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“I came out to my sister on my 21st birthday. We were drinking champagne and she began to cry. I asked her if she hated me and she said, no, I love you, I just don’t want to see you get hurt. She understood my struggle in coming out because I didn’t want to lose the people I love, as those in my community often do. Growing up I felt very loved. My mother made sure of that. The area I grew up in was not the most welcoming environment for people in the LGBTQIA+ community, which is one reason I didn’t come out until I left home.
I have been an active public figure in the LGBTQIA+ community for over 20+ years now. This August, I will be inducted into the North American Gay Amateur Athletic Alliance Softball (NAGAAA) Hall of Fame for my service work, dedication to the sport, and charity fundraising efforts, which is an incredible honor because I have a deep passion for my community, softball family and sports overall. I CrossFit five days a week and play in competitive pickleball and softball leagues. I honestly believe I would not be where I am today if not for the community I’ve built around sports.
Since joining Beam Suntory in 2019, it has always felt like home. I can authentically be myself and represent my community at events for the company, which is hugely important to me. Having the ability to be my genuine self at work is crucial because my personal and professional lives frequently coincide. I think one of my biggest contributions to Beam Suntory was securing the number one partnership spots for the Gay Softball World Series for the last 3 years, which has put us on the national stage in supporting one of the largest LGBTQIA+ sporting events in the world.
I take pride in working for Beam Suntory because I know that the company takes pride in its employees.
Through 25+ years of global management experience, I have become known as “The Phoenix” in the spirits world. And like the phoenix, I am a unique and rare find. I approach everything I do with creativity, 110% inclusivity, positivity, and authenticity. “
Report showcases progress in key areas across company’s Proof Positive sustainability strategy
NEW YORK, June 29, 2023 – Beam Suntory, a world leader in premium spirits with iconic brands such as Jim Beam® and Maker’s Mark®, today announced the release of its 2022 Sustainability Report, highlighting progress against the company’s long-term Proof Positive sustainability strategy and targets. The report details the company’s impact across three pillars: Nature Positive, Consumer Positive and Community Positive, and highlights key milestones, including a 10% reduction in water usage rate across the company’s operations, an increase in shipped volume including on-pack nutritional data, and advancements in Diversity, Equity and Inclusion (DEI).
“At Beam Suntory, we have an ambition to become the World’s Most Admired Premium Spirits Company, which includes being a global leader in sustainability and responsibility,” said Albert Baladi, President and Chief Executive Officer at Beam Suntory. “Making a positive impact through our business and our brands is core to who we are, and in 2022, we continued to invest across our focus areas, making industry-leading strides in water conservation, regenerative agriculture and forestry, and confirming us an Equal Pay Employer from our second voluntary pay equity study.”
“Our employees embody our purpose, which is to Inspire the Brilliance of Life. We came together stronger than ever last year – from the more than 12,000 hours we dedicated to worldwide volunteering efforts, to ensuring we’re building a culture of inclusion,” Baladi added.
Beam Suntory is committed to operating as a responsible business that is actively contributing to a more sustainable, equitable future. Our 2022 Sustainability Report highlights progress across each of our Proof Positive pillars, including:
• Nature Positive:
• Consumer Positive:
• Community Positive:
To learn more, read Beam Suntory’s 2022 Sustainability Report here.
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2023 Beam Suntory, Inc. New York.
Contact
Allison McEneaney
Senior Director, Global Corporate Communications at Beam Suntory
allison.mceneaney@beamsuntory.com
NEW YORK, Wednesday, June 14, 2023 – Beam Suntory, a world leader in premium spirits, today announced that it has entered into a strategic distribution partnership for the U.S. market with Mezcal Amarás, a premium, award-winning, and sustainability-focused mezcal brand that produces handcrafted, high-quality mezcal products derived from the agave fields of Oaxaca, Guerrero and Durango. Beginning July 1, Beam Suntory will import Mezcal Amarás and distribute its products in several U.S. states through the company’s existing distributor network.
“Our new strategic partnership with Mezcal Amarás in the U.S. is key for Beam Suntory as we continue to premiumize our spirits portfolio and focus on the fast-growing agave-based spirits category,” said Jessica Spence, President of North America at Beam Suntory. “Demonstrated by its award-winning portfolio of mezcal products, Mezcal Amarás shares our commitment to delivering exceptionally elevated quality in every bottle, from seed to sip. We were further drawn to the Mezcal Amarás team’s strong, values-based approach to doing business and dedication to giving back to people and nature.”
Consumer interest in agave-based spirits continues to grow and it is now the second-largest category in the U.S., with mezcal representing the fastest-growing spirits category globally. In addition to its strength in Mexico, Mezcal Amarás is also available internationally in more than 24 markets including the UK, Spain and China.
