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Campaign kicks off with spot set to tune of iconic ‘Sweet Caroline,’ bringing to life the importance of real human connections
CLERMONT, K.Y. May 1, 2023 – Jim Beam, the world’s number one bourbon and enduring American icon, announces the launch of its new global brand campaign to celebrate the notion that “People Are Good For You.” The campaign, which includes a new website and advertising, accompanied by the rollout of a new visual identity and packaging, kicks off the brand’s strategy to reinvigorate and drive an emotional connection between Jim Beam and the next generation of consumers.
“We started this process by going back to our heritage as a brand crafted through the generations by the first family of bourbon,” says Jim Beam Global Brand Vice President Veronique Mura. “Jim Beam is an iconic brand that has celebrated the power of human connection for over two hundred years, going back to the front porch of the Beam family home where everyone was welcome. Our new global brand campaign puts our authenticity and warmth on full display and reminds audiences that there’s no feeling more special than being around other people.”
Launching today in the U.S., the new spot, including :15, :30, and :60 second versions, marks the start of a global campaign for Jim Beam that will debut in additional markets later this year. Set to the tune of one of the most iconic connection songs, ‘Sweet Caroline’ by musical artist Neil Diamond, the spot leans directly into the new campaign ethos that people are good for you. The ad captures a moment of human connection by showcasing a community united in a spontaneous moment of joy – whether at a bar with close friends or ones you’ve just met – that reflects the welcoming spirit of Jim Beam.
Honoring the DNA of the brand, the refreshed visual identity started with an exploration of Jim Beam through the generations. It continues the down-to-earth warmth and welcoming informality that the brand is known for. From its logo featuring the iconic rosette, packaging, website and all consumer touchpoints, the visual identity will debut in the U.S. and Japan in June and then follow globally.
The new campaign will be featured across all media channels, including broadcast, streaming, digital and social.
The ad was directed by Noam Murro with creative by Leo Burnett and the new Jim Beam visual design was created in partnership with Turner Duckworth.
To learn more about Jim Beam, visit www.jimbeam.com or follow @jimbeamofficial on Instagram.
About Jim Beam® Bourbon
Jim Beam is the world's best-selling bourbon, crafted by seven generations of family distillers since 1795. Fred Noe, Jim Beam's 7th Generation Master Distiller, has stayed true to the family recipe that's been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil's Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com @jimbeamofficial on Instagram and @jimbeam on Twitter.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks ™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2023 Beam Suntory, Inc. New York.
MEDIA CONTACT:
Alexandria Nahlous
Beam Suntory
Alex.Nahlous@BeamSuntory.com
Becca Hartlieb
ICF Next
Becca.Hartlieb@icfnext.com
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“Everything I do is for my kids. I’m a divorced, single mother of two and my kids are my motivation, both personally and professionally. Being a single parent can be difficult at times, but when I think about how my father instilled in me to never give up, even when life gets extremely tough, I keep striving and moving forward, which is something that I’ve passed on to my kids.
Growing up, my mother was sick, and my father was busy running his business to support our family, so that catapulted me into a caretaker role at an early age. Through this experience, I learned how to be extremely organized and how to manage people’s day-to-day activities. That’s part of what led me to become an executive assistant (EA). I like taking care of people, and you can learn a lot from the leaders you support.
I’ve been at Beam Suntory for less than a year, but I’ve learned so much in that short time. Coming in as a new person supporting our CEO, Albert Baladi, in an industry I was not familiar with was intimidating at first. But the support I get from the other administrative assistants, and from Albert himself, has been invaluable.
In my time at Beam Suntory, I’ve been able to get hands-on experiences that I never had before, from assisting in planning off-sites for the Executive Leadership team to learning about the industry. This has allowed me to further develop my skillset and expand on my passion for people development.
I think one of the biggest misconceptions about being an EA is that all you do is manage calendars. It’s so much more than that, and it’s a position where you not only have to be personable, but also strategic and deliver on high expectations. Similarly, there are also a lot of misconceptions about being a single mother. I’m working to dispel them, and I’m proud of everything I’ve accomplished and will continue to strive for more – just as my dad taught me.”
