Honoring the brands’ shared commitment to the art of craftsmanship, the Knob Creek x Smithey 18x Seasoned Limited Edition Cast Iron Skillet Set celebrates the re-release of Knob Creek® 18 Year Old Bourbon

CLERMONT, KY - October 20, 2023 - Knob Creek®, a leader in the Small Batch Bourbon category, announces a partnership with Smithey Ironware, premium manufacturer of artisanal cookware, to create a limited edition high-quality cast iron skillet. To celebrate the re-release of Knob Creek 18 Year Old Bourbon, the skillet is seasoned 18 times, 15 times more than Smithey’s traditional skillets, creating a naturally non-stick cast iron with a rich, deep copper color and easy-to-clean finish.

“Knob Creek fans appreciate the quality of intentional workmanship, and we’re excited to re-release our extra-aged Knob Creek 18 Year Old for a limited time,” said Seventh Generation Master Distiller Fred Noe. “The partnership between Knob Creek and Smithey Ironware came from the passion that both brands have for the details, whether it’s with cooking or in a fine glass of bourbon. With this special 18x seasoned cast iron skillet, we were able to come together and create a product that celebrates those fine details, alongside the re-release of Knob Creek's oldest release to date.”

Savoring the aging process, Knob Creek transforms as it matures in its oak barrels and a cast iron’s performance improves as layers of seasoning builds with each use. Aged twice as long as its flagship bourbon, Knob Creek 18 Year Old is a complex yet balanced bourbon with deep flavors of caramelized oak and sweet vanilla with a warm finish. Just like the deep flavors that are developed when cooking with a cast iron skillet, Knob Creek 18 Year Old has exceptional full flavor.

“The partnership between Knob Creek and Smithey came together seamlessly. Both brands stand on the pillar of detailed craftsmanship, so creating a product together that demonstrates that was only right,” said Smithey Ironware Founder, Isaac Morton. “We’re excited to offer this exclusive cast iron skillet to compliment the 18 years that Knob Creek’s expertly aged, limited edition bourbon, and we know culinary and bourbon fans alike will really appreciate what we’ve designed together.”

For home cooks and bourbon aficionados, Knob Creek and Smithey Ironware worked with Brian Landry, Executive Chef The Kitchen Table, QED Hospitality, to create three unique recipes with the 18x seasoned cast iron skillet in mind. Each dish incorporates Knob Creek expressions as an integral ingredient and highlights the whiskey’s robust flavors, giving fans the opportunity to experience the ultimate sipping and savoring experience. These recipes will be available with purchase of the Knob Creek x Smithey Cast Iron Skillet Set at https://smithey.com/products/knob-creek-x-smithey-18x-seasoned-cast-iron-skillet-set. 

For those looking to experience artisanal craftsmanship, the Knob Creek x Smithey 18x Seasoned Cast Iron Skillet Set is here just in time for the holidays. Starting on October 20, the set will be available in limited quantities at https://smithey.com/products/knob-creek-x-smithey-18x-seasoned-cast-iron-skillet-set, for $300.00. Each set features the limited edition 12-inch 18x seasoned cast iron skillet, two custom Clayton & Crume leather coasters and Knob Creek-inspired recipes. Knob Creek 18 Year Old is also available in limited quantities at nationwide retailers with an SRP of $169.99 for a 750mL bottle. 

About Knob Creek® Bourbon
Knob Creek has set the standard for super-premium whiskey for three decades by crafting extraordinary full- flavored bourbon with a rich taste. Knob Creek bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on our whiskey. No matter the expression, Knob Creek is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek has lived up to such standards with the introduction of Knob Creek Straight Rye Whiskey in 2012, and later on, Knob Creek Single Barrel Select Rye Whiskey. In recent years, Knob Creek announced the permanent addition of Knob Creek 12 Year Old Bourbon to its portfolio, launched two limited releases, Knob Creek 15 Year Old Bourbon and Knob Creek 18 Year Old Bourbon, and announced the addition of an age statement to its flagship rye whiskey, Knob Creek 7 Year Old Rye Whiskey.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

About Smithey Ironware
Smithey Ironware Company crafts premium quality cast iron and carbon steel cookware in the USA. Smithey makes cookware that is as beautiful as it is functional with smooth interior surfaces that are naturally non-stick and easy to clean. Every Smithey is designed to become a family heirloom and will last lifetimes. 