Mezcal Amarás was founded in 2010 by a team of Mexican entrepreneurs, led by Santiago Suarez Cordova and Luis Niño de Rivera, who sought to create a portfolio honoring mezcal, while preserving and benefitting the land, the agave and mezcal producing communities. Mezcal Amarás is available in three core expressions:
“Mezcal Amarás is a company that exists for the spirit of love to help create a better world. Our handcrafted mezcal honors the heritage of Mexico and the sacred agave plant, while giving back to the earth and our local communities,” said Santiago Suarez Cordova, Co-Founder and Chief Executive Officer of Mezcal Amarás. “Beam Suntory shares our vision that companies should have a positive impact on the world around us, and we’re thrilled to be partnering with them to help introduce the superior quality of our mezcal portfolio to more consumers in the U.S.”
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com.
About Mezcal Amarás
Mezcal Amarás is a world leading mezcal company integrated from seed-to-sip with more than ten years of experience crafting the definitive range of award-winning premium mezcals, made sustainably and through fair trade. Mezcal Amarás is a Mexican company with presence in more than 25 countries.
Mezcal Amarás works to ensure a balance between the needs of the present, the future and the health of the planet. Our “Siempre Amarás” (Always Love) philosophy is a simple but powerful vision of improving day by day, choosing a sustainable path for the benefit of all and maintaining a firm commitment to protect the land, the environment and every single person who makes each drop. Mezcal Amarás is also proud to be a carbon-neutral company.
Mezcal Amarás has a complete portfolio of premium mezcals composed of three brands:
Amarás – Smooth and perfectly balanced mezcals that can be sipped neat or in a premium cocktail. Perfect for introducing consumers into the sophisticated variety of flavors and agaves: the extreme smoothness of Espadin Joven, the astonishing mellowness of Espadin Reposado, and the freshness of Cupreata.
Amarás Logia – The epitome of our portfolio, with both permanent and collectible Limited Edition mezcals made with rare and scarce agaves, and through highly demanding Artisanal and Ancestral methods. An exploration into unique agaves meant for ultra-premium spirits connoisseurs that relish enjoying or gifting an exclusive libation.
Verde Amarás – Inclusive mezcal brand with a no labels essence that lets you be whoever you want to be. Verde Amarás is perfect for mixology and for having fun. Ideal for consumers new to the mezcal world.
Please visit www.mezcalamaras.com
MEDIA CONTACT:
Allison McEneaney
Beam Suntory
Allison.McEneaney@BeamSuntory.com
Celebrating the ultimate expression of Scotland’s whisky heritage captured through a Japanese lens
London, 5th June 2023 – Today, Beam Suntory, a world leader in premium spirits and producer of some of the foremost whiskies, unveiled the company’s latest creation – ARDRAY® – an exquisite new interpretation of blended Scotch whisky. Balancing Scotland’s unique terroir and long-standing craft tradition with the precision and artistry of Suntory’s award-winning Japanese blenders, ARDRAY promises a fresh perspective on the excellence of blended Scotch.
Beam Suntory’s Chief Blender for Scotch, Calum Fraser, in partnership with Suntory’s blending team, tested nearly 200 different whisky combinations before arriving at the final harmony of flavours that make up ARDRAY. The wonderfully balanced blended recipe interweaves some of Scotland’s finest, most complex signature malts and grain whiskies together to an optimal precise ratio. The result is a whisky designed to challenge preconceptions, treating both malt and grain whiskies as equals to create a whisky that is truly greater than the sum of its parts.
With inspiration from historic blend styles and the vision of Suntory's founder Shinjiro Torii, ARDRAY celebrates the quest to reimagine the historic excellence of blended scotch and encourage a greater appreciation for the art of blending. A hundred years ago, inspired by traditional Scottish whisky, Torii-San envisioned a Japanese approach to create a subtle, refined, yet complex whisky that would suit the delicate palate of the Japanese. With this remarkable blend, we honour Torii’s quest, from a reinterpretation of Scotch for the Japanese palate to ARDRAY: a new, elegant interpretation, designed to celebrate the excellence of blended Scotch Whisky.
Built on the premise that blended whisky is an art form that deserves both respect and reappraisal, each batch is precisely engineered to achieve the same harmony between malt and grain whiskies each time. By retaining a proportion of each batch, the team blends this with the next batch and harmonises the flavour of the whisky across the batches.
Calum Fraser, Chief Blender for Scotch, comments: "In creating ARDRAY, we have combined an exceptional selection of the very best Scotch whisky has to offer with the inspiring talent of Suntory’s blending team to create something new, refreshing and exciting. The time, care and attention to detail taken to source both malt and grain whiskies from some of Scotland's most noted distilleries has allowed us to explore hundreds of blends of Scotch malt and grain whiskies to achieve ARDRAY's optimum balance of multi-layered flavours. Driven by the desire to ensure the true beauty of this blend is greater than the sum of its parts. ARDRAY promises a rich and complex taste, with a distinctive harmony of flavours: a mild, gently floral, and citrusy fruitiness, with a vanilla custard creaminess and a rich, silky mouthfeel and lengthy aftertaste that is unmatched."
Drawing from just a handful of the finest Scotch distilleries from Beam Suntory, a world leader in premium spirits and producer of renowned whiskies including Bowmore, Laphroaig, Yamazaki, and Hibiki, and our partners at Edrington (owners of The Macallan, The Glenrothes and Highland Park), this blended Scotch whisky that celebrates the role of terroir and the production traditions of Scotland’s distilleries that define each of their unique spirit character.
