Chicago, IL (June 5, 2018) –EFFEN® Vodka is proud to release a new marketing campaign called “Different by Design,” aimed at celebrating self-expression and diversity. Different by Design launches this month and encourages fans to break convention, welcome creativity and be unapologetically true to themselves.
As part of the campaign’s launch, EFFEN is proud to support Pride month and LGBTQ equality with the release of the brand’s first, limited-edition Pride bottle throughout June. For every limited-edition Pride Bottle made, Beam Suntory donated $1 to Outfest, an organization that promotes LGBTQ Equality by creating, sharing and protecting LGBTQ stories on the screen. The EFFEN Pride bottle is available in more than 30 markets nationwide for a suggested retail price of $21.99/750mL.
“Different by Design aims to honor and support our consumers and what’s important to them in today’s world,” said Stephanie Kang, Marketing Director for EFFEN Vodka. “A unique point of view and fearless, honest self-expression are some of the most powerful tools available to every person, and EFFEN is proud to champion those who embrace that spirit.”
EFFEN Vodka is a super-premium vodka that continues to push boundaries. From its unique distillation and filtration processes, to its distinct bottle design and core values of acceptance and creativity, the brand creates a vodka that delivers superior quality, six versatile flavors and a modern design that is “Different by Design”. The launch of the new campaign illustrates EFFEN’s ongoing commitment to foster a more expressive and inclusive tomorrow.
“The LGBTQ community has always pushed the boundaries of convention. Outfest embraces that heritage and works to assure the stories that reflect our unique experience are seen and heard,” said Christopher Racster, Executive Director for Outfest. “We are incredibly proud to partner with a company that also pushes boundaries and takes creativity, difference and self-expression to heart.”
The “Different by Design” platform will inspire future flavor innovations and experiences in 2018 and beyond. It will also be reinforced through integrated marketing efforts, including print, social, digital and public relations support, in addition to collaborations with creative partners.
To learn more about EFFEN Vodka and “Different by Design,” visit www.effenvodka.com or following EFFEN Vodka on Instagram or Twitter.
Chicago, Ill. (June 12, 2018) – Cruzan® Rum, producer of some of the world’s finest aged rums, is proud to announce the launch of the Island Spirit Fund. Created in the aftermath of the destruction caused by last year’s Hurricane Maria, the Island Spirit Fund supports disaster relief efforts in the U.S. Virgin Islands and across the United States, helping rebuild and renew communities impacted by storms of all kinds.
As founding sponsor, Cruzan Rum has committed to donate $1 from every case of rum sold to the Island Spirit Fund, meaning each Cruzan Rum bottle purchased will provide aid to communities in need. This commitment alone is expected to generate nearly $1 million for the Island Spirit Fund this year. Coupled with generous case-matching donation commitments from several distributor partners and anticipated public fundraising, Cruzan Rum aims to raise $2 million for the Fund by the end of 2018.
“Last year, our home island of St. Croix faced many challenges in the devastating wake of Hurricane Maria, but the resiliency of the Crucian people and our sense of community never wavered,” said Gary Nelthropp, Cruzan Rum’s Master Distiller. “That’s what we like to call our ‘island spirit,’ and I’m honored to help extend this spirit to others in a sustainable and ongoing way through the Fund, ensuring that no community, near or far, weathers a storm alone.”
Established in partnership with Global Giving, a nonprofit organization that connects donors with grassroots projects around the world, the Island Spirit Fund provides disaster relief by issuing grants to local organizations with boots on the ground and lasting relationships in affected areas. The Fund prioritizes both short-term recovery and long-term stability projects, including: environmental rebuilding, community planning, and workforce development and job creation. By listening directly to affected communities' needs, the Island Spirit Fund takes a customized approach to providing relief including, but not limited to, nourishment, supplies and volunteer support. In the immediate future, the Fund is focused on the areas still recovering from Hurricane Maria’s devastation and is also prepared to respond to future storms.
