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“On the occasion of International Women’s Day the India office raised a toast to the many women who have made a difference to our business and those who continue to do so today.
Beam Suntory has a long history of women leading from the front. In the face of operational challenges during World War II, Elizabeth Leitch ‘Bessie’ Williamson rose to the occasion and became Laphroaig’s Distillery Manager, remaining the only women to own and run a Scotch whisky distillery in the 20th century. In America, Marjorie ‘Margie’ Samuels was the brains behind the name and the now iconic red dripping wax seal of Maker’s Mark Bourbon. And now, closer home in India, women are leading major product launches such as Oaksmith and are also at the forefront across all functions ranging from Strategy, Finance, Legal, HR and IT.
We re-affirm our commitment to an inclusive workplace where people can bring their whole self to work. We recognize the value that gender diversity brings to us and we encourage each and every member of our team to do the utmost in continuing to make us a proud and equitable workplace.
Let’s “Unleash Our Spirit”!
Beam Suntory India is proud to partner with ISWAI “International Spirits & Wine Association of India” to support “Not Out India” campaign. This initiative encourages responsible drinking and help people make smart choices about alcohol.
We encourage you to take your pledge today and make contributions to create more awareness about making responsible drinking choices:
CLICK THE LINK AND TAKE THE PLEDGE:
You can also join their campaign on FB: https://www.facebook.com/NotOutIndia/
Or Instagram: https://www.instagram.com/notout_india/
About the Campaign
NotOut India is a campaign to advocate socially responsible behavior to build a society with mutual respect and a culture of moderation in every aspect of life. It's about being 'in the game' and not out of it. The campaign aims to help amplify the voice of people who want to enjoy to the fullest and yet be responsible.
Drinking is now a socially acceptable activity and one should respect another's choice to drink or not to drink (given they are above the Legal Drinking Age). However, it's important to establish that drinking should be done in limits and also at the right places. Knowing what, where and how much to drink is one's responsibility.
TOKYO, JP (17th January 2020) – The Suntory Group has committed to donating $500,000 AUD to support recovery efforts in Australian communities that have been impacted by the ongoing bushfires. The funds will be divided among the Australian Red Cross, the New South Wales Rural Fire Service and the New South Wales Wildlife Information Rescue and Education Service (WIRES).
“Suntory is grounded in the philosophy of giving back and supporting our communities in times of need,” said CEO Tak Niinami. “We are inspired by the show of support by the global community and we are committed to those affected by the Australian bushfires as they begin the long process of recovery and rebuilding.”
Suntory Group’s commitment includes a $300,000 AUD contribution from Suntory Holdings, $100,000 AUD contribution from Beam Suntory, a world leader in premium spirits, and a previously announced $100,000 AUD donation from Frucor Suntory, a leading Australasian drinks company and the market leader in energy drinks in Australia. Australia is Beam Suntory’s third largest market after the United States and Japan. Suntory Coffee is a market leader of fresh coffee in Australia.
“We have all been deeply saddened by the spread of these immense fires, which have destroyed lives, towns, homes and wildlife,” said Andrea Parker, Managing Director, Beam Suntory Oceania. “We are committed to helping rebuild these communities along with the rest of the Suntory Group.”
Locally, Frucor Suntory has also donated thousands of bottled water and beverages – including Mizone, Maximus and Suntory BOSS Coffee – to Rural Fire Emergency hubs since last September.
“I am always humbled by the way communities come together in a time of crisis,” said Jonathan Moss, CEO, Frucor Suntory. “We are proud to play a part in contributing and making a difference to the situation in Australia”.
Dean Divehall, CEO, Suntory Coffee also added, “Our business is connected into communities across Australia and hearing first-hand the devastating effects of these fires. We are pleased to be able to support the recovery efforts in a united way across the Suntory Group”.
Suntory Group is guided by its Vision of Growing for Good, and Values that include Giving Back to Society. It has earned a reputation as one of the most admired companies in Japan.
