(CHICAGO) Dec. 7, 2020 – This year, the holidays will look very different for people hoping to gather safely with friends and family. That’s why, during what’s usually the most festive time at the Jim Beam® American Stillhouse, Jim Beam is bringing that Kentucky hospitality and holiday spirit to one lucky fan’s home. Its one-of-a-kind “Beam Snow Globe” experience will allow a small group of friends and family to enjoy holiday cocktails in a physically distanced setting.

The recipient¹ of the pop-up experience will be treated to a unique snow-globe setup for a night in their front yard, backyard or driveway that includes:

• Three individual enlarged “snow globe” domes (with seating for one to two people in each), adorned with elements inspired by the iconic American Stillhouse in Clermont, Ky.
• A physically distant, licensed bartender to craft classic bourbon cocktails (guests must provide their own bottle of Jim Beam® – limit two cocktails per guest).
• High-quality speaker systems, allowing you to safely communicate with friends and family and enjoy bluegrass-inspired holiday tunes.
• Glassware, bar tools, mixers, seating and heaters (as needed).²

On Dec. 10, sometime after 12 p.m. EST, one “Beam Snow Globe” experience will be made available for bourbon fans 21+ on the Jim Beam e-Store (jimbeam.com/en/snow-globe-experience) for $17.95, representing the year the Beam family first distilled bourbon. It will be offered on a first-come, first-served basis. The lucky recipient will be sent an email with proof of purchase, followed by an email from a Jim Beam representative in order to schedule the day and time of the experience (available Dec. 17 – 22, subject to local conditions and protocols).

“Here at Jim Beam, we’re all about bringing people together safely and responsibly over a glass of bourbon,” said Fred Noe, Jim Beam’s seventh-generation master distiller. “While we wish we could welcome folks to the Jim Beam American Stillhouse for the holidays this year, instead we’re bringing the spirit of Kentucky to a few bourbon lovers with this unique ‘Beam Snow Globe’ experience and some bourbon cocktails.”

Legally aged Jim Beam fans who are unable to snag the unique experience on Dec. 10 will have the chance to purchase a holiday-inspired bourbon cocktail kit for $5 on the Jim Beam e-Store. The kit will be comprised of ingredients for classic cocktails and even some winter swag to help stay warm during physically distant, outdoor happy hours with loved ones.

Those interested in learning more about the “Beam Snow Globe” experience should follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit jimbeam.com.

¹ Recipient and guests must sign a waiver agreeing to safety restrictions regarding physical distancing, mask wearing, sanitation and responsible alcohol consumption. Jim Beam reserves the right to offer a refund or reschedule the experience for a later date depending on local, state and federal regulations or protocols and CDC public health guidance.
_² Recipients who purchase the “Beam Snow Globe” experience are required to provide their own bottle of Jim Beam® Bourbon for the personal bartender. 

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

###

Drink Smart®
Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. 
©2020 James B. Beam Distilling Co., Clermont, KY

CLERMONT, KY, November 30, 2020 – The James B. Beam Distilling Co., the producer of the world’s #1 bourbon and leader in premium bourbon innovation, expects to unveil an elevated consumer experience on the Kentucky Bourbon Trail in late summer 2021. Moving forward, the James B. Beam Distilling Co. will pair its historic commitment to genuine bourbon with an eye on the future to allow consumers to enjoy all its brands. This new experience will embody the Beam family ethos, honor and celebrate its 225-year legacy in bourbon, and showcase an ambition for the future of American whisky with a craft distillery and cutting-edge partnerships.

“We are so proud of our history and are thrilled to honor it through this new experience to best tell the stories of our family and the craft that we have such immense passion for,” said Freddie Noe, 8th generation Beam Distiller. “We are excited about the future and the impact we can have on the industry, and I can’t wait to give visitors an inside look at how we do things the Beam way, and to also have a hand in educating the next generation, too.” 
 
Visitors can expect a truly immersive experience, featuring the full Beam Distilling family of brands, from Jim Beam®  the world’s #1 selling bourbon, Bourbon to small-batch icons such as Booker’s®, Baker’s®, Basil Hayden’s® and Knob Creek®, and recent innovations including Little Book® and Legent™. They will also be offered one-of-a-kind opportunities to better understand the “Beam Way” of making bourbon and get a glimpse at the industry’s future. 

The James B. Beam Distilling Co.  has long been a leader on the Bourbon Trail®, and the new experience will offer expanded educational, historical, and culinary delights, giving loyal fans more reasons to visit more often. 

“For 225 years, we have been the author of our own destiny and have charted a new course for bourbon, as industry pioneers of quality, craftsmanship, and innovation,” said Albert Baladi, President & CEO, Beam Suntory. “We will be excited to re-open our doors in a post-pandemic environment. Our new visitor experience, including the craft distillery, will set us up for success in the next 225 years as we continue to be the definitive voice in bourbon, both in Kentucky and globally.”  

