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This new release utilizes rare casks, extra aging and innovative blending from The House of Suntory
NEW YORK, NY, August 1, 2023 – The House of Suntory, a pioneer of Japanese whisky, proudly announces the launch of Legent Yamazaki Cask Finish Blend, a limited-edition whiskey breaking new ground in the bourbon category. In addition to selections of bourbon matured in French Oak wine casks and Spanish Oak sherry casks, this unique blend also features a selection of bourbon aged in Spanish Oak sherry casks previously used to mature The House of Suntory’s flagship Yamazaki Single Malt Japanese Whisky.
“Partnering with Fred Noe, Seventh-Generation Master Distiller of James B. Beam Distilling Co, on Legent Bourbon was an honor and an exciting opportunity to create something special that represents East meets West,” said Fifth-Generation Chief Blender of Suntory Whisky Shinji Fukuyo. “Taking it one step further to create this limited-edition release that is finished by the climate of Yamazaki Distillery creating its unique matured aroma and reimagined with our blending techniques has been an exciting endeavor. The result is a first-of-its-kind whiskey with new layers of rounded and complex flavors.”
Legent Yamazaki Cask Finish Blend starts as Kentucky Straight Bourbon crafted from American grain. Following eight years of aging in Kentucky, it then traveled to the outskirts of Kyoto for finishing and blending at the Yamazaki Distillery.
Yamazaki, the birthplace of Japanese Whisky, was identified by Suntory as an ideal environment for maturation due to its distinct seasons and warm, humid climate. It is also where Suntory developed its signature concept of Tsukuriwake or “diversity of making,” which involves creating and harmonizing many different types of whiskies to create a subtle, refined and complex profile. This concept is applied while creating Suntory Japanese Whiskies as well as Legent Bourbon.
For this Legent release, Fukuyo matured the limited-edition bourbon in carefully chosen French Oak wine casks and Spanish Oak sherry casks to impart rich notes and a vivid spiced finish. The additional reserve is then selected for finishing in the exceptional and rare, former Yamazaki Spanish Oak Casks to introduce a full-bodied, malty depth and infuse nuanced layers of complexity. Finally, the three uniquely finished selections are blended with more eight-year-old Kentucky Straight Bourbon, resulting in an ultra-premium, harmonious balance of oaky warmth, smooth brightness, and a distinctly long finish with hints of spice.
This year marks the 100th anniversary of Suntory Whisky and the establishment of Yamazaki Distillery. As The House of Suntory celebrates this milestone, the release of Legent Yamazaki Cask Finish Blend represents a look toward the next 100 years of Monozukuri (Japanese craftsmanship), innovation and exceptional blending techniques from the founding house of Japanese whisky.
“Legent represents the future of whiskey innovation from The House of Suntory,” said Managing Director for the House of Suntory Jon Potter. “For generations, our master blenders have crafted world-class spirits through exceptional innovation and blending techniques. As we look to the next 100 years, Legent Yamazaki Cask Finish Blend exemplifies the global influence of Japanese craftsmanship and The House of Suntory’s consistent pursuit of mastery.”
Legent Bourbon, launched in 2019, was the first innovation from Fred Noe, Seventh-Generation Master Distiller at James B. Beam Distilling Co., and Shinji Fukuyo, Fifth-Generation Chief Blender of Suntory Whisky, marking the first Kentucky Straight Bourbon to be blended with Japanese expertise. Legent Bourbon was born from two true masters of their craft coming together to make an unprecedented whiskey that represents the best of East meets West. The Legent Yamazaki Cask Finish Blend is its first limited-edition release. It is best enjoyed neat or on the rocks.
Legent Yamazaki Cask Finish Blend (57% / 114 Proof) will be available for a limited time only online and at select locations in the U.S., Canada, Germany, and Global Travel Retail for a suggested retail price of $199.99 USD.
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About Legent Bourbon:
Launched in 2019 by Beam Suntory, Legent® Bourbon is a masterful collaboration between two celebrated whisk(e)y legends; expertly distilled by Fred Noe, seventh-generation Master Distiller of Jim Beam, bourbon's pioneering family, and artfully blended by Shinji Fukuyo, fifth-ever Chief Blender of Suntory, the founding house of Japanese whisky. A first-of-its-kind, unique innovation that starts as a Kentucky Straight Bourbon with Beam Suntory's classic family recipe and is aged in wine and sherry casks before being blended with more Kentucky Straight Bourbon, resulting in a perfectly balanced yet complex and layered whiskey that is truly extraordinary. Please visit legentbourbon.com or follow along @legentbourbon for more information and cocktail recipes.