- Jackie Ferrer, Executive Administrative Assistant to the CEO, New York City
A unique decanter specially designed by Aston Martin featuring a unique 52-year-old vintage whisky from the Bowmore Distillery
*A unique bottle, a unique whisky*
Auction in London on 26 May 2023
LONDON, 25 April 2023 – Operating as leaders of industry in their respective fields, the partnership Bowmore® Single Malt Whisky and Aston Martin has already proved to be the perfect marriage of innovation and craftsmanship. The iconic and critically acclaimed Bowmore® has long been an object of desire for whisky afficionados, while the cars produced by ultra-luxury British brand Aston Martin are renowned for both their performance and their style, and exclusivity.
This spring, the two brands will once again unite to produce a unique bottle of one of the distillery’s oldest ever whiskies, the precious spirit housed within a ground-breaking Aston Martin design. A single decanter containing a special assemblage of the 52-year-old vintage whisky has been created as a totally unique objet d’art which will never again be repeated. Like the vessel within which it lies, the whisky is also a one-off – a spectacular marriage of some of the oldest Bowmore vintages from the 1960s, an iconic era of Bowmore distilling, created by Ron Welsh, Master Blender.
Bowmore® ARC-52 Mokume Edition will be offered at auction by Sotheby’s in London on 26 May 2023, with an estimate of £140,000-220,000 ($175,000-275,000). The winning bidder will also have an opportunity to enjoy an experience at Bowmore Distillery and on Islay, experiencing the limited-edition Aston Martin DBX Bowmore Edition, the brand’s first luxury SUV. Proceeds from the auction will be donated to a long-term, dedicated fund to support the people of Islay across a range of vital initiatives with the key goal of supporting and futureproof Islay’s distilling industry for tomorrow by investing in today.
The concept for this one of one Edition takes its name from the Japanese metalworking technique ‘Mokume-Gane’ which produces a mixed-metal laminate with distinctive layered patterns. The carbon fibre top of the decanter has been created using a unique process which mirrors the mokume texture and mimics a natural aesthetic, much like wood grain or layered natural rock. The finish achieved can be said to imitate both the black rocks in the bay of Loch Indaal, home to the Bowmore Distillery, and also the inside of the charred cask where special 52-year-old whisky was aged. A truly multi-dimensional single malt, this masterpiece has been crafted from spectacular marriage of some of the oldest Bowmore vintages from the 1960s, an iconic era of Bowmore distilling.
Jonny Fowle, Sotheby’s Head of Whisky & Spirits, North America and EMEA, said: “Bowmore’s Mokume encapsulates all the hallmarks of a collector’s perfect whisky: a collaborative venture with Aston Martin to create an exceptional vessel containing a unique liquid of exceptional quality, never to be bottled again. Bowmore consistently push boundaries with their design concepts and their whiskies are truly world beating. Partnering with them once again to offer this one-off opportunity to whisky enthusiasts represents an exciting moment for Sotheby’s and the market for rare spirits.”
Marek Reichman, Executive Vice President & Chief Creative Officer, Aston Martin, said: “As makers of bespoke and beautiful objects, proportion, shape, and form, along with careful selection of colours and materials, are incredibly important to us at Aston Martin. And sometimes, nature can be the best of all designers. So, for inspiration of the decanter for this ingenious and special one-off ARC-52 Mokume Edition, we turned to the black rocks in the bay of Loch Indaal, home to the Bowmore Distillery. We imagined walking those picturesque shores, at magic light, and discovering this wonderous treasure, shaped over eons of time by the elements, suddenly appearing at your feet. We think the vessel containing this magnificent whiskey reflects the rarity and distinctiveness of the precious spirit found inside.”
Ron Welsh, Master Blender at Bowmore, said: “The very concept of ARC is itself spectacular in both form and contents, but this one-off creation adds even greater depth, intrigue, and inspiration to the story of ARC. By creating this unique Mokume edition, we can also fulfil our ambition to ‘give back’ to our homeplace through The Bowmore Legacy, by offering collectors and Bowmore lovers something truly special and desirable. As one of my last projects for Bowmore, this one is exceptionally close to my heart and is the perfect climax to an incredibly rewarding and exciting career.”