New visitor experience features will include: 

The American Outpost – Replacing the American Stillhouse, this unique visitor and retail center will honor the James B. Beam Distilling Co.’s past. The original American Outpost was the first retail visitor experience in 1981, selling Jim Beam® merchandise. The American Outpost will also feature new tasting rooms, offering a more complete experience for the family of brands.

The Kitchen Table – Inspired by the Noe family kitchen table, where generations have enjoyed bourbon and shared meals, The Kitchen Table will champion local farmers and producers. Visitors can take in the stunning views and unwind with world-class food and cocktails in this 5,000 square ft. restaurant and gathering space. 

“Beam Made Bourbon,” – This immersive consumer tour is a visual educational experience showcasing how to make bourbon the “Beam Way,” and a stop in the Distillate Room, highlighting each brand’s unique distillation levers that help shape its character. 

Fred B. Noe Craft Distillery - The new home for small-batch and next-generation whiskies will also serve as a functional production facility to explore new fermentation and distillation techniques. Named after Seventh Generation Master Distiller Fred Noe, the craft distillery will offer distillation process sessions with Freddie Noe, 8th Generation Beam Distiller, hands-on activities in the blending lab, a tasting bar and a state-of-the-art classroom for the James B. Beam Institute for Kentucky Spirits. 

The company also plans to reimagine its consumer experience in Louisville.  While the James B. Beam Distilling Co. focuses on completion of this important work in Clermont, the Jim Beam® Urban Stillhouse in Louisville will close. Beam Suntory looks forward to bringing a bigger and better consumer experience to a new location in Louisville in the future.  The company’s commitment to Kentucky remains strong as it focuses on a fully immersive experience for the full Beam family of brands.

##

ABOUT THE JAMES B. BEAM DISTILLING CO.
The James B. Beam Distilling Co. is the producer of nearly half of the world’s bourbon, including the #1-selling Jim Beam®. 
Crafted by eight generations of Beam family distillers dating back to 1795, its portfolio features the Jim Beam family of brands, as well as the original Small Batch Bourbon Collection – Knob Creek®, Basil Hayden’s®, Booker’s®, and Baker’s® – and our Next Generation of brands, including Little Book® and Legent™. For 225 years, the Beam family has been committed to leadership and quality, making Bourbon their way, with family at the forefront, staying true to its roots. 

The James B. Beam Distilling Co. was re-established in Clermont, Kentucky in July 2019 as part of Beam Suntory’s $60 million investment in the state and remains on the same distillery site that has produced the family’s bourbons since Prohibition. The James B. Beam Distilling Co. recently announced its development of the upcoming Fred B. Noe Craft Distillery – the production home of Little Book®, Booker’s® and Baker’s®, and a place for Freddie and Fred Noe to craft our whiskies of the future – along with an upgraded and reimagined visitor experience in Clermont and the creation of the James B. Beam Institute of Kentucky Spirits at the University of Kentucky, which will educate the Bourbon industry’s next generation. 

For more information on James B. Beam Distilling Co., its brands, and its commitments, please visit www.beamsuntory.com. 

ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.  
 
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
 

Chicago, IL (November 10, 2020) – Beam Suntory, a global leader in premium spirits, was awarded several of the top accolades for its portfolio of brands at the prestigious 2020 International Spirits Challenge (ISC), the premier event in promoting outstanding quality spirits from across the globe. Beam Suntory received numerous accolades at this year’s competition – including more than 44 individual awards across its premium portfolio.

“We are so proud that the quality across our premium spirits portfolio has been again recognized as best in class,” said Albert Baladi, Chairman and CEO of Beam Suntory. “In these trying times in our industry, it is humbling that the hard work of the people and distilleries behind our brands, including the legendary Fred Noe, has earned this acclaim. We are dedicated to crafting exceptional spirits, just as we are dedicated to helping our resilient industry rise up and recover.”

Beam Suntory’s prestigious accolades include the following:

• Fred Noe, Jim Beam’s 7th Generation Master Distiller, was named Master Blender/Distiller of the Year, recognizing his craftsmanship, skill and talent as a distiller for his innovative product launches and initiatives. This award is only presented to one single person.
• El Tesoro Tequila was named Agave Spirits Distiller of the Year. El Tesoro is an authentic tequila produced with the knowledge and passion passed down through five generations, celebrating its 100% estate-grown blue weber agave that is 100% tahona crushed and distilled to proof.
• The House of Suntory was named Japanese Spirits Producer of the Year. Founded in 1899, Shinjiro Torii built the House of Suntory with a singular vision to craft quintessentially Japanese spirits and embody his philosophy of monozukuri: a relentless pursuit of perfection, meticulous attention to detail and commitment to quality.

