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São Paulo, 28 May 2019 - Beam Suntory, a world leader in premium spirits, will assume management and ownership of its route to market in Brazil effective July 1. Brazil is a high-potential emerging market for Beam Suntory, and brands like Jim Beam Bourbon and Teacher’s Whisky are already establishing category-leading positions.
“In pursuit of our objective to be the world’s most admired and fastest-growing premium spirits company, we are focused on building premium brands of scale, particularly in fast-growing markets,” said Pryce Greenow, Beam Suntory President - International. “By establishing our own route-to-market, we are excited to accelerate our performance in Brazil and build an important long-term growth platform.”
Over the last 3 years, Beam Suntory has established owned distribution in key spirits markets including China, Mexico, South Korea and South Africa.
“Brazil is the engine that will drive Beam Suntory’s business in South and Central America for years to come,” said Nadim Assi, CFO-International and Managing Director – South & Central America. “Brazil is an attractive market for whisky with strong potential for our refreshment platform; we’re very excited about our long-term prospects across this large and diverse country.”
Beam Suntory takes root in tradition and in the shared passion for high quality and an innovative spirit. The world leader in Bourbon and Japanese Whisky has built a unique East-Meets-West competitive advantage, combining the strengths of its founding spirit in Japan and the United States.
“We are excited to offer consumers a twist on the traditional categories in Brazil,” said Walter Celli, General Manager of Paraguay, Uruguay and Brazil. “With Jim Beam, the world’s #1-selling bourbon, we’ll bring refreshing serves like the Highball, which is a great fit for our climate in Brazil to enjoy outdoors.”
“We’ll also introduce ROKU, a craft Japanese gin, and offer Haku Japanese vodka, a break from the traditional Eastern European vodka.”
Beam Suntory previously managed its business in Brazil through Bacardi. “We’d like to thank Bacardi for their support in this market over the past five years,” Celli said.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
© 2019 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654
Chicago, IL, April 22, 2019 – Beam Suntory, a world leader in premium spirits, has relaunched its corporate website, BeamSuntory.com, with an enhanced user experience that elevates stories about career paths at the company, shares news relating to social responsibility commitments, and offers nutrition information about key brands, such as Jim Beam, Maker’s Mark, Yamazaki, Courvoisier, and more.
The new BeamSuntory.com reflects the company’s deep heritage, passion for quality, innovative spirit and vision of Growing for Good.
“At Beam Suntory, we blend the best of the East with the best of the West and have created a unique culture that differentiates us from every other company in our industry,” said, Albert Baladi, Beam Suntory President and Chief Executive Officer.
The relaunch of BeamSuntory.com is an important part of sharing that story, while also meeting consumer expectations for transparency about the nutrition information of our key products.
Website visitors can find nutrition information for their favorite Beam Suntory products through the Brands section, which is linked to DrinkSmart.com, the company’s global platform for communicating with consumers about responsible consumption of alcohol. Users can select their market and brand of choice to see information such as calories, sugar, fat and carbohydrates, as well as other details such as alcohol content per standard serving.
The company website provides globally relevant content and is broken out in five main sections: About, Brands, Culture, Growing for Good, and Careers. Additional features include an interactive map of the company’s corporate offices and operations, a company timeline, redesigned careers page, and links to corporate social media platforms.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
© 2019 Beam Suntory Inc., 222 W Merchandise Mart Plaza, Chicago, IL 60654.
Lexington, KY – April 17 – Jim Beam® Bourbon will donate $5 million to the University of Kentucky to establish the James B. Beam Institute for Kentucky Spirits. The Institute will educate the next generation of distillers through a curriculum that covers the skills needed to succeed in the distilled spirits industry at the undergraduate, graduate and professional levels.
“As the University for Kentucky, we are the engine of our state’s industry — the pulse of its economy,” said University of Kentucky President Eli Capilouto. “When we envisioned ways to prepare our workforce to meet the changing needs of our rapidly growing Bourbon industry, a partnership with Jim Beam was a natural fit, and I can’t thank them enough for the generous gift that will help bring our vision to life. Together, as the Commonwealth’s indispensable institution and the world’s No. 1-selling bourbon, we’re inspired by the common goal of maintaining the welfare, prosperity, and sustainability of Kentucky’s spirits industry for generations to come.”
