavour. Set to shake-up the cognac category, this new release offers travel retail customers a unique and intriguing bottling that is set to appeal to wider premium brown spirit drinkers.
MASTERFULLY BLENDED
Having searched for inspiration for new tastes across the world, Patrice Pinet, Courvoisier®’s Master Blender, discovered a technique that, when applied to cognac, releases unprecedented layers of intensity that appeal to traditional cognac drinkers as well as malt whisky drinkers and those looking for something different.
Courvoisier® Sherry Cask Finish is the first bottling in Courvoisier®’s innovative Masters Cask Collection and it celebrates the magic of maturing, pushing the boundaries of the category. Having first matured in French Limousin oak casks for years to develop its iconic taste, the cognac undergoes a second maturation in ex-sherry casks, building additional layers of flavour for a subtly sweeter, complex cognac and a lingering finish. This revolutionary liquid has been awarded Gold at The Luxury Spirits Masters awards 2017.
Deep golden in colour, on the nose there are bold aromas of carnation, orange peel, cloves and hazelnut developing into subtle layers of grilled almonds and honey with rich dried fruits and walnuts on the palate to created this smooth, full-bodied cognac. Courvoisier® Sherry Cask Finish is delicious on its own or served long with tonic and a few dashes of angostura bitters, making it a diverse and versatile spirit perfect for any drinking occasion.
This innovative cognac is available in a 70cl bottle and is presented in a luxurious, golden wood effect box evoking the rich Spanish sherry casks that the liquid has been aged in, with batch number and master blender signature featured prominently to honour the process, age and craftsmanship that has contributed to producing the liquid.
Courvoisier Sherry Cask Finish is available in Europe Travel Retail and Asia Pacific Travel Retail.
Fernando De Vicente Meiras, Senior Global Travel Retail Marketing Manager, says: “Courvoisier is committed to re-energising cognac, pushing the boundaries of this heritage category by delivering exceptional liquids and limited-edition releases, and with the launch of Courvoisier Sherry Cask Finish we are doing just that. This innovative spirit has been born out of the craftsmanship of our Master Blender and his love of oak, and shows that cognac can be exciting and appeal to a wider audience.”
Chicago, IL (October 4, 2017) – Hornitos® Tequila officially announced the launch of new Hornitos® Cristalino on the heels of its latest marketing campaign, “A Shot Worth Taking,” which debuted on Mexican Independence Day. Hornitos Cristalino is a 100 percent blue agave tequila that is aged and filtered to produce an exceptionally smooth and crystal clear añejo – the first of its kind to be made available in the premium category.
Hornitos Cristalino starts as a triple-distilled añejo tequila, aged at least 12 months in traditional American white oak casks, before undergoing a unique process that filters and gently stirs the spirit to uncover the herbal, fresh, agave forward notes typical of a Plata tequila. This process maintains the complex character and sweetness derived from barrel-aging and thus achieves a more balanced and rounded profile. The final product produces honey and floral notes, with distinct vanilla and butterscotch flavors wrapped in toasted wood.
“Hornitos Cristalino is a versatile spirit with a complexity of flavor that appeals to tequila connoisseurs and smoothness that makes it highly approachable for those looking for an introduction to the tequila,” said Malini Patel, vice president of tequilas at Beam Suntory. “These unique qualities make Hornitos Cristalino ideal for everyday sipping, as well as for celebrating special occasions.”
Hornitos Cristalino is 80 proof and available for a suggested retail price of $29.99 for a 750mL bottle. The versatile tequila is best sipped on the rocks or neat or mixed in a cocktail with club soda and fresh grapefruit.
Hornitos continues to challenge the status quo and set new standards for how tequila is produced throughout its nearly 70-year history. This revolutionary approach is reflected within the brand’s newest premium tequila offering, its “A Shot Worth Taking” campaign, as well as recent innovations such as Hornitos® Black Barrel® Tequila, the first tequila to be aged like a whiskey.
For more information, visit www.HornitosTequila.com, like us on www.facebook.com/HornitosTequila, or follow us @HornitosTequila on Twitter and Instagram.
St. Croix, USVI, October 16, 2017 – The Cruzan Rum distillery has resumed rum production following a temporary shutdown due to the impact of Hurricane Maria. Located on St. Croix in the U.S. Virgin Islands, the Cruzan distillery produces some of the world’s finest aged rums and is also a popular destination for visitors to the island.
While the distillery suspended operations for approximately three weeks due to storm damage, Cruzan completed critical repairs and does not expect any supply disruptions in the marketplace. Even though some of the company’s warehouses sustained damage, Cruzan’s aging rum supply was not impacted. Previous investments to establish the distillery’s own power generation facility to strengthen business resilience also enabled the timely resumption of rum production.
