Proceeds of the Bourbon Selvedge Denim Jacket to benefit Stop AAPI Hate
 
NEW YORK, May 13, 2021 – Today, Legent®, a first-of-its-kind super premium bourbon known for melding Kentucky distilling tradition with Japanese blending expertise, announces the re-release of its previously sold out denim jacket crafted in collaboration with globally celebrated American fashion designer Todd Snyder. Both Legent and Snyder, known to draw inspiration from Japanese craftsmanship and Asian influences for their products, together condemn the increased xenophobia and bigotry which the AAPI (Asian American and Pacific Islander) community continues to face.

In honor of AAPI Heritage Month, which began on May 1, Legent and Todd Snyder will donate 50% of proceeds from every jacket crafted to Stop AAPI Hate, a national coalition addressing anti-Asian racism across the U.S. The limited-edition Bourbon Selvedge Denim Jacket, which first debuted in October 2020 and sold out in under 12 hours, will be available starting today, Thursday, May 13, 2021, for a limited time on ToddSnyder.com for $398 USD. For the ultimate bourbon-enthusiast, a special limited-edition bundle with a bottle of Legent bourbon will be released on luxury wine and spirits e-commerce platform ReserveBar.com for $448 USD. 
 
“For this special edition of my signature Dylan Jacket, we brought together the best in Japanese denim and American craftsmanship, in the same way Legent mixes Japanese blending techniques with American distilling traditions,” says Todd Snyder. “As we celebrate the intersection of East and West with this partnership, we also want to take a moment to acknowledge the challenges faced by many in the Asian American and Pacific Islander community over the past several months and work to put an end to these terrible acts of hatred.” 

Since launching in 2019, Legent has changed the landscape of the bourbon category. A product of two whisk(e)y legends, Legent is expertly distilled by Fred Noe, seventh-generation Master Distiller of Jim Beam, bourbon's pioneering family, and artfully blended by Shinji Fukuyo, fifth-ever Chief Blender of Suntory, the founding house of Japanese whisky. The award-winning bourbon* brings together the best of the East and West unlike any other, resulting in a perfectly balanced yet complex and layered whiskey with a bright, smooth, unexpectedly long finish.

“As a brand that is rooted in melding the best of Japanese and American craftsmanship, we are fully committed, along with Todd Snyder, to not only be celebrating but also standing behind the AAPI community, especially during this time of increased violence and racism,” says Victoria Russell, Chief Diversity & Inclusion Officer at Beam Suntory. “While we recognize that there is still a lot of work to be done to end xenophobia and bigotry towards the AAPI community, we are hopeful that impactful organizations like Stop AAPI Hate will make a difference in putting an end to the horrible acts of discrimination this community is facing.”

Legent is available in 750mL (47% abv / 94 proof) in select markets throughout the United States and via online retailers including Reserve Bar for a suggested retail price of $39.99 USD. 
 
For more information, follow along @LegentBourbon @ToddSnyderNY.
 
About Legent Bourbon:
Launched in 2019 by Beam Suntory, Legent® Bourbon is a masterful collaboration between two celebrated whisk(e)y legends; expertly distilled by Fred Noe, seventh-generation Master Distiller of Jim Beam, bourbon’s pioneering family, and artfully blended by Shinji Fukuyo, fifth-ever Chief Blender of Suntory, the founding house of Japanese whisky. A first-of-its-kind, unique innovation that starts as a Kentucky Straight Bourbon with Beam Suntory’s classic family recipe and is aged in wine and sherry casks before being blended with more Kentucky Straight Bourbon, resulting in a perfectly balanced yet complex and layered whiskey that is truly extraordinary. Please visit legentbourbon.com or follow along @legentbourbon for more information and cocktail recipes.
 
About Todd Snyder:
Since launching his eponymous label in 2011, Todd Snyder has infused his love for New York City into the DNA of his brand, redefining how modern American men can present themselves to the world in stylish, unexpected ways. From bespoke tailoring to innovative capsule collections, Todd’s creations show that good style can be attainable and even playful. He resides on the cutting edge of fashion retail and is always looking for unexpected ways to push creative boundaries, as seen through innovative capsule collections and limited-edition designs with brands including Champion, New Balance, Timex, Moscot, Moby’s, and FJ Company. Todd serves as a mentor for the next generation of designers at his alma mater, Iowa State University where he works closely with emerging talent through the label’s robust internship program.
 
The Todd Snyder New York flagship store and his second location, Todd Snyder at the Liquor Store, have been hailed as innovative retail and lifestyle hubs by The New York Times, New York Magazine, GQ and others, solidifying the brand’s status as a go-to shopping destination for fashion insiders and sharp dressers worldwide. Previously, Todd held leading roles at Polo Ralph Lauren, The Gap and J.Crew. As head of menswear at J.Crew, he created the J. Crew Liquor Store in New York City, a first-of-its-kind concept offering a curated selection of apparel and lifestyle products. He has also been recognized four times by the CFDA as a Menswear Designer of the Year nominee and was a CFDA/Vogue Fashion Fund finalist. Todd is currently based in New York City and has three daughters.