Presented in a bespoke bottle each marked with the year of release, the striking artwork of artist Lia Melia adorns each one, capturing Scotland's raw beauty. Its richly textured rippling pattern representing malt and grain highlights two fundamental ingredients in Scotch whisky. The unique feel of the glass bottle takes after the free-flowing water of Scotland's streams and rivers, and the patterns made by the wind blowing across barley fields.
From the end of May onwards, a limited batch of under two thousand nine-litre cases of ARDRAY will be for sale in only four cities worldwide: London, Shanghai, Los Angeles, and New York. It will then expand to become available in more markets globally.
ARDRAY is now available at The Whisky Shop with an RRP of £60 / $80 / 530RBM.
For more information, visit Ardray.com.
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RRP
Tasting Notes:
- ENDS -
For more information, to request a sample or speak to a spokesperson, please contact:
Natasha Wilson | natasha.wilson@beamsuntory.com | 07552668609
ABOUT ARDRAY
ARDRAY is a malt-rich blend created using a handful of malts (from no more than 10 distilleries). The aim is only to include the finest and most complex Scotch whiskies, which is why it calls on single malts from the Beam Suntory portfolio (which includes Laphroaig, Bowmore, Ardmore and Glen Garioch), as well as spirits from partners at Edrington (owners of distilleries such as The Macallan, The Glenrothes and Highland Park).
Combining the unique terroir and long-standing tradition with the precision and artistry of Suntory’s whisky blending in Japan, ARDRAY offers a fresh perspective on the excellence of blended Scotch and tells the story of our quest to reimagine the historic excellence of blended scotch through fresh eyes. ARDRAY, meaning ‘towards the light,’ reflects the guidance of Suntory founder, Shinjiro Torii, and the philosophy of monozukuri craftsmanship: a relentless pursuit of perfection, meticulous attention to detail, and a commitment to quality.
To make ARDRAY, grain and malt whiskies were blended at precise ratio increments to find the exact point at which the perfect harmony was achieved. For each batch, casks of each type of whisky are blended first to create ‘building blocks’ then minute adjustments (0.1%) to the recipe are made for each batch based on the exact character of each building block, to achieve the same harmony between malt and grain whiskies each time. We retain a proportion of each batch – of both the building blocks and the blend as it marries (Solera) - to blend with the next batch and harmonise the flavour of the whisky across the batches.
True appreciation of Ardray can also be enhanced further by serving it 'Off-the-Rocks' – a fresh perspective on how whisky should be enjoyed – circumventing the old debate over whether to enjoy with ice or water. Poured ‘Off the Rocks’ to achieve the perfect level of chill and dilution by straining the whisky over quality ice.
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2023 Beam Suntory, Inc. New York.
The Three-Part Release Explores ‘Kentucky Terroir’ Through the Lens of the Beam Family’s Distilling Campuses
Clermont, Kentucky (June 01, 2023) – Today, the James B. Beam Distilling Co. announced the launch of the Hardin’s Creek™ Kentucky Series, a three-part release of Kentucky Straight Bourbon Whiskeys that mark the next installment in the brand’s collection of ultra-rare expressions. Comprised of Hardin’s Creek Clermont, Hardin’s Creek Frankfort and Hardin’s Creek Boston, the Kentucky Series takes whiskey fans on a journey of ‘Kentucky terroir,’ showcasing the influence of diverse landscapes on the flavor profile of each whiskey.
Each expression within The Kentucky Series is a 17-year-old Bourbon, aged at one of three James B. Beam Distilling Company campuses: Clermont, Frankfort and Boston. All three liquids were laid down with the same mash bill at the same time seventeen years ago but aged at different campus locations.
“The Kentucky Series is a testament to the influence of location and how nature plays such a vital role in liquid maturation,” said Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery. “While these three bourbons were made with the same mash bill and aged in Kentucky, the micro-climates and environments at each location are distinctly different, which greatly impacts the taste of each product. As my Granddaddy Booker Noe said, ‘Set it and let nature take over.’”
Launched in 2022, Hardin’s Creek is a series of ongoing releases featuring some of the James B. Beam Distilling Co.’s rarest and most unique whiskeys, grounded in rich distilling expertise. The releases showcase the breadth and depth of the James B. Beam Distilling Co’s whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rack house locations, and more.
All three Kentucky Series expressions are best enjoyed neat or served over a large ice cube in a lowball glass where their complex flavors can be appreciated with each sip.
Expressions of the Kentucky Series will be released in limited quantities throughout this year, beginning with Clermont on June 1st, Frankfort on August 1st and Boston on September 1st. For real-time information about Hardin’s Creek, we encourage whiskey fans to follow along on Instagram @HardinsCreek or visit www.hardinscreek.com.
