Welcome to Beam Suntory
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“I didn’t have the 'traditional' college experience like most people. While in school, I worked the overnight shift at a shipping company and went to class during the day. So, I didn’t have time to participate in a lot of extracurricular activities like a lot of my peers. Looking back, I don’t have any regrets because juggling school and two part-time jobs showed me that I can accomplish anything I set out to do, and my job taught me essential teamworking skills I continue to use every day.
After graduating, I thought I was headed towards a career in the medical field since I have a Chemistry degree and love math and science. But I landed a job as a contract lab technician with Beam Suntory in the Global Innovation Center (GIC), and it was here that I discovered my passion for food science, which is like combining art, nature, creativity, and science in order to formulate and innovate the products that we launch. From there, I decided to go back and get my master’s in this field.
In the GIC, teamwork plays an important part in the work that I do. Aside from my team, I work cross functionally with marketing, suppliers and other functions within the company. We all have the same goal in mind—developing the world’s best premium spirits.
My favorite part of the job is seeing the products on the shelf. Knowing the work that went into creating a product and seeing people enjoy it is an amazing feeling. I remember having a real sense of accomplishment when the On The Rocks™ Manhattan Cocktail launched because it was a very complex liquid to develop, but the finished result came out great and even made me into a Manhattan cocktail enthusiast.
My parents are also extremely proud of my job here and are always bragging about and purchasing the products they know that I have worked on. I was the first person to get a bachelor’s degree in my family, and they’ve always been supportive of my career choices.
I think college can be very intimidating because there’s often a misconception that you’re expected to pick something you want to do for the rest of your life, but like in my case, life has a way of surprising you. My advice is to just start something, figure out what you like and don’t like, and you’ll land where you’re supposed to be.“
— Danielle Druin, Senior Group Manager - Research & Development (RTD & Flavored Spirits), USA
• Premium-plus spirits comprise more than half of total Full Bottle Spirits sales for first time ever
• Company investing in future growth with record capital expenditures in the year
• 2023 sharply focused on premiumization strategies, RTD acceleration, and continuing the company’s transformation.
NEW YORK – February 15, 2023 – Beam Suntory, a world leader in premium spirits, today announced 2022 full year results, with net sales up 10.5% year on year, representing 24% growth versus the pre-pandemic year of 2019. Premium brands grew 15% in 2022, and now represent more than half of the company’s Full Bottle Spirits sales for the first time ever. Ready-to Drink (RTD) brand sales grew 16% driven by performance in Japan, Australia and the US.
“The quality of these results is clear and reflects our strategy to premiumize our spirits portfolio, build RTD leadership, and focus on value over volume,” said Albert Baladi, President & CEO of Beam Suntory. “We delivered these results despite significant challenges including supply chain disruptions, record inflationary pressures, our withdrawal from Russia, and restrictive COVID policies in China.”
Performance by Brand
Sales growth accelerated up the price ladder for key Bourbon brands, as Jim Beam grew at a single digit rate, Maker’s Mark grew 11% and Basil Hayden surged 40%. Furthermore, Roku, Hibiki, Yamazaki, Bowmore, Knob Creek, Tres Generaciones and Hornitos all delivered impressive double-digit sales gains.
As an established leader in the RTD segment in Japan, Beam Suntory is focused on expanding its leadership and expertise in RTDs to high growth markets. On-The-Rocks nearly doubled in sales in the US, and -196 RTD saw explosive growth in Australia, with the core brands of Canadian Club & Dry and Jim Beam RTD delivering double digit growth.
Performance by Geography
Beam Suntory delivered strong performance across its three regions against a backdrop of global headwinds moderating market conditions in the US and Western Europe, a COVID resurgence in Asia, and challenging inflationary pressures globally.
• North America sales were up 8% versus 2021 despite softening market conditions in the US, where the company gained share in the Premium+ segment. Canada and Mexico delivered double-digit growth.
• Asia sales were up 13% buoyed by on-premise recovery, focus on premium brands, and successful Highball programs across key markets.
• International sales grew 10% despite the impact of the company’s exit from Russia. Spain, Oceania, India and Global Travel Retail were exceptional standouts with very strong double-digit growth.