In 2022, Bowmore® and Aston Martin unveiled ARC-52, a striking decanter unlike anything ever seen before. The cutting-edge engineering of Aston Martin and the unfaltering attention to detail and craftsmanship of Bowmore® came together to produce only 100 of these futuristic vessels housing a complex, exceptionally rare 52-year-old single malt.
The idea for the Bowmore® ARC-52 decanter was to chart a journey from past to present – the arc of time – with a futuristic take on a whisky vessel. The design seamlessly merges natural and man-made contours, its form appearing to be almost weightless as it balances on two points. The starting point was grounded in the principles of Aston Martin design, to create proportions that look stable, yet refined and light – an equilibrium that is one of the driving imperatives in car design. The vessel’s design incorporates the latest 3D printing and hand-crafted clay modelling in realising its form. Calling on the exacting principles of achieving balance and optimal form that is intrinsic to Aston Martin’s design DNA, the result is a timelessly beautiful piece of art that is a true coming together of heritage and innovation.
Notes to editors
In February 2021, Sotheby’s sold a bottle of Black Bowmore Aston Martin DB5 for $118,750. Launched by Bowmore in 2020, of the 27 bottles produced, 25 were released, with the two remaining bottles destined for Bowmore Distillery’s archive. Of all Aston Martin’s models, the DB5 reigns supreme as its most iconic, since its rise to stardom in the 1964 James Bond movie Goldfinger.
Sotheby’s has set records for both Bowmore and Aston Martin in recent years. In December 2021, a bottle of Bowmore Onyx 51-Year-Old 1970 – presented in a hand-blown, 1.4l black glass vessel taking its inspiration from the terroir of its island home – sold for £400,000 / $532,340. In 2017 a DB1/1 sold at RM Sotheby’s Californian auction for $22.5 million, making it the most valuable British car ever sold at auction.
Bowmore ARC-52 Mokume Edition tasting notes:
CASK TYPES: European oak Sherry seasoned and American oak Hogshead
AGE: 52 Years Old, 1968
ABV: 43.5%
Tasting notes
ON THE EYE: Deep burnished gold.
BREATHE IN: Fresh and fruity notes with a nod to the rich sweetness of Creme Brulé, sees the emergence aromas of apricots, green apples, orange zest and guava. Herbal notes of fresh menthol, eucalyptus and liquorice root provide a contrasting yet balanced character
TASTE: Honey sweet, fruity, and citric characters from flavours of green apple, apricot and tangerine are seamlessly merged with the nutty notes of macadamia and walnuts. Oaky notes unite with light peat for a mouth warming delight.
SAVOUR: Long and mouth drying with a touch of marine minerality.
CONTACTS:
Sotheby’s Press Office
London | +44 (0)20 7293 6000 | Matthew Floris | Matthew.Floris@Sothebys.com
Hong Kong | +852 2822 8129 | Nancy Wong | Nancy.Wong@Sothebys.com
New York | +1 212 606 7176 | Zoe Malliaros | Zoe.Malliaros@Sothebys.com
ABOUT SOTHEBY’S WINE
Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.
Sotheby’s Wine’s annual worldwide auction sales of wine and spirits achieved a record total of $158 million in 2022, a 20% increase from 2021. Sotheby’s currently holds the world records for any whisky collection ever sold at auction, any private wine collection ever sold at auction, the most valuable bottle of wine ever sold at auction and the most valuable bottle of spirits ever sold at auction, in addition to the highest ever total for a charity wine auction.
In addition to auction, Sotheby’s Wine launched a retail business in 2010. With a retail store located in Sotheby’s New York headquarters and e-commerce at www.sothebyswine.com, Sotheby’s Wine offers a carefully curated selection of wines from the world’s most prestigious producers and important regions. Expertly assembled by our experienced specialists, the selection is built upon lasting relationships with winemakers from across the globe, with bottles that are ready for immediate consumption, in addition to investment-worthy wines from highly sought-after vintages. A second retail location opened in Sotheby’s Hong Kong galleries in 2014.
* Estimates do not include buyer's premium or overhead premium. Prices achieved include the hammer price plus buyer's premium and overhead premium and are net of any fees paid to the purchaser where the purchaser provided an irrevocable bid.
