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The Most Awarded Cognac House* surpassed industry benchmarks to earn the sustainability certification awarded to luxury businesses
JARNAC, France, 6, November, 2023 – Maison Courvoisier, the Most Awarded Cognac House*, has earned the esteemed Butterfly Mark, a certification given to luxury brands that meet rigorous standards in sustainability, social practices and governance.
Issued by luxury sustainability organization, Positive Luxury, Courvoisier received an overall score of 72, which is 44 percent above the benchmark score of 50, as a result of the brand’s positive change across environmental, social and governance (ESG) initiatives. This is the second highest score among Positive Luxury’s large clients that have been awarded the certification.
The Butterfly Mark was created by Positive Luxury, a UK-based company that works with brands to assess their practices and help companies re-define business models to create positive change. The creation of the Butterfly Mark aims to provide consumers with a recognizable symbol that signifies they can trust the brand behind the product they are purchasing. Companies who have earned the Butterfly Mark are assessed every two years by Positive Luxury to maintain the certification.
“It is an honor to receive the Butterfly Mark, a distinction that illustrates our commitment to sustainability and creating positive change in the world,” said Managing Director for Maison Courvoisier Jon Potter. “We live through Courvoisier’s key values of community and fraternity in everything we do, such as protecting the beauty of our home in Jarnac, France and making an ongoing commitment to support biodiversity and sustainability.”
Courvoisier’s impact on climate, nature and water; as well as its social impact, including how it treats its workers and communities; and its overall governance, including how it responsibly and ethically manages its business, were all factors assessed in the certification.
“Maison Courvoisier values sustainability, biodiversity and community. Positive Luxury is proud to certify Courvoisier with the Butterfly Mark, a testament to the brand's dedication to incorporating sustainable practices into every facet of its operations. Courvoisier's continued commitment to sustainability is evident in their environmental initiatives” says Diana Verde Nieto, CoFounder of Positive Luxury.
The following initiatives were recognized by Positive Luxury to designate its Butterfly Mark certification for Maison Courvoisier:
In addition to the initiatives highlighted by the Butterfly Mark, Maison Courvoisier also recently announced a new long-term partnership with the Office National des Forêts (ONF), expanding on its tree preservation and health efforts initiated in 2021 as part of its Forest and Fields program.
For more information about Maison Courvoisier, visit www.courvoisier.com.
To learn more about the Butterfly Mark certification and Positive Luxury, visit www.positiveluxury.com.
*Based on 20 top spirits competitions since 2019.
ENDS
Media contact:
Ashley Dun
Director of Global Public Relations at Beam Suntory
Ashley.Dun@beamsuntory.com
About Courvoisier Cognac
Maison Courvoisier was founded by Félix Courvoisier in 1828 in Jarnac, France. Courvoisier has a range of expressions that appeal to a variety of cognac preferences and lifestyles, including VS, VSOP, XO, XO Royal, and the ultimate expression of the House, L'Essence de Courvoisier. Based on the joyful, generous, and sophisticated house style and commitment to community and craftsmanship, Courvoisier continues to value its relationships with local artisans and winegrowers to produce its high-quality, award-winning cognac portfolio. For more information on Courvoisier, please visit www.courvoisier.com.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki®; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to inform consumers as they make choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
About Positive Luxury
Positive Luxury are the leading sustainability experts for the global luxury industry. By helping
businesses meet higher and higher standards for people and nature, they are transforming luxury – for
the good of all. Positive Luxury was born to action real change, for a world that desperately needs it.
Inspired by the large blue Butterfly, which now thrives following extinction in the UK and subsequent
reintroduction. This story of success took expert understanding of a unique ecosystem and its
driving factors. Positive Luxury believes each luxury ecosystem is entirely unique, so its Butterfly
Methodology is a programme of tools and services that configures to each company’s bespoke
challenges and needs. Today they power a collective of over 200 luxury businesses across the globe
they call the Real Changemakers, continually raising the bar.
ESG + Assesment
Positive Luxury’s proprietary ESG+ (Environmental, Social, Governance, and Innovation) assessment
framework and diagnostic tool is the only one designed for the specific social, environmental, and
material risks of the luxury industry helping organisations determine their ESG risk profile, through gap
analysis and material ESG issue forecasting. It is built on the foundation of international agreements,
global frameworks and standards, and upcoming legislation.