About The House of Suntory
Since 1923, Suntory has been renowned as a pioneer of Japanese Whisky for its House of Master Blenders and for their Art of Blending. Founder Shinjiro Torii built Japan's first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii's son and Suntory's second Master Blender, Keizo Saji, who continued to establish distilleries including the Hakushu Distillery. As the generations of Suntory's master blenders carry on, Suntory Whisky remains committed to heritage and innovation. The House of Suntory has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014). Suntory Whiskies are subtle, refined and complex. The portfolio includes Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whisky Toki and Ao. The House of Suntory portfolio also offers Roku Japanese Gin and Haku Japanese Vodka. Created from Japanese ingredients by the master artisans at the House of Suntory, Roku Gin and Haku Vodka represent the nature and spirit of Japan. This year, Suntory Whisky celebrates one hundred years of whisky innovation—a major milestone not only for the brand's history, but for Japanese spirits culture as a whole. To mark this anniversary, the House of Suntory will be rolling out its centennial campaign throughout 2023.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki®; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to inform consumers as they make choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Enjoy Responsibly.
Legent® Kentucky Straight Bourbon Whiskey Partially Finished in Wine & Sherry Casks, 47-57% Alc./Vol. ©2023 Legent Distilling Co., Clermont, KY
“I’ve lived all over the world…France, Germany, Africa, Russia, Scotland, the Philippines and now India. My partner and I love traveling, so when the opportunity came up for me to move from Glasgow to Bangalore to be closer to our expanding Oaksmith® market in India, we looked at it as another adventure. What started out as an immersive market visit turned into my deep love for the country, leading us to relocate.
My family and I live on a mango farm, which is our little piece of heaven outside the hustle and bustle of the city. Even though I've lived in a variety of places across the globe, this is probably the most unique experience I’ve had – and not just because our neighbors include monkeys swinging on the nearby mango trees. The culture is rich, but also quite hard to fully understand as someone originally from France.
My new permanent surroundings have allowed me to truly become a bridge between the Scotch team and the Indian market. Although this experience has been very rewarding, I have encountered some challenges, like assessing a market with a completely different culture and communication style than I’m used to. Regardless, I’m devoted to understanding it and grasping the experience of our consumers. Challenges aside, I feel proud of the work we’ve done in the last ten months that I’ve been in India, such as refining the Teacher's® brand foundations and fueling growth on Oaksmith with innovation and experiential projects. All this work helps us sharpen our relevance to our Indian consumers when it comes to their growing love for whisky.
Moving around a lot has taught me that often in life, impermanence is the only constant. I’ve adopted this as my mantra since moving to India. With things always in motion, you learn to never take anything for granted. Impermanence is also present with failures or frustrations, so it’s important to persevere because if it doesn’t work out right now, it will another time.”
- Sébastien Gratiot, International Marketing Manager, India
'Familia Tres' Brings Together World-Renowned Creatives with VIP Experiences, Exclusive Content, and Curated 'GENERACIONES' Content Hub
NEW YORK, July 27, 2023 -- Today, Tres Generaciones®, a premium tequila rooted in the spirit of perseverance, celebrates the brand's 50th anniversary with the launch of Familia Tres, a one-of-a-kind talent collective of world-renowned musicians, artists and tastemakers who embody the brand's 'Fail Twice, Get Up Tres' mantra, an unrelenting pursuit of what gives us meaning.
The Familia Tres talent collective and anniversary campaign will come to life through a series of VIP experiences that place the Familia Tres stories on full display within the brand's new online content hub – 'GENERACIONES' – which will feature exclusive interviews, profiles, cocktail recipes and more. With the launch of Familia Tres and release of 'GENERACIONES', Tres Generaciones® will be championing those who share the persevering spirit of the brand, as told through their personal journeys throughout their careers. Profiles on 'GENERACIONES' will include Victoria Monét, a Grammy Award-nominated singer/songwriter who is preparing for the release of her highly anticipated new album and Terrell Jones who recently made his foray into the luxury brand world after more than a decade of styling hip-hop's biggest acts.
"We are bringing Tres Generaciones'® storied heritage to the forefront through the launch of Familia Tres, which celebrates the next generation of influential creatives," said Andrew Eis, senior marketing director, global tequila at Beam Suntory. "Through this program, we are spotlighting the journeys behind these creative powerhouses and showcasing how they truly embody the 'Fail Twice, Get Up Tres' spirit of our brand."
Tres Generaciones'® storied history is shaped by three generations of Dons who together were responsible for establishing the spirit as native to the region of Tequila, Mexico, creating one of the first Añejo Tequilas, and becoming one of the first families to export to North America. Each of the three Dons' contributions is visualized by a stripe on the bottle, marking their decades-long journey to perfect an incredibly smooth triple distilled tequila and a legacy worth toasting to. Now, as the brand marks its 50th anniversary, Famillia Tres honors the Dons' legacy of persistence and hard work through cultural figures that demonstrate the same determined ethos.