ABOUT BOWMORE®
For over 240 years, the Bowmore Distillery has been capturing the essence of Islay from the shores of its remote island home. Shaped by centuries of skill and tradition, Bowmore’s single malt harnesses the power of this time in every single drop, defined by the past and savoured in the present.
Time is defining at Bowmore® and we tirelessly harness the power of time to shape our whiskies. Our distillery’s adherence to traditional production methods helps to shape the character of our fruity and smoky single malts. Today, we are amongst one of a few distilleries which still produces its own floor malted barley, hand-turned by a traditional wooden malt shovel and hand drawn machinery. Water for the whiskies is specially drawn from the Laggan River, with its rich peaty overtones – the same Islay peat that fires the malt-drying kiln.
Bowmore® Distillery's proximity to the sea is also vital in determining the final character of its spirit and gives a hint of sea air to the character. The legendary Bowmore® No. 1 Vaults is where most of the whiskies spend their long lives resting quietly in the cool, dark, damp cellars below sea level, oblivious to the waves thrashing the vault's sea-facing wall.
Matured in oak casks, previously used for bourbon, sherry, or claret, over time developing rich and mellow flavours until the expertise of our whisky makers deems them ready for bottling. It is this combination of peat, barley, sea breeze, water, wood, people, and tradition that makes Bowmore the exceptional single malt it is today.
Time is marked on each and every bottle of Bowmore, proudly and boldly as a marker of where and when each one’s journey began. This is our story of time. This is Bowmore; the Art of Time since 1779.
www.bowmore.com
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks® Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2023 Beam Suntory, Inc. New York.
ABOUT ASTON MARTIN LAGONDA
Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.
Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB11, DBS, DBX and its first hyper car, the Aston Martin Valkyrie.
Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 56 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales.
Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.
2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment, a move that led to Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Aramco Cognizant Formula One™ Team and commenced new era for the iconic British marque.
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Beam Suntory achieves almost 90% greenhouse gas (GHG) emissions reduction from road freight on key shipping routes in the Netherlands and Germany through new partnership with sennder
Frankfurt, Germany (17 April 2023) – Beam Suntory, a world leader in premium spirits, has achieved significant carbon emissions reductions across the company’s European logistics network through its partnership with Europe’s leading digital road freight forwarder, sennder.
Over the past year, Beam Suntory has worked with sennder to introduce bio-fuelled trucks across key shipping routes in the Netherlands and Germany as part of its commitment to decarbonise its supply chain. Nine out of 10 shipments now use advanced fuels, such as hydrotreated vegetable oil (HVO). This has dramatically cut greenhouse gas emissions for these routes by 88.8%, more than 88 metric tonnes.
HVO is a low-carbon advanced fuel, which is a form of renewable diesel derived from food waste products, like used cooking oils. This means that the fuel itself is renewable and burns cleaner than fossil diesel, reducing local air pollution and carbon emissions.
Thanks to the comprehensive fuel use and emissions data that sennder monitors across all loads, Beam Suntory can track and analyse its carbon emissions output from its road transport network. The company also plans to establish a roadmap that will expand its network with sennder to scale up its commitment to reducing Scope 3 emissions.
Kim Marotta, Vice President, Global Head of Environmental Sustainability, Beam Suntory commented: “We want to be a climate positive business, which means leveraging new technologies and innovations to make significant, impactful changes to how we operate. We’re excited about the results we have seen by switching to HVO and look forward to advancing a long-term roadmap that will continue to diminish our Scope 3 emissions in Europe and around the world.”
Graham Major-Ex, Director of Green Business, sennder added: “Our collaboration with Beam Suntory proves that successful partnerships can have a significant impact on reducing emissions in the transportation industry. We look forward to building on this relationship in the future and supporting more commercial shippers in reducing their Scope 3 emissions through available and affordable green transportation solutions. Collaboration is key to moving road freight logistics toward a more efficient and sustainable future.”
Decarbonising road freight is an essential part of Beam Suntory’s efforts to achieve its carbon emissions reduction targets. Inspired by Suntory Holdings’ Growing for Good vision and driven by Beam Suntory’s ambitious Proof Positive sustainability strategy, the company aims to achieve net-zero GHG emissions across its entire value chain by 2040, and as an initial step, is working to reduce GHG emissions from direct operations by 50% by 2030.