The Butterfly Mark
The Butterfly Mark is an independent trust mark awarded to luxury brands, retailers, and suppliers that evidence tangible action to making a positive impact to people and nature. It is only ever awarded to
brands who are meeting higher and higher standards. These brands are called the Real Changemakers,
brands taking serious, sustained, positive action.
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Courvoisier® Cognac, alc. 40% vol. Courvoisier Import Company, Chicago, IL USA, Courvoisier is a trademark of Courvoisier S.A.S. ©2023 Courvoisier S.A.S.
https://www.courvoisier.com/us/courvoisier-awards
Please drink responsibly.
Tres Generaciones® Celebrates its 50th Anniversary and 150 Years of Tequila-Making from Three Generations of the Sauza Family and One of the Great Houses of Tequila
New York, NY – (November 6, 2023) - Tres Generaciones®, a premium tequila rooted in the spirit of perseverance, today unveiled its 50th Anniversary Añejo, the third bottle in the brand’s Legacy Edition Series of tequilas. The new liquid is a unique expression paying homage to Don Francisco Javier Sauza’s original recipe, which he crafted 50 years ago to create a tequila masterpiece celebrating three generations of distilling at La Perseverancia distillery.
Today, the brand celebrates its genesis with the 2023 Tres Generaciones® Añejo using the very same recipe of Don Francisco’s legendary tequila, which is rumored to be the first Añejo tequila ever produced. The 50th Anniversary Añejo is displayed in a limited edition, green ceramic bottle inspired by the Dons’ original 1973 decanter that put tequila on the world stage with other premium spirits of the era.
The 50th Anniversary Edition marks the brand’s debut of prestige tequila. This Añejo tequila starts with 100% Blue Weber Agave, which is slow roasted in masonry ovens, tahona crushed, double distilled in copper pot stills, and then patiently aged fourteen months in seven-year-old American White Oak barrels. These barrels are specially selected and treated with an in-house charring process to enhance the essence and craftmanship of this rare release. The result is a deep amber 45% ABV Añejo that is ultra-smooth with warmth and slight smokiness in each sip.
“The 50th Anniversary Edition represents the long-standing expertise that is unique to Tres and the three Dons who shaped tequila as we know it today,” said Rashidi Hodari, managing director of global tequila at Beam Suntory. “We’ll mark the brand’s 50 years by celebrating everything that the Sauza family worked so hard to accomplish, while also carrying on their legacy by championing the same spirit of perseverance in future generations.”
The brand’s 50th Anniversary Edition is a tribute to the Dons’ determined ethos, which Tres continues to celebrate alongside the trailblazers of today. To commemorate this milestone, Tres recently launched Familia Tres, a talent collective of world-renowned musicians, artists and tastemakers who embody the brand’s ‘Fail Twice, Get Up Tres’ mantra. The collective, spearheaded by singer-songwriter Victoria Monét, each tell their stories within the brand’s ‘GENERACIONES’ content hub.
Tres Generaciones® 50th Anniversary Edition is now available in limited quantities nationwide for a suggested retail price of $199.99 for a 750ml bottle. To learn more about Tres Generaciones® Tequila, visit www.tresgeneraciones.com and follow the brand on Instagram @TresGeneracionesTequila. For more about Familia Tres, please visit GeneracionesbyTres.com.
TRES GENERACIONES® 50TH ANNIVERSARY LIMITED EDITION TASTING NOTES, 45% ABV:
APPEARANCE: Deep amber
AROMA: Top note of cooked agave and charred wood, giving a slight smoky note, followed by notes of vanilla, caramel, and red apples.
PALATE: Medium bodied, highly complex and well-balanced. Notes of cooked agave, sweet vanilla, caramel, apples, almonds, slight smoke, and well-defined tannins.
FINISH: Long and smooth with subtle warmth.
