Knob Creek® Bourbon, the #1 selling Super-Premium bourbon , known for its big, full flavor, is proud to continue its long and decorated winning streak as the “World’s Most Awarded Bourbon,” claiming 49 awards at 2015's top spirits competitions, including top honors at the recent 2015 International Wine and Spirits Competition (IWSC).
Each expression of the super-premium Knob Creek® Portfolio, consisting of Knob Creek® Bourbon, Knob Creek® Rye Whiskey, Knob Creek® Smoked Maple Bourbon and Knob Creek® Single Barrel Reserve, earned high accolades at the IWSC, including the notable honors below:
Knob Creek® Single Barrel Reserve – Gold Outstanding
Tasting Notes: Spice filled nose along with peaches and honey with an underlay of fine oak. Big delivery into the mouth where a massive range of flavors burst across the palate. Orange skin, orange marmalade, vanilla, toffee and coffee. Great balance and fine texture. Elegant and poised. Long, slow, fruit and spice filled finish.
Knob Creek® Rye Whiskey – Gold
Tasting Notes: Nose leads with summer flowers followed by mint, lemon and lavender. Smooth entry into the mouth with immediate surge of tender fruit and hint of oak. Settles across the palate and softens into some caramel characters and some vanilla. Long flinty finish.
These IWSC wins are the latest in a long list of prestigious awards Knob Creek® Bourbon has earned in 2015, including the title of “Best Bourbon” and a Double Gold Medal at the 2015 San Francisco World Spirits Competition and a Gold Medal at the 2015 International Spirits Challenge.
Knob Creek® Rye Whiskey was awarded “Rye of the Year” and also won a Gold Medal at the 2015 Berlin International Spirits Competition. Knob Creek® Single Barrel Reserve received a Gold Medal at the 2015 San Francisco World Spirits Competition, and was awarded a Consumer’s Choice Award and a Gold Medal in the Single Barrel American Whiskey 10 Years and Younger category at this year’s SIP Awards. Finally, Knob Creek® Smoked Maple Whiskey was awarded “Best Flavored Bourbon” and a Gold Medal at the 2015 Fifty Best Awards, as well as a Consumer’s Choice Award and a Gold Medal in the Flavored/Infused Whiskey category at this year’s SIP Awards.
“When Booker Noe created Knob Creek® Bourbon, he focused on his passion for creating a big, full flavored bourbon with the strength, care and patience that defined pre-prohibition whiskey – the way he thought real bourbon ought to be made,” said Halley Kehoe, Director of Small Batch Bourbons at Beam Suntory. “We are proud that Knob Creek has been setting the standard for more than 20 years and excited that our fans and fellow industry leaders feel the same way about the quality of our products, as evidenced by these awards.”
Booker’s® Bourbon, one of the few bourbons available uncut and unfiltered1, announces the release of the fourth batch in its 2015 collection, Batch 2015-04, also referred to as the “Oven Buster Batch.” This latest expression was hand selected during an exclusive tasting by Fred Noe, 7th Generation Master Distiller, and the Booker’s® Bourbon Roundtable – a small collection of esteemed bourbon experts, enthusiasts and writers. The latest release of Booker’s® is a true testament to the full-bodied bourbon first created by the late Booker Noe, 6th Generation Master Distiller and Fred Noe’s father.
“I’ve always been fond of cooking with bourbon,” said Annis Wickham Noe, wife of Booker and mother of Fred. “Years ago, as I was preparing a pork roast, I mistakenly reached for a bottle of my husband’s namesake bourbon to pour over the roast. The oven sparked from the bourbon’s high proof and the door flew open – that’s how the Oven Buster nickname was born!”
“Oven Buster Batch” is the second batch this year that was selected by the Booker’s® Bourbon Roundtable, with the guidance of Noe. The Roundtable was also joined by special guest Fred Minnick, author of “Bourbon Curious: A Simple Tasting Guide for a Savvy Drinker,” who contributed his knowledge of whiskey to help the group choose a batch that properly honors Booker Noe’s whiskey preferences and pays homage to the bourbon’s full-body flavor profile.