“We’re proud to support our Cruzan family and neighbors in the USVI and beyond with the launch of the Island Spirit Fund, and we’re incredibly humbled by the way our distributor partners have stepped up to further our efforts,” said Rashidi Hodari, VP Marketing, Cruzan Rum. “Our roots in the Caribbean run deep, and by joining together, we’re able to provide much needed physical and emotional support beyond the initial days, weeks and months following disaster. We look forward to awakening the ‘island spirit’ both now and in the years to come.”
Individuals interested in making their own contributions to the Fund can do so by purchasing any of Cruzan’s quality rum products or by making a direct donation via IslandSpiritFund.org. In addition to the brand’s case-matching donation program, Cruzan will also absorb the cost of all transactional fees associated with all donations to the Island Spirit Fund, so that 100% of donors’ generosity goes directly to communities in need.
The establishment of the Island Spirit Fund is the most recent effort by Cruzan and its parent company, Beam Suntory, to provide aid to those in need. In 2017, Beam Suntory and its parent company provided more than $2 million in cash and in-kind support for disaster relief in the U.S., U.S. Virgin Islands and Mexico, which also included a $500,000 donation to the Fund for the Virgin Islands late last year.
For more information about the Island Spirit Fund and Cruzan’s award-winning portfolio of rums, please visit www.islandspiritfund.org or CruzanRum.com, or engage with us on social media via www.facebook.com/CruzanRum or Instagram @CruzanRum.
Deerfield, Illinois, July 11 – Beam Suntory today announced key executive appointments within its Global Finance and Supply Chain functions, as well as in the Americas region.
Marc Andre Tousignant has been named CFO, Americas. Tousignant most recently served as VP Global Supply Chain Finance. He joined Beam Suntory from Avon Products in 2014 after a 17-year career including finance leadership roles in North America, Japan, Asia-Pacific, China and EMEA.
Diego Reynoso has been named CFO Global Supply Chain, Tax & Treasury. Reynoso, a 14-year Beam Suntory veteran, has served as CFO of the Americas region, COO/CFO of North America, and has held commercial roles in Mexico and Canada. He most recently served as Regional CFO Americas and GM Canada.
“Marc Andre and Diego are talented and experienced finance leaders, and these new roles give them and their teams important new ways to execute our growth strategy and make a big impact,” Beam Suntory Chief Financial Officer John Owen said.
Additionally, Greg Hughes, who most recently served as GM – US, has assumed the additional responsibility of the Canadian market as GM – North America. Hughes joined Beam Suntory from Kraft last year.
“We take pride in our incredibly deep bench of talent at Beam Suntory, and we are pleased to continue developing great career paths for key leaders from within our organization,” Paula Erickson, Chief Human Resources Officer, said. “We describe our culture as a place where you can ‘Unleash Your Spirit’ and that’s what these leaders have done, driving results by inspiring their teams to be part of something greater.”
Clermont, KY (July 12, 2018) – Basil Hayden’s® Bourbon, one of the fastest growing super-premium bourbons on the market, proudly announces the limited time release of Basil Hayden’s® Two by Two Rye. An unprecedented blend of two Kentucky Straight Rye Whiskies and two Kentucky Straight Bourbon Whiskies, Basil Hayden’s Two by Two Rye breaks category norms to offer whiskey fans the best of both worlds: the full spiciness of rye, complemented by the sweet characteristics and finish of bourbon.
Two by Two Rye offers a premium blend of two ryes and two bourbons, which have been artfully combined to find the perfect complement in one another. With a balance of 5-year-old Kentucky Straight Rye, a 7-year-old “high-rye” Kentucky Straight Rye, a 13-year-old Kentucky Straight Bourbon, and a 6-year-old Kentucky Straight Bourbon, the result is a wholly unique whiskey that makes a name for itself in the category and remains approachable to discover at 80 proof.
“Basil Hayden’s has always been known for its distinctive spicy finish, so innovating in the rye category continues to be an exciting venture for the brand, especially as interest in the category grows exponentially,” said Rob Mason, Vice President Marketing, Whiskey at Beam Suntory. “While Basil Hayden’s Two by Two Rye upholds our trademark spice and approachability, this blend also challenges the status quo and encourages fans to discover the versatility of rye.”
