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Credited with pioneering the craft gin boom, Sipsmith was founded on an uncompromising pursuit of quality and craftmanship. Today, the team have announced that they have been proudly chosen to partner with another British great – The Championships, Wimbledon.
Fairfax Hall, Sipsmith Co-Founder, says of the partnership: “It is a genuine honour to become one of Wimbledon’s exclusive partners. We have a shared commitment to quality, integrity, and legacy creation, with people at the heart of all that we do. These values have undoubtedly led Wimbledon to become a pinnacle in international sport, and Sipsmith to have become a global benchmark for great quality gin. We could not be more delighted to be a part of the iconic Wimbledon experience, for many years to come”.
Mick Desmond, Commercial & Media Director at The All England Lawn Tennis Club, commented: “We are delighted to welcome Sipsmith to the family of Official Partners of The Championships. Both Wimbledon and Sipsmith are heritage brands with a commitment to excellence and the ambition to share our stories globally. Gin and tonic is synonymous with the UK summer and we’re looking forward to seeing the exciting plans Sipsmith have in store to
celebrate our partnership and delight our guests at The Championships for summer 2021.”
The joining of these two greats, both with a globally recognised heritage, presents a partnership of British excellence. Other than Gin & Tonic, there could not be a more perfect pairing, with both renowned for the extraordinary lengths they go to in pursuit of unrivalled quality.
Today’s announcement sees Sipsmith join the prestigious group of official suppliers to The Championships. The group includes Pimm’s, which will continue its longstanding partnership with the event.
Whilst sadly there was no Championships for summer 2020, the dark clouds do come with a silver (and indeed copper) lining. The Sipsmith team will be pouring their distilling expertise into creating a truly special limited-edition, Wimbledon inspired gin ready to take Centre Court in 2021. The characterful team will also be creating a range of delicious serves and unique experiences ready for The Championships, Wimbledon next summer.
In the meantime, Sipsmith are giving people the chance to win two tickets to next year’s Championships and a year’s supply of Sipsmith gin, so gin and tennis lovers alike can savour every serve while they wait: https://sipsmith.com/wimbledon-competition
About Sipsmith
Pioneers of the gin renaissance, in 2009 Sipsmith successfully petitioned the government to change the law around the scale of production and set up the first copper distillery in London for 200 years.
Founded on the firm belief that everyone should sip better gin, the three passionate founders, Sam, Fairfax and Jared, set out to make a London Dry Gin of truly uncompromising quality and bring it back to its birthplace.
From the first bottle, Sipsmith have championed the belief that making gin by hand, with passion and immense skill, will lead to the most exceptional results. All Sipsmith gin is handcrafted in small batches, with a team of five dedicated distillers on three copper stills. The Sipsmith team are at the heart of every drop, with a passion to inspire ever more people to discover and enjoy their uncompromisingly handcrafted London Dry Gin. This authentic style is beautifully balanced and wonderfully versatile, making it bold enough for a G&T and smooth enough to sip neat.
In Autumn 2019, Sipsmith published its first cocktail book – SIP 100 Gin Cocktails with only 3 ingredients, masterminded by co-founder Jared Brown, who has been described as one of the most preeminent people in the drinks industry, named at number 20 in 2019’s Bar World Top 100.
Constantly innovating, the Sipsmith team bring their skill, passion and flair to every gin, never compromising on quality. Sipsmith London Dry Gin has won over 30 international awards and is used by top bartenders across the globe as an essential ingredient in a wide range of classic cocktails. Sipsmith also have an array of accolades in their awards cabinet, including: Gold + Exceptional Rating (94/100) at the Beverage Testing Institute Awards (2020), Silver Medal at the San Francisco World Spirits Competition (2020), Drinks International Top 10 Trending Gin (as voted by the 50 Best Bars, 2018 & 2020), Bartenders’ Brand Awards Category Champion and Gold Medal (2020). Sipsmith has also been placed in the UK list of ‘Cool Brands’ as selected by the British public and the Cool Brand Council.
About Wimbledon:
The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one played on grass. Managed by The All England Lawn Tennis Club (AELTC) and staged on the AELTC Grounds, Wimbledon has evolved from its origins as a private members’ croquet club in 1868, to one of the world’s biggest annual sporting events and one of the most well-respected brands in sport.