The Roundtable panelists who helped select Batch 2015-04, “Oven Buster Batch,” included the following members:
Noe, the Roundtable Panelists and Minnick selected Booker’s® “Oven Buster Batch” with the following characteristics:
Uncut and unfiltered – like all Booker’s® Bourbon batches before it – “Oven Buster Batch” features the robust flavor and natural proof that Booker’s® Bourbon is known for and will be available nationwide beginning mid-August with a suggested retail price of $59.99 per 750 mL bottle.
Booker’s® Bourbon is quality screened to remove only pieces of charred barrel wood from the liquid.
Deerfield, Ill. – September 15, 2015 – Today, Jim Beam officially announces a new partnership with Snapchat, becoming the first whiskey brand to leverage the app for marketing efforts. Beginning immediately, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the U.S. through the end of October, coinciding with existing marketing efforts supporting new Jim Beam® Apple, Apple Liqueur with Bourbon – the latest flavored whiskey from the world’s No. 1 bourbon.
When Snapchat users watch select Live Stories – curated streams of user submitted Snaps from various locations and events – those 21 years and older will see vertical, video ads, viewable for 10 seconds, featuring the brand’s Signature Serve cocktail, “Jim Beam® Apple and Soda.” The crisp, refreshing new cocktail mixes Jim Beam® Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.
“We are thrilled to be partnering with Snapchat who provides us an excellent opportunity to create buzzworthy awareness to our fans on a relevant age-gated platform with significant reach,” said Andrea Javor, Senior Director Media at Beam Suntory. “We take pride in staying at the forefront of innovation, not only with our product offerings but also through our marketing efforts, and we consider Snapchat an excellent strategic partner to bring our crisp, refreshing new product to market.”
From a brand marketing objective standpoint, Snapchat is currently the fastest growing platform for the Jim Beam® Apple target – legal drinking age Millennials – and aligns with the brand’s priority on mobile marketing to connect with Millennial consumers where they’re consuming information. Jim Beam is also able to strategically drive contextual relevancy for the new apple-flavored whiskey through the partnership by inserting the brand into specific Snapchat Live Stories that connect with refreshment occasions.
In addition to Snapchat, Jim Beam is taking another refreshing approach toward marketing with the execution of a three-dimensional (3D) sound program for on-premise sampling and trial in key markets across the country. The interactive experience features audio content, which walks fans through the experience of making and enjoying the new Jim Beam Apple and Soda cocktail through depth and dimensional effects. The immersive 3D-sound interaction is expected to reach nearly 85,000 consumers at bars through 650 sampling events in 13 markets nationwide this fall.
Both programs are currently in-market and the next proof-point that Jim Beam continues to Make History® not only with its rich, 220-year heritage of bourbon production, but also in being a leader by its marketing executions.
For more information about Jim Beam® and new Jim Beam Apple, “like” our Facebook page (www.facebook.com/JimBeam), follow us on Twitter (@jimbeam) or visit http://www.jimbeam.com.
Louisville, KY – October 1, 2015 – Beam Suntory, the world’s leading Bourbon maker, today celebrated the grand opening of Jim Beam’s new visitors’ experience in the heart of Louisville’s Fourth Street entertainment district. The Jim Beam Urban Stillhouse not only establishes a highly visible presence for the world’s No. 1 bourbon in the most vibrant tourist destination in Louisville, but also offers guests a hands-on bourbon experience unlike any other.
“For more than 220 years, Jim Beam Bourbon has made history and continues to do so by opening its first visitors’ destination outside of our flagship distillery,” said Kevin Smith, Vice President, Kentucky Beam Bourbon Affairs. “We’ve taken the brand’s rich heritage and put an urban spin on it, offering guests an interactive Bourbon experience coupled with a retail location, right here in downtown Louisville. The Jim Beam Urban Stillhouse is another place Jim Beam fans can call home as an extension of our Jim Beam American Stillhouse experience in Clermont, Ky.”
