Beam Suntory, the world’s third largest premium spirits company, is proud to announce the prestigious accolade awarded to Booker’s® Bourbon in “Jim Murray’s Whisky Bible 2016.” Named winner of the “9 Years & Under” Bourbon category, Booker’s Bourbon was among thousands of whiskies that were tasted by Murray throughout the year for inclusion in his forthcoming “Whisky Bible 2016.”
“This award is a true honor and testament to the innovation of my dad, Booker Noe, who created his namesake bourbon decades ago,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “I’m sure Booker’s smiling down on us right now with a drink in his hand.”
Booker’s Bourbon is one of the few bourbons available uncut and unfiltered1. Created by Booker Noe, Jim Beam’s 6th Generation Master Distiller, Booker’s Bourbon is aged between six and eight years and bottled at its natural proof, yielding a robust and full-bodied ultra-premium whiskey.
This year, Booker’s Bourbon launched its first-ever limited-edition collection with labels that pay tribute to Booker Noe, his family and spirit of experimentation. Currently on shelves is Batch 2015-06, also called Noe Secret, which pays homage to Noe and his ever-honest approach to making his iconic bourbon. Created more than 25 years ago, the award-winning recipe for Booker’s Bourbon remains unchanged today.
“Jim Murray’s Whisky Bible 2016” also awarded accolades to additional Beam Suntory whiskies, including:
Laphroaig® Islay Single Malt Scotch Whisky, currently celebrating its bicentennial anniversary, received the honor of "Runner Up" in the No Age Statement Single Malt Scotch category for its An Cuan Mor expression.
Yamazaki® Japanese Whisky swept the Japanese Whisky category, earning one of five spots as “World Whisky of the Year” along with the title of “Japanese Whisky of the Year” and “Single Malt of the Year (Multiple Barrels)” for its Yamazaki Mizunara 2014 (Japan only).
These acclaimed whiskies are among the 4,600 that Murray tasted in order to select those that would receive top honors and accolades for his 13th annual edition of “Whisky Bible.” All whiskies tasted were judged on nose, taste, finish and balance. For a full list of winners or to purchase a copy of “Jim Murray’s Whisky Bible 2016,” visit http://whiskybible.com/dram-good-book-shop/.
Deerfield, Ill. (December 3, 2015) – Midori®, the original melon liqueur, is unveiling its new campaign “Moshi Moshi To Midori®,” which invites cocktail enthusiasts to say “moshi moshi” – “hello” in Japanese – to the best of Japanese culture and a world of exotic cocktails.
Created by Ogilvy & Mather Chicago and Unit9, the campaign showcases inspiration the brand has drawn from Japanese culture and the premium ingredients that go into every bottle of its liqueur. The campaign will be supported via social media, digital, public relations and retail extensions.
“’The ‘Moshi Moshi To Midori’ campaign touches on everything that makes this brand so unique,” said Brendan Lynch, Senior Director of Rum & Cordials at Beam Suntory. “We’re challenging people’s perceptions of Midori by educating consumers on its history and premium ingredients in a lively and interactive way.”
To bring the vibrant world of Midori to life, the brand welcomed consumers to literally step through a billboard into an immersive and sensory-engaging experience showcasing the brand’s heritage. When consumers answered a phone attached to a street side billboard with the phrase “Moshi Moshi to Midori,” a secret door opened. Upon entering, consumers engaged with the brand in one of three distinct and exciting spaces.
Video content was captured throughout the experience, catching guests’ authentic reactions to each dynamic experience, which are highlighted throughout the new campaign.
Also making a surprise appearance was world-renowned Japanese chef and star of television’s Iron Chef®, Masaharu Morimoto, who stopped by to say “Moshi Moshi To Midori” and shared his favorite cocktails made with the vibrant green liqueur.
“I’ve enjoyed Midori for years, having become familiar with it in Japan, so I’m honored to help encourage consumers to say ‘Moshi Moshi To Midori,’” said Chef Morimoto. “I like to experiment with unexpected flavors, so when it came to crafting fresh, vibrant cocktails with the liqueur it was easy thanks to the versatility and mixability of Midori.”
You can also say “Moshi Moshi To Midori” with one of the below cocktails.