Focus on Long Term Sustainable Growth
Beam Suntory remains focused on ‘Growing for Good’ through long term, sustainable growth. In 2022, the company reported record high capital expenditures geared toward expanding capacity, quality improvements, and sustainability. During the year, the company announced several investments, including $400 million in its Booker Noe distillery to increase global production capacity for Jim Beam while at the same time reducing carbon emissions by 50%. The company also completed the relocation of its global headquarters to New York City in September, strategically placing global leadership and brand teams in a globally influential and diverse city at the forefront of trends.
The company also published its inaugural sustainability report in 2022, providing an update on its Proof Positive enterprise-wide sustainability strategy. Proof Positive represents more than $1 billion in investments to positively impact the environment and make sustainable impacts on consumers and communities.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones, El Tesoro and Hornitos® tequila, Roku™ and Sipsmith gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks® Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Masters’ Selection second edition celebrates exceptional synchronicity.
Chicago, IL (February 6, 2023) – Bowmore® Single Malt Scotch Whisky announces the arrival of Masters’ Selection 22 Year Old Single Malt Whisky in the US. The most recent release in the storied partnership between Bowmore and Aston Martin, Bowmore® has an inherent appreciation as to how time comes to bear on the character of the whisky, and how time past has shaped today.
Rooted in intentionality, Bowmore makes whiskies this way on purpose, shaping every drop, adding depth and distinction of flavor to shape its multi-dimensional single malt. It is this precise ethos that shapes and drives Bowmore’s collaboration with the ultra-luxury British brand, Aston Martin. It is a partnership built on a true coming together of heritage and innovation, and while originating from two very different, if not contrasting, worlds the two companies share a synchronicity that unites and creates a strong bond that bridges these distinctive worlds. And this bond evolves from the partnership of the two Masters, who each lead their areas of expertise with vision and vigor. In celebration of this extraordinary meeting of minds, we unveil the second iteration of our inspired Masters’ Selection series, Bowmore Aston Martin Masters’ Selection 22 Year Old, a single malt capturing a harmonizing force in both its presence and its character.
Marek Reichman, Chief Creative Officer, Aston Martin, said, “For Aston Martin, we are always striving to push the boundaries, be that design, engineering, or performance, to achieve the very best in each car we create. We are fueled by passion, but also by the partnership. In coming together with Bowmore, we can imagine, discover, and create together, taking inspiration from one another constantly. Working together to create synergies and bridges between our two worlds feels very natural so we’ve achieved a powerful harmony built on mutual respect, trust, and understanding.”
Ron Welsh, Master Blender, Bowmore, said “We talk about shared synergies between the contrasting worlds of Bowmore and Aston Martin and this is what truly defines the relationship Marek and I have formed. We have relished in the opportunity to share experiences, ideas, and thoughts from each other’s worlds, listening and learning from the inherent skill, knowledge, and creativity we both possess. In collaborating as guardians of our respective legacies, we recognize the honor bestowed upon us.
This whisky absolutely captures this synchronized creativity as it brings two distinct parts together, in this case, American Oak hogsheads with Sherry butts. But also uniting two different millennia, with whisky distilled in 1997 and 2000 respectively. It delivers a character of two distinct, synchronized parts, much like our two Masters. Beginning with fragrances of honey sweetness, peach, and apricot, yet evolving into bolder medicinal aromas, with fresh tobacco, cloves, and eucalyptus. The palate is treated to another contrast of character, yet this time with a maritime feel giving an initial medicinal, salty taste that gives way to sweetness in the form of honey, and then an intriguing note of fresh oysters lingers that brings it back to Islay, along with the subtle peat smoke on the mouth drying finish.
The story of this whisky sees Bowmore’s Master Whisky Blender skillfully seeking the optimal nurture of spirit in cask. From sampling different cask styles to defining the character they all align behind; this is true collaboration at its finest. By sharing experiences, ideas, and thoughts, they explore each other’s worlds, listening and learning from the skills they all champion, taking inspiration to shape this latest creation.
Bowmore Masters’ Selection Edition 2 22 Year Old is the second release in the collectible series available in key global markets including the UK, Germany, Canada, USA and China. Presented at 51.5% ABV with a US suggested retail price of $450, available in the US as of January 2023.
For more information please contact:
Manuela Savona, Savona Communications – Manuela@SavonaCommunications.com
Michael Verdi, Beam Suntory – Michael.Verdi@BeamSuntory.com
Notes To Editors:
CASK TYPES: American Oak hogsheads with Sherry butts
AGE: 22 Years Old
ABV: 51.5%
Tasting notes
ON THE EYE: Deep copper
BREATHE IN: Sweet and fruity notes of heather honey, vanilla, cherries, and lychees with a floral character and a hint of eucalyptus. Oak spices, licorice and fresh tobacco leaves with a touch of aniseed and mint.