Kentucky Gov. Steve Beshear and Louisville Mayor Greg Fischer joined 7th generation Master Distiller Fred Noe, company leaders and local dignitaries to officially open the doors and commemorate Jim Beam’s unwavering commitment to the bourbon industry – an industry it helped create when Jacob Beam made his first Bourbon whiskey in Kentucky in 1795.
“Bourbon is one of Kentucky’s most historic and treasured industries – a thriving $3 billion economic engine that generates more than 15,400 jobs with an annual payroll topping $700 million, and $166 million in tax revenue every year,” Gov. Beshear said. “With the opening of the Jim Beam Urban Stillhouse in downtown Louisville, the company is once again raising the profile of our Bourbon industry and giving visitors another great reason to come to Louisville.”
“We are happy to see Jim Beam expand its footprint in downtown Louisville,” added Fischer. “Fourth Street is a booming destination for tourists from near and far, and places like the Jim Beam Urban Stillhouse offer a great opportunity to spotlight Kentucky’s heritage while driving increased visitors to Kentucky bourbon distilleries.”
Located 25 miles from its flagship distillery in Clermont, Ky., the Jim Beam Urban Stillhouse operates as a small working distillery and visitors’ experience like no other, with special features that include:
A full retail store offering branded items, as well an opportunity for guests to label, fill and customize their own bottle of the site’s exclusive Bourbon offering, Jim Beam Urban Stillhouse Select:
Jim Beam® Urban Stillhouse Select – Distilled and bottled exclusively for the Jim Beam Urban Stillhouse in the heart of Louisville’s 4th Street Live, the Bourbon is extra-aged Kentucky Straight Bourbon Whiskey. At 100 proof (50% alc./vol.), this ultra-premium bourbon offers hints of bold oak notes with fruit and tobacco. Additionally, the Bourbon is not chill filtered to impart a richer, full-bodied tasting experience. The only Jim Beam Bourbon to feature a steel stamped logo on the bottle, Jim Beam Urban Stillhouse Select is available in 375ml and 750ml sizes (SRP: $29.99 and $45.99 respectively).
The Jim Beam Urban Stillhouse is located in 4,300 square feet of space on the street level beneath Beam Suntory’s Louisville office at 408 S. Fourth Street. It is open Monday – Thursday 12:00 p.m. to 9:00 p.m., Friday – Saturday 11:00 a.m. – 10 p.m. and Sunday 12:00 p.m. – 6:00 p.m. (Closed on New Year’s Day, Easter, Thanksgiving Day, Christmas Eve and Christmas Day).
For more information, visit the Jim Beam Urban Stillhouse online at www.JimBeam.com. or like Jim Beam® Bourbon on Facebook and follow the brand on Twitter via #UrbanStillhouse to learn what’s going on at the Urban Stillhouse.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visitwww.beamsuntory.com and www.drinksmart.com.
Loretto, KY (October 6, 2015) – Maker’s Mark® is bringing real innovation to the bourbon industry with a first-of-its-kind barrel program, Maker’s Mark Private Select™. The new experience will allow retail customers to “make their own Maker’s™” by finishing fully-matured cask strength Maker’s Mark® Bourbon in a single barrel made up of their custom selection of oak staves. The program will kick off in limited release in November 2015, with bottled product available for sale by retail participants beginning March 2016.
Through the Maker’s Mark Private Select™ Experience, participants will have the opportunity to spend an immersive and educational day at the historic Maker’s Mark Distillery in Loretto, KY, where they will roll up their sleeves and mirror the process used by Chairman Emeritus Bill Samuels, Jr. when he created Maker’s 46® in 2010.