Visit www.wimbledon.com and follow us @wimbledon on all major social media platforms.
Chicago, Illinois, September 2, 2020 – Beam Suntory, a global leader in premium spirits, today announced that it has acquired On The Rocks Premium Cocktails, a rapidly growing premium ready-to-drink cocktail brand.
Beam Suntory previously owned a minority interest in On The Rocks, which features Beam Suntory’s brands in its range of premium spirits-based pre-mixed cocktails.
“On the Rocks is the pioneer in the premium pre-mixed cocktails category, and joining forces couldn’t come at a better time,” said Albert Baladi, president & CEO of Beam Suntory. “On The Rocks is perfectly positioned to address evolving consumer preferences, including convenience, quality, the emerging home-premise, and cocktails-to-go. We have an ambition to become #1 in the spirits-based ready-to-drink market, and On The Rocks will be a key growth platform that we’ll build along with our fast-growing pre-mixed highball products. We see tremendous opportunity to expand the OTR brand to new occasions, formats, cocktail recipes, and the low-ABV space.”
Spirits-based RTD is one of the fastest growing segments of the U.S. RTD market, and sales for On The Rocks Premium Cocktails doubled in the first six months of 2020. Among the brand’s signature cocktail products are the Knob Creek® Old Fashioned, Hornitos® Margarita, EFFEN® Cosmopolitan and Cruzan® Mai Tai. The brand is currently distributed primarily in the U.S. and Canada.
On the Rocks was co-founded in 2015 by Patrick Halbert, an entrepreneur and restauranteur, and Rocco Milano, a bartender, who started out by experimenting with spirits in a garage. Halbert and Milano came up with a concept to develop and bottle premium-quality cocktails with all-natural ingredients. In 2016, they began establishing partnerships to capture occasions such as air travel, hotel room service, and major sporting events. Halbert and Milano will continue to play leading roles with the brand as it joins the Beam Suntory portfolio.
“On The Rocks is extremely proud of what we’ve accomplished and the leadership position we’ve built in this rapidly growing sector over the last five years,” said Patrick Halbert. “We are thrilled to join the Beam Suntory family, its world-class portfolio of premium brands, and its tremendous people. With our combined expertise in delivering quality and premium products, we’re confident that this is just the beginning as we pursue market leadership and delight consumers with high-quality premium cocktails in convenient formats.”
Terms of the transaction were not disclosed.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
About On The Rocks Premium Cocktails
On The Rocks Cocktails (OTR) was founded in 2015 when restauranteurs Patrick Halbert and Rocco Milano, left the world of fine dining and embarked upon creating a line of craft-made bottled cocktails. Andrew Gill joined soon after and the three began designing ready-to-serve cocktails using only the most premium natural ingredients – from recipe to manufacturing. The founders pioneered in experiences and places where a bartender was not available, and elevated beverage options in settings where convenience is in demand.
OTR Cocktails made a name for itself early in the field with premium collaborations in the airline and hotel industry. The team’s constant search for premiumization lead to a partnership in 2018 with Beam Suntory, utilizing their top-shelf brand name spirits in OTR Cocktails. The strong foundation built on-premise accounts and helped pave the path for the brand to expand nationally in 2019 with the co-branded cocktails. Life doesn't wait for the bar; some moments call for a complex drink in an unconventional setting. On The Rocks Cocktails was crafted to rise to your occasion and bring the bar you. On The Rocks Cocktails is committed to continued innovation for the modern cocktail consumer – now available across the U.S. For more information visit www.otrcocktails.com.
© 2020 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654
Chicago, IL (February 5, 2020) – Courvoisier Cognac, the most awarded cognac house*, today announces the launch of the Courvoisier Avant-Garde Series with the release of Bourbon Cask Edition. Available for a limited time, the latest expression is made of award-winning VS liquid finished in Kentucky Bourbon casks to offer a smooth yet bold taste.
“We’re thrilled to release Avant-Garde Bourbon Cask Edition, a first-of-its-kind expression for the House of Courvoisier,” said Stephanie Kang, Senior Marketing Director for Courvoisier. “With the help of our local artisans and winegrowers in our hometown of Jarnac, we were able to develop an innovation that is sure to appeal to cognac and bourbon drinkers alike.”