Basil Hayden’s Two by Two Rye continues the brand’s pursuit of innovating within the rye whiskey category and launching unique liquids in the market. The launch of Basil Hayden’s Two by Two Rye builds on momentum set by two recent launches, including Basil Hayden’s Rye Whiskey and Basil Hayden’s Dark Rye. Both were met with impressive reception and acclaim, with Basil Hayden’s Rye Whiskey being awarded “Rye Whiskey of The Year” at the 2017 New York International Spirits Competition.
Best enjoyed sipped neat or on the rocks, Basil Hayden’s Two by Two Rye features the following characteristics:
• Proof: 80
• Color: Golden Honey
• Aroma: Rich caramel and brown sugar with a sumptuous, woody rye flavor profile
• Body: Smooth, medium-bodied
• Taste: A balanced blend of sumptuous rye and brown sweets with an ample woody accent
• Finish: A pleasant, long lingering warmth
• Blend Overview: An intriguing blend of 5-year-old Kentucky Straight Rye, 7-year-old “high-rye” Kentucky Straight Rye, 13-year-old Kentucky Straight Bourbon, 6-year old Kentucky Straight Bourbon
Basil Hayden’s Two by Two Rye is now available nationwide for a limited time with a suggested retail price of $44.99 for a 750mL bottle. Look for it packaged in a light tan and deep green, hand-applied parchment bib and wrapped with the copper belt iconic to Basil Hayden’s.
For more information about this release, visit www.basilhaydens.com or contact firstname.lastname@example.org.
Beam Suntory Inc.
Louisville, KY, August 29, 2018 – All aboard! Some of the most legendary brands in the bourbon world are hitting the road together this fall for the Bourbon Legends Boxcar Tour, a first-of-its-kind bourbon pop-up experience celebrating America’s native spirit. Powered by four of the industry’s best known and pioneering brands – Jim Beam®, Maker’s Mark®, Knob Creek® and Basil Hayden’s® – the Bourbon Legends Boxcar Tour will travel to four U.S. cities in 2018, offering bourbon fans, both new and seasoned, the opportunity to explore the unique stories, distilleries, people and tastes that have shaped the modern era of bourbon.
The event itself harkens back to the mid-19th century when the railroad and boxcar transported bourbon from Kentucky to the rest of America. Now, the Bourbon Legends Boxcar Tour is traveling the country to bring an immersive bourbon experience to bourbon fans across America, welcoming attendees through a multi-sensory interpretation of Kentucky’s rolling landscapes and into its storied distilleries. Guests are encouraged to raise their “Bourbon IQ” by exploring four distinct event spaces that bring these iconic Kentucky Straight Bourbons to life for curious minds and palates.
At each Bourbon Legends Boxcar Tour event, attendees will interact with bourbon experts – and some of the legendary distillers and family members behind the bourbons in select markets – as they lead enhanced bourbon tastings that explain the notes, flavors and nuances of the featured whiskeys. From bourbon novices to connoisseurs, there is something new for everyone to discover, experience and explore. In addition to interactive bourbon experiences, visitors will enjoy bourbon tastings, bespoke cocktails, Kentucky barbeque, music and more.
The 2018 Bourbon Legends Boxcar Tour leaves the station in September—Bourbon Heritage Month— and will pull into Denver, Houston, Cleveland and New York City:
• Denver: September 12-13th, 2018
• Houston: October 3-4th, 2018
• Cleveland: October 12-13th, 2018
• New York City: November 16-17th, 2018
The Bourbon Legends Boxcar Tour is a by-invitation event for guests ages 21 years and older. Fans interested in attending must RSVP at least 24 hours in advance at www.bourbonboxcar.com to secure their spot. Space is limited. To reserve a spot, guests will need to obtain an access code through email from the Bourbon Legend’s Boxcar website. For more information on participating brands please visit: Jim Beam, Maker’s Mark, Knob Creek and Basil Hayden’s.