“This innovative process of creating a personal expression of Maker’s Mark® allows the customer to create a bourbon that wanders in some intriguing ways from our traditional taste profile, while still being distinctively Maker’s Mark®,” stated COO Maker’s Mark Distillery, Rob Samuels. “We’ve never before given anyone this kind of access or opportunity to create their favorite version of Maker’s™, but we’re excited to see what folks come up with and how they like to make their Maker’s™ when given the chance.”
As with Maker’s 46®, Maker’s Mark Private Select™ will start with fully-matured Maker’s Mark® straight out of the barrel. Participants will receive an in-depth immersion that illustrates the essential role that wood plays in the taste of bourbon, and will select their preferred combination of five types of wood staves with which to finish their custom Maker’s™ expression. This collection of oak staves – each accentuating different flavors found in fully-matured Maker’s Mark® – includes Baked American Pure 2, Seared French Cuvee, Maker’s 46®, Roasted French Mocha, and Toasted French Spice. With 1,001 possible stave combinations, participants can create a customized finish and taste profile that is uniquely their own.
After aging for nine additional weeks in a single barrel with the participants’ custom stave combination, the Maker’s Mark Private Select™ bourbon will be bottled, corked and dipped at cask strength with details such as proof and stave combinations handwritten on the label.
Maker’s Mark Private Select™ Program will be available to Kentucky and Illinois based retailers in its first year and will be expanded to additional markets in 2016.
About Maker’s Mark® Bourbon
In 1954, at a small Victorian distillery in Loretto, Kentucky, Bill Samuels, Sr., created one of the finest Kentucky Bourbons. He decided to make his whisky in small-batches of 19 barrels, developed a proprietary barrel char to enhance the softness and sweetness of his whisky, and then rotated each barrel by hand to ensure exposure to consistent temperatures throughout the warehouse, and, ultimately, he aged each barrel to taste. Today, Maker’s Mark® makes its bourbon the same way its founder, Bill Samuels, Sr., did over 60 years ago, in small batches by craftsmen who hand-dip each bottle. Maker’s Mark® Bourbon (45% alc./vol.), Maker’s 46® (47% alc./vol.) and Maker’s Mark® Cask Strength™ Bourbon Whisky, (54%–57% alc./vol.) are distilled, aged and bottled by the Maker’s Mark Distillery, Inc., in Loretto, Kentucky. In 1980, the distillery was designated a National Historic Landmark, becoming the first distillery in America to be so recognized, and has also been decreed as the "world’s oldest operating bourbon whisky distillery” by Guinness World Records®. The Maker’s Mark Distillery is one of the Commonwealth of Kentucky’s most popular tourist destinations, attracting hundreds of thousands of visitors annually. For more information, please visit the Maker’s Mark® website (www.makersmark.com).
WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark®, Maker’s Mark® Cask Strength and Maker's 46® Bourbon Whisky, 45-57% Alc./Vol. ©2015 Maker's Mark Distillery, Inc., Loretto, KY.
All trademarks are the property of their respective owners.
Deerfield, Ill. (October 29, 2015) – Basil Hayden’s® Bourbon, a distinctive super-premium bourbon known for its trademark spicy finish, and Quoddy®, the Maine-based footwear brand with a century-old family tradition of shoemaking, have come together to create 100 limited edition gift sets for the upcoming holiday season, perfect for bourbon fans who appreciate handcrafted, American-made finds. The co-branded gift sets will be exclusively available for purchase beginning November 1 at the “Basil Hayden’s Bourbon Holiday Shop” on Huckberry.com, an online curator and retailer of products that inspire active, adventurous and stylish lives.
“At Basil Hayden’s, we make our bourbon in small batches, using a family recipe said to date back to 1796, to ensure our fans experience the highest quality product,” said Halley Kehoe, Director, Small Batch Bourbons at Beam Suntory. “We are constantly on a mission to uncover brands that share the same values, which is why we teamed up with Quoddy – a brand rooted in history and dedication to handcraftsmanship – to create a premium gift set this holiday season that we hope bourbon and shoe fans alike will enjoy!”