"The story of Tres Generaciones® and the three Dons reminds me of my own family heritage – myself, and the two strongest women I know - my mother, and my grandmother. Like the Sauza family, our previous generations help shape us and better our futures," said Victoria Monét. "I'm excited to continue the tradition of blazing trails through my work, from my upcoming new album 'Jaguar II,' and toasting to hard work and dedication with my Tres Generaciones® Familia Tres collective."
Familia Tres proudly showcases notable go-getters and tastemakers who touch different facets of the creative industry and exemplify the mantra of 'Fail Twice, Get Up Tres' including:
The stories of these influential figures will be documented by nationally recognized writers, from acclaimed journalist Rembert Browne, who will act as editor-in-chief of GENERACIONES, to nationally renowned pop-culture editor Hunter Harris, and more. The content will be online and printed in a limited publication run. Additional featured writers include Andre Gee, Lawrence Burney, Julissa James, Janice Llamoca, Tomás Mier and Noemie Tshinanga.
To celebrate the launch of the Familia Tres platform and collective, the brand will host a star-studded launch party in Los Angeles with exclusive artist performances, tastings, and a first look at the limited-edition debut issue.
For more about Familia Tres, please visit GeneracionesbyTres.com. To discover more about Tres Generaciones®, visit TresGeneraciones.com and follow along on social @TresGenTequila
#GENERACIONESbyTres
ABOUT TRES GENERACIONES®
Tres Generaciones, a tequila rooted in the spirit of perseverance, is the culmination of three generations of dedication, wisdom and skill in tequila-making. Created in 1973 to commemorate the Sauza family's commitment to their craft, Tres Generaciones honors the legacy of three trailblazing Dons - Don Cenobio, Don Eladio and Don Francisco Javier - each of whom overcame obstacles and persisted through adversity to leave a mark on the industry and create a celebrated tequila that has stood the test of time. Tres Generaciones® offers three refined and distinct super-premium tequilas, each of which are triple distilled for smoothness, enhancing the purest flavors, aromas and nuances of the agave: clean and soft Plata, sweet and spicy Reposado, and rich, complex Añejo. The brand also introduced its Añejo Cristalino in 2022 which competes in the ultra-premium tequila segment, and its ongoing Tres Generaciones® Legacy Series in 2021 which includes a set of limited-edition tequilas inspired by the illustrious Sauza family heritage. For more information, please visit www.tresgeneraciones.com.
Tres Generaciones® has a storied history through three generations of Dons who were responsible for establishing tequila in the region of Tequila, Mexico, creating the first Añejo Tequila, and becoming one of the first families to export tequila to North America. A stripe for each generation is visible on each bottle, marking the journey and perseverance in creating an incredibly smooth tequila, and a legacy worth toasting.
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Legent®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks® Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Enjoy Responsibly.
Tres Generaciones® Tequila, 40% Alc/Vol. © 2023 Sauza Tequila Import Company, Chicago, IL.
Rooted in the brand’s legacy of blazing new trails in Bourbon, debut creative prompts fans to break conventional wisdoms in the pursuit of progress
LORETTO, KY (July 27, 2023) – Maker’s Mark® Bourbon is proud to announce the launch of its new global brand campaign, “Make Your Mark,” which creates a singular lens for all aspects of brand building the world over. The campaign launch is a defining moment as Maker’s Mark pursues its ambition to become an iconic global American whisky brand, expanding on its strong leadership position in North America.
“Make Your Mark” is rooted in the brand’s purpose-driven mindset and values that have been consistent since its founding in 1953. The campaign serves to inspire others to ask, “what if?” and challenge convention to make their mark in the world, much like Maker’s Mark has within the American whiskey industry.
“To us at Maker’s Mark, this is more than just a campaign; it’s our entire brand ethos and experience,” said KK Hall, Global Brand Vice President of Maker's Mark. “When our founders Bill Sr. and Margie Samuels created Maker’s Mark in 1953, they didn’t just want to make another bourbon – they wanted to make a better bourbon. And they were brave enough to push conventional boundaries to craft something they were proud to share. That spirit lives on in everything we do, and we’re excited for the ‘Make Your Mark’ campaign to be a beacon of this mindset for whisky fans around the world.”
“They Say” – the debut film content of the brand campaign – delivers bold, cinematic creative unlike anything else in the American whiskey category, while reinforcing the handmade nature that has always differentiated Maker’s Mark. “They Say” offers a cinematic compilation of vignettes showcasing the possibility that awaits when we break from conventional wisdom in pursuit of progress.