Courvoisier Avant-Garde Bourbon Cask Edition is the first expression within the Avant-Garde series to be released for a limited time. The spirit drink begins with the brand’s award-winning VS blend that is then aged to taste in Kentucky Bourbon barrels. This extra aging creates an elegant and velvety finish with tasting notes of vanilla, honey and sweet marmalade. Courvoisier’s Master Blender Patrice Pinet and Master Distiller Benoît DeSutter worked tirelessly to bring this first-of-its-kind blend for the brand to market and proudly placed their signatures on each bottle of Avant-Garde Bourbon Cask Edition. Courvoisier’s Avant-Garde Bourbon Cask will be available at a suggested retail price of $39.99 for a 750mL bottle.
Courvoisier Avant-Garde Bourbon Finish | 80 Proof
The House of Courvoisier was founded by Louis Gallois and Emmanuel Courvoisier based on their belief in the power of the collective. It is this conviction that inspired Courvoisier to nurture close relationships with respected artisans and winegrowers to produce its high quality, award-winning Cognac since 1828. Courvoisier Cognac has several expressions, which appeal to a variety of Cognac preferences and lifestyles, including VS, VSOP, XO, Initiale Extra, and the ultimate expression of the House, L’Essence de Courvoisier.
To learn more about Courvoisier Cognac, visit www.courvoisier.com and follow us on Instagram.
*Based on 20 top spirits competitions since 2019.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Courvoisier® Cognac, 40% alc./vol. Courvoisier Import Company, Chicago, IL USA,
©2020 Courvoisier S.A.S.
https://www.courvoisier.com/us/courvoisier-awards
Please enjoy responsibly.
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Clermont, KY (June 4, 2020) – Basil Hayden’s®, one of the fastest growing super-premium bourbons on the market, proudly announces the release of Basil Hayden’s® 10 Year Old Rye Whiskey. This release builds on the brand’s continued success and distinctive high rye recipe, as Basil Hayden’s is the only 80 proof bourbon on the market made with twice the amount of rye.
Marking the oldest age statement ever released on a rye bourbon bottling from the brand, Basil Hayden’s 10 Year Old Rye whiskey was created to showcase the bourbon’s signature high rye recipe in an extra-aged whiskey. The extended aging process allows the liquid to pull added flavors from the barrel wood, resulting in a golden honey hue with heightened oak and caramel notes. This sweetness paired with Basil Hayden’s trademark spice creates a balanced flavor profile, giving fans and whiskey novices alike a new taste to connect over.
“As we continually innovate around our iconic high rye recipe, we are excited to be releasing Basil Hayden’s 10 Year Old Rye Whiskey, crafted for those looking for a whiskey to share among friends and loved ones,” said Jon Marks, Brand Director for Small Batch Whiskey at Beam Suntory. “Even though social settings look different during these unprecedented times, we hope to continue to provide that same sense of togetherness.”
Best enjoyed neat, with a drop of water, or on the rocks, Basil Hayden’s 10 Year Old Rye Whiskey features the following characteristics:
Basil Hayden’s 10 Year Old Rye Whiskey is now available nationwide for a limited time with a suggested retail price of $69.99 for a 750mL bottle.
For more information about Basil Hayden’s 10 Year Old Rye Whiskey visit www.basilhaydens.com or contact basilhaydens@wearemultip.ly.
About Basil Hayden's
Basil Hayden’s was created with the intention of including everyone in the whiskey category. The distinctive flavor of Basil Hayden's Bourbon was originally inspired by the legend of a family recipe said to date back to 1796 when Master Distiller Basil Hayden's Sr. broke 'the rules' and went off-the-beaten-path mixing the spiciness of rye with the smoothness of corn to create a light-bodied, mixable and smooth bourbon. Today, Basil Hayden's is crafting its own story by providing a welcoming, yet versatile, sipping experience for whiskey drinks of all taste levels to share with friends and family. Beyond its flagship Basil Hayden's Bourbon, the brand has pushed the boundaries of innovation in recent years, specifically exploring the unique taste profile of rye. These intriguing offerings have included the 2017 limited-edition release Basil Hayden's® Rye Whiskey, the 2017 permanent addition of Basil Hayden's® Dark Rye, the 2018 limited-edition release of Basil Hayden's® Two by Two Rye™, the 2018 introduction of the Basil Hayden's® 10 Year Old Bourbon yearly release and the 2019 limited-edition release of Basil Hayden’s® Caribbean Reserve Rye™.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur. Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Basil Hayden’s® Kentucky Straight Rye Whiskey, 40% Alc./Vol. ©2020 Kentucky Springs Distilling Co., Clermont,KY
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CHICAGO, June 23, 2020 /PRNewswire/ -- Today, the James B. Beam Distilling Co. announced the re-release of Old Tub®, an unfiltered, 100-proof bonded bourbon inspired by the oldest brand from the Beam family. This limited-edition throwback offering celebrates bourbon's true, rustic character, will be widely available in late June.