The Basil Hayden’s + Quoddy limited edition gift set brings to life what each brand is known for: American craftsmanship and style. Each gift set will feature four leather wrapped rocks glasses, artfully packaged in a handmade leather gift box. A pair of custom, made-to-order co-branded Basil Hayden’s + Quoddy shoes will accompany each gift set, giving bourbon fans the opportunity to don their “drinking shoes” as they sip Basil Hayden’s Bourbon.
Each pair of custom Basil Hayden’s + Quoddy drinking shoes is made using hand-sewn Horween® leather – the same leather used to wrap each rocks glass – in a rich whiskey color and feature a co-branded insole and stylishly branded exterior. As one of the oldest running tanneries in America, founded in 1905, Horween offers an unparalleled blend of quality, consistency, responsiveness and innovation.
“We were instantly intrigued when Basil Hayden's approached us about working together, because our first thought was that they are a brand that has a lot in common with ours. They’re focused on doing things the right way – not the easy way,” said John Andreliunas, President of Quoddy. “The Basil Hayden’s + Quoddy limited edition gift set is a testament to two brands that hold true to their roots and never give up on striving toward unrivaled craftsmanship and innovation. We think fans of great bourbon and great shoes will love receiving the gift set during the holidays!”
The Basil Hayden’s + Quoddy limited edition gift set will be available for purchase at the Basil Hayden’s Bourbon Holiday Shop beginning November 1 and will retail for $399.98. Quoddy’s expert craftsmen will make each gift set by hand, allowing for fifty gift sets to be initially available for consumer purchase on November 1, followed by an additional fifty sets on December 1. Each limited edition gift set includes* the following items:
In addition to selling the Basil Hayden’s + Quoddy limited edition gift sets, the “Basil Hayden’s Bourbon Holiday Shop” on Huckberry.com will also feature a curated collection of additional American-made home barware items, hand selected by Basil Hayden’s Cultural Blooodhound, Max Wastler, to provide bourbon fans with a one-stop shop for all of their home bar gift needs during the holiday season. To go behind the scenes and follow Max as he uncovers handcrafted culture and cocktails, visit Whiskey… Among Other Things at www.BasilHaydens.com.
*A bottle of Basil Hayden’s Bourbon is not included in the limited edition gift set.
Deerfield, IL (November 5, 2015) – The arrival of fall has consumers buzzing about their favorite seasonal flavors, but pumpkin is not the only fun flavor consumers are clamoring for according to Pinnacle® Vodka, a leading imported premium vodka brand. Although pumpkin remains a seasonal favorite, a new survey shows that consumers are taking to other seasonal flavors such as peppermint and pecan pie as well.
The survey found that one in five adults says pecan pie is the seasonal flavor they personally enjoy the most during the holidays. And when it comes to adding seasonal flavors to cocktails, peppermint is the flavor of choice among 21-29 year-olds, followed by caramel apple and salted caramel. Still, more than one-third of adults think pumpkin will continue to be most popular during this holiday season.
The survey also found that seasonal flavor preferences vary by region. Pecan pie was chosen as a personal favorite by one-third of adults in the South, while peppermint was identified as the preference for seasonal cocktails by one-third of adults in the West.
“While pumpkin is king, as we’ve learned with the strong seasonal demand for Pinnacle® Pumpkin Pie, we’re very excited to see consumers reaching for other seasonal flavors, too,” said Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory. “With more flavor offerings than any other premium vodka in the market, Pinnacle has a vodka to match any seasonal taste preference when it comes to creating simple, delicious cocktails during the holiday entertaining season.”
In addition to Pinnacle® Pumpkin Pie, which blends the rich taste of pumpkin with cinnamon, nutmeg and a dollop of whipped cream, Pinnacle® Vodka’s limited time offerings for the fall and winter seasons also include Pinnacle® Peppermint Bark, which blends creamy white and dark chocolate notes with a refreshing peppermint finish. Permanent offerings Pinnacle® Caramel Apple, Pinnacle® Salted Caramel and Pinnacle® Pecan Pie round out a range of flavored favorites that perfectly complement the fall and winter seasons and make creating delectable seasonal cocktails simple.