HARDIN’S CREEK KENTUCKY SERIES, CLERMONT - 55% ABV | Suggested Retail Price: $169.99
The first expression from the Kentucky Series is Hardin’s Creek Clermont, aged at the James B. Beam Distilling Co. in Clermont and bottled at the grand age of 204 months. The nuanced terroir and microclimates shaped by the rigid and rolling hills, the cool wind against the shelter of the valleys, and the pockets of rack houses placed close together, are aglow year-round beneath the strong Kentucky sunlight, making the unique contours of Clermont discernable in every pour.
“When I think of the terroir of Kentucky, I think of Clermont,” said Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery.
TASTING NOTES: CLERMONT
COLOR Rich amber with darker tones
NOSE Burnt sugar tripled with matured toasted oak and sweet vanilla
PALATE Forward caramelized oak, followed by brown spices and hints of seasoned leather
FINISH Smooth & sweet with lingering warmth
HARDIN’S CREEK KENTUCKY SERIES, FRANKFORT - 55% ABV | Suggested Retail Price: $169.99
The second expression from the Kentucky Series is Hardin’s Creek Frankfort, aged on the Frankfort campus and bottled at 204 months. The creek bed at the Frankfort campus covers the storied rack houses in a blanket of humidity, making everything age more slowly. Liquid ages at its own pace with little ventilation and a lot of time. More information to come upon Frankfort introduction on August 1.
HARDIN’S CREEK KENTUCKY SERIES, BOSTON - 55% ABV | Suggested Retail Price: $169.99
The Booker Noe campus in Boston, Kentucky is one of a kind. The rack houses are spread out generously in the golden sunshine and clear air, ideal for maturation. These unique conditions mean fast, richer aging. It’s bold and characterful, much like Booker Noe himself. More information to come upon Boston introduction on September 1.
About Hardin’s Creek
Hardin’s Creek is a series of ongoing releases featuring some of the James B. Beam Distilling Co.’s rarest and most unique whiskeys, grounded in 227 years of rich experience and distilling expertise. The brand launched in 2022 with its inaugural expressions, Jacob’s Well and Colonel James B. Beam, and released The Kentucky Series in 2023. Each release will showcase the breadth and depth of the James B. Beam Distilling Co’s whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rackhouse locations, and more. Hardin’s Creek celebrates whiskey’s past while charting its future.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Media Contact
Manuela Savona | Savona Communications | manuela@savonacommunications.com | 917.969.1275
Stephanie Anger | Savona Communications | stephanie@savonacommunications.com | 602.405.1539
Lana Ohs | Beam Suntory | lana.ohs@beamsuntory.com | 224.619.8096
“My grandfather always told me I would be one of two things. I'd either go into ministry or work with computers. I chose the latter for a variety of reasons. I’m grateful for the career path I’ve chosen - I feel like I was built for my role.
When I was younger and working retail, many of my coworkers built their own computers. This was long before it was common, and it fascinated me. I have them to blame for a lot of failed attempts at disassembling and reassembling my family computer. But I learned a lot, and it’s what really sparked my interest in technology.
I was very eager to join Beam Suntory in 2020. I’ve always wanted to join a Japanese company; as a fifth- generation Japanese American, Beam Suntory’s “East-meets-West” culture aligns with a big part of my identity. In a way, working here has helped me connect the dots with how I was raised, recognizing similar values and habits.
Japanese culture wasn't really taught in our household. My parents were encouraged to not learn Japanese because after World War II, it was seen as taboo to be associated with Japan in any way, so I’ve always felt like a very westernized minority among other Asian Americans.
During my first weeks at Beam Suntory, I joined Harmony, our Asian Employee Impact Group. I was thrilled to have the opportunity to connect with others who may have grown up in a similar Asian American household. But rather than finding similarities, I ended up learning so much more from our differences within the group. One of the aspects of Harmony that I treasure is hearing people’s stories and understanding who they are and learning about their experiences. It’s interesting to see how the group differs depending on how long our families have been in America or how prominent Asian culture is within our identities.
I try to bring my whole self into work every day, both the western and the eastern. I want to leverage all my experiences to be a better person and a better leader.”
- Dru Yamagiwa, Service Delivery Manager – IT, Chicago
London, 26 May 2023: Following the Sotheby’s sale earlier today in London, Bowmore ARC-52: The ‘Mokume Edition’ has sold for £225,000 ($236,738 USD). All proceeds raised from the auction will go towards a dedicated fund to support the community of Islay.
The unique ARC-52 decanter offered one of Bowmore’s oldest ever whiskies, housed within a ground-breaking vessel designed by Aston Martin.
The winning bidder not only walked away with a piece of whisky history, but also will have the opportunity to enjoy an experience at Bowmore Distillery on Islay, experiencing the limited-edition Aston Martin DBX Bowmore Edition, the brand’s first luxury SUV.
Daryl Haldane, Global Private Client Director, Beam Suntory commented, “We are delighted with the successful sale of the unique Bowmore ARC-52: The ‘Mokume Edition’ today. We are incredibly proud that this auction continues Bowmore’s highly prized single malt status amongst collectors and whisky enthusiasts around the world, who appreciate its craftsmanship and heritage.”
