PIONEERING INNOVATION IN GRAIN WHISKY
Set for release in July 2016, Beam Suntory Global Travel Retail (GTR) will launch its new Japanese Single Grain Whisky, The Chita, exclusively in Asia Pacific and European Travel Retail and in limited quantities in Americas Travel Retail. The Chita demonstrates Beam Suntory GTR’s continued dedication to innovation in the Japanese whisky category and respect for the traditional values of The House of Suntory Whisky, offering Japanese whisky fans a distinctly versatile spirit with a smooth and floral taste profile. The Chita will be available in a 70cl format presented in an elegant indigo blue gift box.
EXPLORING DIVERSE TECHNIQUES
Renowned for their superior Japanese whiskies, The House of Suntory Whisky has expertly crafted The Chita to achieve an unrivalled balance of complexity, subtlety and refinement in grain whisky.
Grain whisky has always been more than just a component for The House of Suntory Whisky’s Master Blenders, who have created a different and distinctive, light-‐bodied spirit with The Chita using diverse unblended whisky distilling techniques at the distillery in Aichi Prefecture on the Pacific coast of Japan.
The Chita is made as ‘Dashi’, a special Japanese broth used across The House of Suntory Whisky’s award-‐winning range to enhance the balance and harmony of the blend, resulting in a gentle and sophisticated finish. Previously only available in Japan, due to increased demand Japanese whisky fans around the world will now be able to purchase this unique expression in Asia Pacific, European and Americas Travel Retail.
Michael Cockram, Global Marketing Director, Travel Retail at Beam Suntory, comments: “The Chita is a perfectly balanced Japanese whisky that reflects the artistry and diversity of The House of Suntory Whisky. With our rich history of innovation and award-‐winning Japanese releases, Global Travel Retail will continue to be a priority platform to showcase innovative new products from the Beam Suntory portfolio to the rest of the world.”
A bright gold whisky with notes of cardamom, acacia honey and blossoming rose, The Chita is mild and smooth on the palate with a clean finish offering subtle bittersweet hints of spiced oak. Best enjoyed in a traditional Japanese highball with soda, The Chita will add a deep honeyed flavour to the signature serve.
The Chita, RRP US$55 (70cl) will be available from July 2016 in Asia Pacific Travel Retail and European Travel Retail, as well as in limited quantities in Americas Travel Retail.
Clermont, KY (May 18, 2016) – Booker’s® Bourbon and Knob Creek® Bourbon are proud to introduce two ultra-premium, limited edition releases to whiskey fans this month – Booker’s® Rye Whiskey and Knob Creek® 2001 Limited Edition Bourbon – each paying tribute to Booker Noe, the Beam Family’s 6th Generation Master Distiller and founder of The Small Batch Bourbon Collection®.
These special releases are each made from some of the last barrels laid down by the late Booker Noe in the final years of his life and will each be available as limited, one-time offerings. As the first rye whiskey ever offered from Booker’s Bourbon, Booker’s® Rye Whiskey was made from a very limited number of barrels of a previously unreleased rye mash bill in Booker’s signature uncut and unfiltered style. Knob Creek® 2001 Limited Edition Bourbondebuts as the longest-aged expression ever released from Knob Creek, the ultimate expression of the bourbon’s big, full flavor.
“When Dad helped pioneer the small batch movement nearly 30 years ago, he introduced a whole new way of thinking about how whiskey could be made – introducing small batch, high quality whiskies like Booker’s Bourbon and Knob Creek Bourbon with flavor like nobody had tasted before,” said Fred Noe, Beam Family’s 7th Generation Master Distiller. “Now, all of these years later, we’re excited to keep this tradition alive by giving our fans something really special with these two limited releases made from some of the last barrels Dad laid down. Dad knew exactly what he wanted when it came to making whiskey, and I know these releases would make him proud.”