Debuting in the United States today, followed by Canada in August and a global rollout in 2024, the hero film will take 30-second, 15-second and six-second forms for use in television, over-the-top media (e.g. Hulu, Roku), online video (e.g. YouTube), digital and social media. The creative was developed by Leo Burnett under the leadership of Executive Creative Director Sam Shepard. “They Say” was directed by award-winning music video and commercial director Henry Scholfield.
“Maker’s Mark was born when its founders bravely lit their 170-year-old family recipe on fire,” said Shepherd. “What’s even more impressive is how that same energy still permeates through everything Maker’s Mark does today. It was incredibly fulfilling to work with a team as unafraid to do things differently as the team at Maker’s Mark.”
In addition to the debut film creative, the global campaign includes the relaunch of the brand’s global website and consumer ambassador program. The global brand experience will be further supported with limited-edition product releases, media and talent partnerships, retail programming, experiential and PR as it is embedded in additional markets in 2024.
Breaking convention in pursuit of progress is not new to Maker's Mark. It was the first bourbon distillery to open its doors to the public, pioneering the Kentucky Bourbon Trail. In a world of automation and efficiency, Maker’s Mark maintains handmade touchpoints including hand-dipping every bottle in iconic red wax. Further, the brand pioneers social and environmental initiatives as a force for good and Maker's Mark Distillery is a Certified B Corporation.
For additional information about Maker’s Mark, visit www.MakersMark.com.
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Media Contact:
Maker’s Mark // Beam Suntory: Lana Ohs
Email: Lana.Ohs@beamsuntory.com
Phone: 224-619-8096
Maker’s Mark // EVINS Communications: Frauke Weston
Email: Frauke.Weston@evins.com
Phone: 347-703-1782
About Maker’s Mark® Bourbon
In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark continues to make its bourbon the same way. That time-tested approach seems to still be working just fine 60+ years later, as Maker’s Mark Kentucky Straight Bourbon was awarded a Gold medal at the esteemed International Spirits Challenge in 2022. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46, Maker’s Mark Wood Finishing Series, Maker's Mark Cask Strength and Maker's Mark Private Selection, the brand's first-ever custom barrel program. Today, Maker's Mark is the largest bourbon distillery in the world to achieve B Corp Certification and the first distillery to achieve Regenified certification, a reflection of the brand's dedication towards building a more inclusive and sustainable economy. For more information, visit www.makersmark.com.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY. Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2023 Maker's Mark Distillery, Inc., Loretto, KY.
Greg Hughes appointed Global President & CEO
Hughes succeeds Albert Baladi who will depart after successful 12-year career with Beam Suntory, the last five of which as President & CEO
NEW YORK, July 18, 2023 – Beam Suntory President & CEO Albert Baladi today announced that he will transition CEO responsibilities effective October 1, 2023, to Greg Hughes, the company’s current Senior Vice President Chief Growth & Brands Officer. Under this succession plan, Baladi will serve as CEO Advisor through year-end and will be engaged as Senior Advisor for the company throughout 2024.
Baladi has served on the executive leadership team of Beam Suntory for 12 years, including the past five years as President & CEO. Since he stepped into the CEO role in 2019, Beam Suntory’s annual sales have grown at high single digits to more than $5 billion. In addition, the company has significantly accelerated its premiumization trajectory, with premium brands becoming the majority of its sales.
“It’s with an optimistic eye toward the future and extreme pride for all that has been accomplished that I have made the personal decision to step down and make way for the next leader,” said Baladi. “This is a decision I have been contemplating for some time with my family, and given the strength of the company, clear growth strategy in place for the future and the right team in place, now is the right time to hand the reins over to my successor, Greg Hughes, and his exceptional leadership. I am very proud of what we have built these past 12 years and am grateful for the opportunity to lead Beam Suntory as President & CEO during a five-year period of massive transformation for our company.”
“On behalf of Suntory Holdings, I’d like to express deep appreciation to Albert for his tremendous leadership, exemplary contributions, and impact during his 12-year tenure with Beam Suntory,” said Tak Niinami, President & CEO of Suntory Holdings. “As CEO, Albert has led a highly transformative phase for the company. He architected the company’s 2030 growth strategy, established a brand-led operating model, step-changed investments in talent and capabilities, launched the company’s first ever Proof Positive Sustainability strategy, moved our global headquarters to New York City, and navigated the many challenges of the COVID pandemic. Under Albert’s values-based leadership, Beam Suntory has delivered exemplary business performance, accelerated premiumization, and become a stronger organization. We couldn’t be more thankful for his leadership and impact on the brands and culture of Beam Suntory.”
Hughes, who currently serves as Beam Suntory’s SVP Chief Growth & Brands Officer, has more than three decades of experience in consumer goods across marketing, commercial and management roles. Since joining Beam Suntory in 2015, Hughes led the company’s largest market as President North America for four years and prior to that as GM of North America. Prior to Beam Suntory, he served in roles with increasing responsibility at Procter & Gamble, Bel Brands USA and Kraft Foods. Hughes holds an MBA from the Kellogg School of Business at Northwestern University and is a graduate of the University of Kansas.