Robbie Millar, Managing Director Scotch & Irish, Beam Suntory, added: “We are very pleased to donate the proceeds from today’s auction back to Islay, where we plan to support initiatives which will have a positive impact on Bowmore’s friends and neighbours on the island for years to come. We look forward to sharing more detail about the specific projects we will be supporting in due course.”
Jonny Fowle, Sotheby’s Head of Whisky & Spirits, North America and EMEA, said: “Bowmore’s Arc-52 Mokume Edition is as much a masterpiece of design as it is an exclusive whisky. These two legacy British brands have produced something that is visually spectacular to house a totally unique liquid time capsule. Today’s most dedicated collectors aim not only to collect legendary bottles, but particularly those which are unique. The price achieved for the Mokume is testament to this.”
ARC-52: The ‘Mokume Edition’
The concept for this one of one Edition takes its name from the Japanese metalworking technique ‘Mokume-Gane’ which produces a mixed-metal laminate with distinctive layered patterns. The carbon fibre top of the decanter has been created using a unique process which mirrors the mokume texture and mimics a natural aesthetic, much like wood grain or layered natural rock. The finish achieved can be said to imitate both the black rocks in the bay of Loch Indaal, home to the Bowmore Distillery, and also the inside of the charred cask where special 52-year-old whisky was aged. A truly multi-dimensional single malt, this masterpiece has been crafted from spectacular marriage of some of the oldest Bowmore vintages from the 1960s, an iconic era of Bowmore distilling.
-Ends-
Notes to editors
In February 2021, Sotheby’s sold a bottle of Black Bowmore Aston Martin DB5 for $118,750. Launched by Bowmore in 2020, of the 27 bottles produced, 25 were released, with the two remaining bottles destined for Bowmore Distillery’s archive. Of all Aston Martin’s models, the DB5 reigns supreme as its most iconic, since its rise to stardom in the 1964 James Bond movie Goldfinger.
Sotheby’s has set records for both Bowmore and Aston Martin in recent years. In December 2021, a bottle of Bowmore Onyx 51-Year-Old 1970 – presented in a hand-blown, 1.4l black glass vessel taking its inspiration from the terroir of its island home – sold for £400,000 / $532,340. In 2017 a DB1/1 sold at RM Sotheby’s Californian auction for $22.5 million, making it the most valuable British car ever sold at auction.
Proceeds from previous auctions have also been donated to the Islay Development Initiative and The Distillers’ Charity.
Bowmore ARC-52 Mokume Edition tasting notes:
CASK TYPES: European oak Sherry seasoned and American oak Hogshead
AGE: 52 Years Old, 1968
ABV: 43.5%
Tasting notes
ON THE EYE: Deep burnished gold.
BREATHE IN: Fresh and fruity notes with a nod to the rich sweetness of Creme Brulé, sees the emergence aromas of apricots, green apples, orange zest and guava. Herbal notes of fresh menthol, eucalyptus and liquorice root provide a contrasting yet balanced character
TASTE: Honey sweet, fruity, and citric characters from flavours of green apple, apricot and tangerine are seamlessly merged with the nutty notes of macadamia and walnuts. Oaky notes unite with light peat for a mouth warming delight.
SAVOUR: Long and mouth drying with a touch of marine minerality.
CONTACTS:
Bowmore global press office Bowmore@saucecommunications.com
ABOUT SOTHEBY’S WINE
Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.
Sotheby’s Wine’s annual worldwide auction sales of wine and spirits achieved a record total of $158 million in 2022, a 20% increase from 2021. Sotheby’s currently holds the world records for any whisky collection ever sold at auction, any private wine collection ever sold at auction, the most valuable bottle of wine ever sold at auction and the most valuable bottle of spirits ever sold at auction, in addition to the highest ever total for a charity wine auction.
In addition to auction, Sotheby’s Wine launched a retail business in 2010. With a retail store located in Sotheby’s New York headquarters and e-commerce at www.sothebyswine.com, Sotheby’s Wine
offers a carefully curated selection of wines from the world’s most prestigious producers and important regions. Expertly assembled by our experienced specialists, the selection is built upon lasting relationships with winemakers from across the globe, with bottles that are ready for immediate consumption, in addition to investment-worthy wines from highly sought-after vintages. A second retail location opened in Sotheby’s Hong Kong galleries in 2014.
* Estimates do not include buyer's premium or overhead premium. Prices achieved include the hammer price plus buyer's premium and overhead premium and are net of any fees paid to the purchaser where the purchaser provided an irrevocable bid.
ABOUT BOWMORE®
For over 240 years, the Bowmore Distillery has been capturing the essence of Islay from the shores of its remote island home. Shaped by centuries of skill and tradition, Bowmore’s single malt harnesses the power of this time in every single drop, defined by the past and savoured in the present.
Time is defining at Bowmore® and we tirelessly harness the power of time to shape our whiskies. Our distillery’s adherence to traditional production methods helps to shape the character of our fruity and smoky single malts. Today, we are amongst one of a few distilleries which still produces its own floor malted barley, hand-turned by a traditional wooden malt shovel and hand drawn machinery. Water for the whiskies is specially drawn from the Laggan River, with its rich peaty overtones – the same Islay peat that fires the malt-drying kiln.