“Cruzan’s roots are wide and deep in the USVI, and Cruzan and the Beam Suntory family have been engaged from the start in support of our employees and neighbors in the Territory during this incredibly challenging time,” said David Hunter, SVP of Global Supply Chain at Beam Suntory, the parent company of Cruzan Rum. “Our first priority was to establish the safety and wellbeing of our employees, and to help them get back on their feet. We airlifted in 35 restoration workers with necessary equipment and supplies to help get the distillery back up and running safely. In partnership with our friends at Diageo, we teamed up to ship to St. Croix a container of relief supplies, including 90 generators and drinking water.Thanks to the courage, character and commitment of our Cruzan team, led by Master Distiller Gary Nelthropp, our people are looking ahead and helping contribute to the long-term recovery of the U.S. Virgin Islands.”
In recent weeks, Beam Suntory, its brands and its parent company have provided more than $2 million in cash and in-kind support for disaster relief in the US, USVI and Mexico, including:
The Cruzan brand will soon announce a program to further support the ongoing recovery in the U.S. Virgin Islands.
Clermont, KY (October 23, 2017) – Basil Hayden’s®, the fastest-growing super-premium bourbon on the market, continues to deliver approachable and unexpected flavor to the whiskey community with the release of a remarkable new expression – Basil Hayden’s Dark Rye, the first-ever permanent addition to the Basil Hayden’s portfolio.
Much like Basil Hayden’s flagship bourbon, Basil Hayden’s Dark Rye is designed to stand out in the ever-expanding crowd of American whiskies. Uniting the duo of Kentucky straight rye whiskey and Canadian rye with a splash of California port, Basil Hayden’s Dark Rye offers an ideal sipping experience through harmoniously layered flavor. The spiciness of Kentucky straight rye whiskey pays homage to the high-rye content and trademark spice of Basil Hayden’s Bourbon, and balances seamlessly with the soft, rounded presence of Canadian rye from the award-winning Alberta Distillery. A finishing touch of California port ties a bow of sweetness and deep ruby-color on this unprecedented blend.
“Bringing Basil Hayden’s Dark Rye to life as the first-ever permanent addition to the Basil Hayden’s family is an exciting moment for the brand and our growing fan base,” said Rob Mason, Vice President of North American Whiskey at Beam Suntory. “Basil Hayden’s Dark Rye offers an unparalleled complexity and rich flavor, while staying true to the unique approachability and style that has made our bourbon a long-time favorite.”
Basil Hayden’s Dark Rye is best enjoyed when sipped neat, on the rocks or as the base to a modern-day twist on a Boulevardier cocktail. The rich, fruity sweetness and spice of the rye whiskey provides an impeccably firm counterbalance to the bitterness of apéritifs and other liqueurs typically found in cocktails. The expression features the following characteristics:
Proof: 80
Color: Deep, rich amber with ruby undertones
Aroma: Oaky notes balanced with dark berries and molasses
Taste: Complex blend of caramel, dried fruit, and oak with additional notes of spice and a rounded mouthfeel
Finish: Lingering dried fruit with a hint of sweetness and rye spice notes
Basil Hayden’s Dark Rye further builds on the momentum set earlier this year by Basil Hayden’s Rye Whiskey, the brand’s first-ever limited-edition release, which quickly answered consumers’ appetite for unique rye offerings and distinctive flavors. Released to impressive reception and acclaim, Basil Hayden’s Rye Whiskey was awarded “Rye of The Year” at the 2017 New York International Spirits Competition.
Basil Hayden’s Dark Rye is now available nationwide for a suggested retail price of $39.99 for a 750ml bottle. Look for it packaged in a deep red, hand-applied parchment bib and wrapped with the copper belt iconic to Basil Hayden’s.
For more information about this release, visit www.basilhaydens.com or contact beam@wearemultip.ly.
CHICAGO, Nov. 13, 2017 /PRNewswire/ -- Jim Beam®, the world's No. 1 bourbon, has released Jim Beam® Distiller's Cut, a premium, unfiltered*, 100-proof Kentucky Straight Bourbon Whiskey. This limited time offering was personally selected by Fred Noe, Jim Beam's seventh generation Master Distiller, and is available nationwide.
"We skipped the chill filtration process, so the liquid gets from barrel to bottle a little differently," said Noe. "The result is unique to other Jim Beam offerings, with a fuller taste and longer finish compared to your typical bourbon."
Jim Beam Distiller's Cut is a Kentucky Straight Bourbon Whiskey aged five to six years that features a medium body and combines caramel sweetness with charred oak, enriched with light fruit notes. The premium expression offers a smooth and complex mouthfeel with a warm, lightly charred oak finish – the perfect gift for a bourbon lover looking to try something different this holiday season. It has a dark amber color with aromas of soft charred oak, sweet caramel, vanilla and hints of dried fruit.
"At Jim Beam, we are consistently innovating to offer our consumers a wide range of products. Jim Beam Distiller's Cut is different from our other products because of the post-aging process," said Rob Mason, Vice President of North American Whiskey at Beam Suntory. "Our Master Distiller has decided to release this batch at a time when bourbon drinkers, more than ever, are anxious to discover something unique."