Five Beam Suntory products received Trophy Awards, signifying best in class by spirits category, including:  

• Bowmore® Islay Single Malt Scotch Whisky 15 Year Old
• Courvoisier® Cognac Initiale Extra
• El Tesoro™ Tequila Anejo
• El Tesoro™ Tequila Reposado
• El Tesoro™ Tequila Blanco

Gold Medals were awarded to the following Beam Suntory products:

• Auchentoshan® Single Malt Scotch Whisky 12 Year Old
• Auchentoshan® Single Malt Scotch Whisky American Oak
• Auchentoshan® Single Malt Scotch Whisky Three Wood
• Bowmore® Islay Single Malt Scotch Whisky 15 Year Old GTR
• Bowmore® Islay Single Malt Scotch Whisky 18 Year Old
• El Tesoro™ Tequila Paradiso
• Hakushu® Single Malt Japanese Whisky 18 Year Old
• Hakushu® Single Malt Japanese Whisky 25 Year Old
• Hakushu® Single Malt Whisky
• Hibiki® Blender’s Choice
• Hibiki® Japanese Harmony Master’s Select
• Hibiki® Japanese Whisky 21 Year Old
• Hibiki® Japanese Whisky 30 Year Old
• Hibiki® Japanese Whisky Japanese Harmony
• Jim Beam Black®
• Jim Beam® Devil’s Cut®
• Jim Beam® Double Oak
• Jim Beam® Single Barrel
• Kilbeggan® Irish Whiskey Single Grain
• Kilbeggan® Irish Whiskey Small Batch Rye
• Knob Creek® 12 Year Old Bourbon
• Laphroaig® Single Malt Scotch Whisky 10 Year Old
• Laphroaig® Single Malt Scotch Whisky PX Cask Strength
• Laphroaig® Single Malt Scotch Whisky Quarter Cask
• Legent® Bourbon
• Old Overholt® Straight Rye Whiskey 
• Old Overholt® Bonded-in-Bond
• The Essence of Suntory Whisky® Blended Whisky
• The Essence of Suntory Whisky® Single Grain Chita Distillery
• The Tyrconnell® Single Malt Irish Whiskey
• The Tyrconnell® Single Malt Irish Whiskey 16 Year Old Oloroso & Moscatel
• Yamazaki® Single Malt Japanese Whisky 18 Year Old

Additionally, Laphroaig® The Ian Hunter Story® received a Silver Medal for Design & Packaging and Suntory’s Osumi® Sweet Potato Sochu and Osumi® Barley Sochu received Silver Medals.

This year, ISC judges reviewed and rated more than 1,700 entries from nearly 70 countries worldwide. Winning an ISC award is an impressive achievement for any spirit that passes their scrupulous blind assessment from their experienced panel of specialist judges.

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
 
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

#  #  #

© 2020 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654

Chicago, IL, November 9, 2020 – Beam Suntory, a world leader in premium spirits, has named Victoria Russell as its first Chief Diversity & Inclusion Officer.

“We are determined to build a workforce that looks more like our consumers, and we’ve set ambitious goals to accelerate the progress we’re making,” said Beam Suntory CEO Albert Baladi. “The people of Beam Suntory are passionate about continuing to build our diverse and inclusive culture, and we’ve created the position of Chief Diversity & Inclusion Officer to elevate our approach. I’m delighted Victoria will take on this important leadership role, and I’m confident that she is the leader who can help take our work to the next level as she works hand-in-hand with our brand teams, Employee Impact Groups and leaders across the business.”

In this newly created role, Russell will join the company’s Senior Leadership Team and lead diversity and inclusion across talent acquisition, career development and employee retention, marketing, community relations, and building organizational capability to better recognize bias and further drive inclusive mindset. Russell will also support the development of diversity guidelines for the company’s supplier base and will work directly with Employee Impact Groups and leaders across the business. 

Russell will report directly to Chief Human Resources Officer Paula Erickson with a dotted line to Baladi.

“We are very excited to welcome a D&I leader of Victoria’s caliber to Beam Suntory,” Erickson said. “She is a high-impact leader with a solid track record of performance not only across business, but also the community. Her talents and expertise will allow us to accelerate our efforts as we build a diverse and inclusive culture as a source of strategic competitive advantage.”

Russell joins Beam Suntory following a successful 14-year career at Louisville, KY-based Papa John’s International, ultimately being the first to lead Diversity, Equity and Inclusion for the brand. In that role, Russell was credited with step-changing the company’s actions to build a diverse, equitable and inclusive organization comprised of 120,000 team members. Russell previously held marketing analytics roles of increasing responsibility, providing valuable insights into the business, and the customers and communities they serve.