ABOUT TRES GENERACIONES
Tres Generaciones®, a tequila rooted in the spirit of perseverance, is the culmination of three generations of dedication, wisdom, and skill in tequila-making. Created in 1973 to commemorate the Sauza family's commitment to their craft, Tres Generaciones® honors the legacy of three trailblazing Dons - Don Cenobio, Don Eladio and Don Francisco Javier - each of whom overcame obstacles and persisted through adversity to leave a mark on the industry and create a celebrated tequila that has stood the test of time. Tres Generaciones® offers three refined and distinct super-premium tequilas, each of which are triple distilled for smoothness, enhancing the purest flavors, aromas and nuances of the agave: clean and soft Plata, sweet and spicy Reposado, and rich, complex Añejo. The brand also introduced its Añejo Cristalino in 2022 which competes in the ultra-premium tequila segment, and its ongoing Tres Generaciones® Legacy Series in 2021 which includes a set of limited-edition tequilas inspired by the illustrious Sauza family heritage. For more information, please visit www.tresgeneraciones.com
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Legent®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com
Enjoy Responsibly.
Tres Generaciones® Tequila, 40% Alc/Vol. © 2023 Sauza Tequila Import Company, Chicago, IL.
SOURCE Tres Generaciones® Tequila
Media Contacts:
Rebecca Assing | Rebecca.Assing@kovertcreative.com | 203.249.3330
Kate Nelson | Kate.Nelson@beamsuntory.com | 917.589.9689
“Collectively, my family has been in the Spirits industry for nearly 100 years. My dad started working at the James B. Beam Distilling Co. (JBBDCo.) in 1970 in the general labor pool, and retired in 2014, with almost 44 years under his belt after a successful career in many jobs at JBBDCo. My mom, who works at another Kentucky distillery, has been working in this industry for over 45 years. Like Fred and Freddie Noe, you could say working in the whiskey industry is a family tradition. Growing up in Bardstown, KY – “The Bourbon Capital of the World”, I’ve known the Noe family all my life, and I was fortunate enough to have known Booker Noe back in the day as well. For me, JBBDCo. is like a second home.
I started working at Beam Suntory after my dad retired. With a background in digital and content strategy, I help bring our brands to life through my camera, which often end up on websites, billboards, and advertisements across Kentucky and beyond. I get a real sense of pride when I’m driving around and see one of my photographs on the side of a building or on a billboard. I’m honored to be a second-generation employee, storyteller, and custodian of such a great legacy for the Beam family. Through the lens of my camera, I get a front row seat to history each day at Beam Suntory.
For nearly a decade, I’ve witnessed Fred, and now Freddie, continue their family legacy. It’s amazing to see the impact they’ve had on this place. I’ve been fortunate enough to be able to document not just the milestones, but the day-to-day relentless focus they bring to the quality and care of our products throughout the years…you could say I’ve become a family historian, capturing moments that will be shared for decades to come. Watching their craftmanship has been truly inspiring.
I believe what sets JBBDCo. apart from other distilleries and brands is the 228 years of family history. We’re talking eight generations of this family – each contributing to the story and making their own impact, including new innovations and product extensions like Hardin’s Creek and Little Book. I can only imagine what Jim Beam, or even Booker, would think of how far this place has come. What started out as a family farm making whiskey has become an international icon with hundreds of thousands of people traveling from around the world to come see us.”
Honoring the brands’ shared commitment to the art of craftsmanship, the Knob Creek x Smithey 18x Seasoned Limited Edition Cast Iron Skillet Set celebrates the re-release of Knob Creek® 18 Year Old Bourbon
CLERMONT, KY - October 20, 2023 - Knob Creek®, a leader in the Small Batch Bourbon category, announces a partnership with Smithey Ironware, premium manufacturer of artisanal cookware, to create a limited edition high-quality cast iron skillet. To celebrate the re-release of Knob Creek 18 Year Old Bourbon, the skillet is seasoned 18 times, 15 times more than Smithey’s traditional skillets, creating a naturally non-stick cast iron with a rich, deep copper color and easy-to-clean finish.
“Knob Creek fans appreciate the quality of intentional workmanship, and we’re excited to re-release our extra-aged Knob Creek 18 Year Old for a limited time,” said Seventh Generation Master Distiller Fred Noe. “The partnership between Knob Creek and Smithey Ironware came from the passion that both brands have for the details, whether it’s with cooking or in a fine glass of bourbon. With this special 18x seasoned cast iron skillet, we were able to come together and create a product that celebrates those fine details, alongside the re-release of Knob Creek's oldest release to date.”