TASTE: Malty spice notes of vanilla fudge, golden syrup, and butterscotch, with thyme and white pepper, woody notes of dry oak, hazelnut, demerara sugar, and maple syrup and dates.
SAVOR: Sweet and woody with notes of licorice sticks deliver a spicy mouth feel and a touch of peat smoke.
ABOUT BOWMORE®
For over 240 years, the Bowmore Distillery has been capturing the essence of Islay from the shores of its remote island home. Shaped by centuries of skill and tradition, Bowmore’s single malt harnesses the power of this time in every single drop, defined by the past and savored in the present.
Time is defining at Bowmore® and we tirelessly harness the power of time to shape our whiskies. Our distillery’s adherence to traditional production methods helps to shape the character of our fruity and smoky single malts. Today, we are among one of a few distilleries which still produces its own floor-malted barley, hand-turned by a traditional wooden malt shovel and hand-drawn machinery. Water for the whiskies is especially drawn from the Laggan River, with its rich peaty overtones – the same Islay peat that fires the malt-drying kiln.
Bowmore® Distillery's proximity to the sea is also vital in determining the final character of its spirit and gives a hint of sea air to the character. The legendary Bowmore® No. 1 Vaults is where most of the whiskies spend their long lives resting quietly in the cool, dark, damp cellars below sea level, oblivious to the waves thrashing the vault's sea-facing wall.
Matured in oak casks, previously used for bourbon, sherry, or claret, over time developing rich and mellow flavors until the expertise of our whisky makers deems them ready for bottling. It is this combination of peat, barley, sea breeze, water, wood, people, and tradition that makes Bowmore the exceptional single malt it is today.
Time is marked on each and every bottle of Bowmore, proudly and boldly as a marker of where and when each one’s journey began. This is our story of time. This is Bowmore; the Art of Time since 1779.
www.bowmore.com
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands, Suntory whisky Kakubin and Courvoisier® cognac, as well as world renowned premium brands including Knob Creek®, Basil Hayden’s® and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks® Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
ABOUT ASTON MARTIN LAGONDA
Aston Martin Lagonda is a luxury automotive group focused on the creation of exclusive cars and SUVs. The iconic Aston Martin brand fuses the latest technology, exceptional hand craftsmanship and timeless design to produce models including the Vantage, DB11, DBS Superleggera and the new SUV, DBX. Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 51 countries around the world.
Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown. www.astonmartin.com
Enjoy Responsibly. Bowmore® Masters’ Selection Islay Single Malt Scotch Whisky, 51.5% Alc./Vol.© 2022 Beam Suntory Import Co., Chicago, IL. All trademarks are the property of their respective owner.
“I experienced a bit of a culture shock when I joined Beam Suntory Korea in 2018. I was used to working at local Korean companies where things are done more traditionally, continuing to work in ways that have succeeded in the past. When I joined Beam Suntory, I was surprised by how encouraging the leadership team was in getting team members to try new things and share ideas. It’s the “Yatte Minahare” spirit that our company values– being innovative through experimentation, learning from success and failure along the way.
Prior to joining the company, I felt like I didn’t really know myself professionally. I had never reflected on things like my strengths and weaknesses. But once I started embodying the Yatte Minahare spirit—trying new things and getting out of my comfort zone, I started to discover myself. I found motivation in new experiences, diving headfirst into new projects, and really challenging myself.
One instance that really stands out is when I agreed to give Korean bartenders, our key brands partners, a tour around our Kentucky distilleries. I had never even been to America before! But I love a good challenge, so I spent a lot of time preparing every single detail for a successful trip without a tour agency. I find that rather than being nervous and hesitant in new experiences, I’m filled with excitement and curiosity.
I’m currently embarking on a new journey – being a dad. Building a family is a new challenge in which my wife and I have had to learn as we go, not shying away from fears of failure and diving in without hesitation. I try to live by this mindset every day.”