This $5 million gift represents Beam Suntory’s largest single philanthropic or educational gift in the company’s history.
This donation is an investment in the future of Bourbon, and Kentucky’s future workforce, and we are confident that the future for both is very bright indeed
said Albert Baladi, President and CEO of Beam Suntory. “We are excited about the key role that this program will play in the continued global expansion of America’s Native Spirit.”
The James B. Beam Institute for Kentucky Spirits, led by the College of Agriculture, Food and Environment, will offer courses across engineering, chemistry, business, law, horticulture, forestry, food science, and entomology to address spirits industry needs in sustainable agriculture, research and development, and more.
“With the continued global growth of Bourbon, we need to focus on educating the next generation of distillers, scientists and engineers who can tackle the needs of this industry well into the future,” Fred Noe, Jim Beam’s Seventh Generation Master Distiller. “And there’s no better place to make Bourbon than right here in Kentucky.”
According to the Kentucky Distillers’ Association, there are nearly two barrels of Bourbon resting in the state of Kentucky for every person living there, valued at $3 billion, up 300% from 2009. Bourbon contributes $8.6 billion to Kentucky’s economy each year, including $1 billion in payroll, and $235 million in state and local tax revenue. The Bourbon industry also provides more than 20,000 jobs in the state.
“Very few places in the world have a historic landmark product like bourbon,” said Seth DeBolt, horticulture professor and institute director. “The Institute is a collaboration to increase the longevity and the economic development for the spirits industry in Kentucky. It is really driven from an interdependence that we see between the university and the industry, and of course, remembering UK’s land-grant mission is to serve the economy of Kentucky. It’s a win-win all the way around, and we’re really excited about it.”
The university began a popular certificate in Distillation, Wine and Brewing Studies in 2014 and its online version is set to launch this fall. The Institute will build on this existing teaching opportunity as well as in research and outreach. It is a collaboration between the Colleges of Agriculture, Food and Environment, Arts and Sciences, Engineering and Business and Economics.
“Our signature Bourbon industry is an incredible economic engine for the Commonwealth and a thriving global symbol of Kentucky craftsmanship and tradition,” said Eric Gregory, President of the Kentucky Distillers’ Association. “In the coming months, we look forward to sharing details of an impressive statewide initiative that will leverage many of our universities strengths and prepare the workforce of tomorrow for careers in bourbon hospitality, business, and tourism, in addition to distillation and research and development.”
UK and Jim Beam are dedicated to responsible consumption and together will develop and expand successful alcohol awareness programs statewide, including programming already funded by Jim Beam parent Beam Suntory.
About the University of Kentucky
The University of Kentucky is increasingly the first choice for students, faculty and staff to pursue their passions and their professional goals. In the last two years, Forbes has named UK among the best employers for diversity and INSIGHT into Diversity recognized us as a Diversity Champion two years running. UK is ranked among the top 30 campuses in the nation for LGBTQ* inclusion and safety and the Chronicle of Higher Education judged us a “Great College to Work for.” We are ranked among the top 10 percent of public institutions for research expenditures — a tangible symbol of our breadth and depth as a university focused on discovery that changes lives and communities. And our patients know and appreciate the fact that UK HealthCare has been named the state’s top hospital for three straight years. Accolades and honors are great. But they are more important for what they represent: the idea that creating a community of belonging and commitment to excellence is how we honor our mission to be not simply the University of Kentucky, but the University for Kentucky.
About Jim Beam
Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That's what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam's Seventh Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Bonded, Jim Beam Rye, Jim Beam Distiller's Masterpiece, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
© 2019 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654
Suntory veteran, Yuko Koshiishi, has a unique dual role between Beam Suntory and Suntory Holdings Limited, bringing East & West perspectives together to help strengthen our culture
Chicago, IL (April 10, 2019) – EFFEN® Vodka, a super-premium and smooth vodka, is proud to announce the addition of two new flavors to its lineup: EFFEN® Rosé and EFFEN® Yuzu Citrus. These new offerings celebrate two varied, dynamic flavor profiles that embody the clean, crisp taste fans love and expect from EFFEN Vodka.