Beam Suntory is also working to reduce its water, climate, forest and field and packaging footprints, while simultaneously focusing on protecting and regenerating ecosystems and preserving biodiversity. As part of this work, the company recently launched a first-of-its-kind regenerative agave programme in Mexico to improve carbon capture, and last year, launched Phase II of its $4 million Peatland Water Sanctuary™ initiative with RSPB Scotland.
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About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks® Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
About sennder
sennder is Europe’s leading digital forwarder and is advancing its vision to fast forward road logistics. sennder’s digital platform moves millions of shipments across Europe by connecting shippers with our fleet of over 40,000 connected trucks, saving money for shippers and increasing earnings for carriers while reducing CO2 emissions. sennder’s digital platform uses machine learning, automation, and a suite of software services to transform the pricing and movement of freight and bring reliability, efficiency and transparency to road freight logistics. With over 1,000 employees and 11 offices across Europe, sennder is driving innovation to make road logistics fit for the future.
©2023 Beam Suntory, Inc. New York.
Delola World-Class Spirit-Based Ready-To-Enjoy Cocktails Designed for A Thoughtful Lifestyle Coming To the Finest Establishments Starting This April
NEW YORK, NY (April 4, 2023) – Jennifer Lopez is proud to announce the creation of THE HOUSE OF DELOLA LLC, a company she founded to launch unique, mixology-level ready-to-enjoy cocktails designed for elegant, effortless entertaining as part of a thoughtful lifestyle. Delola offers premium spirit-based, full-flavored, crafted cocktails that are made with natural botanicals, are gluten free and lower calorie than traditional cocktails, and are served in beautifully-crafted glass bottles designed for easy sharing when entertaining friends and family – just open, pour over ice and serve.
The first release, “DELOLA SPRITZ” is available in three original cocktails: BELLA BERRY SPRITZ made with berry, hibiscus and premium vodka; a full-bodied cocktail with notes of red berries, hibiscus and citrus. PALOMA ROSA SPRITZ made with grapefruit, elderflower and premium tequila; an elevated Paloma with notes of ripe, luscious grapefruit, rich elderflower and a dash of salt. And L’ORANGE SPRITZ made with orange, passionfruit and premium amaro; an ode to the Italian spritzes with notes of bright, delicious fruit perfectly balanced with the bitterness of amaro. Delola will be available in 750ml and 375ml premium embossed glass bottles and will be sold in fine grocery and spirits establishments, restaurants, and bars beginning in April with a continued roll out throughout spring. The company will launch in the United States and expand globally in the years to come. Beam Suntory, a leading global spirits company, is a minority investor in Delola and has been named Delola’s global distribution partner. For more information, please visit @Delola on Instagram or its web site www.DelolaLife.com.
Known for her strong work ethic, Jennifer still prioritizes balance, and between projects she makes time for friends and family. For Jennifer, when it’s time to unwind with her friends, it’s time for Lola, a longtime nickname that reflects her more playful, carefree side. In those times, Jennifer “Lola” enjoys a glass of rosé, champagne or light cocktail. One of her favorite places to unwind is the Italian coast, where she discovered spritzes. Jennifer was inspired to develop her own refreshing and flavorful spritzes – delicious, spirit-based cocktails free from artificial colors and without all the sugars traditional spritzes can contain, crafted with natural botanicals and about as much alcohol as a glass of wine. Delola is something she can enjoy when unwinding and entertaining friends while still being true to her thoughtful lifestyle.
Ms. Lopez stated, “I love entertaining and to relax and unwind with friends, but never found a drink that was right for me. I was in search of something that I could enjoy that fit the thoughtful way that I live my life. When I didn't find it, I decided to create Delola. My goals were better ingredients, better taste, fewer calories than traditional cocktails, and one simple pour. Something easy, fun, fresh and delicious. I knew that if I was looking, others were too. Delola gives people the freedom to enjoy – free from the cutting, squeezing, and mixing, free from the stress of entertaining, free to make ordinary moments extraordinary. Each one is bottled up in a beautiful glass bottle and ready to serve. Just pour over ice and enjoy. I started this journey two years ago and I'm so excited to finally share Delola with the world.”