Deerfield, IL – July 14, 2016 – Beam Suntory has named Independent Stave Company its 2015 Supplier Relationship Management (SRM) Program Supplier of the Year. Beam Suntory’s SRM Program was established in 2013, with 15 of the company’s key suppliers, based on their contributions to innovation, quality, service, risk mitigation, and cost.
ISC crafts the oak barrels in which Beam Suntory ages Jim Beam® Bourbon, the world’s No. 1-selling bourbon, as well as other iconic and award-winning Beam Suntory bourbons such as Maker’s Mark®, Knob Creek®, Basil Hayden’s®, Baker’s®, and Booker’s®.
Independent Stave Company was singled out for recognition from thousands of Beam Suntory suppliers for delivering quality improvements annually, strong collaboration with Beam Suntory plants and product development, and increased resource allocation to ensure new products are delivered on time.
“ISC has been a tremendous long-term partner to Beam Suntory, aligning closely with our business needs, and demonstrating a commitment to continuous improvement,” said David Hunter, global chief supply chain officer. “They have invested assets and resources to maintain their competitiveness and to support our growth and innovation agenda.”
“High quality barrels are a critical element in crafting our great bourbons and we appreciate the skill and dedication that the ISC team brings to bear in support of our business,” Hunter added.
In addition to providing barrels to age Beam Suntory bourbons, ISC partners closely with Beam Suntory brands to create oak staves to spec that create surprising flavors in super-premium expressions of well-known bourbons, such as Maker’s 46®.
ISC was founded in 1912 as a stave manufacturing company in the Missouri Ozarks. The company began making barrels in the 1950s. Today ISC’s cooperages in Kentucky and Missouri craft a wide range of oak barrels and oak products to support the bourbon industry.
“We are truly honored to have been selected as Supplier of the Year by one of our oldest and most trusted partners,” said Brad Boswell, ISC President and fourth-generation cooper. “I would like to thank all ISC associates for making this possible. Your commitment to craftsmanship and innovation is the foundation on which our successful relationship with Beam Suntory has been built.”
The award was presented at Beam Suntory’s annual SRM Conference held on May 31st at Beam Suntory’s Urban Stillhouse in Louisville, KY.
“We’ve had an exciting decade navigating the bourbon renaissance in partnership with Beam Suntory, and we couldn’t be more excited about what the future holds,” Boswell said.
Deerfield, Illinois, July 26 – As founding members of the International Alliance for Responsible Drinking, Beam Suntory today welcomed significant progress towards the Global Producers’ Commitments to reduce alcohol misuse by 10 percent by 2025. Earlier today, IARD released its third annual, independently audited report.
On a global basis, results showed 261 underage education initiatives implemented by alcohol producers in 2015, a 50% increase from the year before, with a 51% increase in the number of countries engaged, from 57 to 86 countries. These programs directly engaged nearly 30 million parents, teachers, and community leaders on the importance of respecting legal age limits on buying alcohol. All told, IARD member companies’ education programs reached more than 1 billion people about the importance of reducing underage drinking.
For Beam Suntory specifically, support for two individual programs was highlighted: its founding partnership with the National Center for DWI Courts, and its support for Building Resilience in Campus Communities (BRICC), a partnership with Brown-Forman that combats underage and binge drinking at the University of Louisville.
“As a world leader in premium spirits, Beam Suntory’s commitment to the responsible consumption of alcohol is fundamental to everything we do,” said Beam Suntory Chairman and CEO Matt Shattock. “We are proud of our global efforts to reduce harmful consumption of alcohol, including support of evidence-based programs, such as our support for the DWI Courts and BRICC Coalition, and aimed at tackling the biggest problems.”
Through IARD, leading beverage alcohol producers have made Global Producers’ Commitments to Reduce Harmful Drinking. Each Commitment has a five-year action plan and goals to: tackle underage drinking, responsible marketing, provide consumer information & responsible product innovation, reduce drinking & driving, and enlist retailer support to reduce harmful drinking.
As a founding partner of the National Center for DWI Courts, Beam Suntory provides ongoing support to raise awareness for its statistically-proven model to reduce recidivism among repeat offenders. These courts hear cases for repeat DWI offenders, who are statistically proven to be the most dangerous drivers in the U.S.