Created by Chef Morimoto
1 part Midori® Melon Liqueur
1 part Junmai Style Sake
1/2 part Fresh Lemon Juice
Splash of Simple Syrup
Combine ingredients in a mixing glass with ice and shake. Strain into a chilled cocktail glass. Garnish with a lemon peel.
1 part Midori® Melon Liqueur
1 1/2 parts Hornitos® Silver Tequila
2/3 part Fresh Lime Juice
Combine ingredients in a cocktail shaker over ice and shake vigorously. Strain into a salt-rimmed martini glass. Garnish with a lime wheel.
Midori® Melon Ball
2 Parts Midori® Melon Liqueur
1 Part Pinnacle® Vodka
Fresh Orange Juice
Pour ingredients one by one into a rocks glass with ice, topping with orange juice. Gently stir and garnish with fresh melon balls.
For more information and to view the new campaign, please visit: SayMoshiMoshiMidori.com, or like us on http://www.facebook.com/DrinkMidori and follow us on Twitter @DrinkMidori or Instagram @DrinkMidori.
CLERMONT, KY – December 16, 2015 – Jim Beam®, the world’s No. 1 bourbon, is making history once again by transforming a barrel rackhouse at its flagship distillery in Clermont, Ky., into a nine-story 3-D canvas for a multimedia celebration that’s as bold as Jim Beam itself. Featuring state-of-the-art digital projection imagery, 3-D animation and special effects that highlight more than 220 years of Jim Beam tradition, the holiday lights spectacular marks the first time a spirits company is using projection mapping technology to create a fully, immersive visitors experience.
“When I heard we were going to go big for the holidays, I wasn’t really sure what it meant,” said seventh generation Jim Beam master distiller Fred Noe. “Well this light show is pretty darn big. Jim Beam and our fans around the world have a new holiday tradition to look forward to.”
Building upon the brand’s “Light Up the Holidays” campaign, the dynamic display uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Jim Beam legacy. What’s revealed when walls of the more than 24,000 barrel rackhouse are visually folded back is a carefully choreographed, bourbon-inspired holiday gift that lights up the bourbon’s flagship distillery.
“Jim Beam is known for being bold and embracing innovation,” said Gigi DaDan, senior director of Jim Beam. “The combination of music and technology together with the rich history and heritage of our brand allows our fans to experience the Jim Beam legacy in a whole new way.”
The dynamic illumination event debuted for a special event on December 10 and will continue December 18, 19, 21, 22 and 23, from 5:30 - 7:00 p.m. EST at the Jim Beam American Stillhouse located at 526 Happy Hollow Road, Clermont, Ky. A variety of holiday activities including live ice sculpting, holiday carolers and fresh-pressed apple cider are also planned during show dates. Guests of legal purchase age can toast the season with cocktails crafted with Jim Beam® Apple and Jim Beam® Kentucky Fire™.
Beam’s agency partners at Geometry Global and Pearl Media created the 3-D digital projection against the contours of the rackhouse to deliver a turn-key visual installation just in time for the holidays. To experience the 3-D event online, visit: https://www.youtube.com/watch?v=BSrRKgJyznk.
For more information about Jim Beam, “like” Jim Beam Bourbon on Facebook and follow the brand on Twitter via #LightUpTheHolidays and #JimBeam.
Fort Knox, Ky. – December 14, 2015 – Jim Beam® Bourbon, the world’s No. 1 bourbon, proudly salutes military men and women with a $100,000 donation to Operation Homefront, a national nonprofit that provides emergency financial and other assistance to the families of service members and wounded warriors. The donation, which was presented last weekend by seventh generation Jim Beam Master Distiller Fred Noe in support of Operation Homefront’s Holiday Meals for Military program, underscores Jim Beam’s ongoing commitment to America’s service men and women.
“At Jim Beam, we’re honored to support our military heroes and call them part of our family,” said Noe. “As America’s native spirit, Bourbon is engrained in the history of our great country. We proudly salute those who defend our freedom each and every day.”
The Holiday Meals for Military program began at Thanksgiving in 2009 following a chance encounter in a supermarket in Utica, N.Y., near Fort Drum. A soldier, his wife and infant had a handful of grocery items they could not afford, so a Jim Beam employee picked up the $12 cost. The first Holiday Meals for Military Families event was held weeks later, providing 500 meal kits to military families, and the program has since expanded to 8,500 meals kits on 25 bases this holiday season and will include items such as pumpkin pie mix, stuffing and cut green beans. In addition to Ft. Knox, participating bases include Fort Campbell, Fort Bragg, Fort Hood and Illinois’ Scott Air Force Base among others.