About Stop AAPI Hate:
Stop AAPI Hate is a national coalition addressing anti-Asian racism across the U.S. The coalition was founded by the Asian Pacific Policy and Planning Council (A3PCON), Chinese for Affirmative Action (CAA) and San Francisco State University’s Asian American Studies Department. Between March 19, 2020 and March 31, 2021, Stop AAPI Hate has received 6,603 reported incidents of racism and discrimination targeting Asian Americans across the U.S. Visit stopaapihate.org. 

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*John Barleycorn Spirits Awards (Gold Medal, 2019), New York International Spirits Awards (Gold Medal, 2019), The American Whiskey Masters (Master's Award, 2020), San Francisco World Spirits Competition (Gold Medal, 2021), Sip Awards (Gold Medal, 2020), Denver Spirits Competition (Gold Medal, 2021), Wine Enthusiast ("92" and "Best Buy" in Wine Enthusiast June/July 2020), International Wine and Spirits Competition (Silver Medal 92 points, 2020), London Spirits Competition (Gold Medal, 2021 and Best in Show: Country Category, 2021), International Spirits Challenge (Gold Medal, 2020) and Bartender Spirits Awards (Silver Medal, 2020).  

 
Legent® Kentucky Straight Bourbon Whiskey Partially Finished in Wine & Sherry Casks, 47% Alc./Vol. ©2021 Legent Distilling Co., Clermont, KY. All trademarks are properties of their respective owners. 

May 12, 2021 (CHICAGO) – Beam Suntory, a world leader in premium spirits, and parent company Suntory Holdings, have pledged $600,000 (approx. INR 44,184,000) to support COVID-19 relief in India, focused on increasing access to medical care in the hardest-hit areas, and supporting on-trade partners that have been impacted by the surging pandemic.   

“Giving back to society is one of Suntory Group’s most cherished and fundamental values,” said Tak Niinami, CEO of Suntory Holdings. “We are proud to stand with Beam Suntory and our team members in India to support urgent public health needs and hard-hit communities as India confronts the alarming surge in coronavirus cases.”

Donations will support: 
• British Asian Trust, which is working to deliver oxygen concentrators to hospitals as quickly as possible, working with local partners to identify the areas of greatest need
• Confederation of Indian Industry (CII), India’s largest business chamber which is undertaking extensive relief operations across India with various Government agencies and local authorities in the areas affected by the second wave of COVID-19
• Through Beam Suntory’s partnership with the National Restaurant Association of India, supporting recovery efforts in the food and beverage industry, as well as professional training and vaccination cover where needed by staff of the association members
• Government-led relief efforts to mitigate the shortage of hospital equipment in India’s most severely impacted states

“The pandemic has been a tragedy globally, but the current situation in India has hit close to home for us, as it has impacted many of our team members, their families, and communities,” said Albert Baladi, President & CEO of Beam Suntory. “Contributing to vibrant and equitable communities is a pillar of our Proof Positive sustainability strategy, and we are committed to helping support these hard-hit communities in India.” 

Beam Suntory operates a fast-growing commercial business in India, with a Head Office in Gurgaon, as well as bottling facilities in Behror and Goa, and has more than 300 full-time employees across the country. 

“This is a very difficult time for India, and I know I speak on behalf of my entire team when I say that the support we are receiving from Beam Suntory and Suntory leadership has been an inspiration,” said Neeraj Kumar, Beam Suntory’s Managing Director of India. “We are proud to build on the support that Beam Suntory India has already provided, including previous donations to the NRAI, as well generous support from our employees to the state of Rajasthan’s COVID relief efforts in 2020. We look forward to continuing to work with our people, our partners and our industry to rebuild to an even brighter future once India recovers from this crisis.”

Since the beginning of the COVID-19 pandemic, Beam Suntory has donated to various COVID relief efforts around the world, including a €100,000 donation to the German Red Cross and €200,000 to hospitals and nursing homes in Spain, among many others. The company has also pledged more than $3 million to support restaurant and bar workers and their families across numerous markets. Initiatives included a $150,000 (INR 1 Crore) donation to the National Restaurant Association in India in 2020, as well as a Maker’s Mark’s partnership with the LEE Initiative Restaurant Reboot Relief Program and Restaurant Workers Relief Program, which donated more than 1 million meals to restaurant workers in the US, and various other support programs for on-trade workers in markets including Canada, the UK, Germany, Spain, Brazil, Korea and India.

To support hospital systems and first responders in the fight against COVID-19, the company’s facilities in Kentucky, Japan, Spain, England, Scotland, Ireland, Canada and Mexico produced sanitizer sufficient to clean more than 50 million pairs of hands.