“Greg is ideally suited to succeed Albert as CEO and lead the company’s next era of growth, building on the strong track record under Albert’s leadership,” Niinami said. “Greg has an incredibly strong track record of performance anchored in strategic vision, exemplary brand building, and a people-first inclusive mindset. He truly knows how to put brands and people at the heart of the business, and we have great confidence in his leadership.”
“I’m humbled and excited as I step in to lead Beam Suntory into our organization’s next chapter as we transform this business to achieve our ambition to become the World’s Most Admired Premium Spirits Company and accomplish our 2030 goals,” said Hughes. “We have great people, great brands and a strong supporter in Suntory Group – a winning combination that promises a bright future for this company.”
Succession for the brands and marketing organization, currently under Hughes’ leadership, will be announced in the coming months.
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2023 Beam Suntory, Inc. New York.
Contact
Allison McEneaney
Senior Director, Global Corporate Communications at Beam Suntory
allison.mceneaney@beamsuntory.com
“I came out to my sister on my 21st birthday. We were drinking champagne and she began to cry. I asked her if she hated me and she said, no, I love you, I just don’t want to see you get hurt. She understood my struggle in coming out because I didn’t want to lose the people I love, as those in my community often do. Growing up I felt very loved. My mother made sure of that. The area I grew up in was not the most welcoming environment for people in the LGBTQIA+ community, which is one reason I didn’t come out until I left home.
I have been an active public figure in the LGBTQIA+ community for over 20+ years now. This August, I will be inducted into the North American Gay Amateur Athletic Alliance Softball (NAGAAA) Hall of Fame for my service work, dedication to the sport, and charity fundraising efforts, which is an incredible honor because I have a deep passion for my community, softball family and sports overall. I CrossFit five days a week and play in competitive pickleball and softball leagues. I honestly believe I would not be where I am today if not for the community I’ve built around sports.
Since joining Beam Suntory in 2019, it has always felt like home. I can authentically be myself and represent my community at events for the company, which is hugely important to me. Having the ability to be my genuine self at work is crucial because my personal and professional lives frequently coincide. I think one of my biggest contributions to Beam Suntory was securing the number one partnership spots for the Gay Softball World Series for the last 3 years, which has put us on the national stage in supporting one of the largest LGBTQIA+ sporting events in the world.
I take pride in working for Beam Suntory because I know that the company takes pride in its employees.
Through 25+ years of global management experience, I have become known as “The Phoenix” in the spirits world. And like the phoenix, I am a unique and rare find. I approach everything I do with creativity, 110% inclusivity, positivity, and authenticity. “
Report showcases progress in key areas across company’s Proof Positive sustainability strategy
NEW YORK, June 29, 2023 – Beam Suntory, a world leader in premium spirits with iconic brands such as Jim Beam® and Maker’s Mark®, today announced the release of its 2022 Sustainability Report, highlighting progress against the company’s long-term Proof Positive sustainability strategy and targets. The report details the company’s impact across three pillars: Nature Positive, Consumer Positive and Community Positive, and highlights key milestones, including a 10% reduction in water usage rate across the company’s operations, an increase in shipped volume including on-pack nutritional data, and advancements in Diversity, Equity and Inclusion (DEI).
“At Beam Suntory, we have an ambition to become the World’s Most Admired Premium Spirits Company, which includes being a global leader in sustainability and responsibility,” said Albert Baladi, President and Chief Executive Officer at Beam Suntory. “Making a positive impact through our business and our brands is core to who we are, and in 2022, we continued to invest across our focus areas, making industry-leading strides in water conservation, regenerative agriculture and forestry, and confirming us an Equal Pay Employer from our second voluntary pay equity study.”
“Our employees embody our purpose, which is to Inspire the Brilliance of Life. We came together stronger than ever last year – from the more than 12,000 hours we dedicated to worldwide volunteering efforts, to ensuring we’re building a culture of inclusion,” Baladi added.
Beam Suntory is committed to operating as a responsible business that is actively contributing to a more sustainable, equitable future. Our 2022 Sustainability Report highlights progress across each of our Proof Positive pillars, including:
• Nature Positive:
• Consumer Positive:
• Community Positive:
To learn more, read Beam Suntory’s 2022 Sustainability Report here.
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2023 Beam Suntory, Inc. New York.