About Suntory Group
Suntory Group is among the world's leading consumer products companies, with an annual revenue (excluding excise taxes) of $20.4 billion. We offer a uniquely diverse portfolio of beverage products enjoyed by millions around the world: from award-winning Japanese whiskies Yamazaki and Hibiki, The Premium Malt's beer, and iconic American spirits Jim Beam and Maker's Mark to non-alcoholic favorites Orangina, Lucozade, Ribena, TEA plus, BOSS coffee, Iyemon tea, and Suntory Tennensui water. Suntory also produces wellness products and operates a flower business. Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a multi-national corporation, with operations throughout the Americas, Europe, Asia and Oceania. We are driven by Yatte Minahare - the spirit of bold ambition - and our 39,466 employees worldwide draw upon our unique blend of Japanese artisanship and global tastes to explore new product categories and markets. Suntory Group is committed to our founding promise to coexist with people and nature: protecting water resources, nurturing our communities and fostering the arts. Suntory believes we grow for good together when we stay true to ourselves and pursue the paths that nature intended.
Symbols or written age restrictions will be added to labels on alcohol drinks produced by members of the International Alliance for Responsible Drinking (IARD), sending an even clearer message that these products are not for minors.
The initiative, which also applies to alcohol-free extensions of alcohol brands, is one of five clear and direct actions announced by IARD as part of a new drive to accelerate efforts to reduce underage drinking globally.
Recognizing the growing importance of digital communications, IARD members commit to taking further action to prevent minors from seeing or interacting with their brands online – building on a unique partnership with leading digital platforms announced last year. IARD members also invited online retailers and others to work with them to develop global standards for the online sale and delivery of alcohol. The full set of actions can be found at: http://bit.ly/IARDactions
IARD members oppose any consumption of alcohol by minors. They invite retailers to work with them to do more to prevent sales to minors. And, they urge parents not to share alcohol with their children as they call on all parts of society to come together to eliminate underage drinking.
Albert Baladi, President and CEO of Beam Suntory and IARD CEO Chair, said:
“These five actions mark another step towards our goal of eliminating underage drinking. Minors should not drink alcohol, and we proactively support strict enforcement of legal purchase and drinking age regulation.
“Although underage drinking has fallen in many parts of the world, this trend is not universal. We want to accelerate progress and work with others to eliminate underage drinking in every community through a whole-of-society approach.
“We call on other producers to join us. We call on retailers to work with us to do more to prevent minors from buying alcohol in stores and online. And we call on parents and other adults to support us by not buying alcohol for, or sharing alcohol with, children and minors, even if they do this with good intentions.
“Together, we must ensure everyone reinforces the message that underage drinking is socially unacceptable.”
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Beam Suntory CEO Albert Baladi recently spoke at the 44th Annual Impact Marketing Seminar. He outlined how Beam Suntory is becoming a purpose-driven spirits company that is Growing for Good, and how inspiring it is to be part of an industry that shares so many common values and a commitment to doing the right thing. Listen to the speech recording or view the transcript.
Hello. It’s an honor to be here today for the 44th anniversary of Impact.
A lot has changed since the first Impact Seminar.
The way we communicate has changed.
The way we buy things has changed.
The way we drive has changed!
So much has changed.
But one thing hasn’t changed… Marvin!
What’s clear is that consumers’ expectations of companies and brands have dramatically changed from what they were 44 years ago, or even 4 years ago. And now business is changing in response!
Put simply, consumers want companies to “Do Good.”
According to a recent survey, “73% of respondents agree that a company can take actions that both, increase profits AND improve conditions in the communities where they operate.” A 9-point increase from two years ago!
Earlier this year, Larry Fink turned BlackRock’s investment strategy on its head.
He declared, “We believe that sustainability should be our new standard for investing… Ultimately, purpose is the engine of long-term profitability.”
So, against this backdrop, you’ll hear from me, and then Claudia Schubert from Diageo, about how our companies are navigating this landscape.
We are fortunate to be part of an industry where so many players, across every tier, are doing so much good already… and where we can collectively do even more!
At Beam Suntory, our vision is Growing for Good.
This vision is firmly rooted in our belief that growth should be inclusive… meaning that we can grow as a profitable business AND do good for the world!
This vision was inspired by our parent company, whose mission is to “Create Harmony with People & Nature.”
This authentic core belief – and how Suntory lives it – is one of the reasons Suntory is among the most admired companies in Japan.
So, I will unpack what Growing for Good means at Beam Suntory, underpinned by our three critical strategies: Premiumization… Scale… Purpose.