“Our military members work tirelessly to protect the freedoms we enjoy daily in an increasingly complex world,” said Brig Gen (ret) John I. Pray, Jr., president & CEO of Operation Homefront. “Thanks to the active support of Jim Beam and other incredibly supportive sponsors, we have been able to greatly extend the reach of our holiday meal program and make the holiday season brighter for our military families.”
Jim Beam has donated more than $2.5 million to Operation Homefront through a variety of charitable programming efforts since 2008, including partnership on this year’s Holiday Meals program and hosting a local fundraising dinner at the company’s flagship distillery in Clermont, Ky., this fall. The company is also proud to employ numerous veterans and active military personnel.
Deerfield, Ill. (December 14, 2015) – DeKuyper®, the #1-selling line of domestic cordials, is thrilled to unveil the winner of its first national bartender challenge. Kicked off in September, bartenders across America were challenged to craft a signature DeKuyper cocktail and fans were asked to vote for their favorite creation.
Wowing cocktail enthusiasts, Dudley Delhagen of Redbank, New Jersey received the most votes, earning him the title of 2015 DeKuyper Cocktail Master. The perfect balance of sweet and smoky, Dudley’s Smoked Blossom cocktail features DeKuyper’s JDK & Sons™ Fleur Elderflower liqueur, which offers a fruity aroma and subtle hints of floral and tropical fruits.
“The DeKuyper Cocktail Challenge provides bartenders the opportunity to showcase their creativity and skills for a national audience,” said Brendan Lynch, Senior Marketing Director, Beam Suntory. “Dudley’s passion for mixology shined through in his delicious winning cocktail, and fans agreed. With DeKuyper, the options are limitless, we look forward to seeing what Dudley will shake up next.”
Throughout September, DeKuyper called upon talented and inventive bartenders in all 50 states to submit a short video highlighting their skills behind the bar using one of the over 70 cordial flavors from the DeKuyper portfolio. Submissions rolled in and were narrowed down to eight finalists before turning the final decision over to the fans who voted for their favorite bartender on http://www.DekuyperBartenderChallenge.com.
For his submission, Delhagen created the Smoked Blossom cocktail, which features DeKuyper’s John DeKuyper & Sons™ Fleur Elderflower Liqueur mixed with Connemara® Irish Whiskey, and sweet and sour flavors from fresh lemon juice, simple syrup and orange bitters.
The Smoked Blossom
Created by Dudley Delhagen, 2015 DeKuyper® Cocktail Master
1 part John DeKuyper & Sons™ Fleur Elderflower Liqueur
2 parts Connemara® Irish Whiskey
½ part Fresh Lemon Juice
½ part Simple Syrup
2 dashes Orange Bitters
Method: Combine ingredients in a mixing glass with ice. Strain into a chilled cocktail glass. Garnish with a lemon twist.
“I couldn’t be happier to represent DeKuyper, my home state of New Jersey, and creative bartenders across the country, “ said Delhagen. “DeKuyper’s variety of flavors and versatility in cocktails made it easy to create a unique cocktail that fans would love. I’m proud of this recipe and excited to share it with other bartenders and home mixologists!”
To learn more about the challenge, visit www.DeKuyperBartenderChallenge.com, and for a variety of other delicious cocktail recipes using DeKuyper cordials and liqueurs, visit www.TheCocktailProject.com. Or, connect with us at https://www.facebook.com/dekuyper and follow us on Instagram @DeKuyperCordials.
Deerfield, IL (January 20, 2016) – EFFEN® Vodka and celebrity brand partner 50 Cent are proud to unveil a custom limited edition bottle this month. This one-time-only offering, made in a single production run, features EFFEN’s original super-premium vodka wrapped in a custom, textured football sleeve, complete with 50 Cent’s golden stamp of approval – his signature and logo.
“EFFEN is the perfect example of LIQUID LUXURY®, and it’s taking over,” said rapper and entrepreneur 50 Cent. “This limited edition football bottle will raise the game for your football party.”