Old Tub is distilled without chill filtration to showcase its unique qualities reminiscent of the world's oldest bourbons. Just like the original Old Tub recipe, the liquid skips the chill filtration process, which forces the liquid through a dense filter to remove fatty acids during distillation, resulting in a bonded bourbon with a full-bodied authentic flavor.
The limited-edition offering is a nostalgic nod to where it all began for the Beam family over 140 years ago in Bardstown, KY, which is otherwise known as the Bourbon Capital of the World. This unique bourbon has tasting notes that include oak, complemented along with grain and a warm caramel. It has a lingering color of golden citrine gemstone with shades of honey and an aroma that carries initial waves of oak followed by vanilla and grain.
"We're taking bourbon lovers back in time and making a delicious bourbon true to the way my ancestors intended over 140 years ago, when Old Tub was first crafted," said Fred Noe, seventh generation master distiller. "I'm excited to share this one-of-a-kind liquid with our fans and provide a bit of authenticity and nostalgia as we head towards another 225 years in the bourbon industry."
Old Tub is best enjoyed neat or in classic cocktails like an Old Fashioned or a Brown Derby, which includes bourbon, grapefruit juice and honey syrup. It will be available for a limited time at select retailers nationwide for a suggested retail price of $22.99 for 750mL.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Drink Smart®
Old Tub® Kentucky Straight Bourbon Whiskey, 50% Alc./Vol.
©2020 James B. Beam Distilling Co., Clermont, KY
CHICAGO – [July 7, 2020] Laphroaig Distillery, Islay’s top single malt scotch producer, announces the latest release in the limited-edition Càirdeas series – Laphroaig Càirdeas Port & Wine Casks. A celebration of the camaraderie and spirit of Islay, the 2020 expression is crafted with two types of red wine barrels and continues the distillery’s long history of innovation and commitment to excellence. The name Càirdeas comes from the Gaelic word for “friendship,” a feeling that Laphroaig Distillery Manager John Campbell crafted into the new bottling.
“I’m excited to release this year’s Càirdeas bottling, an expression that has such a distinct and exciting flavor profile,” said Laphroaig Distillery Manager John Campbell. “With this release, we want to give our friends and fans an enticing scotch that adopts additional flavor from the barrels, while keeping the iconic Laphroaig taste profile in the liquid.”
Laphroaig Càirdeas Port & Wine Casks is a marriage of fully matured second-fill Ruby Port Barriques and ex-bourbon barrels finished in red wine casks. The whisky has aromas of dark chocolate and menthol with pink peppercorns, with notes of toasted peaches, charred marshmallows, and a hint of plum jam on the palate. This is woven with Laphroaig’s iodine rich peat smoke, resulting in a combination of honey sweet taste and its signature medicinal smoke flavor.
Càirdeas Port & Wine Casks Tasting Notes:
Laphroaig Cairdeas Port & Wine Casks will be bottled at 52% ABV. Its suggested retail price is $99.99/750 mL and is expected to hit stores in the United States in July 2020.
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About Laphroaig
Laphroaig (La-'froyg) literally means "the beautiful hollow by the broad bay." Born from the streams and blue peat smoke of Islay, Laphroaig is a Single Malt Scotch Whisky with a distinct taste and story in every bottle. The secret to Laphroaig is that it benefits from the happy circumstances of where it is produced—next to ocean water and on land that gives Laphroaig a unique peaty taste. It is one of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. It's also the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH Prince Charles.
• www.laphroaig.com
• Facebook.com/Laphroaig
• Twitter.com/Laphroaig
• Instagram.com/laphroaig
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Laphroaig® Single Malt Scotch Whisky, 52% Alc./Vol.