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Knob Creek® Kentucky Straight Bourbon Whiskey, 50% Alc./vol. ©2023 James B. Beam Distilling Company, Clermont KY.
 

Elements 1.0 is a look behind the scenes of what makes Laphroaig iconic with a privileged glimpse into the whisky-making process

Islay, 17th October 2023: Islay distillery Laphroaig today unveils Elements, a new series that delves into the artistry of production that makes Laphroaig’s whisky so richly flavoured and characterful. 

To create Elements 1.0, the Laphroaig distillery team were given free rein to produce something unexpected that embodies the traditional Laphroaig profile, while adding new dimensions of flavour. 

Three experiments have been brought together to create this unique whisky. Firstly, the combination of a cloudy and semi-cloudy wort brings forward more tropical fruit notes, without compromising on the signature peat that makes Laphroaig so richly flavoured. Secondly, the distillers used both an 8.5-tonne and an 11-tonne mash, combining the past and the present of distillery production norms. And finally, the whisky uses 100% Islay malt, capturing the essence of the distillery’s home in a way rarely seen in Laphroaig spirit.

Once combined, these three experiments create a whisky that is distinctly Laphroaig but with a unique twist. Fresh sea salt, smoky bacon and charred pineapple on the nose lead to a palate of peppery spice, tropical fruits and liquorice. On the finish, the famous peatiness of Laphroaig shines with a lingering sweetness.

Barry MacAffer, distillery manager for Laphroaig, commented, “Elements is a series that we hope will give our Friends a peek into the art and science of making Laphroaig. Our distillery profile is so iconic and we always want to retain this as the heart of every bottle, while allowing room to experiment and innovate. This first release showcases the raw materials we use in our whisky, especially the 100% Islay malt. As an Islay native this is an extra exciting whisky that I think will bring a little bit of our rugged island to Friends around the world.”

As the series evolves, each expression will feature a series of easter eggs on pack that catalogues the experiments that have gone into making each bottle and the hands behind them, allowing drinkers an unrivalled glimpse into the artistry and science of the whisky-making process. 

This is the first expression in the series with more to follow in 2024. Available from select specialist retailers.

Bottled at 58.6% ABV 

Nose: Fresh sea salt, smoky bacon with notes of strawberry jam and charred pineapple in addition to bonfire embers

Palate: Spicy and peppery with hints of tropical fruit, cloves and liquorice

Finish: Warming and smoky, leading to a sweet, drying and long peated finished

ENDS

About Laphroaig® Whisky
Laphroaig is the number one selling Islay single malt globally and is synonymous with this famous whisky region. Established in 1815 by the Johnston brothers, Laphroaig has stayed true to its bold flavour and distinctive character for over 200 years. Today, Laphroaig is one of only a handful of distilleries that continues to craft whisky using traditional techniques like floor malting barley and using a “cold smoking” process to create its signature smoky flavour. Laphroaig’s commitment to bold character has earned us a dedicated following of brand fans, the Friends of Laphroaig.  Launched in 1994, the same year HM King Charles granted the brand a Royal Warrant, the program has since grown to a truly global community of thousands of whisky lovers representing over 170 countries.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com. 

Please drink responsibly.  

Laphroaig® Cask Strength Islay Single Malt Scotch Whisky, 58.6% Alc./Vol. ©2023 Laphroaig Import Company, Chicago, IL

The Mundial Collection Celebrates El Tesoro’s Tradition of Craftsmanship by Partnering with Like-Minded Distillers from Around the World to Offer Novel, Rare Tequila 

New York, NY –  (October 16, 2023) – El Tesoro de Don Felipe® Tequila, the award-winning Tequila producer from La Alteña Distillery in the Jalisco highlands of Mexico, and the third-generation Camarena distilling family, are proud to introduce the second installment of “The Mundial Collection” Limited Edition Cask Finishing Series: El Tesoro® Mundial: Knob Creek® Rye Edition.  

El Tesoro® Mundial: Knob Creek Rye is a unique expression of El Tesoro® Añejo, aged for twelve months in genuine charred-oak Knob Creek Rye Whiskey barrels that previously held Knob Creek Rye Whiskey for seven years, resulting in a delicious sipping Tequila that is perfectly balanced with subtle sweetness and spice. As a special one-time release, this is the first and only time El Tesoro® has been finished in Knob Creek Rye Barrels. 