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About Suntory Holdings
As a global leader in the beverage industry, Suntory Holdings offers a uniquely diverse portfolio of products from premium spirits, beer and wine to brewed teas, bottled water, carbonated soft drinks, ready-to-drink coffee and energy drinks, along with health and wellness products. Suntory is home to award-winning Japanese whiskies Yamazaki, Hibiki and Hakushu as well as iconic American spirits Jim Beam and Maker's Mark. Suntory also fascinates the taste buds in Japan and the Asian market with our Premium Malt's beer and also owns the exceptional Japanese wine Tomi and the world famous Château Lagrange. Its brand collection also includes Sauza Tequila, non-alcoholic favorites Orangina, Lucozade, Ribena, BOSS coffee, Iyemon green tea, Suntory Tennensui water, TEA+ Oolong Tea, V and BRAND’S, as well as popular health and wellness product Sesamin EX.

Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a global company operating throughout the Americas, Europe, Africa, Asia and Oceania with an annual revenue (excluding excise taxes) of $20.4 billion in 2020. Suntory is driven by Yatte Minahare - the spirit of bold ambition - and our 40,044 employees worldwide draw upon our unique blend of Japanese artisanship and global tastes to explore new product categories and markets.

As a company that delivers blessings of water and nature to our customers, Suntory is committed to its mission to create harmony with people and nature. Always aspiring to grow for good, Suntory is devoted to giving back to society through protecting water resources, nurturing its communities and fostering the arts.

Learn more about Suntory Group, its brands, and its commitment to social responsibility at www.suntory.com, on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

About Beam Suntory 
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands, Suntory whisky Kakubin and Courvoisier® cognac, as well as world renowned premium brands including Knob Creek®, Basil Hayden’s® and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Oaksmith®  IMFL whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks® Premium Cocktails. 

Beam Suntory India operates a fast-growing commercial business in India, in addition to three bottling facilities in Behror and Goa, with more than 300 full-time employees currently based in the country. The company has an ambition to build a $1 billion business in India by 2030.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com. 
 
© 2021 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654

• As of 2 August 2021, Beam Suntory will assume Edrington's stake in Maxxium Spain, and Edrington will assume Beam Suntory's stake in Edrington-Beam Suntory UK, via an equity swap
• Maxxium Spain and Edrington-Beam Suntory UK have been jointly owned by Beam Suntory and Edrington since 2009, with both companies owning a 50% stake in each business

 
12 May 2021 - Beam Suntory, a world leader in premium spirits, has closed an agreement with Edrington, the international ultra-premium spirits company, to acquire 100% of Maxxium Spain through an equity swap. The agreement will be effective 2nd August 2021, subject to regulatory approval. With this transaction, Beam Suntory will assume full ownership of Maxxium Spain and Edrington will assume full ownership of Edrington-Beam Suntory UK. This will be the first time that Beam Suntory will have full ownership of its Route to Market in Spain. 
 
This decision follows more than a decade of successful partnership between Beam Suntory and Edrington across several markets, including equal ownership of JV distribution businesses in the UK, Spain and Russia. Both companies believe that this is the right time to transition their distribution businesses in Spain and the UK from a JV structure to a fully owned structure. This will allow both businesses to reduce complexity, improve agility, make decisive investments and expand opportunities for employees as both businesses become part of larger international companies.
 
Maxxium Spain and Edrington-Beam Suntory UK will continue to distribute their current full portfolios of both Beam Suntory and Edrington brands. It is expected that Maxxium Spain’s corporate brand will transition to a new corporate brand in January 2022 to more closely align Beam Suntory, and details regarding those plans will be announced in due course.
 
For Beam Suntory, Spain is a strategic hub and the home of its International headquarters, with corporate offices in Madrid and Jerez. Spain is also a key growth market for its portfolio of premium global brands, including Jim Beam and Roku. Beam Suntory’s Segovia distillery also produces renowned Spanish brands, Larios, Whisky DYC, and Anís Castellana. Meanwhile, Maxxium Spain has established itself as a leading spirits distributor over its 20-year history and has built category leadership positions across its portfolio, which now includes four of Spain’s best-selling brands: Brugal, DYC, Larios and Centenario. Together, Beam Suntory and Maxxium Spain will employ more than 600 people across the country. 
 
Edrington and Beam Suntory will maintain their strong partnership, including distribution agreements across several global markets, which will now include Spain and the UK. Both companies will also maintain equal stakes in their remaining JV distribution business, Maxxium Russia. Suntory Holdings’ 10% equity stake in Edrington is unaffected by this transaction.
 