©Laphroaig Import Company, Chicago, IL
Clermont, KY (August 20, 2020) – Freddie Noe, eighth generation Beam distiller and creator of Little Book® Whiskey, is proud to announce the fourth installment in his annual, limited-release series of blends – Little Book Chapter 4: “Lessons Honored.”
Like the previous chapters in the acclaimed Little Book Series, “Lessons Honored” continues to deliver on Noe’s passion for creating first-to-world, high-quality blended whiskies, while also honoring the Beam family legacy. Noe’s inspiration comes to life in “Lessons Honored,” which features three uncut and unfiltered1 American whiskies that bear a connection to his father, 7th Generation Beam Master Distiller Fred Noe, and the pair’s shared time working at the James B. Beam Distillery this past decade.
“This year’s release is an ode to my dad and the lessons he has passed down to me about bourbon and life, all of which I hope to pass down to my own children,” Freddie Noe said. “A lot of them go back to honesty and integrity. He taught me to be true to myself, which is something that’s very important in our family, and to know when to slow down and be patient. Dad’s values carry over into our whiskey brands, and I’m proud to honor him with this special blend.”
Expertly blending a 4-year-old Kentucky Straight Brown Rice Bourbon, an 8-year-old Kentucky Straight “high rye” Rye Whiskey and a 7-year-old Kentucky Straight Bourbon Whiskey, Freddie Noe achieves a unique and well-composed whiskey with no one component overpowering another.
“Going into the selection and blending process for this year’s release, I had a very clear idea of how I wanted to honor my dad and the story I wanted to tell with this whiskey,” Freddie Noe explained. “I knew right away these were the whiskies I wanted to work with, so I spent most of my time perfecting the blend to balance the flavors to create a whiskey that would make Dad proud. I think I did just that – all the way down to the blue neck tag which represents our favorite sports team, the Kentucky Wildcats.”
Little Book® “Lessons Honored” was developed by Freddie Noe with the following characteristics:
Little Book “Lessons Honored” will be available nationwide in limited quantities beginning in August 2020 with a Suggested Retail Price of $124.99 for a 750mL bottle.
For more information about Little Book® “Lessons Honored” and Freddie Noe’s work as a Beam distiller, please visit: www.littlebookwhiskey.com or visit us on Instagram @littlebookwhiskey.
About Little Book®
Little Book® is the first-ever product release from Freddie Noe, Eighth Generation Beam Distiller, son of current Beam Master Distiller Fred Noe and grandson of legendary Beam Master Distiller Booker Noe. An annual, limited release series, Little Book features new and unique high-quality blends each year that bring to life Freddie’s passion for blending and his curiosity for the limitless tastes that can be achieved through the blending process. Little Book is named as a nod to Freddie’s childhood nickname, given to him by his family for the many qualities he shared with his granddad, Booker Noe.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
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1While we get every last ounce of charred oak flavor from our barrels, we make sure any actual pieces of barrel wood are left behind at the distillery.
Chicago, Illinois, July 30, 2020 – Beam Suntory, a leading global premium spirits company, today reported results for the first half of 2020.
Net sales declined 3% for the January-June period, reflecting the adverse impact of the global pandemic. Sales declined 3% in the United States, as significantly lower sales to restaurants and bars more than offset increases in off-premise outlets. Sales were lower at a double-digit rate in markets most severely impacted by the pandemic, including Spain, India and the Global Travel Retail channel. Sales grew at a low-single-digit rate in Japan, Germany, the U.K. and Russia, and increased at a double-digit rate in Canada.
Sales for the company’s brands reflected pandemic-related trends in consumer behavior, including the strong appeal of familiar brands, continued premiumization, and convenient formats. As a result, sales for Jim Beam grew at a low-single-digit rate; small batch bourbons Basil Hayden’s and Knob Creek, as well as Toki Japanese whisky, Roku gin and Haku vodka, grew at double-digit rates; and Japanese ready-to-drink products grew 20%. Sales for brands with greater reliance on restaurants, bars and travel retail were generally lower.