- JaeEon An, Marketing Manager – Brands & Innovation, South Korea
NEW YORK, Jan. 5, 2023 – Beam Suntory, a world leader in premium spirits with iconic brands such as Jim Beam® and Maker’s Mark®, today announced the appointment of Alex Alvarez as Chief Supply Chain Officer. In this role, Alvarez will be responsible for Beam Suntory’s global operations, including 19 distilleries and bottling plants, as well as the company's supply chain, procurement and quality functions. He succeeds David Hunter, who as previously announced, will retire at the end of January 2023.
“Alex brings deep experience in spirits manufacturing and operations, so he understands the challenges and opportunities for our business as we grow and optimize our global manufacturing footprint,” said Albert Baladi, President & CEO of Beam Suntory. “Alex’s experience as a sustainability leader also provides important insights into how we not only produce the highest quality liquids, but how we do it in a way that delivers on our values and Growing for Good.”
Alvarez joins Beam Suntory following a 15-year career at Brown Forman where he most recently served as Senior Vice President, Chief Sustainability Officer and Director of ESG. Prior to that role, he held the executive role of Senior Vice President, Chief Production and Sustainability Officer. Earlier in his career, he served in manufacturing and operations roles of increasing responsibility at Procter & Gamble and General Mills.
“Beam Suntory is known for its great brands, people and culture, as well as an intensive focus on end-to-end quality,” said Alvarez. “I am honored to take on the role of Chief Supply Chain Officer at this important time in the company’s history.”
Alvarez sits on several boards including the DendriFund, the American Forest Foundation, and the Community Foundation of Louisville. In 2021, he was recognized by Latino Leaders Magazine as a ‘Top Latino in Corporate America.’
Originally from Panama, Alvarez holds a Bachelor of Science in Electrical Engineering from Iowa State University and a Master of Business Administration degree from Northwestern University’s Kellogg School of Business.
Alvarez will report to Baladi and will be based in Louisville, KY.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
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©2023 Beam Suntory, Inc. New York.
Yuri Grebenkin serves as President of Beam Suntory’s International region, leading commercial operations for EMEA, LatAm and India.
An experienced global leader with three decades of commercial and general management experience in the consumer goods sector, Grebenkin joined Beam Suntory in 2016 as Managing Director of the Emerging Europe, Middle East, and Africa region. He’s held several Managing Director roles at the company, most recently leading Beam Suntory’s EMEA commercial operations based in Frankfurt, Germany. Prior to Beam Suntory, Grebenkin held senior management roles with several leading multinational companies, including Colgate-Palmolive and Unilever, across a number of geographies.
Grebenkin holds a master’s degree from the Moscow University of International Affairs and an Executive MBA from Harvard Business School. He is based in Madrid, where Beam Suntory’s International Region is headquartered.
"One of the biggest misconceptions about enlisting in the Army is that you can only develop a limited set of skills. Personally, I’ve developed many skills that are transferrable for many industries, mostly because in the military there is never a break. You’re always preparing for a new training event or mission. After I accomplished something, I was always moving on to the next. This approach really helped me develop my leadership and communication skills because being in tough and complex situations where success was the only option, always brought the best out of me.
In 2008, I decided to enlist in the Kentucky National Guard. I had several friends return from Operation Iraqi Freedom (OIF) 1&2 and it made me consider enlisting. I felt as though this was the war of my generation and I wanted to do my part and help those who couldn’t necessarily help themselves. I am now going on almost 14 years in the National Guard.
When I completed my Basic Officer Leader Course, I went to Camp Atterbury to prepare for a mission to Iraq. Later on, I started working as a chemical officer, managing hazardous materials. This led me to my current path of health and safety.
As the health and safety manager for global manufacturing, my job involves implementing new policies and procedures to help operations run smoother, ensure we are in compliance and that employees are safe. To do that effectively, I tap into those skills I’ve developed in the National Guard. I practice a listening first strategy to understand the root of any resistance I may encounter. This way, we’re able to recognize our common goals and keep everyone safe.
Being in the Army helped mold me into the person that I am today. I don't think I would be able to have a leadership role without it. I developed skills that allow me to motivate and connect with people in order to accomplish a goal."
Maj. Allen Guess—Health & Safety Manager, Global Manufacturing, USA
The exclusive Knob Creek experience invites fans to embark on an insider's journey of leading small batch bourbon brand
CLERMONT, Ky., Dec. 1, 2022 -- As the holiday season approaches and the stress of finding the perfect gift for loved ones is top of mind, Knob Creek® Bourbon, a leader in the small batch bourbon category, is offering Behind the Craft, a first-of-its-kind experience for you and the whiskey lover in your life.