The hallmark of Booker Noe’s innovative spirit, Booker’s Rye Whiskey is made from a never before released rye mash bill, bottled uncut and unfiltered1 at its natural proof and full of robust flavor, just the way Booker preferred his whiskey. The supply of Booker's Rye is about half that of Booker's® 25th Anniversary Bourbon from 2014. Aged for 13 years, about twice as long as a standard batch of Booker’s Bourbon, Booker’s Rye is now available nationwide with an SRP of $299.99 for a 750ml bottle.
Like all batches of Booker’s Bourbon, Fred Noe watched over these barrels to ensure that the liquid was released the way Booker intended so many years ago. It was selected with the following characteristics:
Knob Creek 2001 Limited Edition Bourbon commemorates a significant year for Knob Creek, as late in 2001, the tradition and responsibility of stewarding Knob Creek Bourbon was passed from Booker to Fred – from father to son. This release, made from barrels that Booker laid down in 2001, was finished by Fred Noe in honor of all he learned from his father and stays true to the pre-prohibition standards that Booker sought to restore when he introduced Knob Creek Bourbon. Bottled at 100 proof and aged for 14 years, longer than any other Knob Creek release to date, this bourbon has an even bigger, fuller flavor than what Knob Creek fans have come to love. It will be released in three limited batches, each accentuating distinct notes of the 14-year-old liquid, for a suggested price of $129.99 for a 750ml bottle.
Packaged in a commemorative wooden case, Knob Creek 2001 Limited Edition Bourbon was selected with the following characteristics:
For more information on Booker’s Rye, visit: www.BookersBourbon.com and for more information on Knob Creek, visit: www.KnobCreek.com.
Deerfield, IL – June 1, 2016 – Jim Beam®, the world’s No. 1 Bourbon, announces an all-new global packaging redesign, marking the first time significant changes have been made to the Jim Beam® Bourbon bottle in decades. Starting in mid-2016, the entire Jim Beam portfolio will have a new, premium look in the more than 100 markets around the world where the products are sold, including the brand’s largest markets, the U.S., Australia, Germany and Japan. The updated bottle and exterior styling will better represent the premium liquid inside, which is not changing.
This global packaging upgrade comes two years after the company announced Make History®, the first global marketing campaign for the iconic American brand, which traces its history to 1795. The global unification and premium look of the new packaging contemporizes the Jim Beam brand while celebrating the company’s renowned heritage. Packaging upgrades include new premium bottle structures; refreshed labels with higher quality paper, real gold foil and matte finishes; unique bottle closures for the premium line; and label harmonization across the flavored product range.
The Jim Beam® Bourbon bottle now has a bolder structure with more cleanly designed labels featuring premium finishes, refreshed distiller portraits and a refined “rosette” logo. Products in the premium portfolio, which includes Jim Beam Black®, now feature a bolder, more rectangular bottle structure with premium label enhancements including extra fine detailing, crafted borders, foil finishes, refined embossing and a paper matte stock. The premium bottles also include matte finished shrink sleeves along the closure.
“For seven generations and more than 220 years, Jim Beam has prided itself on going above and beyond to create the world’s finest bourbon, and we’re thrilled that our new premium packaging now even better reflects the quality and heritage that goes into every bottle around the world,” said Tim Hassett, President, Americas at Beam Suntory. “We’re continuing to make history in 2016 with one of the most ambitious and far-reaching efforts ever made for Jim Beam. We look forward to continuing to drive the unified brand presence around the world with the upgraded packaging.”
“This represents another historic milestone in my family’s history,” said Fred Noe, 7th Generation Master Distiller and Jim Beam’s Great-Grandson. “I’ve always been proud to see the faces of every Beam Master Distiller displayed on Jim Beam bottles across the world. These bottles feel even better in my hands when I pour the world’s finest bourbon.”
The upgraded packaging will be available on shelves in the United States by August across the entire Jim Beam portfolio, including Jim Beam® Bourbon, Jim Beam Black®, Jim Beam® Apple, Jim Beam® Honey, Jim Beam® Kentucky Fire™, Red Stag by Jim Beam®, Jim Beam® Devil’s Cut® and all expressions from the world’s No. 1 Bourbon.