“While our sales were substantially below our expectations at the start of the year, the people of Beam Suntory rose to the challenge and fueled stronger momentum than we expected at the onset of the pandemic,” said Albert Baladi, president & CEO of Beam Suntory. “Our teams demonstrated impressive agility to pivot in many important ways – to redirect resources to fast growing channels such as off-premise and eCommerce, to meet consumers in the new ‘home premise,’ and to support restaurants and bars through new revenue streams like cocktails to go. I’m especially proud how our teams urgently repurposed facilities to produce enough sanitizer solution to clean more than 50 million pairs of hands, developed programs to support hard-hit hospitality industry workers, leaned into the important issue of social justice, and continued momentum behind our environmental sustainability initiatives. Beam Suntory’s vision is Growing for Good, and the first half clearly demonstrated our company’s values-based, purpose-driven approach that has benefited our communities, the cause of public health and the environment.”
Underscoring the strength of the company’s culture, Beam Suntory was recently recognized as a Great Place to Work in the United States, Australia, Germany and Mexico.
“Looking ahead, the ongoing pandemic presents continued uncertainty across global markets, and we must still manage the adverse impact of retaliatory tariffs. Even so, we’re determined to boost strategic investment to compete intensively in the current environment and emerge from the crisis in the strongest possible position.”
Beam Suntory’s parent company, Suntory Holdings, will report its results for the first half of 2020 on August 6th.
Update on Beam Suntory Growing for Good initiatives
Sanitizer: The company’s facilities in Kentucky, Japan, Spain, Scotland, Ireland, Canada and Mexico produced finished hand sanitizer or alcohol for sanitizer products to help hospital systems and first responders fight the COVID-19 pandemic. Production of sanitizer to date has been sufficient to clean more than 50 million pairs of hands.
Hospitality industry: The company provided more than $2 million in support to restaurant and bar workers and their families across numerous markets. Initiatives included Maker’s Mark’s partnership with the LEE Initiative Restaurant Workers Relief Program, which donated approximately 400,000 meals to restaurant workers in more than 20 US cities, the company’s Shift-Meals To-Go program, which arranged more than 15,000 free meals for US hospitality workers and their families, the First Shift Meals program to support Canadian hospitality workers, and a partnership with the National Restaurant Association of India to provide relief to thousands of restaurant staff and their families.
Environmental Sustainability
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
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6 August 2020, Islay, UK - Bowmore Islay Single Malt Scotch Whisky and Aston Martin have unveiled their first collaborative creation; Black Bowmore DB5 1964. A striking concept which brings together an iconic whisky and a legendary car in a bottle of equal parts, featuring exceptional single malt and a genuine Aston Martin DB5 piston.
With only 25 bottles for sale, this exceptionally rare Black Bowmore DB5 1964 is a celebration of time; a definitive moment in history for both Bowmore and Aston Martin. It is also a celebration of shared values and passions; showcasing great innovation and invention.
A beautifully inspiring masterpiece; this unique, handcrafted vessel houses an equally exceptional single malt, Black Bowmore. Inspired by the past, but truly breath-taking in today’s world. The significance of 1964 is paramount. This represents a truly defining era of evolution for both Bowmore and Aston Martin.
For Bowmore, 1964 is arguably one of the most significant points in the distillery’s 240-year history. The arrival of a new boiler saw the distillery enter the modern age of distilling as coal fires made way for steam in heating the stills. It was the first distillation from this new boiler that produced the spirit which was to become the iconic Black Bowmore; a sublimely rich and decadent single malt, reflected in awe-inspiring deep darkness.
First distilled on 5 November 1964, over the years Black Bowmore has become one of the rarest and most sought-after single malt whiskies ever created. This latest release represents only the sixth bottling of this exquisite single malt. Since 1993, only around six thousand bottles of Black Bowmore have been made available, thus adding to the desirability of this iconic whisky.
David Turner, Distillery Manager at Bowmore commented “1964 represents a significant date in the modern history of the distillery. Not only a key moment in how we distilled our spirit, but perhaps even more significant as this very spirit went onto create Black Bowmore. These defining moments are fundamental to the history of Bowmore. This collaboration with Aston Martin has allowed us to once again showcase this iconic single malt in the most incredible way.”
For Aston Martin, this was the era of their most iconic car. Launched in 1963 to considerable acclaim, the Aston Martin DB5 is now widely regarded as ‘the most famous car in the world’, not least by virtue of its links to the world’s most celebrated secret agent in 1964.