The curated offering* will be hosted by Knob Creek Seventh and Eighth Generation Master Distillers, Fred and Freddie Noe, and take place at the James B. Beam Distilling Co. distillery in Clermont, Kentucky on Friday, February 3, 2023. As the only Knob Creek focused experience on campus, Behind the Craft allows fans to spend quality time with the master distillers of its bourbon, and participate in an immersive journey of Knob Creek, including:
"Craftsmanship is core to Knob Creek and we're excited to show bourbon fans and their loved ones an insider's perspective on the care and dedication that goes into creating our whiskey," said Fred Noe, Seventh Generation Master Distiller. "Dad set out to create Knob Creek more than 30 years ago to bring friends and family together, and we're excited to do just that for the holiday season this year, and have folks come as friends and leave as family."
Knob Creek's Behind the Craft will be available for purchase just in time for the holidays, beginning December 9, 2022, at 12pm ET/9am PT. Legal drinking aged whiskey fans can purchase this full experience for $500** via Behind the Craft's website which includes a ticket for fans and their plus ones (both must be 21+). Tickets will be available on a first-come-first-served basis, and there are only five available packages.
And to make sure this is the gift that keeps on giving, Knob Creek fans who purchase this unique experience will also receive a special holiday box*** to give to their loved one this season. This additional present will prep them for the experience of a lifetime and make sure there's something special to open during the holiday season.
Those interested in learning more about the Behind the Craft experience should follow Knob Creek social media (@knobcreek) or visit Behind the Craft's website.
About Knob Creek® Bourbon
Knob Creek has set the standard for super-premium whiskey for three decades by crafting extraordinary full- flavored bourbon with a rich taste. Knob Creek bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on our whiskey. No matter the expression, Knob Creek is crafted without shortcuts and embodies the pre-prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek has lived up to such standards with the introduction of Knob Creek® Straight Rye Whiskey in 2012. In recent years, Knob Creek has expanded its rye portfolio, introducing Knob Creek® Single Barrel Select Rye Whiskey (115 proof). In 2020, Knob Creek expanded its bourbon portfolio with the introduction of Knob Creek 12 Year Old Bourbon (100 proof), and a limited time release of Knob Creek 15 Year Old Bourbon (100 proof). This year, Knob Creek released Knob Creek 18 Year Old Bourbon (100 proof). This limited time release is their oldest expression to date.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam® and Maker's Mark® bourbon brands and Courvoisier® cognac, as well as world renowned premium brands including Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher's, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks® Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2022 Beam Suntory, Inc. New York.
*Itinerary is subject to change.
**Ticket price includes access to the full day experience at the distillery. Travel and hotel accommodations are not included.
***No alcohol will be provided as part of the holiday box or distillery experience, but will be available for purchase on site.
Knob Creek® Kentucky Straight Bourbon Whiskey, 50% Alc./vol. ©2022 James B Beam Distilling Company, Clermont KY.
“I love people. I love creating personal and professional relationships and hearing people’s stories. I support our consumers, constantly interacting with them and providing the brand knowledge that I have acquired within the 4 years that I have been in this role. I really enjoy getting to work with our consumers every day. Marketing is my passion - understanding consumer behaviors and how our brands shape their lives is what truly excites me.
Recently, I started getting involved with the marketing department, attending agency meetings, brand activations and helping on projects. They’ve really taken me under their wings and have advocated for me to be involve me as much as possible.
I’m studying for my marketing degree part-time online while working. The industry has changed drastically since the pandemic, and I’m gaining firsthand experience on how marketing has adapted to our new life in the past few years.
Earlier this year, I got the opportunity to attend a Wimbledon x Sipsmith® event. The brand has been in partnership with the Tennis Championship across the globe in the last few years to bring specialty cocktails, event activations, and more throughout the Championship. I got the chance to observe and network with people in the media and influencers. Opportunities like this aren’t always available at other companies, so I feel lucky that Beam Suntory cares about my passions and my career aspirations. My ideas are heard, and I’m constantly encouraged by my mentors to think and create without limits.
The best piece of advice I’ve received from a mentor is to be myself at work and be proud of what I can contribute, not limit myself even though I’m in a transition period. My voice matters.”
- Kabelo Maselo, Customer Service Agent, South Africa
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