Savoring the aging process, Knob Creek transforms as it matures in its oak barrels and a cast iron’s performance improves as layers of seasoning builds with each use. Aged twice as long as its flagship bourbon, Knob Creek 18 Year Old is a complex yet balanced bourbon with deep flavors of caramelized oak and sweet vanilla with a warm finish. Just like the deep flavors that are developed when cooking with a cast iron skillet, Knob Creek 18 Year Old has exceptional full flavor.
“The partnership between Knob Creek and Smithey came together seamlessly. Both brands stand on the pillar of detailed craftsmanship, so creating a product together that demonstrates that was only right,” said Smithey Ironware Founder, Isaac Morton. “We’re excited to offer this exclusive cast iron skillet to compliment the 18 years that Knob Creek’s expertly aged, limited edition bourbon, and we know culinary and bourbon fans alike will really appreciate what we’ve designed together.”
For home cooks and bourbon aficionados, Knob Creek and Smithey Ironware worked with Brian Landry, Executive Chef The Kitchen Table, QED Hospitality, to create three unique recipes with the 18x seasoned cast iron skillet in mind. Each dish incorporates Knob Creek expressions as an integral ingredient and highlights the whiskey’s robust flavors, giving fans the opportunity to experience the ultimate sipping and savoring experience. These recipes will be available with purchase of the Knob Creek x Smithey Cast Iron Skillet Set at https://smithey.com/products/knob-creek-x-smithey-18x-seasoned-cast-iron-skillet-set.
For those looking to experience artisanal craftsmanship, the Knob Creek x Smithey 18x Seasoned Cast Iron Skillet Set is here just in time for the holidays. Starting on October 20, the set will be available in limited quantities at https://smithey.com/products/knob-creek-x-smithey-18x-seasoned-cast-iron-skillet-set, for $300.00. Each set features the limited edition 12-inch 18x seasoned cast iron skillet, two custom Clayton & Crume leather coasters and Knob Creek-inspired recipes. Knob Creek 18 Year Old is also available in limited quantities at nationwide retailers with an SRP of $169.99 for a 750mL bottle.
About Knob Creek® Bourbon
Knob Creek has set the standard for super-premium whiskey for three decades by crafting extraordinary full- flavored bourbon with a rich taste. Knob Creek bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on our whiskey. No matter the expression, Knob Creek is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek has lived up to such standards with the introduction of Knob Creek Straight Rye Whiskey in 2012, and later on, Knob Creek Single Barrel Select Rye Whiskey. In recent years, Knob Creek announced the permanent addition of Knob Creek 12 Year Old Bourbon to its portfolio, launched two limited releases, Knob Creek 15 Year Old Bourbon and Knob Creek 18 Year Old Bourbon, and announced the addition of an age statement to its flagship rye whiskey, Knob Creek 7 Year Old Rye Whiskey.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
About Smithey Ironware
Smithey Ironware Company crafts premium quality cast iron and carbon steel cookware in the USA. Smithey makes cookware that is as beautiful as it is functional with smooth interior surfaces that are naturally non-stick and easy to clean. Every Smithey is designed to become a family heirloom and will last lifetimes.
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Knob Creek® Kentucky Straight Bourbon Whiskey, 50% Alc./vol. ©2023 James B. Beam Distilling Company, Clermont KY.
Elements 1.0 is a look behind the scenes of what makes Laphroaig iconic with a privileged glimpse into the whisky-making process
Islay, 17th October 2023: Islay distillery Laphroaig today unveils Elements, a new series that delves into the artistry of production that makes Laphroaig’s whisky so richly flavoured and characterful.
To create Elements 1.0, the Laphroaig distillery team were given free rein to produce something unexpected that embodies the traditional Laphroaig profile, while adding new dimensions of flavour.
Three experiments have been brought together to create this unique whisky. Firstly, the combination of a cloudy and semi-cloudy wort brings forward more tropical fruit notes, without compromising on the signature peat that makes Laphroaig so richly flavoured. Secondly, the distillers used both an 8.5-tonne and an 11-tonne mash, combining the past and the present of distillery production norms. And finally, the whisky uses 100% Islay malt, capturing the essence of the distillery’s home in a way rarely seen in Laphroaig spirit.