“We are thrilled to introduce this exceptional new Tequila, produced at our home in La Alteña with barrels so generously provided in the spirit of innovation by our friends at Knob Creek®,” says Jenny Camarena, third generation family proprietor and master of operations for El Tesoro®. “My brother Carlos and I are the students of our father and grandfather before us, who were both proud Tequila traditionalists, yet pioneers of their time who were always experimenting. The Mundial Collection allows us to pursue these creative paths in Tequila, and the Knob Creek® Rye edition is no different. The way that our delicate Añejo marries with the amazing full bodied, balanced black pepper, sweet vanilla and rich spice flavors of the rye casks makes this fascinating Tequila a delicious treat that we are incredibly proud to share.” 

The Mundial Collection represents a premium innovation and experimentation initiative for El Tesoro®. “Mundial” expressions see one-of-a-kind special releases of El Tesoro® Tequilas matured in unique casks that have previously held some of the best spirits from across the globe, all of which share a strong commitment to craftsmanship and high-quality production. The first installment, released in 2021, was El Tesoro® Mundial Collection: The Laphroaig® Edition, a remarkable bottling merging the proud distilling tradition of Tequila with the barrel-aging expertise of Scotch. El Tesoro® Mundial Collection: The Laphroaig Edition skillfully integrates the peaty profile of an Islay whisky with El Tesoro’s® rich, agave Añejo, aged for twelve months in genuine Laphroaig ten-year-old Scotch Whisky casks, adding hints of salty ocean air and peat smoke for a truly distinctive Tequila. 

Back by popular demand and following the success of the initial release, Carlos and Jenny Camarena are excited to release another iteration of “Mundial” aged in Laphraoig casks. This year, El Tesoro® Mundial Collection: The Laphroaig Edition will be available alongside the El Tesoro® Mundial Collection: Knob Creek Rye Edition with updated premium gift packaging. Both bottles will retail with a suggested retail price of $175.00. 
 

EL TESORO® MUNDIAL COLLECTION: KNOB CREEK RYE EDITION TASTING NOTES, 40% ABV: 
APPEARANCE: Wheat brown with golden tones. Full bodied and well-rounded with essential oils.
AROMA: Cooked agave, peaches, bread, vanilla, caramel, pineapple, apple, cinnamon, leather, and delicate floral notes.
PALATE: Cooked agave, black pepper, cinnamon, dark chocolate, vanilla, orange peel, notes of oak and spices.
FINISH: Long, with lingering oak, spices, and mineral notes.

EL TESORO® MUNDIAL COLLECTION: LAPHROAIG EDITION TASTING NOTES, 40% ABV: 
APPEARANCE: Pale straw with golden notes. Full bodied and well-rounded with essential oils
AROMA: Cooked agave, peat, vanilla, caramel, sea salt, light notes of citrus, cardamom, and leather. 
PALATE: Cooked agave, butterscotch, black pepper, spices, seasoned oak, notes of citrus, peat smoke and seal salt.
FINISH: Long, with lingering oak and spices, peaty and salty.

ABOUT EL TESORO® TEQUILA
Since the first drop of El Tesoro® ran off the still of La Alteña Distillery more than 80 years ago, every decision has been made to celebrate the agave’s unique flavor. El Tesoro® is a truly authentic Tequila made slowly and carefully to capture the agave’s essence in a bottle. The El Tesoro® portfolio of core products available in the U.S. includes the following (all 40% ABV as El Tesoro® is always distilled to proof): Blanco ($50 SRP), Reposado ($65 SRP), Añejo ($85 SRP), Extra Añejo ($150 SRP) and Paradiso ($180 SRP). For more information, please visit www.eltesorotequila.com

ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Legent®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com 

Enjoy Responsibly.
El Tesoro de Don Felipe® Añejo 100% Agave Tequila, 40% Alc./Vol. ©2023 Fielding & Jones, Ltd., Chicago, IL.

Media Contacts: 
Manuela Savona | manuela@savonacommunications.com | 917.969.1275
Maggie Doherty | maggie@savonacommunications.com | 518.867.6226
Kate Nelson | Kate.Nelson@beamsuntory.com | 917.589.9689
 

• Bowmore STAC 55 Years Old pays homage to Islay and is contained in a striking and ground-breaking 1.5 litre vessel, bringing to life the story of layers and is reflective of the whisky’s flavour dimensions over time.
• All proceeds raised from the auction will be donated to help disadvantaged young adults in Scotland through the Youth Action Fund.