“Everything about EFFEN Vodka is different, from its distillation and bottle design to its smooth, clean taste, and we’re committed to providing unparalleled quality to our consumers,” said Clement Reid, Marketing Director at Beam Suntory. “Both EFFEN Rosé and EFFEN Yuzu Citrus will bring dynamic taste profiles into the vodka category, from Yuzu’s Japanese-inspired roots to Rosé’s innovative spin on traditional rosé wine. We’re excited to bring these new offerings to vodka lovers everywhere.”
The two new expressions are an extension of EFFEN’s “Different by Design” marketing campaign. Launched in 2018, Different by Design celebrates self-expression, welcomes creativity and inspires consumers to be unapologetically true to themselves. Through these flavor offerings, EFFEN encourages fans to enjoy cocktails that are as unique as they are.
EFFEN Rosé turns the rosé wine trend on its head with its unique taste profile. A refreshing, bright vodka, EFFEN Rosé challenges traditional vodka and rosé wine to create a crisp, clean and fruity flavored expression that emulates a classic rosé. This new flavor is best served with soda or combined with sparkling wine.
EFFEN Rosé Tasting Notes
Color: Soft blush with golden undertones
Aroma: Gentle nuances of fruity, floral and honey notes
Taste: Hints of fruit with touches of honey and vanilla
Finish: Clean and fruity finish
Proof: 75
EFFEN Yuzu Citrus was created to embody the subtle beauty of Yuzu, a Japanese fruit described as a flavor profile that resembles a combination of lemon and grapefruit. Growing in popularity amongst chefs and mixologists for its aromatic flavor, this trend-forward innovation provides a sweet flavor with a citrus finish. The new citrus offering is best served neat or with grapefruit club soda.
EFFEN Yuzu Citrus Tasting Notes
Aroma: Bright citrus, with floral black notes
Flavor: Slight sweetness with herbal and fruity tones balanced with grapefruit zest
Finish: A touch of sweet citrus
Proof: 75
EFFEN Rosé and Yuzu Citrus are made with 100 percent premium wheat from Northern France and no added sugar or artificial flavors. Both expressions are filtrated and distilled in Northern Holland. They
are the perfect canvas for cocktails that highlight their bold character and are available in markets nationwide for a suggested retail price of $21.99/750mL.
To learn more about EFFEN Vodka, visit www.effenvodka.com or follow EFFEN Vodka on Instagram or Twitter.
MEDIA CONTACTS:
Ashley Lawless Kaitlyn Sestak
Beam Suntory Inc. MULTIPLY
630-881-9071 646-499-3250
Ashley.Lawless@BeamSuntory.com Effen@wearemultip.ly
About EFFEN® Vodka
EFFEN® Vodka is a premium Vodka whose name means smooth, even and balanced in Dutch. It is made from 100 percent premium wheat, which results in a silky, smooth liquid. The stylish and functional rubber sleeve is carefully affixed to each bottle, further demonstrating EFFEN's commitment to providing a Super Premium Vodka with a modern design. The EFFEN line includes EFFEN® Vodka, EFFEN® Cucumber Vodka, EFFEN® Black Cherry Vodka, EFFEN® Blood Orange Vodka, EFFEN® Green Apple Vodka, and EFFEN® Raspberry Vodka. EFFEN is sold nationwide and is available in 50ml, 375ml, 750ml, 1L, and 1.75L bottles. For more information on EFFEN Vodka, please visit http://www.effenvodka.com.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
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EFFEN® Flavored Vodka, distilled from grain and EFFEN® Rosé, Vodka with Natural Flavors and Certified Colors, 37.5% alc./vol. © 2019 EFFEN Import Company
-World’s Best Blended Whisky – Hibiki 21 Years Old
-Hall of Fame 2019 – Mike Miyamoto, Suntory Global Brand Ambassador
March 2019 - Last night, Beam Suntory won two top awards at the annual World Whiskies Awards in London, picking up the World’s Best Blended Whisky for the sixth time and was placed in the iconic ‘Hall of Fame 2019’.
Presented by TheDrinksReport.com and The Whisky Magazine, the World Whiskies Awards is a prestigious, global competition which recognises outstanding quality and excellence in whisky. This is the sixth time that Beam Suntory has received the ‘World’s Best Blended Whisky’ award. The first time was in 2010 and it was the first Japanese company to do so. Speaking of the win, Chairman of the World Whiskies Awards and Editor of The Whisky Magazine, Rob Allanson, said:
Hibiki 21 Years Old is consistently and excellently well blended whisky and very well put together. The scores from the judging panel mirror that and to win blind in such a prestigious category is pretty impressive.