Pryce Greenow, President International & Global Sales Excellence Officer, Beam Suntory commented: “Despite the challenges faced by our industry in 2020, Beam Suntory has a great deal of confidence in the fundamental strength of our business in Spain. We intend to invest in building our premium brands, including Jim Beam, Roku, Larios and DYC, as well as in our commercial capabilities to accelerate Maxxium Spain’s growth. We will be focused on key strategic priorities like eCommerce, daytime consumption and tourism, as well as working closely with our on-trade partners to support a swift and sustained recovery of Spain’s all-important hospitality industry.  
 
“We have worked with our Maxxium Spain colleagues for many years as our JV partners, and we are proud to welcome them into our global business. Given Beam Suntory’s deep roots in Spain and our many years of collaboration, we believe that bringing both businesses together will prove a natural fit, and that both companies will benefit from fully joining forces.”
 
Mark Pockele, General Manager of Maxxium Spain, added: "We are proud to become part of Beam Suntory’s global business. Beam Suntory has always shown great commitment to and understanding of the Spanish market, and we believe that this simplified ownership structure will allow us to accelerate growth in our traditional areas of strength, as well as exploring new opportunities as we navigate the post-COVID recovery. We are delighted that Edrington will continue to invest in this market and be a part of our business, and we look forward to continuing to grow their portfolio in Spain.” 
 
Huw Pennell, Edrington’s Regional Managing Director for Europe, said: “As our business sharpens its focus on the growing opportunities for ultra-premium spirits, we are pleased that this agreement will enable us to continue to work closely with the excellent Maxxium Spain team in Madrid to accelerate the growth of our portfolio. 

“Spain is the number one international market for Brugal rum outside the Dominican Republic, and the cities of Madrid and Barcelona are key cities for The Macallan. We are excited about the opportunities for our portfolio under the management of the talented Maxxium Spain team.”

About Beam Suntory Inc. 
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory’s Spanish brands include DYC whisky, Larios gin and Anís Castellana. Its Segovia distillery is located in Palazuelos de Eresma and its bottling operations are located in Valverde del Majano. In addition to producing DYC Whisky, Larios Gin, and Anís Castellana, the plant also bottles Jim Beam and other Beam Suntory brands to supply Beam Suntory’s International region.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com

About Edrington
Edrington’s vision is to give more by building exceptional ultra-premium spirit brands. Our strategy is to become the world’s best at crafting exceptional spirit brands that are loved by consumers. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky and Brugal premium rum from the Dominican Republic. Edrington also has strategic partnerships with Tequila Partida and Wyoming Whiskey in the tequila and American whisky categories.
 
Edrington is headquartered in Scotland and employs over 3,500 people in its wholly owned and joint venture companies, with over 70% employed overseas. We own our route to market in 15 countries and distribute our brands to more than 100 countries around the world through joint ventures and third-party agreements.

Our principal shareholder is The Robertson Trust, which has donated £301 million to charitable causes in Scotland since 1961. Our business is underpinned by the Edrington values of giving, respect, integrity, and excellence.

About Maxxium Spain
Maxxium Spain is responsible for the sales, marketing and distribution of a range of premium spirit brands and has in its portfolio four of the ten best-selling brands in Spain: Larios, Brugal, DYC and Centenario. In addition to these, Maxxium Spain markets more than 20 other premium spirits brands, including internationally renowned brands such as The Macallan, Jim Beam, Courvoisier and the Japanese whiskeys Hibiki and Yamazaki.

With first extension to new flavors of canned highball, the new Jim Beam® Classic Highball and Jim Beam® Ginger Highball canned beverages are now available nationwide

(CHICAGO) May 4, 2021 – This spring, Jim Beam® is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim Beam® Classic Highball and the Jim Beam® Ginger Highball. The canned cocktails are the latest innovation from the world’s No. 1 bourbon that offers drinkers a refreshing, convenient alternative to beer – the perfect drink for cookouts, BBQs, tailgates, sports viewing (when and where safe) and more this summer. 

The Jim Beam Classic Highball combines Jim Beam Bourbon, bubbly seltzer and a hint of citrus for ultimate refreshment. The Jim Beam Ginger Highball combines Jim Beam Bourbon and crisp ginger ale, for a bold and balanced taste. Both flavors were inspired by the sessionable, cult-favorite handmade Highball cocktail, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated soda water or ginger ale.

“We know that so many drinkers get tired of beer and crave something refreshing, lighter and more balanced,” said Malini Patel, Managing Director for the James B. Beam Distilling Co. at Beam Suntory. “Our new ready-to-drink Highballs are the perfect way to enjoy Jim Beam in a new, refreshing way – whether you’re a bourbon fan or you’re trying bourbon for the first time.”

The new releases come in at 5 percent ABV each and are available as a four-pack or as single 355ml slender cans at select retailers nationwide. The Jim Beam® Classic Highball and Ginger Highball have a suggested retail price of $9.99 for a four-pack and $2.50 for a single can (12 fl oz).

For more information about the Jim Beam® Classic Highball and Ginger Highball ready-to-drink cocktails, follow us on Twitter (@jimbeam) and Instagram (@jimbeamofficial), or visit jimbeam.com.

ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.  
 
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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Drink Smart®
Jim Beam® Classic Highball and Jim Beam® Ginger Highball, 5% Alc./Vol. 
©2021 James B. Beam Distilling Co., Clermont, KY

Company sets sustainability ambitions to go beyond net-zero carbon emissions, reduce water use by 50% and achieve 100% watershed replenishment, invest $500 million to engage consumers to make responsible choices, donate 1 million volunteer hours, foster greater diversity, equity and inclusion, and more.

Chicago, Illinois – April 21, 2021 – Beam Suntory, a world leader in premium spirits, is making long-term commitments to sustainability across every facet of its value chain, from seed to sip – a program known as Proof Positive. These commitments to the environment, consumers, and society are aligned to the United Nations’ Sustainable Development Goals (SDGs). They aim to create a more sustainable and equitable future for Beam Suntory and its stakeholders.

“Making a positive impact on the planet, consumers and communities isn’t just the right thing to do – it’s a must-do for the sustainability of our business and humanity,” said Beam Suntory President & CEO Albert Baladi. “Proof Positive is inspired by Suntory’s vision of Growing for Good and represents a step-change in our sustainability ambitions. Our quality products start with the blessings of nature, and we’re determined to give back to nature more than we use. We’re fundamentally committed to reducing harmful drinking, and we’ll increase investment to support consumers in making responsible choices. We’ll use our platform to advance diversity, equity and inclusion, and leave a lasting legacy for our teams, community and our industry. Proof Positive is a critical roadmap towards 2030, 2040, and beyond for how we will positively impact the environment, our consumers and our communities.”  
 
Proof Positive targets for 2030 and 2040 include: 
 

NATURE POSITIVE: Through investments in efficient technology and cleaner fuels, Beam Suntory has reduced water use per unit of production by 22 percent* and reduced greenhouse gases emitted by direct operations by 19 percent⁺. Building on this progress to reduce its environmental footprint, Beam Suntory is setting bold targets focused on the environment, suppliers and packaging. Goals include:

• Reducing greenhouse gas emissions (GHG) by 50 percent across direct operations by 2030, with an ambition to remove more carbon than is emitted across the entire value chain by 2040. Notably, the Fred B. Noe Craft Distillery, set to open later this year in Clermont, KY, will be the company’s first distillery powered by renewable energy, and Beam Suntory sites across the world have begun transitioning from higher carbon fuels, like coal and fuel oil, to lower carbon fuels, such as natural gas and liquefied petroleum gas. The company has also begun evaluation of options to transition to renewable fuels across distilleries globally. 
• Reducing water usage for every unit of production by 50 percent by 2030 and replenishing more water than what is used in direct operations to water sources, shared with local communities and nature, by 2040. Beam Suntory’s Natural Water Sanctuary Program is inspired by Suntory’s unwavering dedication to sustainable water quality. It reflects an ongoing commitment to protecting the source of water for future use in its spirits and for surrounding communities. Both Maker’s Mark and the James B. Beam Distilling Co. have established Natural Water Sanctuaries in Kentucky to protect local water sources that are vital to the crafting of bourbon. 
• Planting more trees than those harvested to make whiskey barrels – a commitment to plant 500,000 trees annually by 2030. With Beam Suntory’s iconic bourbon brands aging only in new charred oak barrels, the world category leader is stepping up to ensure a sustainable source of American White Oak for future use in production, and to support sustainable forestry practices.  
• Working only with suppliers that use sustainable practices by 2040.  
• Using 100 percent recyclable packaging and 40 percent recycled materials by weight across the packaging portfolio by 2030.

 
CONSUMER POSITIVE:  Beam Suntory provides tools for consumers to make positive choices for their personal wellbeing and impact on others through its Drink Smart program (www.drinksmart.com), partners with organizations around the world on evidence-based programs to combat underage consumption, binge drinking and impaired driving, and provides consumers with calorie and alcohol content for its key products.  To further elevate its commitment to reducing harmful drinking and empowering consumers to make the right choices for them, the company has set goals that include:

• Investing $500 million to promote responsible decisions and positively impact behavior by significantly expanding responsibility-led brand communications, elevating the Drink Smart platform, and supporting evidence-based partner programs. The company aims to engage more than 300 million consumers by 2030 with messages and tools designed to promote responsible decisions and reduce harmful drinking.
• Enabling expanded choices by developing, introducing and investing in awareness of low- or no-ABV products in key categories, including whiskey, tequila, gin, vodka and ready-to-drink, by 2030.
• Providing nutrition and alcohol content information on packaging or online for 100 percent of products by 2030.  