 
5 October 2023: Following the Distillers One of One auction earlier today at Hopetoun House in partnership with Sotheby’s, Bowmore STAC has sold for a record-breaking price of £562,500 ($679,331). Distilled in 1962, a defining decade in the history of Bowmore distillery, this exceptionally rare single malt is presented in a ground-breaking vessel inspired by its island surroundings. Bowmore STAC is crafted in high grade glass, a complex and meticulous feat of engineering to replicate a rock face.  In allowing light to pass through, the whisky within is revealed as the contrasting texture and polish gives a captivating multidimensional effect.
 
Proceeds from The Distillers One of One auction will benefit The Youth Action Fund, which has been created by The Distillers’ Charity to  support disadvantaged young adults in Scotland, empowering them to create positive change in their lives and communities. Working with charity partners who offer education and vocational training programmes, including distillation training, the fund will provide young people with opportunities to develop life skills, discover their values and be work-ready.
 
Robbie Millar, Managing Director – Scotch & Irish Brand House at Beam Suntory commented, “The sale of the oldest ever Bowmore whisky today is a landmark in the story of this incredible distillery. At Bowmore, we are proud that our whiskies are considered such sought-after items amongst collectors and whisky connoisseurs globally and STAC further demonstrates just how exceptional Bowmore spirit ages and captures flavour so exceptionally over time.
 
This auction presents the unique opportunity to come together as an industry to showcase rare and remarkable Scotch whiskies highlighting the care, passion and time that goes into making each of these unique lots.  Vitally, the purpose of the auction is paramount as it gives back to a truly worthy cause in Scotland providing a positive impact for years to come.   At Beam Suntory, we have a long standing commitment to supporting our communities across Scotland so this result allows us to keep driving this ambition forward.”
 
Jonny Fowle, Vice President, Global Head of Whisky at Sotheby’s, said “Bowmore STAC defines precisely what Distillers One of One is all about. The oldest and rarest whisky from a distillery presented in the most unique of formats. As a magnum sculpture that redefines the physical principles of a whisky bottle, STAC is a pivotal moment in Scotch Whisky production, design and philanthropy, which this incredible result attests to.”
 
Bowmore STAC 55 Years Old
This exceptionally rare single malt has been nurtured and shaped in second-filled American oak hogsheads within the No.1 Vaults, capturing its character from its island surroundings. A true celebration of the excellence of maturation, the whisky boasts tawny hues opening with fresh, vibrant aromas full of soft orchard fruits and honey. Vibrantly capturing the tropical flair of  fresh pineapple and honeydew melon merging with pecan nuts and floral honeysuckle before notes of subtle menthol and minerality arise as the glass approaches the lips. This sensory immersion continues on the palate as liquorice, cocoa nibs and dark roasted coffee beans unite with caramel and shortbread to reveal toasted oak spices and peat smoke and onward to a mouth warming and conclusive long drying finish.
 
Tasting notes
Expression Bowmore 1962 55 year old - STAC
Cask details  Refill American Oak Hogshead
Distilled 29/09/1962
ABV 41.0%
Colour Tawny
Nose Fresh and vibrant, full of soft orchard fruits and clover honey, with fresh pineapple, subtle honeydew melon and pecan nuts. 
Floral notes of honeysuckle with menthol and vanilla along with ocean minerality on the lips. 
Taste Liquorice with cocoa nibs and dark roasted coffee beans, caramel with shortbread biscuit moving through to toasted oak spices and peat smoke. 
Finish Mouth warming to start then moving to a long drying finish.
 
For more information please contact: 
Bowmore@saucecommunications.com
 
ABOUT BOWMORE®
For over 240 years, the Bowmore Distillery has been capturing the essence of Islay from the shores of its remote island home. Shaped by centuries of skill and tradition, Bowmore’s single malt harnesses the power of this time in every single drop, defined by the past and savoured in the present.
 
Time is defining at Bowmore® and we tirelessly harness the power of time to shape our whiskies. Our distillery’s adherence to traditional production methods helps to shape the character of our fruity and smoky single malts. Today, we are amongst one of a few distilleries which still produces its own floor malted barley, hand-turned by a traditional wooden malt shovel and hand drawn machinery.  Water for the whiskies is specially drawn from the Laggan River, with its rich peaty overtones – the same Islay peat that fires the malt-drying kiln. 
 