Bowmore® Distillery's proximity to the sea is also vital in determining the final character of its spirit and gives a hint of sea air to the character. The legendary Bowmore® No. 1 Vaults is where most of the whiskies spend their long lives resting quietly in the cool, dark, damp cellars below sea level, oblivious to the waves thrashing the vault's sea-facing wall.
Matured in oak casks, previously used for bourbon, sherry, or claret, over time developing rich and mellow flavours until the expertise of our whisky makers deems them ready for bottling. It is this combination of peat, barley, sea breeze, water, wood, people, and tradition that makes Bowmore the exceptional single malt it is today.
Time is marked on each and every bottle of Bowmore, proudly and boldly as a marker of where and when each one’s journey began. This is our story of time. This is Bowmore; the Art of Time since 1779. www.bowmore.com
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks® Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the
company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2023 Beam Suntory, Inc. New York.
ABOUT ASTON MARTIN LAGONDA
Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.
Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB11, DBS, DBX and its first hyper car, the Aston Martin Valkyrie.
Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 56 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales.
Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.
2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment, a move that led to Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Aramco Cognizant Formula One™ Team and commenced new era for the iconic British marque.
The Founding House of Japanese Whisky partners with film icons Sofia Coppola and Keanu Reeves and introduces new limited-edition whiskies to toast its centennial
NEW YORK, NY, May 24, 2023 – The House of Suntory, the Founding House of Japanese Whisky, celebrates its 100th anniversary of whisky innovation: a major milestone not only for Suntory’s history but for Japanese spirits culture. In honor of this centennial, the House releases a Suntory Anniversary Tribute as imagined by Academy Award-winning Director Sofia Coppola and starring Actor Keanu Reeves, as well as exclusive 100th anniversary editions of its world-renowned whiskies.
Twenty years after filming Lost in Translation, Sofia Coppola returned to Japan to create the Suntory Anniversary Tribute. Coppola brings her artistic genius and admiration for Suntory Whisky to life as the creative director of The Tribute that honors Suntory’s illustrious past, present and future. The Suntory Anniversary Tribute tells the remarkable story of the brand’s heritage and whisky-making legacy over the last 100 years, depicting the meaning of “Suntory Time” through the eyes of its creator. The Suntory Anniversary Tribute, which features actor Keanu Reeves, a lover of Suntory Whisky and who previously appeared in a Suntory Reserve ad campaign in 1992, debuted yesterday during the Suntory Time 100th Anniversary Global Premiere event in New York City and can now be viewed on the House of Suntory website here.
"As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century,” said Jon Potter, Managing Director of House of Suntory. “To mark this historic milestone, partnering with Sofia and Keanu, who are Suntory Whisky fans, makes perfect sense. From our Fifth Generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.”
Later this summer, Reeves will star in another creative project in partnership with the House of Suntory: a series of documentary shorts from filmmaker Roman Coppola titled: “The Nature and Spirit of Japan.” The series explores Japanese whisky culture inspired by harmony with nature (Wa), elevated by Japanese craftsmanship (Monozukuri) and enjoyed as an authentic Japanese cultural experience (Omotenashi). The docuseries will strike a balance between education and entertainment, aiming to foster a deeper exploration of the House of Suntory and Japanese culture overall.
"I’m honored to partner with Suntory Whisky again thirty years after our Suntory Reserve campaign,” said Keanu Reeves. “I’m a huge fan of Suntory Whisky, so it’s very special to collaborate in honor of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory Whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.”
In honor of the centennial, the House of Suntory is releasing several limited-edition whiskies that highlight the unique Japanese craftsmanship at Suntory’s whisky distilleries and their meticulous art of blending, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt whiskies. Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial.
“Hakushu and Yamazaki whiskies are gifts from our past handed down by generations,” said Fifth Generation Chief Blender Shinji Fukuyo. “It is fitting to release limited editions as part of this incredible milestone, as they represent our relentless pursuit of quality and symbolize our promise to carry our philosophy on for the next one hundred years and beyond.”
The centennial of the House of Suntory began with the establishment of its Yamazaki Distillery in 1923 —the first and oldest malt whisky distillery in Japan’s history. The House of Suntory founder Shinjiro Torii’s 100-year legacy began with a dream to “create an original Japanese whisky blessed with the riches of Japanese nature and craftsmanship,” which his grandson Shingo Torii carries forth today at Yamazaki and its distilleries across the country. Since its founding, the House of Suntory has been crafting world-class spirits and is known for Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whisky Toki and Ao, as well as Roku Gin and Haku Vodka.
This landmark anniversary is a significant milestone for House of Suntory and for its home country of Japan. As a first step toward its promising future, the House of Suntory is investing 10 billion JPY ($77 million USD) to enhance its Yamazaki and Hakushu Distilleries which are currently closed for renovation and scheduled to reopen this fall. The House of Suntory has become synonymous with some of the best Japanese whiskies in the world today, and it has undoubtedly built a legacy worthy of celebration.