Contact
Allison McEneaney
Senior Director, Global Corporate Communications at Beam Suntory
allison.mceneaney@beamsuntory.com
NEW YORK, Wednesday, June 14, 2023 – Beam Suntory, a world leader in premium spirits, today announced that it has entered into a strategic distribution partnership for the U.S. market with Mezcal Amarás, a premium, award-winning, and sustainability-focused mezcal brand that produces handcrafted, high-quality mezcal products derived from the agave fields of Oaxaca, Guerrero and Durango. Beginning July 1, Beam Suntory will import Mezcal Amarás and distribute its products in several U.S. states through the company’s existing distributor network.
“Our new strategic partnership with Mezcal Amarás in the U.S. is key for Beam Suntory as we continue to premiumize our spirits portfolio and focus on the fast-growing agave-based spirits category,” said Jessica Spence, President of North America at Beam Suntory. “Demonstrated by its award-winning portfolio of mezcal products, Mezcal Amarás shares our commitment to delivering exceptionally elevated quality in every bottle, from seed to sip. We were further drawn to the Mezcal Amarás team’s strong, values-based approach to doing business and dedication to giving back to people and nature.”
Consumer interest in agave-based spirits continues to grow and it is now the second-largest category in the U.S., with mezcal representing the fastest-growing spirits category globally. In addition to its strength in Mexico, Mezcal Amarás is also available internationally in more than 24 markets including the UK, Spain and China.
Mezcal Amarás was founded in 2010 by a team of Mexican entrepreneurs, led by Santiago Suarez Cordova and Luis Niño de Rivera, who sought to create a portfolio honoring mezcal, while preserving and benefitting the land, the agave and mezcal producing communities. Mezcal Amarás is available in three core expressions:
“Mezcal Amarás is a company that exists for the spirit of love to help create a better world. Our handcrafted mezcal honors the heritage of Mexico and the sacred agave plant, while giving back to the earth and our local communities,” said Santiago Suarez Cordova, Co-Founder and Chief Executive Officer of Mezcal Amarás. “Beam Suntory shares our vision that companies should have a positive impact on the world around us, and we’re thrilled to be partnering with them to help introduce the superior quality of our mezcal portfolio to more consumers in the U.S.”
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com.
About Mezcal Amarás
Mezcal Amarás is a world leading mezcal company integrated from seed-to-sip with more than ten years of experience crafting the definitive range of award-winning premium mezcals, made sustainably and through fair trade. Mezcal Amarás is a Mexican company with presence in more than 25 countries.
Mezcal Amarás works to ensure a balance between the needs of the present, the future and the health of the planet. Our “Siempre Amarás” (Always Love) philosophy is a simple but powerful vision of improving day by day, choosing a sustainable path for the benefit of all and maintaining a firm commitment to protect the land, the environment and every single person who makes each drop. Mezcal Amarás is also proud to be a carbon-neutral company.
Mezcal Amarás has a complete portfolio of premium mezcals composed of three brands:
Amarás – Smooth and perfectly balanced mezcals that can be sipped neat or in a premium cocktail. Perfect for introducing consumers into the sophisticated variety of flavors and agaves: the extreme smoothness of Espadin Joven, the astonishing mellowness of Espadin Reposado, and the freshness of Cupreata.
Amarás Logia – The epitome of our portfolio, with both permanent and collectible Limited Edition mezcals made with rare and scarce agaves, and through highly demanding Artisanal and Ancestral methods. An exploration into unique agaves meant for ultra-premium spirits connoisseurs that relish enjoying or gifting an exclusive libation.
Verde Amarás – Inclusive mezcal brand with a no labels essence that lets you be whoever you want to be. Verde Amarás is perfect for mixology and for having fun. Ideal for consumers new to the mezcal world.
Please visit www.mezcalamaras.com
MEDIA CONTACT:
Allison McEneaney
Beam Suntory
Allison.McEneaney@BeamSuntory.com
Celebrating the ultimate expression of Scotland’s whisky heritage captured through a Japanese lens
London, 5th June 2023 – Today, Beam Suntory, a world leader in premium spirits and producer of some of the foremost whiskies, unveiled the company’s latest creation – ARDRAY® – an exquisite new interpretation of blended Scotch whisky. Balancing Scotland’s unique terroir and long-standing craft tradition with the precision and artistry of Suntory’s award-winning Japanese blenders, ARDRAY promises a fresh perspective on the excellence of blended Scotch.
Beam Suntory’s Chief Blender for Scotch, Calum Fraser, in partnership with Suntory’s blending team, tested nearly 200 different whisky combinations before arriving at the final harmony of flavours that make up ARDRAY. The wonderfully balanced blended recipe interweaves some of Scotland’s finest, most complex signature malts and grain whiskies together to an optimal precise ratio. The result is a whisky designed to challenge preconceptions, treating both malt and grain whiskies as equals to create a whisky that is truly greater than the sum of its parts.