Bowmore distillery's proximity to the sea is also vital in determining the final character of its spirit and gives a hint of sea air to the character. The legendary Bowmore® No. 1 Vaults is where most of the whiskies spend their long lives resting quietly in the cool, dark, damp cellars below sea level, oblivious to the waves thrashing the vault's sea-facing wall. 
 
Matured in oak casks, previously used for bourbon, sherry, or claret, over time developing rich and mellow flavours until the expertise of our whisky makers deems them ready for bottling.  It is this combination of peat, barley, sea breeze, water, wood, people, and tradition that makes Bowmore the exceptional single malt it is today.
 
Time is marked on each and every bottle of Bowmore, proudly and boldly as a marker of where and when each one’s journey began.  This is our story of time. This is Bowmore; the Art of Time since 1779.
www.bowmore.com
 
About The Distillers’ One of One
Launched in 2021, the Distillers’ One of One is a biennial series of auctions of Scottish whisky in aid of disadvantaged young people in Scotland. Led by The Distiller’s Charity, the philanthropic arm of The Worshipful Company of Distillers, and in partnership with Sotheby’s, the Scotch Whisky industry has gathered together to support philanthropy. Participating distilleries are donating ultra-rare whisky and experiences for sale at auction aiming to raise in excess of £1 million during the initial 3 December 2021 auction. 
 
In order to help transform the life chances of young people in Scotland post pandemic, The Distillers’ Charity  has created the Youth Action Fund. The proceeds from the Distillers’ One of One auction will be disbursed from the fund to a number of charities that focus on empowering Scotland’s young adults to create positive change in their lives and communities. Sotheby’s will also donate a portion of their buyer’s premium from the auction to The Distillers’ Charity. 
 
About Beam Suntory       
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails. 
 
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Beam Suntory France launches with a new office and leadership in January 2024 to reinforce company’s commitment to key European market 

Paris, France (27 September 2023) – Beam Suntory, a world leader in premium spirits with an iconic portfolio of brands including Jim Beam®, Maker’s Mark®, Yamazaki®, Roku™, Bowmore® and Courvoisier®, today announced its plans to launch Beam Suntory France in January 2024, which establishes the company’s own route-to-market strategy in France, with a team across sales, marketing and corporate functions supporting the in-market commercial business.  

Beam Suntory France will be led by Anne Miller, who joined as General Manager France in February 2023. Miller brings deep commercial and leadership experience, having spent 12 years at various leading FMCG companies in France, including Danone, Orangina Schweppes¹ and Mars, before joining the luxury sector in 2016 at Hermès, where she was responsible for managing domestic and travel retail markets. 

Anne Miller, General Manager, Beam Suntory France, commented: “Beam Suntory continues to accelerate its premiumization strategy, which includes building its premium and prestige portfolio in key global cities like Paris. France is already an important market for Beam Suntory given its position as a leading global center of luxury and the largest whisky market in Europe. Establishing our own business in France will enable us to improve connectivity with our global brand and functional teams to accelerate growth and bring additional value to our customers.”

The transition will take place as the company’s current distribution agreement with Campari is due to conclude at the end of 2023, following many years of highly successful partnership. 
“We share our sincere thanks to Campari for their partnership and dedication in building our portfolio in France over many years. They have been outstanding partners and their collaboration during this transition period has been greatly appreciated,” Miller added.

Yuri Grebenkin, President International, Beam Suntory, said: “The launch of Beam Suntory France represents a significant expansion of Beam Suntory’s footprint in Europe, and is an indication of our long-term confidence in the French market and the potential for our portfolio of premium brands. As Beam Suntory’s global footprint continues to mature and expand, we are excited about the future as we aim to become the World’s Most Admired Premium Spirits Company.”

To learn more about Beam Suntory, visit www.beamsuntory.com. 

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About Beam Suntory    
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.  

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

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¹Orangina Schweppes is now known as Suntory Beverage and Food France. 

CPG digital and tech executive will lead the company’s enterprise-wide technology, digital and data strategy and execution

[NEW YORK – September 19, 2023] Beam Suntory, a world leader in premium spirits, today announced the appointment of Hernán Tabah as SVP and Chief Digital & Technology Officer. In this newly created executive role, Tabah will be responsible for accelerating Beam Suntory’s enterprise digital, data and end-to-end technology strategy. He will report to the President & CEO of Beam Suntory and will serve on the company’s Executive Leadership Team.