To build additional excitement for its premium packaging, Jim Beam will also implement the new bottles into all new advertising and in-store materials as an ongoing evolution of its successful Make History® campaign featuring global brand partner, Mila Kunis. This includes the brands newest television advertisement, called “Look Inside,” that premiered in the U.S. earlier this year.
Additional packaging imagery and information is featured on the Jim Beam website, Facebook and Twitter pages.
Deerfield, Ill. (May 24, 2016) – Today, Canadian Club®, the iconic brand that has produced high quality whisky since 1858, launches the award-‐winning Canadian Club® 100% Rye Whisky in the United States. Due to the exceptional skill and care required to distill a pure rye whisky, Canadian Club 100% Rye is one of the few premium 100% rye whiskies on the market today.
Boasting intricate flavors of caramel, vanilla and oak, Canadian Club 100% Rye offers a spicy, yet balanced finish.
Produced by Beam Suntory Inc. partnersa Alberta Distillers Ltd., who have been perfecting the art of rye whiskies for 70 years, this new whisky combines the smoothness of Canadian Club with the distinct taste of rye, resulting in more complexity and character than standard rye whiskies. Bottled at 80 proof, it can be enjoyed neat, on the rocks or in a classic whisky cocktail.
“The rye whisky category has seen significant growth over the past five years, specifically with bartenders and cocktail enthusiasts, so we made it our mission to create the right product that would satisfy their discerning palates,” said Dan Tullio, Canadian Whisky Master Ambassador at Beam Suntory. “From the expert manufacturing process to the quality ingredients, this liquid stands above other rye whiskies on the market today. Canadian Club 100% Rye is what the label says it is. No corn. No barley. Nothing but rye.”
To achieve the best balance of flavor, aged liquid for Canadian Club 100% Rye is selected from three different types of barrels -‐ brand new, white American oak barrels; once-‐used bourbon barrels; and Canadian whisky barrels -‐ and blended to taste. The final product is a rye whisky that truly stands out in the category.
“Canadian Club 100% Rye is a glorious all-‐rye whisky and more than just another line extension,” said Davin de Kergommeaux, Contributing Editor at Whisky Advocate and author of Canadian Whisky: The Portable Expert. “This whisky arrived with a rye-‐filled bang, loud enough to shake up the industry. For the first time in over a century, a mainstream brand has bottled an all rye-‐ grain Canadian whisky. Finally, whisky lovers have been heard.”
After debuting in Canada in 2014, Canadian Club 100% Rye quickly became an award-‐winning whisky, receiving accolades from top spirit competitions and outlets such as 2014 Canadian Whisky of the Year from Whisky Advocate magazine, Sippin’ Whisky of the Year at the 2015 Canadian Whisky Awards and Gold at the 2016 San Francisco World Spirits Competition.
Canadian Club 100% Rye joins the Canadian Club portfolio of whiskies, including Canadian Club® 1858, Canadian Club® Reserve and Canadian Club® Classic 12 Year Old and is available in the U.S. at a suggested retail price of $19.99 for a 750ml bottle.
For more information and cocktail recipes please visit www.CanadianClub.com, follow us on Twitter and Instagram and like us on Facebook.
Deerfield, IL (June 8, 2016) - Japan is a land of contrasts and paradox: its culture holds a deep reverence for ancestry and heritage, but also a fascination with the future; and its people respect tradition, but they constantly reinvent and reinterpret the world around them. The House of Suntory, the founding house of Japanese Whisky, is proud to introduce a whisky that extends that thread forward: Suntory Whisky Toki™. Respectful of heritage, inspired by reinvention, Suntory Whisky Toki expresses both what is authentic and what is next.
Suntory Whisky Toki, which launches exclusively in the U.S. this month and in Canada in July at a suggested retail price of $39.99, is a blend of carefully selected whiskies from the House of Suntory’s globally acclaimed Hakushu Distillery, Yamazaki Distillery and Chita Distillery. Traditionally crafted according to Suntory’s Art of Blending philosophy, the expression features the quintessential characteristics of a Suntory blend: exquisite balance, harmony and oneness.