Once combined, these three experiments create a whisky that is distinctly Laphroaig but with a unique twist. Fresh sea salt, smoky bacon and charred pineapple on the nose lead to a palate of peppery spice, tropical fruits and liquorice. On the finish, the famous peatiness of Laphroaig shines with a lingering sweetness.
Barry MacAffer, distillery manager for Laphroaig, commented, “Elements is a series that we hope will give our Friends a peek into the art and science of making Laphroaig. Our distillery profile is so iconic and we always want to retain this as the heart of every bottle, while allowing room to experiment and innovate. This first release showcases the raw materials we use in our whisky, especially the 100% Islay malt. As an Islay native this is an extra exciting whisky that I think will bring a little bit of our rugged island to Friends around the world.”
As the series evolves, each expression will feature a series of easter eggs on pack that catalogues the experiments that have gone into making each bottle and the hands behind them, allowing drinkers an unrivalled glimpse into the artistry and science of the whisky-making process.
This is the first expression in the series with more to follow in 2024. Available from select specialist retailers.
Bottled at 58.6% ABV
Nose: Fresh sea salt, smoky bacon with notes of strawberry jam and charred pineapple in addition to bonfire embers
Palate: Spicy and peppery with hints of tropical fruit, cloves and liquorice
Finish: Warming and smoky, leading to a sweet, drying and long peated finished
ENDS
About Laphroaig® Whisky
Laphroaig is the number one selling Islay single malt globally and is synonymous with this famous whisky region. Established in 1815 by the Johnston brothers, Laphroaig has stayed true to its bold flavour and distinctive character for over 200 years. Today, Laphroaig is one of only a handful of distilleries that continues to craft whisky using traditional techniques like floor malting barley and using a “cold smoking” process to create its signature smoky flavour. Laphroaig’s commitment to bold character has earned us a dedicated following of brand fans, the Friends of Laphroaig. Launched in 1994, the same year HM King Charles granted the brand a Royal Warrant, the program has since grown to a truly global community of thousands of whisky lovers representing over 170 countries.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Please drink responsibly.
Laphroaig® Cask Strength Islay Single Malt Scotch Whisky, 58.6% Alc./Vol. ©2023 Laphroaig Import Company, Chicago, IL
The Mundial Collection Celebrates El Tesoro’s Tradition of Craftsmanship by Partnering with Like-Minded Distillers from Around the World to Offer Novel, Rare Tequila
New York, NY – (October 16, 2023) – El Tesoro de Don Felipe® Tequila, the award-winning Tequila producer from La Alteña Distillery in the Jalisco highlands of Mexico, and the third-generation Camarena distilling family, are proud to introduce the second installment of “The Mundial Collection” Limited Edition Cask Finishing Series: El Tesoro® Mundial: Knob Creek® Rye Edition.
El Tesoro® Mundial: Knob Creek Rye is a unique expression of El Tesoro® Añejo, aged for twelve months in genuine charred-oak Knob Creek Rye Whiskey barrels that previously held Knob Creek Rye Whiskey for seven years, resulting in a delicious sipping Tequila that is perfectly balanced with subtle sweetness and spice. As a special one-time release, this is the first and only time El Tesoro® has been finished in Knob Creek Rye Barrels.
“We are thrilled to introduce this exceptional new Tequila, produced at our home in La Alteña with barrels so generously provided in the spirit of innovation by our friends at Knob Creek®,” says Jenny Camarena, third generation family proprietor and master of operations for El Tesoro®. “My brother Carlos and I are the students of our father and grandfather before us, who were both proud Tequila traditionalists, yet pioneers of their time who were always experimenting. The Mundial Collection allows us to pursue these creative paths in Tequila, and the Knob Creek® Rye edition is no different. The way that our delicate Añejo marries with the amazing full bodied, balanced black pepper, sweet vanilla and rich spice flavors of the rye casks makes this fascinating Tequila a delicious treat that we are incredibly proud to share.”