“I am thrilled to be joining Beam Suntory at this critical moment for businesses, and for our society,” Russell said. “Beam Suntory's leaders understand both the economic and equitable benefits to fully embracing inclusivity as a strategic imperative, not just for our organization, but for our industry and society at large. I am honored to bring stewardship to this evolving journey."

Prior to Papa Johns, Russell held compensation and marketing roles at Lexmark, Humana, and Brown-Forman. She has been recognized as a “Woman Making a Difference,” and selected as one of Louisville’s 40 Under 40.

Her appointment is effective January 11th, 2021.

About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

© 2020 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654

Chicago, Ill. (October 30, 2020) – Courvoisier® Cognac, the most awarded cognac house*, today announces a partnership with National Urban League, a historic civil rights organization dedicated to economic empowerment, equality and social justice. This partnership is an action-oriented step in Courvoisier’s commitment to empowering and supporting Black and other underserved communities. In addition to this partnership, the premium spirits brand is pledging $1 million to provide lasting support to Black-owned businesses and entrepreneurs over the span of five years.

The partnership will kick-off by addressing the critical and immediate needs of Black-owned businesses as a result of COVID-19 through National Urban League’s Urban League Fights for You Virtual Series. The program’s Small Business Entrepreneurship Summit, slated for Tuesday, November 10, 2020, will feature two virtual sessions, curated by Courvoisier, tailored to inspire attendees and help Black business owners and other entrepreneurs navigate a new and changing landscape. 

“The African American and minority communities are extremely important to Courvoisier, and we believe it is essential for us to support these voices,” said Jon Potter, Managing Director for Courvoisier. “We know this year has brought a lot of challenges, and it’s made us reflect on how we can take action to provide aid to these communities not only today, but long-term. The National Urban League was the clear choice for a partner to help guide us in this commitment. We are proud of this partnership and look forward to doing impactful work together.”

During the virtual series, Courvoisier partners Rhuigi Villaseñor, the designer and creative director behind streetwear brand – Rhude, and contemporary artist Al-Baseer Holly (ABH), whose brightly hued artwork pays tribute to his upbringing and community, will bring their unique perspectives to the online sessions and offer entrepreneurial tips to an audience of small-business owners. The discussion will be led by Marc Parham, the Director of Entrepreneurship for the Urban League of Greater Atlanta, as the panelists provide creative solutions for small business owners looking to thrive in a new digital-reliant world. 

As part of the series, Courvoisier and National Urban League will award five monetary grants to small business owners who attend the Summit. Courvoisier’s two virtual sessions include:

• Retooling Your Business Marketing Post-COVID-19, 4 p.m. EST – The panel discussion will be led by Al-Baseer, Rhuigi, Marc Parham and Courvoisier influencers Brooke Mackie and Chris Roy, as they provide insights, business tips and inspirational anecdotes to help Black small business owners and entrepreneurs when it comes to digital marketing and leveraging the power of social media.
• Cocktails and Conversations – Virtual Networking Event with Courvoisier Cognac, 5:30 p.m. – 6:30 p.m. EST – Before concluding the Summit, participants over the age of 21 are invited to join Courvoisier and National Urban League for an interactive happy hour featuring Courvoisier® Cognac cocktails and immersive breakout sessions where like-minded small business owners can casually converse. These breakout rooms will be facilitated by Courvoisier influencers alongside National Urban League members, focusing on a variety of topics: Chris Roy and Kwabena "K. Botchey" will focus on social media engagement; Cecil Roland "Ro" Coit will talk about creating a loyal customer base; Brooke Mackie will focus on building strategic partnerships; finally, Alejandro "Alex" Goudie will discuss event promotions in a virtual world; among others. Interested attendees must register in advance to receive a Drizly code for Courvoisier product and cocktail recipes. To register, click here.

“Black-owned businesses are essential to our communities and the economy, as the pandemic-induced economic downturn has made abundantly clear,” says National Urban League President and CEO Marc H. Morial. “As economic first-responders, we’ve seen the enormous and disproportionate impact on Black business owners first-hand, and this knowledge served as the inspiration behind our Small Business Entrepreneurship Summit. Through our partnership with Courvoisier, we’re expanding upon our mission in providing valuable assets and resources to Black business owners facing obstacles due to COVID-19 and helping them navigate these challenges with a better roadmap and path forward.” 

Grant Application
Through to the conclusion of the Small Business Entrepreneurship Summit, small business attendees have the chance to apply for a grant through the National Urban League for a chance to win $5,000 for their business. Applicants must provide a response to the following question: How would you use a $5,000 grant to help your business battle the impact of COVID-19?** NUL will select winners and award the grants following the Summit. Applicants must be minority small business owners, 21 years and older, who have an operational business that has been affected in some way by COVID-19 to be considered.

For more information on grant applications and the upcoming Small Business Entrepreneurship Summit, please visit: https://nul.org/event/small-business-entrepreneurship-summit

To stay informed on future activations and announcements regarding Courvoisier and NUL programming, be sure to follow @CourvoisierUSA and @NatUrbanLeague across all social media platforms.