A VIVID BLEND, TIMELESSLY MADE
While Suntory Whisky Toki respects tradition, it also challenges whisky convention by rethinking the hierarchy of its components. Suntory blends often use Yamazaki malts as their key component. Inspired by the spirits of innovation, the House of Suntory’s fourth Chief Blender Shinji Fukuyo took a fresh approach with Suntory Whisky Toki, selecting the singular Hakushu American white oak cask malt whisky — with its unique freshness, mellowness and spectacular green apple notes — as one of the blend’s two pillars. To complement that selection, Fukuyo chose Chita heavy-type grain whisky as the blend’s second pillar, adding a clean taste with notes of sweetness and vanilla.
By pairing these seemingly dissimilar but deeply accordant whiskies, Fukuyo’s insight overturned the old relationship between malt and grain and created a blend that is both groundbreaking and timeless.
WITH A SIGNATURE BALANCE OF MALT AND GRAIN.
Traditionally in Suntory blends, grain whiskies have played merely a supporting role, acting as a broth or dashi to accentuate key malts. But the unrivalled sophistication and wide range of grain whiskies produced at Suntory’s Chita distillery led Shinji Fukuyo to rethink that role. He saw these whiskies, with their exquisite balance of complexity, subtlety and refinement, not as a scaffold for the heroic malt to ascend but as true heroes in their own right.
This unique encounter between Hakushu malt and Chita grain whiskies gives Suntory Whisky Toki its silky taste and vivid character. To give the blend greater depth and complexity, Fukuyo carefully selected two Yamazaki malts. Yamazaki American white oak cask malt whisky harmonizes the Hakushu and Chita components, while bringing roundness and reinforcing the sweetness of Chita heavy-type grain whisky with peach and custard aromas. Finally, Yamazaki Spanish oak cask malt whisky adds woody and bittersweet notes to the blend. The result is a vivid, well-balanced and silky blend with a subtle sweet-and-spicy finish.
The smoothness of Suntory Whisky Toki allows for exceptional versatility — the expression can be enjoyed neat, on the rocks, as a highball or mixed as a cocktail. The Suntory Whisky Toki highball is recommended for those interested in experiencing how whisky is enjoyed in Japan today.
The highball is an artful blend of whisky and sparkling water over a generous serving of ice. In the 1950s, the highball was a favorite of whisky drinkers in Japan. The Japanese praised this simple, stylish cocktail as a refreshing way to drink whisky. They also loved how well it paired with Japanese cuisine. Since then, Suntory has played an important role in reestablishing the highball as a popular cocktail for a new generation of whisky drinkers.
To make the Toki highball in the proper Japanese serving ceremony, fill a tall glass to the brim with ice. Add one measure of whisky. Stir to cool the whisky and glass. Again add ice to the brim. Pour three measures of chilled sparkling water along the side of the glass to avoid melting the ice or bursting the bubbles. Add a twist of lemon. Enjoy.
TASTING NOTES – Suntory Whisky Toki (43% Alc./Vol. 750ml)
Color: clear gold
Nose: basil, green apple, honey
Palate: grapefruit, green grapes, peppermint, thyme
Finish: subtly sweet and spicy finish with a hint of vanilla oak, white pepper and ginger
ABOUT SUNTORY WHISKY
Since 1923, as the pioneer of Japanese whisky, Suntory Whisky has been renowned for its House of Master Blenders and for their Art of Blending. The founding father of Japanese whisky, Shinjiro Torii, built Japan’s first malt whisky distillery in Yamazaki, near Kyoto—a region known for the purity of its water, where the traditional Japanese tea ceremony was born. Torii dreamt of creating an authentically Japanese whisky by choosing a terrain and climate completely different to that of Scotland, thereby cultivating unique conditions for maturation.