Jennifer began developing Delola in 2020 in collaboration with drinks industry veterans, Ken Austin and Jenna Fagnan and her manager and business partner Benny Medina. Jennifer brought in globally renowned mixologist Lynnette Marrero to collaborate on these unique cocktails. Lynnette was voted 2021 “World’s Best Bartender” by her peers around the world and is known for her ability to create the finest, most delicious world-class crafted cocktails. Jennifer and the Delola team are also working to develop a scholarship program that will contribute money towards higher education for women who might not otherwise be able to receive that education.
Jenna Fagnan, co-founder of Delola stated, “Ken and I have been inspired by Jennifer’s hands-on approach to building the Delola business. What Jennifer is bringing to consumers is something that has been missing from the market. We all live busy lives and it is nice to know you now don’t need to be friends with the world’s best mixologist to get the world’s best cocktails. You can just pick up a bottle of Delola to host your friends, or to spoil yourself just a bit. We all deserve world-class crafted, delicious cocktails made with natural botanicals and without all the calories of a traditional, high-proof cocktail. Delola is what many of us have been seeking.”
Co-Founder Ken Austin noted, “Jennifer’s work ethic ranks up there with the best and we’ve worked closely together for over two years to ensure we are bringing the very best product and an exciting, engaging brand to the world. Jennifer pays attention to every detail and won’t settle for anything less than the best. Every detail from the brand’s name to its elegant bottle with meaningful embossing, to the fine liquids are led by Jennifer and her vision for the brand. We are excited for the world to try Delola. It’s all in the bottle, delicious and effortless, just pour over ice.”
The Delola bottle is embossed with the “Delola Crest” which was inspired by the Bronx crest, Jennifer’s hometown, and with lions and ivy vines around the beautiful labels that Jennifer art directed. Jennifer and Lynnette collaborated on flavors that Jennifer loves and that they felt would be perfect for entertaining and pairing with food.
Jessica Spence, North America President of Beam Suntory, stated, “When Jennifer, Benny, Ken and Jenna came to us with the Delola concept, we immediately knew we wanted to be involved. Our partnership with Delola is part of our larger global RTD strategy and Delola is the perfect complement to the brands in our portfolio. We are incredibly excited to leverage our capabilities to bring Delola’s unique proposition to consumers and make it a tremendous success.”
Delola will be available starting April in three delicious expressions, all approximately 110 calories or less per serving: Bella Berry Spritz (10.5% ABV), Paloma Rosa Spritz (11.5% ABV), and L’Orange Spritz (10.5% ABV). Delola comes in 750ml (SRP $22.99) and 375ml (SRP $11.99) beautiful, embossed glass bottles.
Wayne Chaplin, CEO of Southern Glazer’s Wine & Spirits stated, “Jennifer Lopez is someone we know and admire as a global multi-talented artist and entrepreneur. People around the world love her for many reasons and we are thrilled to represent Delola in the United States with Jennifer, Benny, Ken, Jenna, and our partners at Beam Suntory. We have known and worked with Ken and Jenna who have created iconic brands such as Teremana Tequila with Dwayne “The Rock” Johnson, Proper No. Twelve Irish Whiskey with Conor McGregor and Avion Tequila. Launching Delola created by such an iconic team will undoubtedly be another great success.”
“Delola has been an exciting and inspiring journey and I am incredibly proud of what we are about to bring to people around the world,” added Ms. Lopez.
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About Delola Ready to Enjoy Spritz Cocktails
Delola Ready to Enjoy Spritz Cocktails was founded by international artist, actor, and entrepreneur Jennifer Lopez, her business partner Benny Medina and global drinks veterans Ken Austin and Jenna Fagnan. The name DELOLA came from a long-time nickname given to Ms. Lopez; “Lola” thus Delola or “from Lola”. With three expressions – Bella Berry Spritz crafted with Premium Vodka, berry and hibiscus, Paloma Rosa Spritz crafted with Premium Tequila, grapefruit and elderflower and L’Orange Spritz crafted with Amaro, Orange and Passionfruit. Each product comes in 375ml (SRP $11.99) and 750ml bottles (SRP $22.99). The liquids are spirit-based and made with natural botanicals, ranging from 10.5% (21 proof) to 11.5% alcohol (23 proof), are approximately 110 calories or less per 5oz serving, and are gluten free. Beam Suntory is a minority investor and global distribution partner for Delola which will be sold in the finest grocery and spirit stores, restaurants and bars in The United States beginning April. Visit @Delola on Instagram or its website www.DelolaLife.com.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to inform consumers as they make choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
PRESS CONTACT: James Curich or Zach Groth, CURICH|WEISS, Delola@curichweiss.com
“Every time I step into the Laphroaig® warehouses, breathe in the smell of maturing whisky, and look around at the casks, I feel myself come alive. There’s something magical about the idea that I get the opportunity to see what the casks laid down decades ago have become because of the contributions of those before me.