 
COMMUNITY POSITIVE: Beam Suntory will foster a more inclusive and equitable culture, while working to increase gender, racial, and ethnic representation across its business, and continue to engage and support employees around the world to volunteer their time. Goals include:

• Reaching 50 percent women in leadership positions globally, 45 percent racially and ethnically diverse employee representation in the US, and achieve an industry-leading sense of belonging among employees by 2030.  
• Contributing 1 million cumulative volunteer hours to communities around the world by 2030 and continuing to invest in initiatives and organizations that support on-trade partners, build stronger communities, and promote social justice. 

The company’s sustainability strategy is underpinned by corporate values rooted in a strict Code of Conduct & Ethics and a rigorous Global Citizenship Policy.

Beam Suntory will disclose progress against its targets each year. 

More information about Proof Positive can be found at: http://www.beamsuntory.com/sustainability.  
 

*vs. 2015 baseline
+vs. 2019 baseline
 

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About Beam Suntory 
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands, Suntory whisky Kakubin and Courvoisier® cognac, as well as world renowned premium brands including Knob Creek®, Basil Hayden’s® and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks® Premium Cocktails. 
 
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com. 
 

Drink Smart®

© 2021 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654

NEW YORK, NY, April 14, 2021 – To support its bold growth ambitions, Beam Suntory is sharpening its focus on scaling critical platforms, and to lead the company’s efforts in the digital space, it has tapped Venky Iyer as Vice President – Digital Products and Experience. 

More than ever, digital technology and data are crucial to fueling growth at a global level, and Beam Suntory has committed to investing significantly to further building and expanding its digital capabilities. This investment will allow the business to improve its ability to reach consumers and customers, creating direct relationships and delivering seamless, premium experiences – all with the intent of providing greater convenience and connection to its brands in new ways. 

“Venky will be central to leading the continued evolution of our digital agenda as we further premiumize the digital consumer and customer experience with our business and our brands,” said Jessica Spence, President of Brands. “With a background deeply rooted in digital, Venky will help to further build the capabilities and connections necessary to build premium brands of scale, allowing our business to thrive in the digital world. Supported by his vision, we will create a truly global digital ecosystem that fosters lasting connections with people in new, impactful ways.” 

In this new role, Iyer will set the vision and strategy to drive momentum and rapidly advance Beam Suntory’s digital agenda. His depth and breadth of experience include 15 years at Diageo, where he held global leadership roles in digital marketing, eCommerce, and digital innovation. He started and scaled business-critical partnerships with the world's leading digital and eCommerce platforms in his time at the company. He also launched Diageo's Technology Futures group to incubate and invest in startups shaping the future of online discovery, shopping, and brand experience. After Diageo, he cofounded Intent.ai, a SaaS platform that intuits consumer behavior from mobile networks. 

"It's exciting to join Beam Suntory at an inflection point when the company has significantly raised its ambitions and accelerated its investment in digital," said Iyer. "I am thrilled to help Beam Suntory establish digital as an engine of transformational growth, especially on the heels of momentum gained last year. Beam Suntory is well-positioned to pave the way forward with digital in the spirits industry." 

Iyer will join Beam Suntory in Q2 2021.

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ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.  
 
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

London, March 2021 // This April, in association with Sotheby’s Hong Kong, Bowmore® Islay Single Malt Whisky will offer a rare opportunity to acquire a unique collector’s item; the Bowmore Archive Cabinet. Containing all five releases of the iconic Black Bowmore spanning from 1993 to 2016, the bespoke art piece is expected to reach in the region of £400,000 (HK$4,000,000 / US$500,000). Proceeds raised from the auction will go directly to the Islay Development Initiative (IDI) to ensure a lasting legacy at the home of the Bowmore distillery.

Designed by designer and master craftsman John Galvin, the Archive Cabinet captures the true heart and soul of Islay and the Bowmore Distillery. With an impressive career in innovative design, Galvin’s award-winning visionary style has resulted in piece that merges both traditional cabinetmaking with creative techniques. Taking inspiration from his time on Islay and made by hand over two years, the Archive Cabinet uses materials that can be found throughout the distillery, creating a true legacy piece.

A fundamental factor in its creation was ensuring the Cabinet, itself a beacon of its island home, would ‘give back’ to Islay by supporting young people living in the town of Bowmore. The ground-breaking Bowmore Legacy project will see the proceeds utilised to support the employability, training and housing needs of Bowmore’s young people, enabling a range of vital outcomes from affordable and supported housing to key employment skills for young people with barriers to employment. The key goal of the Bowmore Legacy is to futureproof the island’s distilling industry for tomorrow by investing in young people’s needs today.

Robert Smith, Chairman of Islay Development Initiative, “We are excited, honoured and extremely proud to have been chosen to deliver the Bowmore Legacy project. IDI will make sure this Legacy will have the sustainability of Islay, her young people and her community at its heart to deliver long term benefit – a true Legacy for a one of a kind collection of Black Bowmore.”