The House of Suntory invites fans to join its new global membership program. Members will be among the first to hear about House of Suntory new releases, receive priority consideration for invitations to consumer experiences*, learn news from the distilleries, gain early access to content and more. The House of Suntory membership program aims to bring Japanese whisky enthusiasts together around the world and provide a cultural journey through Japan. To sign up, please visit us online here.
For more information about the House of Suntory, please visit us online here.
*Limited number of invitations in key cities.
About The House of Suntory
Since 1923, Suntory has been renowned as a pioneer of Japanese Whisky for its House of Master Blenders and for their Art of Blending. Founder Shinjiro Torii built Japan’s first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii’s son and Suntory’s second Master Blender, Keizo Saji, who continued to establish distilleries including the Hakushu Distillery. As the generations of Suntory’s master blenders carry on, Suntory Whisky remains committed to heritage and innovation. The House of Suntory has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014). Suntory Whiskies are subtle, refined and complex. The portfolio includes Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whisky Toki and Ao. The House of Suntory portfolio also offers Roku Japanese Gin and Haku Japanese Vodka. Created from Japanese ingredients by the master artisans at the House of Suntory, Roku Gin and Haku Vodka represent the nature and spirit of Japan. This year, Suntory Whisky celebrates one hundred years of whisky innovation—a major milestone not only for the brand’s history, but for Japanese spirits culture as a whole. To mark this anniversary, the House of Suntory will be rolling out its centennial campaign throughout 2023.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki®; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to inform consumers as they make choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
CONTACT:
Manuela Savona, Savona Communications, manuela@savonacommunications.com
Maggie Doherty, Savona Communications, maggie@savonacommunications.com
Ashley Lawless, House of Suntory, ashley.lawless@beamsuntory.com
# # #
Enjoy Responsibly.
Suntory Whisky Single Malt & Blended Japanese Whisky, 43-48% Alc./Vol. ©2023 Beam Suntory Import Co., Chicago, IL
Freddie Noe, 8th Generation Master Distiller of Fred B. Noe Distillery, Leads Beam Family’s First Foray Into This Emerging Category of American Whiskey
Clermont, Kentucky (May 16, 2023) – Today, for the first time, the James B. Beam Distilling Co. brings its 227 years of whiskey-making expertise and excellence to the American Single Malt Whiskey category with the launch of Clermont Steep™. Developed by Freddie Noe, 8th Generation Master Distiller of the Fred B. Noe Distillery, this venture into an emerging category explores the full potential of a single grain – American Malted Barley.
With little to no definition in the American Single Malt category, Noe developed his own defining guidelines, making intentional production choices to celebrate the flavor of this single grain at every step of development. Clermont Steep is a five-year-old liquid distilled and aged in Clermont, Kentucky, and matured in bespoke barrels to deliver warm toffee sweetness on the palate without overshadowing the unique, bready taste of American barley.
“As a new venture, crafting Clermont Steep has been one of the toughest challenges I have ever faced in the distillery, and I am incredibly proud of where we’ve landed,” said Noe. “This American Single Malt Whiskey is smooth, sweet and incredibly balanced, and it deserves a spot on any whiskey lover’s bar cart, right alongside their bourbons and ryes.”
Clermont Steep is a whiskey steeped in influence from both process and place. Just as single malt couldn’t exist without steeping the grain, this whiskey couldn’t exist without Clermont, Kentucky – the soul place of the James B. Beam Distilling Co. and the heartland of American Whiskey distilling culture. Noe and his team hand-selected the American malted barley for the mash and used Beam family jug yeast in the natural fermentation process. It’s the same yeast that is used in all Beam products, adding a sense of familiarity to every sip. The single malt was then distilled on a column still and aged for five years in barrels that were toasted, then quickly charred to a char level 1.
The launch of Clermont Steep marks a significant milestone in the American Whiskey landscape as James B. Beam Distilling Co., the world’s largest producer of Bourbon, takes a stake in a rapidly growing segment that has yet to be fully explored.
“I’m always looking toward the future of American Whiskey, and the boundless runway in this category intrigued me,” said Noe. “We don’t just want to participate in American Single Malt Whiskey; we want to help define it for the future of the category.”
The foray into an American Single Malt Whiskey is proof of the innovation possible within the Fred B. Noe Distillery under Freddie Noe’s guidance. The Fred B. Noe Distillery was named after 7th Generation Master Distiller Fred Noe and serves as the home to legacy small batch brands, such as Booker’s® Bourbon, as well as new-to-world whiskies, including Little Book® Whiskey, Hardin’s Creek® Bourbon and, in the future, Clermont Steep.
Clermont Steep will be available in select states across the US, in-store and on ReserveBar, beginning June 2023. For real-time information about Clermont Steep, follow along on Instagram @clermontsteep and ClermontSteep.com.