About Courvoisier
The House of Courvoisier was founded by Felix Courvoisier based on his belief in the power of the collective. It is this conviction that inspired Courvoisier to nurture close relationships with respected artisans and winegrowers to produce its high quality, award-winning Cognac in its hometown of Jarnac since 1828.  Courvoisier Cognac has several expressions, which appeal to a variety of Cognac preferences and lifestyles, including VS, VSOP, Avant-Garde Bourbon Cask Edition, XO, Initiale Extra, and the ultimate expression of the House, L’Essence de Courvoisier.

* Based on 20 top spirits competitions since 2019
**Full criteria for applying and qualifying the grant can be found here; Grants will be awarded by National Urban League to Summit attendees

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.  
 
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

About National Urban League
The National Urban League is a historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities. The National Urban League spearheads the efforts of its 90 local affiliates through the development of programs, public policy research and advocacy, providing direct services that impact and improve the lives of more than 2 million people annually nationwide. Visit www.nul.org and follow us on Facebook, Twitter, and Instagram: @NatUrbanLeague.

 
Courvoisier® Cognac, 40% alc./vol. Courvoisier Import Company, Chicago, IL USA,
Courvoisier is a trademark of Courvoisier S.A.S. ©2020 Courvoisier S.A.S.
https://www.courvoisier.com/us/courvoisier-awards
Please enjoy responsibly.

# # #

LORETTO, KY (October 27, 2020) – Maker’s Mark® wants to give one remarkable small town a dazzling holiday to remember this December. The iconic Kentucky bourbon today announced the start of its Small Town, Bright Lights contest, in which people 21 years of age and older can nominate a small town that deserves a once-in-a-lifetime holiday makeover as a reward for its remarkable character in 2020. To spread a little extra holiday cheer this year, the Maker’s Mark Small Town, Bright Lights contest will kick off Nov. 2 and culminate with a celebration of lights and seasonal cheer unlike any other for one remarkable community.  

Which town? Well, that’s up to you! Driven by fan-submitted nominations on Twitter and Instagram, The Maker’s Mark Small Town, Bright Lights contest aims to find and celebrate those who pour the same purpose and heart into their communities that Maker’s Mark does when crafting each bottle of bourbon at its distillery. Nominations can highlight a small town that came together to support a family in need, rallied around a local cause, or simply celebrated an accomplishment. 

“We’ve been crafting Maker’s Mark Bourbon in our small town of Loretto, Ky. since my grandparents’ vision lead to the creation of Maker’s Mark more than 60 years ago,” said Rob Samuels, Chief Distillery Officer of Maker’s Mark. “It’s safe to say we have a soft spot for all the little things that make small towns special, including an undeniably strong sense of community. In a year that’s been filled with challenges for a lot of people, we know that’s never been more important, and we want to finish the year by celebrating some good. We can’t wait to hear about remarkable towns from every corner of the country.”

To nominate a deserving small town for its chance to receive all the sparkle and magic of the season:

• Log into Twitter or Instagram Between Nov. 2-13
• Post a photo of the remarkable town you’re nominating
• Tell us in 280 characters or less why you are nominating the town and what the town did in 2020 that was remarkable
• Tag @makersmark and use #MakeItRemarkable so we can find your nomination
• After the nomination window is closed, don't worry. We won't just show up singing and get started. We'll let you know if your nomination is the one that leads to holiday décor galore

Once selected, Maker’s Mark and its team of world-class holiday lighting experts, window display artists, gift wrappers, carolers, tree-trimmers, hot cocoa chefs and warm bourbon cocktail creators will head into town to create a remarkable holiday display worthy of the town’s own remarkable spirit. Maker’s Mark will transform the streets into a full winter showcase with brilliant lights, interactive window displays on the main street and a magnificent tree lighting space made for share-worthy moments.

Small Town, Bright Lights will be a once-in-a-lifetime experience that brings surprise and joy to the most remarkable small town in America. For more information, visit http://SmallTownBrightLights.com, head to @MakersMark on Twitter or Instagram or follow #MakeItRemarkable.

NO PURCHASE NECESSARY. Must be 21+ to enter. Void where prohibited. Contest begins November 2, 2020 and ends November 13, 2020. To view our Privacy Policy, visit https://www.beamsuntory.com/en/privacy-policy. For official contest rules, visit https://www.smalltownbrightlights.com/rules.

###

Media Contact:
EVINS Communications: Zach Groth
Email: Zach.Groth@evins.com
Phone: 317-544-9435

About Maker’s Mark® Bourbon
In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a “commodity” into a premium handmade spirit, and today Maker’s Mark® continues to make its bourbon the same way. In recent years, Maker’s Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker’s Mark 46®, Maker’s Mark® Cask Strength and Maker’s Mark® Private Selection, the brand’s first-ever custom barrel program. For more information, visit makersmark.com.