David Turner, Distillery Manager commented "Black Bowmore truly defines the spirit of our distillery, but more than that, the spirit of Islay. The journey of this exceptional whisky and the evolution of the distillery as inextricably linked in the past, today and long into the future and this remarkable Archive Cabinet truly brings this heritage to life in a totally unique way. What makes it even more special is the launch of the Bowmore Legacy which will support and protect future generations and can now be realised with the proceeds raised through this auction.”

The Sotheby’s Wine & Spirit Spring Sale Series in Hong Kong will take place on 16-18 April.
For more information please click here

For the extended image bank, please click here
For more information please contact: Bowmore@saucecommunications.com

About the Bowmore Archive Cabinet
Celebrating the pioneering spirit of Bowmore, each detail of the Cabinet tells a story of time and evolution. From the striking black exterior reflective of the stone strata of Islay to the charred ripples inspired not only by the surrounding water of Islay, but also the distinctive appearance of the No.1 Vaults, every element is connected back to the distillery.

The former Bowmore spirit safe, first used in 1924, has been repurposed on the base of the Cabinet whilst the brass levers take pride of place on the front. These levers themselves are marked with the unique fingerprints of every individual who played their part on the creation of the spirit over the course of its life at Bowmore.

Inside the cabinet, the hand-patinaed copper captures the natural ageing of Bowmore’s own copper stills and kettles, shaped and aged over time by the unique island environment. The use of washback wood for the drawers shows the iron band marking still intact, coupled with the captivating aroma embedded in this material for eternity.

Within the Cabinet, solid brass coasters accompany six hand- made glasses, each representing the life stages of Bowmore through distinctive and individual colour. Housed in the lower drawer is a sketch pad telling the story of the Cabinet’s creation captured by John Galvin.

Created through the process of battuto, a complex hand carving process, five striking glass pillars act as plinths within the Cabinet to elevate and display each of the bottles. Crafted by the master craftsmen of Glasstorm, a bespoke contemporary glass studio, based in North East Scotland, the glass pillars have been made using traditional glass-making techniques with handmade tools. The magnificent structures each tell the individual story of each maturation journey for Black Bowmore. Moving from clear glass through a spectrum of colours, each representing the passing of time of spirit in cask.

THE WHISKY
Black Bowmore was distilled in 1964 and the spirit was filled into oak casks previously used for maturing sweet Oloroso sherry and transferred to the No. 1 vaults at one of Scotland’s oldest maturation warehouses. Hidden in a special location, this was the perfect environment for long maturation. Capturing decades of character, this collection celebrates this sublimely rich and decadent single malt which defines the heart of Bowmore.

Black Bowmore was initially released in 1993 as a 29-year-old, with further releases of a 30 year old and 31 year old over the following two years. It appeared as part of a trilogy in 2007 (42 year old), and finally in 2016 as “the last cask” (50 year old).

Initially sold for £100, Black Bowmore became one of the most sought-after whiskies in the world for its tropical fruit flavour and the legacy continues today; a whisky that offers an experience like no other, in its alignment of concentration of colour and fragrance, intensity and subtlety, balanced smoke and fruit.

The Archive Cabinet contains a complete distillery owned collection of Black Bowmore from first release to last (1993-2016):

First edition:
- Release Date: 1993
- Age: 29 Years
- Number of bottles: 2000
- Bottle No.819

Second Edition
- Release Date: 1994
- Age: 30 Years
- Number of bottles: 2000
- Bottle: No.18

Third Edition
- Release Date: 1995
- Age: 31 Years
- Number of bottles: 1812
- Bottle No.7

Fourth Edition
- Release Date: 2007
- Age: 42 Years
- Number of bottles: 827
- Bottle No.2

Fifth Edition
- Release date: 2016
- Age: 50 Years
- Number of bottles: 159
- Bottle No.72

ABOUT BOWMORE
Founded in 1779, Bowmore is the oldest distillery of its kind on Islay. Our Scotch maturation warehouse is one of the oldest in the world, and our handcrafted single malt whisky is defined by time and inspired by its home place.

Time is defining at Bowmore, and we tirelessly harness the power of time to shape our whiskies. Our distillery’s adherence to traditional production methods helps to shape the character of our fruity and smoky single malts. Today, we are amongst one of a few distilleries which still produces its own floor malted barley, hand-turned by a traditional wooden malt shovel and hand drawn machinery. Water for the whiskies is specially drawn from the Laggan River, with its rich peaty overtones – the same Islay peat that fires the malt-drying kiln.

Bowmore Distillery's proximity to the sea is also vital in determining the final character of its spirit and gives a hint of sea air to the character. The legendary Bowmore No. 1 Vaults, which sit below sea level, is where many of the whiskies spend their long lives resting quietly in the cool, dark, damp cellars, oblivious to the waves thrashing the vault's sea-facing wall.