With inspiration from historic blend styles and the vision of Suntory's founder Shinjiro Torii, ARDRAY celebrates the quest to reimagine the historic excellence of blended scotch and encourage a greater appreciation for the art of blending. A hundred years ago, inspired by traditional Scottish whisky, Torii-San envisioned a Japanese approach to create a subtle, refined, yet complex whisky that would suit the delicate palate of the Japanese. With this remarkable blend, we honour Torii’s quest, from a reinterpretation of Scotch for the Japanese palate to ARDRAY: a new, elegant interpretation, designed to celebrate the excellence of blended Scotch Whisky.
Built on the premise that blended whisky is an art form that deserves both respect and reappraisal, each batch is precisely engineered to achieve the same harmony between malt and grain whiskies each time. By retaining a proportion of each batch, the team blends this with the next batch and harmonises the flavour of the whisky across the batches.
Calum Fraser, Chief Blender for Scotch, comments: "In creating ARDRAY, we have combined an exceptional selection of the very best Scotch whisky has to offer with the inspiring talent of Suntory’s blending team to create something new, refreshing and exciting. The time, care and attention to detail taken to source both malt and grain whiskies from some of Scotland's most noted distilleries has allowed us to explore hundreds of blends of Scotch malt and grain whiskies to achieve ARDRAY's optimum balance of multi-layered flavours. Driven by the desire to ensure the true beauty of this blend is greater than the sum of its parts. ARDRAY promises a rich and complex taste, with a distinctive harmony of flavours: a mild, gently floral, and citrusy fruitiness, with a vanilla custard creaminess and a rich, silky mouthfeel and lengthy aftertaste that is unmatched."
Drawing from just a handful of the finest Scotch distilleries from Beam Suntory, a world leader in premium spirits and producer of renowned whiskies including Bowmore, Laphroaig, Yamazaki, and Hibiki, and our partners at Edrington (owners of The Macallan, The Glenrothes and Highland Park), this blended Scotch whisky that celebrates the role of terroir and the production traditions of Scotland’s distilleries that define each of their unique spirit character.
Presented in a bespoke bottle each marked with the year of release, the striking artwork of artist Lia Melia adorns each one, capturing Scotland's raw beauty. Its richly textured rippling pattern representing malt and grain highlights two fundamental ingredients in Scotch whisky. The unique feel of the glass bottle takes after the free-flowing water of Scotland's streams and rivers, and the patterns made by the wind blowing across barley fields.
From the end of May onwards, a limited batch of under two thousand nine-litre cases of ARDRAY will be for sale in only four cities worldwide: London, Shanghai, Los Angeles, and New York. It will then expand to become available in more markets globally.
ARDRAY is now available at The Whisky Shop with an RRP of £60 / $80 / 530RBM.
For more information, visit Ardray.com.
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RRP
Tasting Notes:
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For more information, to request a sample or speak to a spokesperson, please contact:
Natasha Wilson | natasha.wilson@beamsuntory.com | 07552668609
ABOUT ARDRAY
ARDRAY is a malt-rich blend created using a handful of malts (from no more than 10 distilleries). The aim is only to include the finest and most complex Scotch whiskies, which is why it calls on single malts from the Beam Suntory portfolio (which includes Laphroaig, Bowmore, Ardmore and Glen Garioch), as well as spirits from partners at Edrington (owners of distilleries such as The Macallan, The Glenrothes and Highland Park).
Combining the unique terroir and long-standing tradition with the precision and artistry of Suntory’s whisky blending in Japan, ARDRAY offers a fresh perspective on the excellence of blended Scotch and tells the story of our quest to reimagine the historic excellence of blended scotch through fresh eyes. ARDRAY, meaning ‘towards the light,’ reflects the guidance of Suntory founder, Shinjiro Torii, and the philosophy of monozukuri craftsmanship: a relentless pursuit of perfection, meticulous attention to detail, and a commitment to quality.
To make ARDRAY, grain and malt whiskies were blended at precise ratio increments to find the exact point at which the perfect harmony was achieved. For each batch, casks of each type of whisky are blended first to create ‘building blocks’ then minute adjustments (0.1%) to the recipe are made for each batch based on the exact character of each building block, to achieve the same harmony between malt and grain whiskies each time. We retain a proportion of each batch – of both the building blocks and the blend as it marries (Solera) - to blend with the next batch and harmonise the flavour of the whisky across the batches.
True appreciation of Ardray can also be enhanced further by serving it 'Off-the-Rocks' – a fresh perspective on how whisky should be enjoyed – circumventing the old debate over whether to enjoy with ice or water. Poured ‘Off the Rocks’ to achieve the perfect level of chill and dilution by straining the whisky over quality ice.
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
©2023 Beam Suntory, Inc. New York.