CLERMONT STEEP AMERICAN SINGLE MALT WHISKEY | 47% ABV | SRP: $59.99
COLOR Golden Honey
NOSE Toasted Malt, Caramel, Toffee
PALATE Vanilla, Caramel, Whole-Grain / Cereal
About Clermont Steep
Clermont Steep American Single Malt Whiskey is the first American Single Malt Whiskey to be released from the James B. Beam Distilling Co. under Freddie Noe, 8th Generation Master Distiller of the Fred B. Noe Distillery. As a formally undefined category, Freddie Noe purposefully developed his own guidelines and defining factors for American Single Malt Whiskey while operating under the ultimate creative constraint – using a single grain. Clermont Steep is a product of singular focus and results in a singularly focused whiskey experience. 47% ABV | SRP: $59.99).
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Media Contact
Manuela Savona | Savona Communications | manuela@savonacommunications.com | 917.969.1275
Stephanie Anger | Savona Communications | stephanie@savonacommunications.com | 602.405.1539
Lana Ohs | Beam Suntory | Lana.Ohs@BeamSuntory.com | 224.619.8096
ENJOY RESPONSIBLY. Clermont Steep™ American Single Malt Whiskey, 47% Alc./Vol. ©2023 James B. Beam Distilling Co., Clermont, KY.
The partnership celebrates the craft of elevated experiences to bring MICHELIN Guide-worthy moments to consumers
CLERMONT, KY., May 8, 2023 – Basil Hayden continues to shine a light on what bourbon can be by becoming the official American whiskey of the MICHELIN Guide US. Built on shared values of elevated standards of excellence, the two brands will showcase refined culinary and spirits with a partnership that invites consumers to unlock MICHELIN Guide-worthy experiences.
The partnership with the MICHELIN Guide is the latest example of how Basil Hayden redefines traditional bourbon tropes with their approachable yet refined recipe. Crafted in 1992 by Booker Noe as part of the Small Batch collection, Basil Hayden introduced a more subtle side of bourbon compared to its counterparts, offering cocktail devotees an unexpected, whiskey aperitif opportunity.
“Consumers seek out Michelin and Basil Hayden for similar reasons: They want an elevated experience,” said Cara Cornelius, vice president of food and travel experiences for Michelin Americas. “We know, however, people sometimes assume these experiences are out of reach, kept behind an expensive bill or impossible reservations. Our goal for this new partnership is to bring Michelin-level events to the consumer and show how sophistication and quality can be enjoyed by all.”
One of the most anticipated events is an immersive- “tasting garden” that will travel to popular food festivals across the U.S. Kicking off this July, the co-branded footprint will feature a diner-inspired exterior that gives way to a surprise, high-end cocktail bar where attendees legal purchase age or older will enjoy Basil Hayden craft cocktails paired with Michelin-inspired small bites. Designed as an inclusive entry point into the world of Basil Hayden and the MICHELIN Guide, attendees will depart having discovered perfect pairings and new occasions for bourbon.
In addition to the pop-ups, Basil Hayden will serve as an official partner of the 2023 MICHELIN Guide Ceremonies and will present the Michelin Exceptional Cocktails Award. The partnership will also include a suite of initiatives, including a sweepstakes where a lucky winner will get to experience a Michelin Star weekend – inclusive of fine dining and luxury accommodations.
Jonathan Marks, senior marketing director for Global Small Batch Bourbon at Beam Suntory, shares excitement for the collaboration. “We are honored to be the official American whiskey of the Michelin Guide. Both the MICHELIN Guide and Basil Hayden celebrate excellence in our craft and create unique experiences for consumers, making this the perfect partnership. At Basil Hayden, we aim to unlock experiences to make them accessible and approachable – just like our whiskey. Basil Hayden’s refined yet welcoming taste profile makes it appeal to both whiskey novices and seasoned bourbon drinkers,” Marks said.
The Basil Hayden and MICHELIN Guide pop-up tour kicks off this summer and will continue through the fall. The 2023 tour stops and dates are as follows.
2023 Tour Stops:
Chicago, IL – Taste of Randolph, Jun 16-18
Denver, CO – Cherry Creek Arts Festival, July 1-3
Louisville, KY – Bourbon & Beyond, Sept 14-17
Atlanta, GA – Atlanta Food & Wine Festival, Sept 21-24
New York, NY – New York City Wine & Food Festival, Oct 12-15
San Diego, CA – San Diego Bay Wine & Food Festival, Nov 11
To learn more about Basil Hayden and be the first to hear about upcoming events sign up on our website.
About Basil Hayden®
Crafted in 1992 by Booker Noe as part of the Small Batch collection, Basil Hayden introduced a more subtle side of bourbon compared to its counterparts. Inspired by bourbons with high-rye mash bills, Booker set out to create a bourbon that would offer an approachable taste profile and defy preconceived bourbon perceptions. Basil Hayden Bourbon welcomes new drinkers into the whiskey category and showcases new occasions to drink it. Beyond its flagship Basil Hayden Bourbon, the brand has pushed the boundaries of innovation in recent years. These intriguing offerings have included expressions such as Basil Hayden Toast, Dark Rye, 10-Year, and the new, limited time release of Basil Hayden Red Wine Finish.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com.
About Michelin North America, Inc.
Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich travel and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)
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Basil Hayden® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2023 James B. Beam Distilling Co., Clermont, KY.
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