Matured in oak casks, previously used for bourbon, sherry or claret, over time developing rich and mellow flavours until the expertise of our whisky makers deems them ready for bottling. It is this combination of peat, barley, sea breeze, water, wood, people and tradition that makes Bowmore the exceptional single malt it is today.

Time is marked on each and every bottle of Bowmore, proudly and boldly as a marker of where and when each one’s journey began. This is our story of time. This is Bowmore; the Art of Time since 1779.

For more information visit www.bowmore.com
Bowmore® supports www.drinkaware.co.uk

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

© 2021 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654. All trademarks are the property of their respective owners.

CHICAGO, March 25, 2021 - Ready to jumpstart your summer seltzer season? Hornitos has you covered. Hornitos® Tequila, a leading premium tequila brand founded on the belief that nothing great ever happens without taking a chance, announced the launch of a bold, new line of tequila-based ready-to-drink beverages, Hornitos Tequila Seltzer, which hits shelves in the U.S. beginning this week.

The products combine real Plata tequila with refreshing seltzer, resulting in the perfect choice for those seeking a refreshing, ready-made cocktail for their high-energy moments this season. Hornitos Tequila Seltzer is available in two natural flavors - Lime and Mango - without any artificial sweeteners.

From its start -- when founder Don Francisco launched the brand in honor of Mexican Independence Day more than 70 years ago - Hornitos has had a shot-taking history of breaking boundaries for the betterment of tequila. With the creation of Hornitos Tequila Seltzer, the brand further delivers on its innovative spirit, providing tequila and hard seltzer fans simple convenience without having to compromise on the bold flavor and quality that Hornitos is known for. 

“The tequila and ready-to-drink cocktail segments are two of the fastest-growing segments in the spirits category right now, with hard seltzer retail sales up 225% in the last year alone,” said Rashidi Hodari, Managing Director of Tequila at Beam Suntory. “With our pioneering history, we’re excited to seize this momentum and bring tequila and seltzer together to deliver a whole new Hornitos Tequila experience for those looking for a refreshing, premium ready-to-drink beverage.” 

Beginning this month, Hornitos Tequila Seltzer will be available in select markets and nationwide this summer. Each variant contains less than 115 calories and natural ingredients. The ready-to-drink, tequila seltzers are available in 12 oz cans, contain 5% ABV and have a suggested retail price of $11.99 per four pack. 

In conjunction with the launch of Hornitos Tequila Seltzer, Hornitos is inviting adventurous fans aged 21+ the chance to pursue their own shots in-store and on social media, with the opportunity to win more than $50,000 USD in experiences, prizes and adventures. To learn more about the ‘Call The Shots’ giveaway, fans can head to CallTheShots.com.*

Hornitos Tequila Seltzer joins the top-quality portfolio from the tequila leader, which also includes Hornitos Plata Tequila, Hornitos Reposado Tequila, Hornitos Añejo Tequila, Hornitos Cristalino Tequila and Hornitos Black Barrel Tequila. 

To learn more about Hornitos Tequila and its shot-taking brand history, visit www.hornitostequila.com or follow along with Hornitos Tequila on Instagram, Twitter and Facebook.

*No purchase necessary. Must be 21 or older to enter. Making a purchase will not improve your chances of winning. Hornitos Tequila Seltzer “Call the Shots” Promotion (“Promotion”) sponsored by Jim Beam Brands Co. (“Sponsor”), and is administered by Prize Logic, LLC (“Administrator”). The Promotion begins on April 1, 2021 and ends on June 1, 2021 (“Promotion Period”). The Promotion consists of an “Instant Win Game” and a “Sweepstakes.”  The Administrator’s computer is the Promotion’s official clock. You may enter the Promotion via online entry. 

About Hornitos® Tequila
Hornitos® Tequila has a history of breaking tradition dating back to 1950 when founder Don Francisco launched the brand in honor of Mexican Independence Day. The Hornitos family of tequilas keeps Don Francisco's legacy alive, using the same high standards to cultivate the best and most flavorful agaves, molding them into premium tequilas that everyone can enjoy. He brought the celebrated spirit to new heights with the agave-robust Reposado, broke the rules to create a crystalline Plata, went above and beyond tequila standards to make an ultra-smooth and aromatic Añejo and pushed the boundaries of tequila innovation with whiskey barrel aged Hornitos® Black Barrel® Tequila and Hornitos Cristalino.

70 years later, Hornitos inspires its fans to adopt the same boundary-pushing mindset through its "A Shot Worth Taking" campaign that highlights the extraordinary things that can happen when people are willing to take a chance. Since the inception of "A Shot Worth Taking" in 2017, Hornitos has empowered fans to take their shot and provided funds and opportunities to make their aspirations achievable.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.   

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit  www.beamsuntory.com and www.drinksmart.com. 

Drink Responsibly. Hornitos® Tequila, 40% alc./vol. ©2021 Sauza Tequila Import Company, Chicago, IL
All trademarks are the property of their respective owners.

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