Most people may not know that a woman named Bessie Williamson inherited the Laphroaig distillery in the ‘50s after the owner passed. She started as a shorthand typist but proved herself to be so much more. She wanted the best for the distillery and made a lot of innovative changes to improve output, such as installing the larger Spirit Still No.1. Since Bessie retired in 1972, there wasn’t another woman in the management team for another 50 years – until me.
There are moments when I feel like I need to pinch myself as being a part of history in this way was not something I ever expected. When I first started this position in November 2021, I had a female mentor from our Courvoisier® team in France. She assured me it’s ok to not always have the answer! I recall a conversation she and I once had, where I looked at her and said, ‘I don’t think I can get to the stage you’re at in my career’ and she said, ‘well a year ago, I didn’t think I could either.’ She taught me to be kinder to myself and believe in my capabilities. It’s this level of support that I aim to give my team every day.
Occasionally, Bessie Williamson's niece will visit the distillery - She came last year and gave me a lovely leather schoolbook of Bessie's as a 'rite of passage' of sorts following my appointment as the second ever female in the management team. This lovely piece of history now sits pride of place on the shelf above my desk as a reminder of the trailblazer that came before me and of everything I can become.”
- Pamela Ferguson, Assistant Distillery Manager, Islay, Scotland
New offering allows consumers to enjoy this iconic liquor in a convenient RTD cocktail for the first time ever
NEW YORK, March 29, 2023 -- OTR™ Premium Cocktails, the ready-to-serve cocktail brand developed by award-winning mixologists, has released the first-ever Midori Sour offered in a ready-to-drink format. OTR's latest bar-quality cocktail combines premium Midori Liqueur and pure creativity crafted into an upscale, ready-to-serve bottle.
The OTR Midori Sour Limited Release is an expressive cocktail that harmonizes Midori Melon Liqueur infused with Japanese melons, smooth vodka, and notes of bright lemon and lime and will be available beginning in April in select markets nationwide for a limited time.
Midori, originally from Japan, and aptly named for its vibrant green color, made its US debut1 at the Saturday Night Fever launch party at the iconic New York City haunt- Studio 54. Fast forward to today, with 1980's nostalgia sweeping pop culture trends from music to fashion, television and beyond, it should come as no surprise that online searches for another 1980's staple - Midori cocktails - have increased 83%* this year.2
"As one of the fastest growing RTD brands, OTR is constantly innovating to push the boundaries of what the category can be," said Heather Boyd, managing director– RTD, Beam Suntory. "This limited-edition release of Midori Sour energizes and capitalizes on a trending era we know our consumers are experiencing firsthand and that has influenced top bar programs nationwide."
OTR Premium Cocktails was founded on the principle of delivering all the complexity and craftsmanship you would find at a bar, in a ready-to-drink cocktail, bringing that luxurious convenience into your own home. OTR Midori Sour boasts premium ingredients, bold flavor and vibrant color, perfect for elevating and energizing a celebratory moment, anytime, anywhere.
"With OTR Midori Sour, we are paying homage to the iconic cocktails that shaped 1980's nightlife by tapping into Beam Suntory's rich portfolio. As Beam Suntory is the originator of this iconic liquid, it's exciting to bring it back to life in this new format. OTR cocktails are all about finding the balance and flavor that gives you an experience that's greater than the sum of its parts, and our OTR Midori Sour is no exception," said Rocco Milano, co-founder and global brand ambassador, OTR Premium Cocktails.