Let me first speak about growing…
I will start with a story of a young wine wholesaler, Shinjiro Torii, who had a big dream: to create the first Japanese whisky.
Shinjiro pursued his dream against the advice of his family and friends. In 1923, he built Japan’s first whisky distillery, Yamazaki, and 6 years later, launched Suntory whisky. The brand was not a success!
However, Shinjiro was determined. He spent several years refining his product to suit the Japanese palate.
Finally, in 1937, 14 years after he started the distillery, Shinjiro launched Kakubin Suntory Whisky.
The brand took off… and the rest is history!
Shinjiro coined this attitude Yatte Minahare, which in Japanese means ‘Dream Big – Go After It! Yatte Minahare has become a core value for us.
We’re applying this attitude to capitalize on our growth opportunities, reflected in our 2030 goals:
Above all, we aim to build premium brands of scale that consumers love!
Brands that consumers love because they’re timeless, aspirational and relevant. Brands that will command a premium!
We are privileged to have brands steeped in history, that measure their heritage in centuries.
These brands have endured and sustained because their DNA – their timeless elements – have remained clear and consistent.
The very essence of our brands begins with the blessings of nature, which through the beautiful craft of our teams is transformed into unique liquids.
We know there is magic when we blend quality at every touchpoint, with storytelling. We call this Monozokuri, which means quality, and Monogatari, which means storytelling.
So, we make it a priority to deliver quality that represents the style, taste and sensory aspects that our founders created. We also make it a priority to tell the history and living stories of these brands!
This means recognizing the roles of not just of our master distillers, but our founding families. Which is why “Legacy” is another one of our core values.
We are privileged to have founding family members working alongside us. They embody who we are, and ensure we capture the pioneering spirit and legacy of our founders.
Our founding family members are an integral part of our family. Nurturing and sustaining these relationships give us clarity, guides our direction, and strengthens the backbone of our company.
And the same holds true for many of our friends and partners in the distributor tier.
One of the admirable traits of this industry, is that we ALL “stand on the shoulders of giants!”
The importance of Legacy has informed the evolution of our global Operating Model.
We have recently created seven brand houses that are anchored in our distilleries and brand homes. The houses will drive the premiumization strategies and management of our brands, from seed to sip.
The commercial regions will be the link to our customers, and will ensure executional excellence in the markets.
We know this model has worked well for other companies, and we’re excited about the premiumization journey we’re on.
Now as we grow, we’re also committed to doing good.
And doing good starts with people and building a more Diverse and Inclusive workforce.
I spoke at the outset about some of the things that have changed in the past 44 years. Well, this is an area where our company has not changed fast enough.
We know that companies that tap into the diversity of their people and create an inclusive environment, are the most innovative and the best performing.
It’s the right thing to do – and part of the legacy I wish to leave at Beam Suntory.
That’s why I’ve taken the CEO Action Pledge and publicly shared our company-wide targets:
It’s a long road ahead to achieve these goals, but we’re determined to be progressive in this space.
For example, last year, among many other initiatives, we introduced more flexible workplace policies. We also expanded our parental leave benefits to 26 weeks of paid leave globally.
Our people are also passionate about giving back to society and protecting nature. This is another core value for us.
Our social responsibility platform is built on 3 pillars:
With respect to the environment, we’re making progress on our sustainability targets by:
Water is the lifeblood of our products, so we take watershed conservation very seriously.
We have watershed protection activities in Kentucky, St. Croix, India, Mexico, and Spain… With more to come this year to Scotland, Canada and Ireland.
We have also established two Natural Water Sanctuaries in Kentucky that were inspired by Suntory’s actions in Japan. We have one at Maker’s Mark, and the other on the grounds adjacent to the James B. Beam distillery.
Take a look… [video plays]
We’re also expanding how we give back to our communities. Last year, we launched Together for Good, our first annual global day of service, which involved teams from 55 markets – many supporting local water-related initiatives.
Of course, we’re not the only company doing this. Pernod Ricard’s annual Day of Service drew 19,000 employees last year. Very inspiring!
Another way we give back to our communities is by helping to sustain the future of our industry.
So, we partnered with the University of Kentucky. Together, we established the James B. Beam Institute for Kentucky Spirits to develop the next generation of distillers and specialists.
We’re also helping develop pathways for certification in mixology and bar management, in partnership with City Colleges of Chicago.