“Digital transformation is one of the key enablers to achieving our 2030 goals and our ambition to become the world’s most admired premium spirits company,” said Greg Hughes, incoming President & CEO of Beam Suntory. “With nearly 25 years’ experience leading digital and technology transformations at global consumer goods companies, Hernán is the perfect fit as we bring together our IT, digital strategy, delivery and experience teams under one leader.”

Tabah joins Beam Suntory most recently from ALTRIA, where he was Senior Vice President and Chief Digital & Technology Officer. Prior to ALTRIA, he led in several digital and information technology roles of increasing responsibility at Mondelēz and spent more than a decade at British American Tobacco in various IT and digital marketing roles. A native of Argentina, Tabah holds an MBA from the IAE Business School Buenos Aires and a BS in Business Administration from the Catholic University of Argentina. Tabah is an active member of organizations like the Latin Corporate Directors Association and the Hispanic Technology Executive Council (HiTEC) to help Latinx technology professionals grow, supporting a diversity and inclusion agenda. He also serves on the CDO Board of Global MMA, helping to shape the future of Digital Marketing across CPG organizations. 

“This is an exciting moment to be joining Beam Suntory as the company seeks to truly harness the power of digital and advanced analytics to accelerate transformation and leverage technologies to impact core business processes,” said Tabah. “I am thrilled to be a part of Beam Suntory’s growth journey.”
 

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.  

©2023 Beam Suntory, Inc. New York

As the rye renaissance continues, Basil Hayden offers a more approachable rye with 100% malted rye mash bill.

[Cleremont, KY - September 19, 2023] Today Basil Hayden expands its award-winning whiskey portfolio with the launch of a new permanent expression, Basil Hayden Malted Rye. An entirely new entrant into the rye category, Basil Hayden Malted Rye delivers an approachable, unexpected softness rarely seen in rye whiskey. 

Crafted by eighth generation master distiller Freddie Noe, this special release is created using a distinct malting process that transforms the rye grain to create a more subtle, mellow spice with delicate sweet and floral notes. This offering shines a light on what whiskey can be and invites consumers to explore the more refined side of rye, with the liquid delicately poised between Basil Hayden’s signature smooth taste profile and the spicier notes of rye. 

“Basil Hayden continues to push boundaries in the tradition of my grandfather Booker Noe. We are continuing to challenge perceptions with our newest permanent expression, Basil Hayden Malted Rye, introducing an entirely new flavor profile within the whiskey category,” said eighth generation master distiller Freddie Noe. “It delivers a more refined side, an unexpected softness and approachability, creating a new way to experience rye.”     

Light amber in color, the 100% malted rye mash bill imparts a union of flavors. Malted Rye offers an elegant floral aroma, soft notes of vanilla and toasted rye on the palette, and a warm spice finish. Bottled at 80 proof, Malted Rye is a well-balanced and refined liquid. It is recommended to serve neat to allow the mash bill to truly shine. 

Arriving just in time for the holiday season, Basil Hayden Malted Rye’s approachable take on rye will elevate any occasion and invite guests on a journey of discovery. The offering joins Basil Hayden Toast as a super-premium permanent addition to the portfolio, Malted Rye will be hitting the shelves nationwide September 2023 with a suggested retail price of $59.99/750mL. 

To discover more about Basil Hayden visit www.basilhaydenbourbon.com and follow along on Instagram and Facebook for the latest updates on upcoming releases and initiatives. 

About Basil Hayden
Crafted in 1992 by Booker Noe as part of the Small Batch collection, Basil Hayden introduced a more subtle side of bourbon compared to its counterparts. Inspired by bourbons with high-rye mash bills, Booker set out to create a bourbon that would offer an approachable taste profile and defy preconceived bourbon perceptions.  Basil Hayden Bourbon welcomes new drinkers into whiskey and showcases new occasions to drink it. Beyond its flagship Basil Hayden Bourbon, the brand has pushed the boundaries of innovation in recent years. These intriguing offerings have included expressions such as Basil Hayden Toast, Dark Rye, 10-Year, Subtle Smoke and the new, limited time release of Basil Hayden Red Wine Cask Finish.

About Beam Suntory 
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails. 
  
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.