On its debut the DB5 represented a subtle but important evolution over its immediate predecessor, the DB4 Series 5, not least by virtue of an increase in engine capacity to 4.0-litres. This of course made the DB5 that much more of a sporting saloon which, combined with its exceptional styling, helped it to become one of the most desirable and admired sports cars of its generation. Sir David Brown, the then owner of Aston Martin Lagonda and the man who gave his initials to the ‘DB’ lineage, said of the car: “I believe it is the essential character of the DB5, and its ability to perform perfectly in all conditions, that makes this car so intensely satisfying to own.” It is this relentless pursuit of power with purpose that still helps to define the appeal of Aston Martin today.
Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin Lagonda, said: “This exciting new association with Bowmore gives us the perfect opportunity to celebrate a vital part of our star-studded history by combining the unrivalled appeal of the iconic DB5 with the cultured flavours of this world-renowned single malt.”
In keeping with a commitment to true craftsmanship, the Black Bowmore DB5 bottle itself is handcrafted by Glasstorm, a bespoke contemporary glass studio, based in North East Scotland. With over 50 years of glass design, sculpting and creative expertise, each bottle took up to one week to be complete, reflecting the continued thread of attention to detail and skill which defines this collaboration.
Black Bowmore DB5 1964 is presented in a handmade presentation box; itself a work of art. Inspired by the distillery’s coastal home, the deep blue colour and wave embossing evoke a true sense of place. Created from the finest string-grain calfskin, featuring a custom solid brass latch and hinges, plated with nickel, reflective of the DB5.
The partners are set to unveil a series of collaborative projects and products over the coming months and years, ranging from exceptional experiences to design-led product initiatives with the goal of offering fans of the brands, across a broad spectrum, the opportunities to connect with the partnership.
As world class luxury brands Bowmore and Aston Martin urge consumers never to drink and drive. Drink Smart messaging will be integrated into all brand activations around the partnership; while the dedicated Drink Smart platform ensures communication with legal-purchase age adults about making informed, responsible choices.
https://www.drinksmart.com/reducing-drunk-driving-or-drink-driving
Black Bowmore DB5 1964 will be available from late Autumn 2020 with an RSP of GBP£50,000.
Black Bowmore 1964 tasting notes
On the eye:
Deep obsidian black
Breathe in:
Layers of ripe exotic fruits and creme caramel. As time moves on soft tobacco smoke,
aromatic orange peel and rich black cherry come to the fore
Taste:
Intense flavours of mango, passion fruit and acacia honey interwoven with a powerful combination of coffee and tobacco smoke
Savour:
A wonderfully long and decadent finish with tropical fruits and spice, defining over 240 years of craftsmanship
Cask type: Williams & Humbert Walnut Brown Oloroso Sherry Butt
Age: 31-years-old
Vintage: 1964
ABV: 49.6%
Edition: 27 bottles
About Aston Martin Lagonda:
Aston Martin Lagonda is a luxury automotive group focused on the creation of exclusive cars and SUVs. The iconic Aston Martin brand fuses the latest technology, exceptional hand craftsmanship and timeless design to produce models including the Vantage, DB11, DBS Superleggera and the new SUV, DBX. Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 51 countries around the world.
Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown.
About Bowmore:
Founded in 1779, Bowmore is the oldest distillery on Islay, one of the Scottish isles which make up the region known as the 'Islands' in the lexicon of Whisky. The other regions are the Highlands, Speyside and the Lowlands. Islay malts are famous for their characteristic smokiness and Bowmore is no exception; the malt is carefully smoked in a peat-fired kiln, using skills honed over two centuries to craft a perfectly balanced Single Malt.
Time is savoured at Bowmore and the distillery’s adherence to traditional production methods helps to shape the character of its Single Malts. Today, it prides itself as one of the rare distilleries which still produces its own floor malted barley, hand-turned by a traditional wooden malt shovel and hand drawn machinery. Water for the whiskies is specially drawn from the Laggan River, with its rich peaty overtones – the same Islay peat that fires the malt-drying kiln.
Bowmore Distillery's close proximity to the sea is also vital in determining the final character of its spirit. The legendary Bowmore No. 1 Vaults is where most of the whiskies spend their long lives resting quietly in the cool, dark, damp cellars below sea level, oblivious to the waves thrashing the vault's sea-facing wall.