Just the other week, we saw a commitment from Bacardi to the Chaplin School of Hospitality and Tourism at Florida University.
So as you see, the countless ways our industry gives back are incredible. This includes the wonderful philanthropic work of Marvin and the Shanken Family Foundation.
One of the amazing things about our industry is how we come together when times get tough!
We saw it in the outpouring of industry support when one of our Jim Beam warehouses was destroyed by lightning last year.
And we saw it when our Cruzan distillery was brought to its knees by Hurricane Maria in 2017. One of the first calls we got in the aftermath was from Diageo. They invited us to join them in an emergency shipment of badly needed generators to St. Croix.
Once the situation was stabilized, our small but determined brand team committed to transforming Cruzan into a purpose-driven brand.
They developed The Island Spirit Fund, so that for every case of Cruzan sold, a portion of the proceeds goes to aid disaster relief in the U.S.
Take a look… [video plays]
Cruzan is not a top priority brand, nor the largest, but our distributors didn’t think twice about generously matching our contributions.
With so many of our partners in the room, I’d like to say a huge thank you and give you a huge round of applause!
Another important way our industry comes together is in promoting responsible consumption and reducing alcohol-related harm.
We are united with our industry peers across spirits, beer and wine. Together, we take meaningful actions and raise standards that we hope others will follow.
This is even more important as some opponents of our industry claim that ‘there is no safe level of consumption.
The good news is, we’re seeing significant progress across key measures:
I recently became the Chair of the CEO Group of IARD, the International Alliance for Responsible Drinking.
In late January, we announced a set of actions to intensify the fight against underage drinking. This includes a voluntary commitment to place age restriction symbols, or equivalent words, on our packaging.
We’re also partnering with the leading digital platforms to eliminate online exposure of our messages to minors.
We’re doing important collective work in our industry across numerous markets.
In the US, we partner with Responsibility.org to jointly fund programs, like:
We are also proud to partner with our distributors in this space.
An example is our partnership with Major Brands on their ‘Safe Home After Every Occasion’ program, providing safe rides during key holidays.
Even though key measures are moving in the right direction, we recognize there’s more to do.
We recognize it will require a whole-of-society approach. That means, we ALL have a role to play!
Together, we can positively influence behaviors, be part of the solution, and earn the trust of an even broader set of stakeholders. And in doing so, preserve our ability to self-regulate and co-regulate.
Thank you for the opportunity to share how we are Growing for Good at Beam Suntory.
While the world will continue to change at rapid pace, Growing for Good will remain our mission well into the future!
It is indeed inspiring to be part of an industry that shares so many common values and a commitment to doing the right thing.
We are so much more powerful when we work together… And this IS the true meaning of IMPACT!
Thank you!
December 18, 2019 (Chicago) – Beam Suntory, a world leader in premium spirits, will significantly expand its flexible workplace and parental leave benefits globally in 2020, as part of a sweeping effort to foster a more diverse and inclusive culture.
Among the enhanced benefits Beam Suntory will offer effective January 1, 2020:
I’m incredibly proud to announce how we are turbo-charging our global benefit offerings in 2020 to help our people bring their best selves to work and to life outside of work,” said Paula Erickson, SVP, Chief Human Resources Officer, Beam Suntory. “Beam Suntory is a place where you can ‘Unleash Your Spirit,’ and we believe that offering additional time when it’s needed most, as well as greater flexibility, will lead to even better productivity and performance from our team worldwide.
Beam Suntory, the maker of premium brands including Jim Beam, Maker’s Mark, Courvoisier, Hibiki, and Laphroaig, has set 2030 ambitions for its Diversity & Inclusion efforts, including women in 50% of leadership positions, 45% multicultural employee representation in the U.S., and 100% of employees evaluated equally on what they accomplished and how their work was done.
Beam Suntory CEO Albert Baladi is a member of the CEO Action for Diversity & Inclusion Network. This year, the company has introduced Employee Impact Groups to support Black, Hispanic and LatinX and LGBTQ+ employees and their allies. These groups leverage their diversity of thought and experience to support the company’s business goals, with additional groups set to launch in 2020.
For more information about Beam Suntory’s Diversity & Inclusion agenda, visit: https://www.beamsuntory.com/en/diversity-and-inclusion
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
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