The Three-Part Release Explores ‘Kentucky Terroir’ Through the Lens of the Beam Family’s Distilling Campuses
Clermont, Kentucky (June 01, 2023) – Today, the James B. Beam Distilling Co. announced the launch of the Hardin’s Creek™ Kentucky Series, a three-part release of Kentucky Straight Bourbon Whiskeys that mark the next installment in the brand’s collection of ultra-rare expressions. Comprised of Hardin’s Creek Clermont, Hardin’s Creek Frankfort and Hardin’s Creek Boston, the Kentucky Series takes whiskey fans on a journey of ‘Kentucky terroir,’ showcasing the influence of diverse landscapes on the flavor profile of each whiskey.
Each expression within The Kentucky Series is a 17-year-old Bourbon, aged at one of three James B. Beam Distilling Company campuses: Clermont, Frankfort and Boston. All three liquids were laid down with the same mash bill at the same time seventeen years ago but aged at different campus locations.
“The Kentucky Series is a testament to the influence of location and how nature plays such a vital role in liquid maturation,” said Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery. “While these three bourbons were made with the same mash bill and aged in Kentucky, the micro-climates and environments at each location are distinctly different, which greatly impacts the taste of each product. As my Granddaddy Booker Noe said, ‘Set it and let nature take over.’”
Launched in 2022, Hardin’s Creek is a series of ongoing releases featuring some of the James B. Beam Distilling Co.’s rarest and most unique whiskeys, grounded in rich distilling expertise. The releases showcase the breadth and depth of the James B. Beam Distilling Co’s whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rack house locations, and more.
All three Kentucky Series expressions are best enjoyed neat or served over a large ice cube in a lowball glass where their complex flavors can be appreciated with each sip.
Expressions of the Kentucky Series will be released in limited quantities throughout this year, beginning with Clermont on June 1st, Frankfort on August 1st and Boston on September 1st. For real-time information about Hardin’s Creek, we encourage whiskey fans to follow along on Instagram @HardinsCreek or visit www.hardinscreek.com.
HARDIN’S CREEK KENTUCKY SERIES, CLERMONT - 55% ABV | Suggested Retail Price: $169.99
The first expression from the Kentucky Series is Hardin’s Creek Clermont, aged at the James B. Beam Distilling Co. in Clermont and bottled at the grand age of 204 months. The nuanced terroir and microclimates shaped by the rigid and rolling hills, the cool wind against the shelter of the valleys, and the pockets of rack houses placed close together, are aglow year-round beneath the strong Kentucky sunlight, making the unique contours of Clermont discernable in every pour.
“When I think of the terroir of Kentucky, I think of Clermont,” said Freddie Noe, Eighth Generation Master Distiller of the Fred B. Noe Distillery.
TASTING NOTES: CLERMONT
COLOR Rich amber with darker tones
NOSE Burnt sugar tripled with matured toasted oak and sweet vanilla
PALATE Forward caramelized oak, followed by brown spices and hints of seasoned leather
FINISH Smooth & sweet with lingering warmth
HARDIN’S CREEK KENTUCKY SERIES, FRANKFORT - 55% ABV | Suggested Retail Price: $169.99
The second expression from the Kentucky Series is Hardin’s Creek Frankfort, aged on the Frankfort campus and bottled at 204 months. The creek bed at the Frankfort campus covers the storied rack houses in a blanket of humidity, making everything age more slowly. Liquid ages at its own pace with little ventilation and a lot of time. More information to come upon Frankfort introduction on August 1.
HARDIN’S CREEK KENTUCKY SERIES, BOSTON - 55% ABV | Suggested Retail Price: $169.99
The Booker Noe campus in Boston, Kentucky is one of a kind. The rack houses are spread out generously in the golden sunshine and clear air, ideal for maturation. These unique conditions mean fast, richer aging. It’s bold and characterful, much like Booker Noe himself. More information to come upon Boston introduction on September 1.
About Hardin’s Creek
Hardin’s Creek is a series of ongoing releases featuring some of the James B. Beam Distilling Co.’s rarest and most unique whiskeys, grounded in 227 years of rich experience and distilling expertise. The brand launched in 2022 with its inaugural expressions, Jacob’s Well and Colonel James B. Beam, and released The Kentucky Series in 2023. Each release will showcase the breadth and depth of the James B. Beam Distilling Co’s whiskey-making credentials inclusive of age, blending, mash bill, distillation, barrels, rackhouse locations, and more. Hardin’s Creek celebrates whiskey’s past while charting its future.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Beam Suntory also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Beam Suntory’s core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
Media Contact
Manuela Savona | Savona Communications | manuela@savonacommunications.com | 917.969.1275
Stephanie Anger | Savona Communications | stephanie@savonacommunications.com | 602.405.1539
Lana Ohs | Beam Suntory | lana.ohs@beamsuntory.com | 224.619.8096
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