At the event, Suntory’s Global Brand Ambassador, Mike Miyamoto, was placed in The Whisky Magazine “Hall of Fame”, an award which celebrates those who have made a lasting contribution to the whisky industry. Speaking of being awarded with this prestigious title, Mike Miyamoto said: “I am incredibly humbled to receive this award and really didn’t expect it. I have worked in this industry for a long time because I just love whisky. Our industry is full of passionate people who know and love their whisky and our business depends on these people. These are the people who have really given me this award.”
For more information:
For Suntory Japanese Whisky, please contact antonia@threesixtycomms.com
Notes to Editors:
About Suntory Whisky Hibiki 21 Years Old
This whisky is a blend of rare and meticulously selected mature malt and grain whiskies aged over 21 years. With aromas of sweet dried fruit and a spicy flavor, it is characterized by a solemn, refined richness and profound, lingering echoes.
Award Names and Recipients
World’s Best Blended Whisky:
Suntory Whisky Hibiki 21 Years Old
Hall of Fame 2019:
Mike Miyamoto – Suntory Global Brand Ambassador
About Beam Suntory
The House of Suntory Whisky is the founding house of Japanese whisky. A legacy of three master blenders and three generations of innovators, Suntory was created by the Founding Father of Japanese whisky, Shinjiro Torii. Suntory was established in 1899 and is headquartered in Tokyo, Japan. Since 1923, as the pioneer of Japanese whisky, Suntory Whisky has been renowned for its House of Master Blenders and for their Art of Blending. Suntory Whiskies are subtle, refined and complex. The portfolio feature two single malt whiskies, one blend and one grain whisky including Yamazaki—Japan’s #1 Single Malt, multi-layered and profound, Hakushu—verdant, fresh, and delicately smoky, Hibiki— the noble blend, Japan’s most highly awarded blended whisky and the mild, smooth, single grain, Chita— the serenity of Japanese whisky.
Chicago, IL, April 1, 2019 – Beam Suntory today completed its previously announced CEO succession plan, as Albert Baladi became President & CEO, and Matt Shattock transitioned to Non-Executive Chairman of the Board. Shattock served as leader of the company for ten years, including five years since the Beam Suntory merger as Chairman & CEO. He also remains a member of the board of Suntory Holdings, the parent company of Beam Suntory.
Baladi, 54, joined the company eight years ago and most recently served as Chief Operating Officer.
“I’m looking forward to building on Beam Suntory’s strong foundation and track record of sustainable, profitable long-term growth,” Baladi said.
Bolstered by Suntory’s strong support and by our ambition to be the world’s most admired and fastest growing premium spirits company, our team is ready to drive the next wave of growth. It will be fueled by accelerated premiumization, stepped up investments in priority emerging markets, and sharp focus on our East-Meets-West competitive advantage.
Baladi joined the company in 2011 as President of the Europe/Middle East/Africa region. He was promoted to President of the International region in 2015 when the company combined the management of its EMEA and Asia Pacific markets. Most recently, Baladi was Chief Operating Officer and President of the North America region, which he led from late 2017 through the end of 2018.
Before joining Beam Suntory, Baladi has held positions of increasing responsibility throughout his 25-year career, including at Yum! Brands, PepsiCo and Procter & Gamble. Baladi earned his preparatory degree from the École Polytechnique Lausanne and received his business degree from HEC Lausanne, both located in Switzerland.
“Even with the success achieved so far by Beam Suntory, I’m confident that the company’s best days lie ahead,” Shattock said. “Albert will be a tremendous CEO, and I look forward to supporting him and the best team in our industry as non-executive chairman of the board,” said Shattock.
Shattock led the company as a subsidiary of Fortune Brands, during its successful phase as a publicly traded spirits company, and through its acquisition by Suntory Holdings and the subsequent successful integration of Beam with Suntory’s spirits business. During Shattock’s tenure, annual sales grew to $4.4 billion from $2.0 billion.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
© 2019 Beam Suntory Inc., 222 W Merchandise Mart Plaza, Chicago, IL 60654
Must be legal drinking age to enter this site.