They mature in oak casks, previously used for bourbon, sherry or claret, gradually developing rich and mellow flavours until the expertise of our whisky makers deems them ready for bottling. It is this combination of peat, barley, sea breeze, water, wood, people and tradition that together create the perfectly balanced warm and smoky character of Bowmore Single Malt Scotch Whiskies. Through peerless maturation expertise and sense of timing, Bowmore is “Time, Savoured” – a rich reward for those that appreciate the value of time and an exquisite whisky coveted the world over.
Bowmore supports www.drinkaware.co.uk
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
© 2020 Beam Suntory Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654
Loretto, Ky. (August 18, 2020) – Maker’s Mark today announced the launch of the Maker’s Mark 2020 Limited Release, the second nationally available limited release bourbon in its Wood Finishing Series. Following the success of last year’s award-winning Stave Profile RC6 release, which amplified fruit flavors inspired by the proprietary Maker’s Mark yeast strain, this year’s release showcases the distillery’s pursuit of enhanced vanilla and caramel notes that have defined its classic expression for more than fifty years.
The Maker’s Mark 2020 Limited Release joins the Wood Finishing Series as the distillery celebrates the 10th anniversary of Maker’s Mark 46, the first innovation utilizing its pioneering stave finishing technique to draw out and highlight distinctive characteristics inherent to Maker’s Mark Bourbon.
“Since the introduction of Maker’s Mark 46, wood staves have become our tool of choice for unlocking and amplifying natural flavors already present in our classic Maker’s Mark – always purposefully and with a specific taste vision in mind,” says Jane Bowie, Director of Innovation at Maker’s Mark. “Where Maker’s Mark 46 was about creating a ‘bolder’ Maker’s, and the 2019 release was all about boosting the notes of baking spice and fruit, our 2020 Limited Release has been a quest to amp up those rich vanilla and buttery-caramel flavors that typically stem from our unique approach to seasoning our barrel wood outside for a full year.”
This year’s limited offering differs from its 2019 predecessor by utilizing two stave styles – one drawing on vanilla, the other on caramel – that when married together yield a rich Maker’s Mark reminiscent of butter pecan. The multi-stave approach was the result of more than twelve months of experimentation with Maker’s Mark barrel producer Independent Stave Company. The first stave in the 2020 Limited Release, SE4, is made from Virgin French Oak, convection cooked at medium heat with a short toast period and responsible for much of the caramel flavor. The second stave, PR5, is made from Virgin American Oak and convection cooked at low heat very slowly over time to bring out vanilla.
Like existing Wood Finishing Series offerings Maker’s Mark 46 and Maker’s Mark Private Selection, the 2020 Limited Release was purposefully crafted by finishing fully-matured, cask strength Maker’s Mark in secondary barrels containing the proprietary wood staves. The barrels were then rested in the Maker’s Mark limestone bourbon cellar where the cask strength bourbon interacts with the staves, before being mingled together to develop the expression’s unique flavor.
Bottled at 110.8 proof, each 750mL bottle of the Maker’s Mark 2020 Limited Release will retail for a suggested $59.99 and will be available nationwide beginning in September, while supplies last.
1Maker’s Mark 2019 Limited Release: Stave Profile RC6 was awarded a Double Gold Medal at the 2019 San Francisco World Spirits Competition.
About Maker's Mark® Bourbon
In 1953, in Loretto, Kentucky, Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency, and finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark® continues to make its bourbon the same way. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio including Maker’s Mark 46™ Maker's Mark® Cask Strength, and Maker's Mark Private Select®, the brand's first-ever custom barrel program. In 1980, the Maker's Mark distillery became the first distillery in America to be designated a National Historic Landmark and has also been decreed as the "world's oldest operating bourbon whiskey distillery" by Guinness World Records. It remains one of the Commonwealth of Kentucky's most popular tourist destinations, attracting hundreds of thousands of visitors annually. For more information, visit makersmark.com.
WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark®, Maker’s Mark® Cask Strength and Maker's Mark 46™ Bourbon Whisky, 45-57% Alc./Vol.
©2020 Maker's Mark Distillery, Inc., Loretto, KY.
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