In 1972, Torii’s son Keizo Saji, Suntory’s second master blender, built the Chita grain distillery near Nagoya to produce more of their own high quality grain whiskies. In 1973, Saji founded the Hakushu distillery amidst the deep forests of Mt. Kaikomagatake in the Japanese Southern Alps. Its high altitude and lush environment is what differentiates Hakushu from other distilleries.
With three distilleries and a great diversity in whisky making (different still shapes, five types of cask, and three varieties of wood), Suntory produces over 100 malt and grain whiskies which amounts to the whole of Scotland’s production.
With respect to heritage and a commitment to innovation, third generation master Blender Shingo Torii, and grandson of Shinjiro, now leads this most highly awarded House of Japanese Whisky. Today the House of Suntory Whisky has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014).
Suntory Whiskies are subtle, refined and complex. The portfolio includes two single malt whiskies: Yamazaki—Japan’s N°1 Single Malt, multi-layered and profound, Hakushu—verdant, fresh, and delicately smoky; and two blends: the noble blend, Hibiki—Japan’s most highly awarded blended whisky and now, the new Suntory Whisky Toki.
Suntory Whisky Hibiki 21 Years Old was honored with the top Trophy award in the Japanese Whisky category at the 21st International Spirits Challenge (ISC) 2016 held in London, England on July 6 (Wednesday, local time). Hibiki 21 Years Old took the Trophy award as a particularly outstanding product in this category. This marks the 4th consecutive year that Hibiki 21 Years Old has won the Trophy.
Winning this prize is highly significant, as it further cements Suntory's reputation for the high quality of our malt whisky and grain whisky as well as our excellent blending techniques.
Award Name, Winners
Trophy in Japanese Whisky Categories: Suntory Whisky Hibiki 21 Years Old
For more information on Brand
Suntory Whisky Hibiki Website: http://www.suntory.co.jp/whisky/hibiki/en
Deerfield, IL – September 1, 2016 – Today, Jim Beam®, the world’s No. 1 bourbon, announces the U.S. release of Jim Beam® Double Oak, an exceptional and perfectly balanced Kentucky Straight Bourbon Whiskey finished in oak that is twice barreled to create richer and woodier flavors than other whiskies.
Aged four years while sitting in freshly charred, new American oak barrels, Jim Beam Double Oak is then transferred to newly charred American oak barrels and aged to taste. The second barreling allows the liquid to develop an even deeper level of intense spiced oakiness and rich caramel, creating a unique bourbon encounter.
“I’m excited to experiment with the double barrel aging process used to create Jim Beam Double Oak,” said Fred Noe, 7th Generation Master Distiller, Jim Beam. “Secondary aging delivers an added complexity to the taste profile and that makes for a unique, premium bourbon experience.
Jim Beam Double Oak will begin hitting shelves in the U.S. this month after launching in select countries worldwide earlier this year. This latest innovation from Jim Beam has a golden amber color and a distinctive spiced oakiness with intense caramel and toffee flavors. The aroma carries rich notes of caramel and vanilla with hints of toasted wood. It is best enjoyed neat, on the rocks or mixed in classic American cocktails and has a suggested retail price of $22.00 for 750ML.
For a closer look at the process and importance of oak in bourbon production, see here for a custom infographic Jim Beam developed for the launch of Jim Beam Double Oak: http://www.jimbeam.com/en-us/double-oak
In addition to launching the new bourbon, Jim Beam is planting white oak tree saplings in Bullitt County, KY this fall to show our appreciation of oak and the integral role it plays in creating our fine bourbons.
For more information on Jim Beam Double Oak Kentucky Straight Bourbon Whiskey finished in oak, please “like” Jim Beam on Facebook (www.facebook.com/jimbeam), follow @JimBeam on Twitter or visit www.jimbeam.com
Clermont, Kentucky – September 6, 2016 – Jim Beam® Bourbon, the world’s No. 1 bourbon, makes history this month with the rollout of a best-in-class cocktail experience at the Jim Beam American Stillhouse in Clermont, Ky. The cocktail program is among the first of its kind at a leading Kentucky bourbon distillery since the enactment of Kentucky Senate Bill 11 (SB11).