As many of these individuals suffer from substance use disorders, these courts provide individualized, evidence-based treatment and support, with an emphasis on accountability. Studies have shown that after one year, DWI program graduates are three times less likely to be repeat offenders than those who do not participate in the program. DWI Courts have also been proven to save taxpayer money that would have otherwise been needed for incarceration, court time, and community supervision.
In 2015, the National Center for DWI Courts, with support from the National Highway Traffic Safety Administration (NHTSA), trained 331 professionals in 13 states and the territory of Guam. These trainings provided criminal justice and treatment professionals with the tools to implement DWI Courts in their jurisdictions, or improve existing DWI Courts using the latest research and evidence based practices.
Building Resilience in Campus Communities
Beam Suntory and Brown-Forman’s initiative, the Voice of Reason (VOR), uses peer persuasion to shift behavior in social settings involving alcohol. Launched in 2015, this initiative partnered the University of Louisville’s BRICC Coalition, Pacific Institute for Research and Evaluation (PIRE), and fraternity and sorority students through the organization Greeks Advocating Mature Management of Alcohol (GAMMA). VOR will be piloted at the University of Kentucky later this year.
VOR educates campus influencers to help other students make safer decisions about alcohol. Of students surveyed after the five session program, more than half knew standard drink sizes and the symptoms of alcohol poisoning, and almost everyone knew how to care for someone intoxicated. The survey also showed statistically significant increases in alcohol knowledge, alcohol resistance skills, and conversations about alcohol with peers. Finally, GAMMA members showed a decrease in dangerous behaviors, including avoiding drinking games, and binge drinking.
Chicago, Sept 10 – As a founding member of the International Alliance for Responsible Drinking (IARD), Beam Suntory today underscored significant progress towards the Beer, Wine & Spirits Producers’ Commitments to reduce alcohol misuse. Earlier today, IARD released an independently audited report on the producers’ progress against key commitments to help combat alcohol misuse made five years ago.
Key accomplishments include:
• More than half a billion people (546 million) reached with responsibility programming between 2014 and 2017 through media and social channels
• Members supported an average of 347 drinking and driving prevention programs per year between 2014 and 2017
• A 66% increase in the number of local responsible retailing initiatives between 2014 and 2017
“As a world leader in premium spirits, Beam Suntory’s commitment to responsible consumption is fundamental to everything we do,” said Beam Suntory Chairman and CEO Matt Shattock. “We are proud of our global efforts to reduce alcohol misuse, and we are committed to doing even more. We will continue supporting evidence-based programs that target the biggest problems, recognizing that partnership with multiple stakeholders is the most effective path to achieving the goals that we share to reduce alcohol misuse.”
Beam Suntory Partners
As the world’s third-largest premium spirits company, Beam Suntory promotes responsible consumption, through platforms such as Drink Smart, the company’s proprietary program to provide consumers with the facts to make informed choices about alcohol, and support of evidence-based programs that tackle the most critical issues relating to alcohol misuse.
Beam Suntory partnerships include:
Beam Suntory is a founding sponsor of the National Center for DWI Courts, a non-profit organization leading the expansion of DWI courts in the United States. Repeat offenders are responsible for the vast majority of fatal crashes on American roadways. DWI courts hold these offenders strictly accountable, with close supervision and connections to treatment services for underlying substance abuse or mental health disorders. DWI courts reduce recidivism by as much as 60 percent and DWI offenders who complete the program are as much as 19 times less likely to reoffend compared to offenders in the traditional system.
The Foundation for Advancing Alcohol Responsibility (Responsibility.org)
Beam Suntory and industry peers support Responsibility.org, which has developed “Ask, Listen, Learn,” a science-based teaching program that provides resources for teachers, school counselors, nurses, other educators, and parents. The initiative teaches children aged between nine and 14 years about the dangers and consequences of underage drinking. “Ask, Listen, Learn: Kids and Alcohol Don’t Mix” is a free, digital suite of educational resources, including animated videos, lesson plans, interactive classroom activities, and resources for parents.