To explore Pinnacle® Vodka’s seasonal vodka flavors and find festive recipes, visit www.pinnaclevodka.com, like Pinnacle® Vodka on Facebook, or follow us on Twitter, Instagram and Pinterest with @PinnacleVodka.
Note: Results based on an omnibus telephone survey of over 900 American adults 21+ conducted by Finn Partners between September 24 and 27, 2015 and between October 29 and November 1, 2015.
Deerfield, IL. (November 12, 2015) – Courvoisier®, one of the world’s leading luxury cognacs, is proud to unveil two new artistic collaborations as part of its "Exceptional Journey" campaign. Drawing on Courvoisier’s rich Parisian heritage and dedication to excellence in its craft, the pairings bring renowned artistic talent from France and the U.S. together to create truly one-of-a-kind art.
As part of the collaboration initiative, American cubist painter Jack Laroux and iconic French outerwear company K-Way bridged art and fashion to design a vibrant one-of-a-kind jacket, while fashion house EN NOIR teamed up with French creative studio and design lab Bonsoir Paris on a contemporary art installation.
“The ‘Exceptional Journey’ campaign is a celebration of life’s aspirations and the moments of achievement along the way, much like those in Courvoisier’s own exceptional journey which began more than 200 years ago.” said Malini Patel, VP World Whiskies and Cognac at Beam Suntory.
As passionate trailblazers pursuing excellence in their crafts, these artists and designers are the embodiment of this campaign, and we are thrilled to see how Courvoisier’s story inspired their outstanding collaborative pieces.
Both limited edition pieces pay homage to the brand's rich French heritage and spirit of innovation, fusing unique design elements and techniques from each collaborator:
Jack Laroux and K-Way: A truly bespoke jacket featuring one of Jack Laroux's original psychedelic paintings, based on the Greek god Poseidon and resembling stained or shattered glass. Laroux’s image is incorporated onto a sleek jacket designed by K-Way, the iconic French clothier known for modern lines and lightweight versatility.
Bonsoir Paris and EN NOIR: A large format, avant-garde aluminum sculpture by French creative studio Bonsoir Paris utilizing a series of garment imagery from Rob Garcia's contemporary fashion house, EN NOIR. The multi-piece installation employed a rich wavy, crinkled texture mirroring the very unique fabrics used in EN NOIR's garments.
To watch behind-the-scenes videos of each artistic collaboration or to learn more about the “Exceptional Journey” campaign, please visit www.courvoisier.com.
Beam Suntory, the world’s third largest premium spirits company, is proud to announce the prestigious accolade awarded to Booker’s® Bourbon in “Jim Murray’s Whisky Bible 2016.” Named winner of the “9 Years & Under” Bourbon category, Booker’s Bourbon was among thousands of whiskies that were tasted by Murray throughout the year for inclusion in his forthcoming “Whisky Bible 2016.”
“This award is a true honor and testament to the innovation of my dad, Booker Noe, who created his namesake bourbon decades ago,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “I’m sure Booker’s smiling down on us right now with a drink in his hand.”
Booker’s Bourbon is one of the few bourbons available uncut and unfiltered1. Created by Booker Noe, Jim Beam’s 6th Generation Master Distiller, Booker’s Bourbon is aged between six and eight years and bottled at its natural proof, yielding a robust and full-bodied ultra-premium whiskey.
This year, Booker’s Bourbon launched its first-ever limited-edition collection with labels that pay tribute to Booker Noe, his family and spirit of experimentation. Currently on shelves is Batch 2015-06, also called Noe Secret, which pays homage to Noe and his ever-honest approach to making his iconic bourbon. Created more than 25 years ago, the award-winning recipe for Booker’s Bourbon remains unchanged today.