The Mundial Collection represents a premium innovation and experimentation initiative for El Tesoro®. “Mundial” expressions see one-of-a-kind special releases of El Tesoro® Tequilas matured in unique casks that have previously held some of the best spirits from across the globe, all of which share a strong commitment to craftsmanship and high-quality production. The first installment, released in 2021, was El Tesoro® Mundial Collection: The Laphroaig® Edition, a remarkable bottling merging the proud distilling tradition of Tequila with the barrel-aging expertise of Scotch. El Tesoro® Mundial Collection: The Laphroaig Edition skillfully integrates the peaty profile of an Islay whisky with El Tesoro’s® rich, agave Añejo, aged for twelve months in genuine Laphroaig ten-year-old Scotch Whisky casks, adding hints of salty ocean air and peat smoke for a truly distinctive Tequila.
Back by popular demand and following the success of the initial release, Carlos and Jenny Camarena are excited to release another iteration of “Mundial” aged in Laphraoig casks. This year, El Tesoro® Mundial Collection: The Laphroaig Edition will be available alongside the El Tesoro® Mundial Collection: Knob Creek Rye Edition with updated premium gift packaging. Both bottles will retail with a suggested retail price of $175.00.
EL TESORO® MUNDIAL COLLECTION: KNOB CREEK RYE EDITION TASTING NOTES, 40% ABV:
APPEARANCE: Wheat brown with golden tones. Full bodied and well-rounded with essential oils.
AROMA: Cooked agave, peaches, bread, vanilla, caramel, pineapple, apple, cinnamon, leather, and delicate floral notes.
PALATE: Cooked agave, black pepper, cinnamon, dark chocolate, vanilla, orange peel, notes of oak and spices.
FINISH: Long, with lingering oak, spices, and mineral notes.
EL TESORO® MUNDIAL COLLECTION: LAPHROAIG EDITION TASTING NOTES, 40% ABV:
APPEARANCE: Pale straw with golden notes. Full bodied and well-rounded with essential oils
AROMA: Cooked agave, peat, vanilla, caramel, sea salt, light notes of citrus, cardamom, and leather.
PALATE: Cooked agave, butterscotch, black pepper, spices, seasoned oak, notes of citrus, peat smoke and seal salt.
FINISH: Long, with lingering oak and spices, peaty and salty.
ABOUT EL TESORO® TEQUILA
Since the first drop of El Tesoro® ran off the still of La Alteña Distillery more than 80 years ago, every decision has been made to celebrate the agave’s unique flavor. El Tesoro® is a truly authentic Tequila made slowly and carefully to capture the agave’s essence in a bottle. The El Tesoro® portfolio of core products available in the U.S. includes the following (all 40% ABV as El Tesoro® is always distilled to proof): Blanco ($50 SRP), Reposado ($65 SRP), Añejo ($85 SRP), Extra Añejo ($150 SRP) and Paradiso ($180 SRP). For more information, please visit www.eltesorotequila.com
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Legent®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com
Enjoy Responsibly.
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5 October 2023: Following the Distillers One of One auction earlier today at Hopetoun House in partnership with Sotheby’s, Bowmore STAC has sold for a record-breaking price of £562,500 ($679,331). Distilled in 1962, a defining decade in the history of Bowmore distillery, this exceptionally rare single malt is presented in a ground-breaking vessel inspired by its island surroundings. Bowmore STAC is crafted in high grade glass, a complex and meticulous feat of engineering to replicate a rock face. In allowing light to pass through, the whisky within is revealed as the contrasting texture and polish gives a captivating multidimensional effect.
Proceeds from The Distillers One of One auction will benefit The Youth Action Fund, which has been created by The Distillers’ Charity to support disadvantaged young adults in Scotland, empowering them to create positive change in their lives and communities. Working with charity partners who offer education and vocational training programmes, including distillation training, the fund will provide young people with opportunities to develop life skills, discover their values and be work-ready.
Robbie Millar, Managing Director – Scotch & Irish Brand House at Beam Suntory commented, “The sale of the oldest ever Bowmore whisky today is a landmark in the story of this incredible distillery. At Bowmore, we are proud that our whiskies are considered such sought-after items amongst collectors and whisky connoisseurs globally and STAC further demonstrates just how exceptional Bowmore spirit ages and captures flavour so exceptionally over time.
This auction presents the unique opportunity to come together as an industry to showcase rare and remarkable Scotch whiskies highlighting the care, passion and time that goes into making each of these unique lots. Vitally, the purpose of the auction is paramount as it gives back to a truly worthy cause in Scotland providing a positive impact for years to come. At Beam Suntory, we have a long standing commitment to supporting our communities across Scotland so this result allows us to keep driving this ambition forward.”