The Scottish Alcohol Industry Partnership (SAIP)
Through SAIP, Beam Suntory and industry peers partnered with the Scottish government and police to deter adults from buying alcohol on behalf of minors through advertising, education, and law enforcement support. Scottish police reported incidents of drinking in public areas down 51%, and youth disorder incidents reduced by 10% during the pilot window. The program may eventually roll out across Scotland.
The Asia Pacific International Wine and Spirits Alliance (APIWSA)
Through APIWSA, Beam Suntory and industry peers have partnered with the Cambodian government to establish the “Cambodia Responsible Alcohol Marketing and Communication Code of Conduct,” which sets forth common standards supported by major international alcohol producers, such as statements on alcohol strength, alcohol misuse, and not targeting underage consumers.
CHICAGO, Sept. 13, 2018 /PRNewswire/ -- Today, Jim Beam®, the world's No. 1 bourbon, is announcing the release of Jim Beam Repeal® Batch, a non-chill filtered, 86-proof Kentucky Straight Bourbon Whiskey inspired by the same liquid produced by the Beam family following Prohibition's repeal. This limited edition offering, with a label inspired by post-Prohibition Jim Beam bottlings from the 1930s, celebrates the 85th anniversary of Prohibition's repeal and the perseverance James B. Beam put into rebuilding the Jim Beam distillery in 1933 – a feat accomplished in only 120 days.
"For the 85th anniversary of Repeal Day, we wanted to release a bourbon inspired by our heritage and dedicated to the hard work my great-grandfather put into rebuilding our family business after Prohibition," said Fred Noe, Jim Beam's seventh generation master distiller. "Jim Beam Repeal Batch pays tribute to all the generations of Beams that came before me."
After a 13-year hiatus from the bourbon industry during Prohibition, and at nearly 70 years old, James B. Beam and his family rebuilt the distillery in Clermont by hand to get the family business up and running once again. Today, Jim Beam is the best-selling bourbon in the world.
Jim Beam Repeal Batch is aged four years, similar to Jim Beam® Bourbon, however this unique liquid is non-chill filtered, resulting in a bourbon with fuller mouthfeel and tasting notes that include char, oak and caramelized tones. It has a light amber color, with an aroma that carries oaky notes, balanced with light vanilla and a hint of brown spice.
Jim Beam Repeal Batch is best enjoyed neat, on the rocks or in a signature cocktail, such as the whiskey punch cocktail, which includes bourbon, Italian vermouth, pineapple syrup and lemon juice. This exclusive offering can be found for a limited time at select retailers nationwide on shelves alongside Jim Beam Original and other premium offerings. Jim Beam Repeal Batch has a suggested retail price of $17.99 for 750mL.
For more information about Jim Beam Repeal Batch, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com.
Deerfield, Ill. (July 27, 2016) – Today, Beam Suntory, the world’s third-largest premium spirits company, supports its core commitment to responsible consumption with the global relaunch of DrinkSmart.com, its proprietary program for educating consumers about alcohol.
Redesigned as a dynamic and shareable experience in seven languages, DrinkSmart.com communicates with legal-purchase age consumers about making informed, responsible choices, whether that’s how to host their next party, plan a night out on the town, or not drink at all. It also reflects Beam Suntory’s progress against the global Producers Commitments to address alcohol misuse, as a founding member of the International Alliance for Responsible Drinking.
“As an industry leader, we can lead by example to influence attitudes, change behaviors and promote responsible drinking,” said Matt Shattock, Chairman and CEO, Beam Suntory. “The global relaunch of DrinkSmart.com is just one important part of Beam Suntory’s dedication to responsible consumption, which includes many highly effective programs, including our leadership in establishing DWI Courts in the United States, partnerships that combat underage consumption, such as Drinkwise Australia, and so many more.”
The DrinkSmart.com platform provides globally relevant content, broken out in three main sections:
DrinkSmart.com will be promoted through all Beam Suntory marketing efforts and the web address will be featured on all brand packaging, including the new Jim Beam portfolio packaging currently hitting shelves worldwide.