“Jim Murray’s Whisky Bible 2016” also awarded accolades to additional Beam Suntory whiskies, including:
Laphroaig® Islay Single Malt Scotch Whisky, currently celebrating its bicentennial anniversary, received the honor of "Runner Up" in the No Age Statement Single Malt Scotch category for its An Cuan Mor expression.
Yamazaki® Japanese Whisky swept the Japanese Whisky category, earning one of five spots as “World Whisky of the Year” along with the title of “Japanese Whisky of the Year” and “Single Malt of the Year (Multiple Barrels)” for its Yamazaki Mizunara 2014 (Japan only).
These acclaimed whiskies are among the 4,600 that Murray tasted in order to select those that would receive top honors and accolades for his 13th annual edition of “Whisky Bible.” All whiskies tasted were judged on nose, taste, finish and balance. For a full list of winners or to purchase a copy of “Jim Murray’s Whisky Bible 2016,” visit http://whiskybible.com/dram-good-book-shop/.
Deerfield, Ill. (December 3, 2015) – Midori®, the original melon liqueur, is unveiling its new campaign “Moshi Moshi To Midori®,” which invites cocktail enthusiasts to say “moshi moshi” – “hello” in Japanese – to the best of Japanese culture and a world of exotic cocktails.
Created by Ogilvy & Mather Chicago and Unit9, the campaign showcases inspiration the brand has drawn from Japanese culture and the premium ingredients that go into every bottle of its liqueur. The campaign will be supported via social media, digital, public relations and retail extensions.
“’The ‘Moshi Moshi To Midori’ campaign touches on everything that makes this brand so unique,” said Brendan Lynch, Senior Director of Rum & Cordials at Beam Suntory. “We’re challenging people’s perceptions of Midori by educating consumers on its history and premium ingredients in a lively and interactive way.”
To bring the vibrant world of Midori to life, the brand welcomed consumers to literally step through a billboard into an immersive and sensory-engaging experience showcasing the brand’s heritage. When consumers answered a phone attached to a street side billboard with the phrase “Moshi Moshi to Midori,” a secret door opened. Upon entering, consumers engaged with the brand in one of three distinct and exciting spaces.
Video content was captured throughout the experience, catching guests’ authentic reactions to each dynamic experience, which are highlighted throughout the new campaign.
Also making a surprise appearance was world-renowned Japanese chef and star of television’s Iron Chef®, Masaharu Morimoto, who stopped by to say “Moshi Moshi To Midori” and shared his favorite cocktails made with the vibrant green liqueur.
“I’ve enjoyed Midori for years, having become familiar with it in Japan, so I’m honored to help encourage consumers to say ‘Moshi Moshi To Midori,’” said Chef Morimoto. “I like to experiment with unexpected flavors, so when it came to crafting fresh, vibrant cocktails with the liqueur it was easy thanks to the versatility and mixability of Midori.”
You can also say “Moshi Moshi To Midori” with one of the below cocktails.
Created by Chef Morimoto
1 part Midori® Melon Liqueur
1 part Junmai Style Sake
1/2 part Fresh Lemon Juice
Splash of Simple Syrup
Combine ingredients in a mixing glass with ice and shake. Strain into a chilled cocktail glass. Garnish with a lemon peel.
1 part Midori® Melon Liqueur
1 1/2 parts Hornitos® Silver Tequila
2/3 part Fresh Lime Juice
Combine ingredients in a cocktail shaker over ice and shake vigorously. Strain into a salt-rimmed martini glass. Garnish with a lime wheel.
Midori® Melon Ball
2 Parts Midori® Melon Liqueur
1 Part Pinnacle® Vodka
Fresh Orange Juice
Pour ingredients one by one into a rocks glass with ice, topping with orange juice. Gently stir and garnish with fresh melon balls.
For more information and to view the new campaign, please visit: SayMoshiMoshiMidori.com, or like us on http://www.facebook.com/DrinkMidori and follow us on Twitter @DrinkMidori or Instagram @DrinkMidori.