“It’s a great day for tourism and bourbon cocktails here in Kentucky,” said Fred Noe, seventh generation master distiller. “For decades, we’ve immersed guests in my family’s distilling traditions with a hands-on mashing, distilling, barreling, bottling and tasting experience. Now, we’re giving visitors from across the world a chance to enjoy our whiskies in a new way at the Jim Beam American Stillhouse – with delicious cocktails.”
This summer, SB11 modernized Kentucky’s 1930s-era alcohol regulations to aid surging interest in bourbon, craft beer and small-farm wine products. SB11 not only increases the sample size, but also makes it possible for distilleries to apply for a NQ-3 license, which permits the sale of cocktails by the glass. Jim Beam was recently among the first bourbon distillers in the state to receive its NQ-3 license. As such, the distillery created a signature bourbon cocktail program that offers guests of legal drinking age a new way to learn about America’s native spirit at the home of the world’s No. 1 bourbon.
“Bourbon has grown to a $3 billion industry for the Commonwealth of Kentucky,” Kevin Smith, vice president of Kentucky Beam Bourbon Affairs said. “SB11 allows distilleries to meet consumer demand and provide a unique cocktail experience in a responsible way through on-premise education programs for both long-time fans and curious newcomers. For Jim Beam, this means we’ll be pushing the creative boundaries on cocktail education with a variety of hand-crafted cocktails, which in turn enhances the experience on The Kentucky Bourbon Trail™ and promotes responsible drinking.”
“The new Jim Beam Bourbon Bar at the American Stillhouse isn’t just a place to sample a cocktail,” added Noe. “It’s where guests come as a friend and leave as family.”
Featured Jim Beam Bourbon cocktails will rotate monthly, presenting guests with a variety of traditional and modern drink options that showcase the complete Jim Beam family of brands.
The Jim Beam Bourbon bar opens to the public September 14 just in time for National Bourbon Heritage Month and the annual Kentucky Bourbon Festival. Hours of operation will be Monday through Saturday 10:00 a.m. to 5:00 p.m. and Sunday 12:00 p.m. to 4:00 p.m. Drink tokens must be purchased in-person by those of legal drinking age at the front desk of the Jim Beam American Stillhouse. Daily token limits apply. For more information on Jim Beam, please visit www.jimbeam.com, www.facebook.com/jimbeamus, or @jimbeam.
DEERFIELD, Ill., Sept. 7, 2016 /PRNewswire/ -- Technology fans all over the world woke up this morning anticipating some truly revolutionary technology news, and Jim Beam®, the world's No. 1 Bourbon, provided it by sharing its latest innovation: the Jim Beam® Apple Watch.
A preview of the first generation Jim Beam Apple Watch, the world's most innovative "drinkable wearable" can be viewed on YouTube, and is available for pre-order on www.JimBeamAppleWatch.com. It's a slick, stylish accessory that conveniently packs a 1.5 oz. shot glass right on your wrist, allowing you to connect with friends over refreshing shots rather than refreshed newsfeeds.
Each Jim Beam Apple Watch is aged in a rackhouse at the Jim Beam® American Stillhouse in Clermont, Ky., alongside barrels of bourbon. The watch's streamlined interface opens and closes manually on demand. And, while it doesn't tell time, it does save time, eliminating the need for a last-minute shot glass search.
"Critics may ask, 'What good is a watch that can't tell time?' " said Fred Noe, Jim Beam's 7th Generation Master Distiller. "We actually think we've created a watch that helps you make time. Who doesn't want to make time for friends, family and a refreshing Jim Beam Apple shot or cocktail?"
Released in 2015, Jim Beam Apple has quickly become one of the most successful line extensions in the seven generation history of Jim Beam, delivering refreshingly crisp cocktails in record numbers to bourbon drinkers, bartenders and now, Jim Beam Apple Watch users.