After aging, bourbon typically goes through a chill filtration process, which involves forcing the liquid through a dense filter to remove fatty acids formed during distillation. Jim Beam Distiller's Cut skips this step, which results in a fuller taste and palate feel. This can also cause the liquid to look cloudier compared to filtered bourbons, especially on the rocks.
Jim Beam Distiller's Cut is best enjoyed neat or on the rocks and has a suggested retail price of $22.99 for 750ML. Find it at select retailers nationwide starting this month, on shelves alongside Jim Beam's other premium offerings including Jim Beam Black® Bourbon, Jim Beam® Double Oak Bourbon finished in oak, Jim Beam® Rye Whiskey and Jim Beam®Bonded Bourbon.
For more information on new Jim Beam Distiller's Cut, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com.
*Jim Beam® Distillers Cut Bourbon is only quality screened to remove barrel char pieces from the liquid.
Jim Beam® Kentucky Straight Bourbon Whiskey, 50% Alc./Vol.
©2017 James B. Beam Distilling Co., Clermont, KY.
Islay, Scotland (November 14, 2017) – From Bowmore, the oldest licensed distillery on Scotland’s isle of Islay, comes the new Bowmore® Single Malt Scotch Whisky Vintner’s Trilogy. Launching in the United States in mid-November 2017, the Vintner’s Trilogy will feature a collection of exceptional single malt whiskies including: Bowmore® 18 Years Old Double Matured Manzanilla, Bowmore® 26 Years Old Wine Matured and a final 27 Years Old bottling that will be released in 2018. The Trilogy has been created in Bowmore’s famed No.1 Vaults, one of the world’s oldest Scotch maturation houses, imbuing the signature Bowmore flavor with attributes of the finest ex-wine, sherry and port casks.
THE HIDDEN GEMS OF BOWMORE’S VINTNER’S TRILOGY
The Bowmore Vintner’s Trilogy is the result of generations of distilling expertise and the unique, sea-buffeted atmosphere of the No.1 Vaults that unlocks hidden depths within each whisky. The whiskies in Bowmore’s Vintner’s Trilogy have been aged with manzanilla sherry, wine, bourbon and Islay malt barrels, imparting complex layers of flavors to the signature Bowmore profile to produce this range of premium, collectable whiskies.
“The range of Bowmore expressions that come from the No. 1 Vaults is nothing short of astounding,” says Ivan Hidalgo, Beam Suntory Director – World Whiskies. “From Bowmore 12 Years Old that delivers the quintessential Bowmore distillery style to this Vintner’s Trilogy and beyond to our 50 Years Old Vault Legends Collection, there is a Bowmore for every taste and occasion.”
Bowmore Distillery Manager David Turner comments, “The Vintner’s Trilogy is a collection of three liquid gold whiskies which have been meticulously matured over time in our No.1 Vaults. The unique, sea-buffeted atmosphere inside one of the oldest scotch maturation warehouses in the world has created three perfectly balanced whiskies full of flavor, with each whisky offering an individual taste journey through their time maturing in manzanilla sherry, wine, bourbon and Islay malt casks.”
BOWMORE 18 YEARS OLD DOUBLE MATURED MANZANILLA
The first of the Vintner’s Trilogy, Bowmore 18 Years Old is matured in both ex-bourbon barrels and ex-manzanilla sherry barrels, taking on a rich antique gold color. On the nose, notes of treacle, salted caramel, ripe blackcurrants, soft stone fruits, vanilla fudge and spiced Seville oranges sit alongside subtle hints of menthol and chamomile. These aromas develop into bitter oranges and a burst of peat smoke on the palate to create this refined whisky. Bowmore’s 18 Years Old Double Matured Manzanilla is bottled at cask strength (52.5% ABV) and available in the U.S. at a suggested retail price of $127 (750ml).
BOWMORE 26 YEARS OLD WINE MATURED
The second in the Vintner’s Trilogy, Bowmore® 26 Years Old Wine Matured, spends the first 13 years in ex-bourbon barrels before a second maturation of 13 years in wine barriques, developing a burnt amber color. Redcurrant jam, camphor oil and cherry pie intermingle with earthy smoke on the nose, developing into spiced oak, tropical fruits such as papaya and mango and a honeyed sweetness with the addition of water. A full-bodied whisky, on the palate the flavors develop into oak spiced smoke and rich dark chocolate with a long finish and a hint of salt typical of Bowmore. Bowmore’s 26 Years Old Wine Matured is bottled at cask strength (48.7% ABV) and available at a suggested retail price of $540 (750ml).
BOWMORE 27 YEARS OLD
The final whisky in the Trilogy set to be released in fall 2018, Bowmore 27 Years Old will complete the collection.
Must be legal drinking age to enter this site.