Jonny Fowle, Vice President, Global Head of Whisky at Sotheby’s, said “Bowmore STAC defines precisely what Distillers One of One is all about. The oldest and rarest whisky from a distillery presented in the most unique of formats. As a magnum sculpture that redefines the physical principles of a whisky bottle, STAC is a pivotal moment in Scotch Whisky production, design and philanthropy, which this incredible result attests to.”
Bowmore STAC 55 Years Old
This exceptionally rare single malt has been nurtured and shaped in second-filled American oak hogsheads within the No.1 Vaults, capturing its character from its island surroundings. A true celebration of the excellence of maturation, the whisky boasts tawny hues opening with fresh, vibrant aromas full of soft orchard fruits and honey. Vibrantly capturing the tropical flair of fresh pineapple and honeydew melon merging with pecan nuts and floral honeysuckle before notes of subtle menthol and minerality arise as the glass approaches the lips. This sensory immersion continues on the palate as liquorice, cocoa nibs and dark roasted coffee beans unite with caramel and shortbread to reveal toasted oak spices and peat smoke and onward to a mouth warming and conclusive long drying finish.
Tasting notes
Expression Bowmore 1962 55 year old - STAC
Cask details Refill American Oak Hogshead
Distilled 29/09/1962
ABV 41.0%
Colour Tawny
Nose Fresh and vibrant, full of soft orchard fruits and clover honey, with fresh pineapple, subtle honeydew melon and pecan nuts.
Floral notes of honeysuckle with menthol and vanilla along with ocean minerality on the lips.
Taste Liquorice with cocoa nibs and dark roasted coffee beans, caramel with shortbread biscuit moving through to toasted oak spices and peat smoke.
Finish Mouth warming to start then moving to a long drying finish.
For more information please contact:
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ABOUT BOWMORE®
For over 240 years, the Bowmore Distillery has been capturing the essence of Islay from the shores of its remote island home. Shaped by centuries of skill and tradition, Bowmore’s single malt harnesses the power of this time in every single drop, defined by the past and savoured in the present.
Time is defining at Bowmore® and we tirelessly harness the power of time to shape our whiskies. Our distillery’s adherence to traditional production methods helps to shape the character of our fruity and smoky single malts. Today, we are amongst one of a few distilleries which still produces its own floor malted barley, hand-turned by a traditional wooden malt shovel and hand drawn machinery. Water for the whiskies is specially drawn from the Laggan River, with its rich peaty overtones – the same Islay peat that fires the malt-drying kiln.
Bowmore distillery's proximity to the sea is also vital in determining the final character of its spirit and gives a hint of sea air to the character. The legendary Bowmore® No. 1 Vaults is where most of the whiskies spend their long lives resting quietly in the cool, dark, damp cellars below sea level, oblivious to the waves thrashing the vault's sea-facing wall.
Matured in oak casks, previously used for bourbon, sherry, or claret, over time developing rich and mellow flavours until the expertise of our whisky makers deems them ready for bottling. It is this combination of peat, barley, sea breeze, water, wood, people, and tradition that makes Bowmore the exceptional single malt it is today.
Time is marked on each and every bottle of Bowmore, proudly and boldly as a marker of where and when each one’s journey began. This is our story of time. This is Bowmore; the Art of Time since 1779.
www.bowmore.com
About The Distillers’ One of One
Launched in 2021, the Distillers’ One of One is a biennial series of auctions of Scottish whisky in aid of disadvantaged young people in Scotland. Led by The Distiller’s Charity, the philanthropic arm of The Worshipful Company of Distillers, and in partnership with Sotheby’s, the Scotch Whisky industry has gathered together to support philanthropy. Participating distilleries are donating ultra-rare whisky and experiences for sale at auction aiming to raise in excess of £1 million during the initial 3 December 2021 auction.
In order to help transform the life chances of young people in Scotland post pandemic, The Distillers’ Charity has created the Youth Action Fund. The proceeds from the Distillers’ One of One auction will be disbursed from the fund to a number of charities that focus on empowering Scotland’s young adults to create positive change in their lives and communities. Sotheby’s will also donate a portion of their buyer’s premium from the auction to The Distillers’ Charity.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
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