For a limited time only, the Jim Beam Apple Watch will be available for pre-order at: www.JimBeamAppleWatch.com while supplies last. Priced the same as the suggested retail price of a delicious 750mL bottle of refreshing Jim Beam Apple, the Jim Beam Apple Watch costs just $17.99.
Jim Beam Apple marries the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey, resulting in a perfect balance of apple and delicious bourbon, with a light, juicy twist. Jim Beam Apple is sold at the suggested retail price of $17.99 for 750mL, and in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.
For more information on the Jim Beam Apple Watch, check out the video and visit www.JimBeamAppleWatch.com. To learn more about Jim Beam Apple, visit the Jim Beam website, YouTube, Facebook and Twitter pages.
Deerfield, IL (September 7, 2016) – EFFEN® Vodka, a Super Premium Vodka whose name means smooth, is excited to debut this month three sophisticated new flavors to its lineup. EFFEN® Blood Orange Vodka, EFFEN® Green Apple Vodka and EFFEN® Raspberry Vodka are bold and distinctive, while embodying the smooth, clean, crisp taste that vodka lovers have come to expect from the brand.
“As demand for Super Premium flavored vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style,” said Halley Kehoe, Director, Lifestyle Brands at Beam Suntory. “From our sleek bottle design to unique, bold flavor offerings, EFFEN embodies individuality and good taste, and these exciting, new flavors are no exception. We know our fans will love them.”
An innovative vodka flavor, EFFEN Blood Orange offers a sweet citrus zest, and lingering, smooth finish. EFFEN Green Apple has a sweet apple taste with an accent of tartness and mild, smooth sweetness with a short finish. EFFEN Raspberry, a refined reformulation of EFFEN Dutch Raspberry, offers a combination of natural raspberry flavors with a light, crisp taste you won’t find anywhere else.
The release of these exciting, new flavors comes after a breakout year for EFFEN Vodka, which doubled its business in 2015, thanks in part to its brand partnership with rapper and entrepreneur 50 Cent. This collaboration, which includes integrations in social media, retail programming and brand-sponsored events, as well as in 50 Cent’s performances, music videos and network, has already succeeded in introducing EFFEN to thousands of new, legal-purchase-age fans and will continue as the brand expands its flavor offerings.
“Adding these new flavors to the EFFEN lineup is just one of the many things we’ve been up to,” says brand partner 50 Cent. “EFFEN stands for ‘smooth’, and these new flavors deliver on that promise.”
Like all of the brand’s established flavors, EFFEN Blood Orange, EFFEN Green Apple and EFFEN Raspberry are each made using natural ingredients and 100% premium wheat from Northern France and are filtrated and distilled in Northern Holland. These vibrant flavors are the perfect canvas for cocktails that highlight their bold character, including those below:
EFFEN® Blood Orange Mimosa
1 part EFFEN® Blood Orange Vodka
1 part Orange Juice
3 parts Sparkling Wine
METHOD: Shake first two ingredients with ice and strain into a chilled champagne flute. Top with sparkling wine.
EFFEN® Green Apple Mule
1 part EFFEN® Green Apple Vodka
2 parts Ginger Beer
Juice of ½ Lime
METHOD: Squeeze the lime half into a Copper Mug filled with crushed ice and drop in the spent shell. Add vodka and ginger beer and stir.
EFFEN® Fresh Start
1½ parts EFFEN® Raspberry Vodka
2 parts Fresh Lemon Sour
1 part Peach Puree
½ part Campari® Liqueur
Lemon Wheel for Garnish
METHOD: Shake all ingredients with ice and strain over fresh ice in a tall highball or Collins glass. Garnish with a lemon wheel on the rim.
* All trademarks are property of their respective owners.
The new EFFEN Vodka flavors are now available at select retailers nationwide with a suggested retail price of $26.99 for a 750mL bottle. Made from 100% premium wheat, using a continuous distillation process and bottled with a stylish and functional hand-applied sleeve, EFFEN Vodka is a true testament of Super Premium Vodka. For more information on EFFEN Vodka, please visit http://www.effenvodka.com.