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.  
 
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com. 

WE MAKE OUR BOURBON CAREFULLY.  PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2020 Maker's Mark Distillery, Inc., Loretto, KY.

NEW YORK, OCTOBER 21, 2020 – Today, Legent™, a first-of-its-kind super premium bourbon known for melding Kentucky distilling tradition with Japanese blending expertise, announces a denim collaboration with globally celebrated fashion designer Todd Snyder. Together, Legent and Snyder will release a limited-edition Bourbon Selvedge Denim Jacket, expertly tailored using super premium, hand-selected Japanese denim to deliver a collaboration rooted American tradition with Japanese craftsmanship available for pre-order today.

Just as Legent has pushed the boundaries of bourbon, this one-of-a-kind jacket redefines denim, a classic American staple, using the finest whiskey-hued Japanese woven fabric. Produced on old shuttle looms in Okayama and cut and sewn in the USA, the birthplace of blue jeans, the Bourbon Selvedge Denim Jacket is as unique as the bourbon that inspired it. Each jacket is hand numbered and available for a limited time on ToddSnyder.com and at Todd Snyder retail locations in New York City for $248 USD.

“I have been traveling back and forth to Japan for decades drawing inspiration from the dynamic people, culture and fashion,” says Todd Snyder. “It’s been so fascinating to see how American trends have been adapted and re-interpreted in Japan, like denim, and vice versa with Japanese trends in the U.S. I am honored to work alongside Legent to bring to life two cultures through quality craftsmanship.”

Since launching in 2019, Legent has changed the landscape of the bourbon category. A product of two whisk(e)y legends, Legent is expertly distilled by Fred Noe, seventh-generation Master Distiller of Jim Beam, bourbon’s pioneering family, and artfully blended by Shinji Fukuyo, fifth-ever Chief Blender of Suntory, the founding house of Japanese whisky. The award-winning bourbon* brings together the best of the East and West unlike any other, resulting in a perfectly balanced yet complex and layered whiskey with a bright, smooth, unexpectedly long finish.

“As a brand that is rooted in breaking traditions and redefining classic American staples, we are thrilled to collaborate with Todd Snyder on this innovative denim wearable,” said Jon Marks, Brand Director of
 
Super Premium Whiskies at Beam Suntory. “Todd’s mastery of premium denim and expertise in blending Japanese craft with American style make him the perfect fit for this partnership.”

Legent is available in 750mL (47% abv / 94 proof) in select markets throughout the United States and via online retailers including Drizly for a suggested retail price of $34.99 USD. Drizly first time users can get
$5 off their first purchase with code LEGENT5* at check-out**.

For more information, follow along @LegentBourbon and @ToddSnyderNY.

 About Legent Bourbon:
Launched in 2019 by Beam Suntory, Legent™ Bourbon is a masterful collaboration between two celebrated whisk(e)y legends; expertly distilled by Fred Noe, seventh-generation Master Distiller of Jim Beam, bourbon’s pioneering family, and artfully blended by Shinji Fukuyo, fifth-ever Chief Blender of Suntory, the founding house of Japanese whisky. A first-of-its-kind, unique innovation that starts as a Kentucky Straight Bourbon with Beam Suntory’s classic family recipe and is aged in wine and sherry casks before being blended with more Kentucky Straight Bourbon, resulting in a perfectly balanced yet complex and layered whiskey that is truly extraordinary. Please visit legentbourbon.com or follow along @legentbourbon for more information and cocktail recipes.

 About Todd Snyder:

Since launching his eponymous label in 2011, Todd Snyder has infused his love for New York City into the DNA of his brand, redefining how modern American men can present themselves to the world in stylish, unexpected ways. From bespoke tailoring to innovative capsule collections, Todd’s creations show that good style can be attainable and even playful. He resides on the cutting edge of fashion retail and is always looking for unexpected ways to push creative boundaries, as seen through innovative capsule collections and limited-edition designs with brands including Champion, New Balance, Timex, Moscot, Moby’s, and FJ Company. Todd serves as a mentor for the next generation of designers at his alma mater, Iowa State University where he works closely with emerging talent through the label’s robust internship program.

The Todd Snyder New York flagship store and his second location, Todd Snyder at the Liquor Store, have been hailed as innovative retail and lifestyle hubs by The New York Times, New York Magazine, GQ and others, solidifying the brand’s status as a go-to shopping destination for fashion insiders and sharp dressers worldwide. Previously, Todd held leading roles at Polo Ralph Lauren, The Gap and J.Crew. As head of menswear at J.Crew, he created the J. Crew Liquor Store in New York City, a first-of-its-kind concept offering a curated selection of apparel and lifestyle products. He has also been recognized four times by the CFDA as a Menswear Designer of the Year nominee and was a CFDA/Vogue Fashion Fund finalist. Todd is currently based in New York City and has three daughters.