In 2015, EFFEN Vodka established a partnership with 50 Cent, whose business and marketing smarts, influential networks, passion and high energy are helping to grow the brand. This collaboration, which includes integrations in social media, retail programming and brand-sponsored events, as well as in 50’s performances, music videos and network, has already succeeded in introducing EFFEN (Dutch for “smooth”) to thousands of new, legal-purchase-age fans.
“50 Cent is one of the hardest-working businessmen out there and has played an integral role in the triple-digit growth of EFFEN Vodka this past year,” said Jason Dolenga, Senior Brand Director, Vodka at Beam Suntory. “We’re excited to launch this limited edition football bottle to give our fans a taste of the exciting things to come from EFFEN and 50 Cent in the future.”
EFFEN Vodka’s limited edition bottle will be available at select retailers nationwide this month with a suggested retail price of $35.99 for a 750 ml bottle. Made from 100% premium wheat, using a continuous distillation process, EFFEN Vodka is crisp and smooth, creating a clean taste on the palate. Bottled at 80 proof, EFFEN Vodka is a true example of LIQUID LUXURY®. For more information on EFFEN Vodka, please visit www.effenvodka.com.
Deerfield, IL (January 12, 2016) - It may have come as a surprise that Suntory Whisky Yamazaki® Sherry Cask 2013 was named “World Whisky of the Year” in Jim Murray’s 2015 Whisky Bible. However, sherry cask whisky has been a constant staple of the Suntory Whisky portfolio since 1924, a year after the distillery began construction. Shinjiro Torii, the founding father of Japanese whisky first started making his whiskies by leveraging sherry casks imported from the wine of southern Spain needed to blend his famous Akadama Sweet Wine. Hence the sherry cask was the first cask used by Suntory Whisky and plays an important role in the origin of Japanese whisky.
The House of Suntory Whisky is proud to introduce Yamazaki® Sherry Cask 2016 (48% ABV), available as of February 1, 2016.
The Sherry Cask - A Meticulous Selection
Over its 92-year history, Suntory Whisky has managed numerous sherry casks and sherry malts. Suntory’s Chief Blender Shinji Fukuyo makes a point of visiting the Northern region of Spain himself. He does this to ensure that his selection of Spanish oak be sent to the “bodegas” (sherry wineries) to be made into the sherry casks used to store their Oloroso Sherry. Fukuyo carefully oversees this entire process, from the selection of the casks, to the charring and the aging of the sherry. After three years of aging, the sherry casks are sent back to Suntory’s Yamazaki distillery, ready to receive what becomes the distinguished Yamazaki Sherry Cask Whisky.
The Sherry Cask - The Challenge
Sherry casks are both revered and feared for their strong character, as they can easily overpower a whisky’s flavor. The Yamazaki malts can also be affected by this sherry/Spanish oak cask flavor. However, in the case of the Yamazaki Sherry Cask, Suntory’s Chief Blender Shinji Fukuyo selects only those casks in which the delicate balance of chemistry between the Yamazaki malt and sherry cask can be achieved, thereby enhancing Yamazaki’s characteristically rich and multifaceted flavor. The meticulous selection process of the Spanish oak, the management of the sherry casks, and the overall aging process ensure the final award winning quality of this liquid.
The Yamazaki Sherry Cask 2016:
A Fine Blend of Maturity and Delicateness
Chief Blender Shinji Fukuyo is often compared to an artist. His blends are deliberate designs meticulously chosen from more than 100 malt whiskies. Each taste is a color and aroma, specifically curated for the occasion. Fukuyo is clear that he did not blend the Yamazaki Sherry Cask 2016 for the novice. The Yamazaki Sherry Cask 2016 is created for the “Suntory Whisky Lover”—a lover of complex, refined and subtle tastes. Like the rest of the Yamazaki Cask Collection (Mizunara, Bourbon Barrel, and Puncheon), the sherry cask is a critical component that differentiates and characterizes the award winning Yamazaki Single Malt Whisky.