The Midori Sour is available now in 375 ml and 200 ml bottles at 20% ABV in select markets nationwide while supplies last. For additional information about OTR, please visit www.ontherockscocktails.com or follow the brand on Facebook, Instagram, and Twitter.
About OTR™ Premium Cocktails
On The Rocks Cocktails (OTR) was founded in 2015 when restaurateurs Patrick Halbert and Rocco Milano, left the world of fine dining and embarked upon creating a line of craft-made bottled cocktails. Joined by Andrew Gill, the three began designing ready-to-serve cocktails using only the most premium natural ingredients – from recipe to manufacturing. The founders pioneered in experiences and places where a bartender was not available, and elevated beverage options in settings where convenience is in demand.
OTR Cocktails established itself early in the field with premium collaborations in the airline and hotel industries. Life doesn't wait for the bar; some moments call for a complex drink in an unconventional setting. On The Rocks Cocktails was crafted to rise to your occasion and bring the bar to you. OTR is currently available nationwide in nine popular cocktails including The Aviation, The Cosmopolitan, The Jalapeño Pineapple Margarita, The Mai Tai, The Manhattan, The Espresso Martini, The Daiquiri, and The Old Fashioned.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks® Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2023 Beam Suntory, Inc. New York.
One-year pilot with Red BioTerra aims to neutralize 50% of Casa Sauza’s emissions by 2026 and 100% of emissions by 2030
Builds upon Casa Sauza’s existing regenerative agriculture practices and environmental leadership on water, waste and energy reduction
NEW YORK– March 2, 2023 – Beam Suntory, a world leader in premium spirits with iconic brands such as Jim Beam® and Maker’s Mark®, announced today that it is launching a first-of-its-kind pilot program within the tequila industry to explore regenerative agricultural practices in the agave fields near its Casa Sauza operations in Jalisco, Mexico. The program has the potential to reveal new opportunities to improve carbon capture and supports Beam Suntory’s Proof Positive sustainability agenda and commitment to achieving net zero emissions in direct operations by 2030.
In partnership with environmental professional services company Red BioTerra, the pilot program will explore methods of maximizing carbon capture in agave fields by introducing additional plants, which absorb carbon during the day, between rows of agave, which absorbs carbon at night to avoid water loss. If successful, this method is expected to neutralize 50% of Casa Sauza’s emissions by 2026, and 100% by 2030.
“This marks an exciting step toward more sustainably sourcing the highest quality agave for our renowned Casa Sauza tequila, ultimately benefitting the environment through the power of regenerative agriculture,” said Kim Marotta, Global Vice President of Environmental Sustainability, Beam Suntory. “We are proud to be working toward our sustainability commitments with cutting-edge initiatives across our entire family of brands.”
The pilot program is the latest development in Casa Sauza’s long-held commitment to environmentally friendly practices. The tequila brand has one of the industry’s lowest water usage rates and is working toward further reducing water, energy and waste at its facilities through continuous production improvements and new technologies – including switching from fuel oil to natural gas. Casa Sauza is also part of the Charco Bendito Project, through which it supports the restoration and protection of a sub-basin of the Lerma–Santiago River and promotes reforestation, soil conservation and recharging the aquifer.
“Caring for the environment is a core value in our pursuit to produce the finest tequila,” said Servando Calderon, General Manager Tequila Operations, Casa Sauza. “We are proud to be kicking off this new pilot program, which has the potential to capture more than 36,800 tons of carbon per year – leading to healthier soil, increased biodiversity and reduced soil erosion.”
Results from the pilot program, which is inspired and supported by parent company Suntory Holdings’ Growing for Good initiative, are anticipated by the end of its first year of study, with the potential to extend for an additional seven years.
“World-class tequila begins with high quality, environmentally sustainable production,” said Fernando Avila, Master Distiller, Casa Sauza. “We look forward to not only expanding our own sustainable practices at Casa Sauza through carbon capture, but also introducing carbon capture to the broader tequila industry.”
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones, El Tesoro and Hornitos® tequila, Roku™ and Sipsmith gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks® Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Contacts
Media
Zsoka McDonald
Chief Communications Officer, Beam Suntory
Zsoka.McDonald@beamsuntory.com
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©2023 Beam Suntory, Inc. New York.
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