*John Barleycorn Spirits Awards (Gold Medal, 2019), New York International Spirits Awards (Gold Medal, 2019), The American Whiskey Masters (Master's Award, 2020), San Francisco World Spirits Awards (Gold Medal, 2020), Sip Awards (Gold Medal, 2020), Denver Spirits Competition (Silver Medal, 2020), Wine Enthusiast (“92” and “Best Buy” in Wine Enthusiast June/July 2020), International Wine and Spirits Competition (Silver Medal 92 points, 2020), London Spirits Competition (Bronze Medal, 2020), International Spirits Challenge (Gold Medal, 2020) and Bartender Spirits Awards (Silver Medal, 2020).

**Drizly First time users only. Subject to applicable law, offer valid for $5 off your order total or your shipping fee or delivery fee. Includes orders of non-alcoholic items. Expires 12/31/2020. Available in AZ, CA, CO, DC, FL, IL, KY, MD, NY, OR, RI, TN, and WY.

Legent™ Kentucky Straight Bourbon Whiskey Partially Finished in Wine & Sherry Casks, 47% Alc./Vol.
©2020 Legent Distilling Co., Clermont, KY.

Monday 19th October 2020, Kentucky: Jim Beam® Bourbon, the number one selling bourbon in the world, has today announced the launch of Lineage – a batched premium expression exclusive to travel retail. The whiskey is the first collaboration between Jim Beam’s 7th and 8th generation family distillers.

Created by seventh-generation Beam Family Master Distiller, Fred Noe, and his son, Freddie, the one-of-a-kind whiskey will be available to purchase in the global travel retail early 2021 for $250 (USD). Encompassing eight generations of expertise, knowledge and curiosity, Lineage, is the first bourbon from the Jim Beam portfolio to feature Freddie’s name.

Aged in charred white oak barrels in Warehouse K since 2004, the exquisite bourbon is 15 years old and has the same mouthfeel for which Jim Beam is recognised. With the perfect proof of 110 (55% ABV) the whiskey has notes of spice, vanilla and caramel, ensuring it is perfectly balanced and has a smooth, warm finish. The bespoke bottle also features the iconic Jim Beam seal, making the brand-new whiskey instantly recognisable.

Fred Noe said: “Lineage represents a significant moment in the history of Jim Beam. Not only is it a collaboration between the seventh and eighth generation of distillers in our family, but it’s a blend of the past, the present and the future.

“Having spent a lot of time exploring travel retail outlets in my time, it was important to me to offer something special to travellers – especially during these trying times. Launching a product exclusively to travel retail is not something we often do, so we are excited to bring such a unique expression to our friends in airports across the world.”

Freddie Noe added: “I really enjoy breaking the rules and creating new and exciting expressions, so it was an honour to create this unique whiskey with my dad – one that’s different from anything out there in the bourbon world.”

Jim Beam Lineage comes to the GTR market as the American whiskey category continues to grow and will appeal to dedicated bourbon fans, as well as discerning sippers looking to try something new. Its beautiful packaging also makes the premium liquid the perfect gift for friends and family alike. The highly versatile bourbon is best enjoyed neat or on the rocks.

Ed Stening, Head of Marketing Global Travel Retail at Beam Suntory, said: “The collaboration between Fred and Freddie is a landmark moment in Jim Beam’s long-standing history. The chemistry between the father and son duo is undeniable and has led to the creation of a truly unique whiskey. Championing innovation like this in travel retail is extremely important to us and something we’re committed to as we look to ensure the growth of the channel now and in the future.”

-END-

Contacts:
Hope&Glory PR
bsigtr@hopeandglorypr.com 
 
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.  
 
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

#  #  #

London, 15 October 2020 – Beam Suntory has today announced the launch of the world blended whisky, Suntory World Whisky ‘Ao’, in global travel retail.

The whisky, which will be available in 16 markets, is the first innovative whisky launch in global travel retail since the coronavirus pandemic began.

Blended using whisky from five of the most renowned distilleries in Japan, Scotland, Ireland, Canada and the US, 'Ao’, meaning blue, is named after the ocean that connects these five distilleries together in harmony.

The one-of-a-kind whisky is a tribute to the liquids’ long history, perfectly capturing the heathery flavor of Ardmore and Glen Garioch, the complexity of Cooley, the smoothness of Alberta, the vibrance of Jim Beam and the subtlety of Yamazaki and Hakushu. With notes of vanilla, tropical fruit and cinnamon, it is the distinctive climate, fermentation and distillation processes in each whisky-making region that give the whisky its unique taste.