The Yamazaki Sherry Cask 2016 - The Journey
Fukuyo has designed a journey in this whisky. The Yamazaki Sherry Cask 2016 is undeniably where Spain meets Japan in the form of a whisky. To fully enjoy this journey, Fukuyo recommends the whisky first be served neat to showcase its nose. On its own, there is a clear and fresh top note. A raisin-like, deep sweetness that is both elegant and rich. You immediately taste the complexity of this liquid and the fine balance of maturity and delicateness. Served on the rocks, the flavor opens as you begin to taste the Delaware grape-like sweetness and its slightly bitter acidity. When cut with water, there is a soft sweetness that blossoms like the first apples of the harvest.
The Yamazaki Sherry Cask 2016 leverages the same lot of whiskies as was used for the Yamazaki Sherry cask 2013 for its base. These whiskies have matured for two more years. To this blend, Fukuoy adds various rare sherry cask single malt whiskies, some of which are more than 25 years old, creating a whisky that has a deep richness, mellowness and complexity of flavors.
Color:Dark brown, a rich and decadent natural “Sherry” color
Nose:Raisin, sun-dried tomato, clove, cocoa
Taste:Deep, rich, sweet and sour, chocolate with hazelnuts
Finish:Long, bittersweet, sour
Yamazaki Sherry Cask 2016, a single malt whisky, is presented at 48% alcohol by volume (96 proof) and will be available in market as of February 1, 2016. The suggested retail price is $300.00. Five thousand bottles of Yamazaki Sherry Cask 2016 have been produced globally.
Deerfield, Ill. United States – February 22, 2016 – Today, Cruzan® Rum is unveiling the brand’s new campaign, “A Diamond in the Rum.” Meticulously crafted on the island of St. Croix, Cruzan Rum is a unique and exceptional spirit – qualities typically reserved to describe diamonds – and it’s these traits that inspired the latest campaign.
An invitation to discover a taste unlike any other, “A Diamond in the Rum” highlights the authentic spirit of St. Croix and the care that goes into creating the exceptionally smooth, one-of-a-kind taste that makes the award-winning rum exquisite from first sip to last drop. The new digital campaign, created by Walton Isaacson, showcases 3rd generation Master Distiller Gary Nelthropp and highlights what makes Cruzan “A Diamond in the Rum.”
“My family has been crafting Cruzan Rum on St. Croix for generations,” said Nelthropp. “From the tropical rain water collected in our wells to the sugar cane molasses, and through each stage of the rum making process, we believe that when you put the best in you get the best out. That’s why our team takes great care to create a quality rum true to the spirit of the island, and I am tremendously proud of the product we produce.”
The campaign will be supported throughout 2016 via social media programming, digital support, public relations efforts and retail extensions.
“Cruzan is a hidden gem in the rum category, so we wanted to create a new campaign that shared our story,” said Brendan Lynch, Senior Brand Director of Rum & Cordials at Beam Suntory. “‘A Diamond in the Rum’ brings to life our St. Croix heritage and showcases the care that goes into making our rum. And, since every fan can’t visit our St. Croix distillery for themselves, we wanted to bring the spirit of the island to them.’”
To view the newest campaign videos rolling out in select markets starting this month, please visit: www.cruzanrum.com/diamond-in-the-rum.
IT BEGINS WITH JUST A TASTE
Served over ice or in a classic cocktail, such as the Cruzan Rum Old Fashioned, the quality of Cruzan Aged Dark rum shines through in every drop.
Cruzan® Rum Old Fashioned
> 1 part Cruzan® Aged Dark Rum
> 1 tsp Sugar (or one Sugar Cube)
> 1 Orange Slice
> Dash of Bitters
> Splash of Club Soda
Method: Muddle the orange slice with sugar and bitters in a rocks glass. Add ice, and remaining ingredients and stir. Garnish with a cherry.
For more information on Cruzan Rum, please visit www.CruzanRum.com, check out our YouTube channel (www.YouTube.com/CruzanRum) or like us on Facebook (Facebook.com/CruzanRum).DISCOVER THE AUTHENTIC SPIRIT OF ST. CROIX WITH CRUZAN® RUM
Jim Beam®, the world’s No.1 bourbon, has undergone a transformation with all-new global packaging, marking the first time significant changes have been made to the brand in decades. As of mid-2016, the Jim Beam portfolio will have a unified, premium look in more than 100 markets around the world. Maxxium UK is rolling out the new packs from March, beginning with Jim Beam Bourbon followed by Jim Beam flavours, including Jim Beam Apple, Jim Beam Honey, Jim Beam Maple and Red Stag by Jim Beam, Jim Beam Rye and Jim Beam Devil’s Cut.