Fifth generation Suntory chief blender, Shinji Fukuyo, carefully selected the liquids used based-on Suntory’s globally recognised Monozukuri craftsmanship – a relentless pursuit of perfection, meticulous attention to detail and commitment to quality. Building on Suntory’s long history of craftsmanship, this innovative, multi-faceted, premium blended whisky embodies the spirit of Suntory.

Shinji Fukuyo said: “Ao is an exceptional whisky which, through the art of Suntory blending, allows you to enjoy the unique characteristics of each of the five major whisky-making regions.”

Sho Semba, Beam Suntory Inc. President, Japan & China, said: “We are very excited about the launch of this new whisky. Suntory World Whisky ‘Ao’ brings together the world’s most highly regarded whisky regions to produce this unique and premium quality blend."

“In recent years we’ve seen a huge increase in demand from customers across the world who want to experience Japanese whisky. We are confident that whisky enthusiasts will enjoy the unique flavor created by this unique Japanese blended whisky, which originates from around the world.” 

Ed Stening, Global Head of Travel Retail Marketing at Beam Suntory International, said: “This is a truly innovative whisky that blends five very different distilleries’ greatest assets and unique crafts. We couldn’t be more excited to share ‘Ao’ with our customers and bring some exciting innovation to the global travel retail world.”

Suntory World Whisky ‘Ao’ is a unique addition to Suntory’s growing spirits portfolio. The Suntory whisky range includes Yamazaki and Hakushu, the pioneer of Japanese Single Malts, and Japan’s most highly awarded blended whisky, Hibiki.
-END-

Notes to Editor

For more information please contact:

Hope&Glory PR – bsigtr@hopeandglorypr.com | 020 3588 9700
Suntory Holdings PR - Hasumi Ozawa <Hasumi_Ozawa@suntory.co.jp> +81 (0)3 5579 1150

Product Details

Tasting notes:
Colour – amber
Nose – profound vanilla, pineapple-like fruitiness on top, a creamy sweetness and depth with a lingering woody aroma
Palate – smooth and sweet mouthfeel, gradually followed with smokiness and cinnamon-like spiciness
Finish – sweet and smoky, spicy and woody, a many-layered complexity

ABV:
43%

Retail Recommended Price: 
65€ / $71

Bottle design:
‘Ao’ is a reference to the beautiful color of the ocean (碧, Ao in Japanese), a tribute to the crossing of oceans and seas taking place as these whiskies of the world and Japanese craftsmanship meet. The bottle, is five-sided in honour of the five major whisky-making regions. The calligraphic lettering was written by Japanese calligrapher Tansetsu Ogino with an intent to represent the whiskies’ global origins and Japanese craftsmanship.  
Available Markets (Global Travel Retail only):

• United States
• Australia
• Canada 
• China 
• Dubai
• France 
• Germany
• Hong Kong
• Ireland
• Netherlands 
• Singapore 
• Taiwan
• Turkey 
• UK
• India 
• South Korea

About Beam Suntory:
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin, and Courvoisier cognac, as well as world renowned premium brands including Knob Creek and Basil Hayden’s bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith and Roku gin, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and a vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

About House of Suntory:
Since 1923, Suntory has been renowned as the pioneer of Japanese whisky for its House of Master Blenders and for their Art of Blending. The founding father of Japanese whisky Shinjiro Torii, built Japan’s first malt whisky distillery in Yamazaki, and the Suntory legacy continued with Torii’s son, Keizo Saji, Suntory’s second master blender who continued to establish distilleries including the Hakushu distillery. As the generations of Suntory’s master blenders carry on, Suntory Whisky remains committed to heritage and innovation. The House of Suntory Whisky has been named four-time Distiller of the Year at the International Spirits Challenge in London, UK (2010, 2012, 2013, 2014).

About Suntory Group:
Suntory Group is among the world's leading consumer products companies, with an annual revenue (excluding excise taxes) of $19.2 billion. We offer a uniquely diverse portfolio of beverage products enjoyed by millions around the world: from award-winning Japanese whiskies Yamazaki and Hibiki, The Premium Malt's beer, and iconic American spirits Jim Beam and Maker's Mark to non-alcoholic favorites Orangina, Lucozade, Ribena, TEA plus, BOSS coffee, Iyemon tea, and Suntory Tennensui water. Suntory also produces wellness products and operates a flower business. Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a multi-national corporation, with operations throughout the Americas, Europe, Asia and Oceania. We are driven by Yatte Minahare - the spirit of bold ambition - and our 37,745 employees worldwide draw upon our unique blend of Japanese artisanship and global tastes to explore new product categories and markets. Suntory Group is committed to our founding promise to coexist with people and nature: protecting water resources, nurturing our communities and fostering the arts. Suntory believes we grow for good together when we stay true to ourselves and pursue the paths that nature intended.