This global packaging upgrade comes two years after the launch of Make History®, the first global marketing campaign for the iconic American brand, which traces its history to 1795. The updated bottle and exterior styling will better represent the premium bourbon inside, which is not changing and still follows the same Jim Beam family recipe used during the past two centuries. This redesign will contemporise the Jim Beam brand while celebrating its rich heritage at a time when American Whiskey is performing at +9.6% MAT volume in the UK.
The new Jim Beam bottle has a bolder structure with a clean label design featuring premium finishes, refreshed distiller portraits and a refined “rosette” logo, harmonising the flavoured product range. Jim Beam Devil’s Cut and Jim Beam Rye feature a bolder, more rectangular bottle structure with premium label enhancements, including extra fine detailing, crafted borders, real gold foil finishes, refined embossing and matte paper stock. It also includes a matte finished shrink sleeve along the closure.
Maxxium UK’s Marketing Controller for Imported Whiskey, Janice McIntosh, says: “We are continuing to Make History in 2016 with the launch of Jim Beam’s new, unified, premium packaging that reflects the quality and heritage that goes into every bottle.
“In the UK, Jim Beam is performing strongly with volume sales of the portfolio +10.2% MAT. The new packaging design comes at the perfect time for the brand as more consumers continue to discover Jim Beam, helping to grow the bourbon category. The new packs support our customers as they take advantage of the bourbon boom and meet shopper demand for premium, quality brands with heritage.”
Seventh Generation Master Distiller and Jim Beam’s Great-Grandson, Fred Noe: “This represents another historic milestone in my family’s history. I’ve always been proud to see the faces of every Beam Master Distiller displayed on Jim Beam bottles across the world and these bottles feel even better in my hands when pouring this fine bourbon.”
The new packaging for the Jim Beam portfolio will be available on shelves from April in the UK. This includes Jim Beam Bourbon, Jim Beam Apple, Jim Beam Honey, Jim Beam Maple, Red Stag by Jim Beam, Jim Beam Rye and Jim Beam Devil’s Cut.
As an ongoing evolution of Jim Beam’s successful Make History campaign, the premium packaging launch is being supported with in-store point of sale showcasing the upgraded bottles and advertising featuring global brand partner, Mila Kunis.
Additional packaging imagery and information is featured on the Jim Beam Twitter page @JimBeamUK.
In 2015, American Pharoah captivated the hearts of fans worldwide by becoming the first-ever winner of horse racing’s fabled Grand Slam. By sweeping the Kentucky Derby®, the Preakness Stakes®, the Belmont Stakes® and the Breeders’ Cup® Classic, American Pharoah established himself as one of the greatest racehorses in history. Now, in anticipation of the 2016 racing season, Maker’s Mark® is celebrating this extraordinary achievement by introducing a limited-edition American Pharoah commemorative bottle. To further mark the occasion, Maker’s Mark and the Zayat family will also make a donation benefitting the Kentucky Derby Museum.
Endorsed and supported by American Pharoah owner Ahmed Zayat, the bottle features the now-legendary blue and yellow silks of Zayat Stables. “American Pharoah proved to an entire generation of racing fans that the impossible can be achieved,” said Zayat. “It was a joy for us to race him each and every time he took the track, and we thank Maker’s Mark for their fitting tribute to this once-in-a-lifetime racehorse.”
The limited-edition Maker’s Mark American Pharoah bottle will be available at select locations nationwide beginning on May 1st, 2016. Suggested retail price is $74.99. Please check your local retailer for availability.
In added celebration of American Pharoah’s Grand Slam win, Maker’s Mark and the Zayats will also make a donation to the Kentucky Derby Museum in Louisville, KY. The Kentucky Derby Museum is a non-profit organization with an impassioned commitment to engage, educate and excite everyone on the extraordinary experience that is the Kentucky Derby®.
“Maker’s Mark has always had a strong connection with horse racing,” said Rob Samuels, Chief Operating Officer of Maker’s Mark Distillery. “Without the support of the thoroughbred industry in the early days of our brand, Maker’s Mark simply wouldn’t exist. We’re honored to help grow the sport we love while also commemorating one of the most remarkable achievements in sports history.”