St. Croix, USVI, October 16, 2017 – The Cruzan Rum distillery has resumed rum production following a temporary shutdown due to the impact of Hurricane Maria. Located on St. Croix in the U.S. Virgin Islands, the Cruzan distillery produces some of the world’s finest aged rums and is also a popular destination for visitors to the island.
While the distillery suspended operations for approximately three weeks due to storm damage, Cruzan completed critical repairs and does not expect any supply disruptions in the marketplace. Even though some of the company’s warehouses sustained damage, Cruzan’s aging rum supply was not impacted. Previous investments to establish the distillery’s own power generation facility to strengthen business resilience also enabled the timely resumption of rum production.
“Cruzan’s roots are wide and deep in the USVI, and Cruzan and the Beam Suntory family have been engaged from the start in support of our employees and neighbors in the Territory during this incredibly challenging time,” said David Hunter, SVP of Global Supply Chain at Beam Suntory, the parent company of Cruzan Rum. “Our first priority was to establish the safety and wellbeing of our employees, and to help them get back on their feet. We airlifted in 35 restoration workers with necessary equipment and supplies to help get the distillery back up and running safely. In partnership with our friends at Diageo, we teamed up to ship to St. Croix a container of relief supplies, including 90 generators and drinking water.Thanks to the courage, character and commitment of our Cruzan team, led by Master Distiller Gary Nelthropp, our people are looking ahead and helping contribute to the long-term recovery of the U.S. Virgin Islands.”
In recent weeks, Beam Suntory, its brands and its parent company have provided more than $2 million in cash and in-kind support for disaster relief in the US, USVI and Mexico, including:
The Cruzan brand will soon announce a program to further support the ongoing recovery in the U.S. Virgin Islands.
Clermont, KY (October 23, 2017) – Basil Hayden’s®, the fastest-growing super-premium bourbon on the market, continues to deliver approachable and unexpected flavor to the whiskey community with the release of a remarkable new expression – Basil Hayden’s Dark Rye, the first-ever permanent addition to the Basil Hayden’s portfolio.
Much like Basil Hayden’s flagship bourbon, Basil Hayden’s Dark Rye is designed to stand out in the ever-expanding crowd of American whiskies. Uniting the duo of Kentucky straight rye whiskey and Canadian rye with a splash of California port, Basil Hayden’s Dark Rye offers an ideal sipping experience through harmoniously layered flavor. The spiciness of Kentucky straight rye whiskey pays homage to the high-rye content and trademark spice of Basil Hayden’s Bourbon, and balances seamlessly with the soft, rounded presence of Canadian rye from the award-winning Alberta Distillery. A finishing touch of California port ties a bow of sweetness and deep ruby-color on this unprecedented blend.
“Bringing Basil Hayden’s Dark Rye to life as the first-ever permanent addition to the Basil Hayden’s family is an exciting moment for the brand and our growing fan base,” said Rob Mason, Vice President of North American Whiskey at Beam Suntory. “Basil Hayden’s Dark Rye offers an unparalleled complexity and rich flavor, while staying true to the unique approachability and style that has made our bourbon a long-time favorite.”
Basil Hayden’s Dark Rye is best enjoyed when sipped neat, on the rocks or as the base to a modern-day twist on a Boulevardier cocktail. The rich, fruity sweetness and spice of the rye whiskey provides an impeccably firm counterbalance to the bitterness of apéritifs and other liqueurs typically found in cocktails. The expression features the following characteristics:
Color: Deep, rich amber with ruby undertones
Aroma: Oaky notes balanced with dark berries and molasses
Taste: Complex blend of caramel, dried fruit, and oak with additional notes of spice and a rounded mouthfeel
Finish: Lingering dried fruit with a hint of sweetness and rye spice notes
Basil Hayden’s Dark Rye further builds on the momentum set earlier this year by Basil Hayden’s Rye Whiskey, the brand’s first-ever limited-edition release, which quickly answered consumers’ appetite for unique rye offerings and distinctive flavors. Released to impressive reception and acclaim, Basil Hayden’s Rye Whiskey was awarded “Rye of The Year” at the 2017 New York International Spirits Competition.
Basil Hayden’s Dark Rye is now available nationwide for a suggested retail price of $39.99 for a 750ml bottle. Look for it packaged in a deep red, hand-applied parchment bib and wrapped with the copper belt iconic to Basil Hayden’s.
For more information about this release, visit www.basilhaydens.com or contact email@example.com.
CHICAGO, Nov. 13, 2017 /PRNewswire/ -- Jim Beam®, the world's No. 1 bourbon, has released Jim Beam® Distiller's Cut, a premium, unfiltered*, 100-proof Kentucky Straight Bourbon Whiskey. This limited time offering was personally selected by Fred Noe, Jim Beam's seventh generation Master Distiller, and is available nationwide.
"We skipped the chill filtration process, so the liquid gets from barrel to bottle a little differently," said Noe. "The result is unique to other Jim Beam offerings, with a fuller taste and longer finish compared to your typical bourbon."
Jim Beam Distiller's Cut is a Kentucky Straight Bourbon Whiskey aged five to six years that features a medium body and combines caramel sweetness with charred oak, enriched with light fruit notes. The premium expression offers a smooth and complex mouthfeel with a warm, lightly charred oak finish – the perfect gift for a bourbon lover looking to try something different this holiday season. It has a dark amber color with aromas of soft charred oak, sweet caramel, vanilla and hints of dried fruit.
"At Jim Beam, we are consistently innovating to offer our consumers a wide range of products. Jim Beam Distiller's Cut is different from our other products because of the post-aging process," said Rob Mason, Vice President of North American Whiskey at Beam Suntory. "Our Master Distiller has decided to release this batch at a time when bourbon drinkers, more than ever, are anxious to discover something unique."
After aging, bourbon typically goes through a chill filtration process, which involves forcing the liquid through a dense filter to remove fatty acids formed during distillation. Jim Beam Distiller's Cut skips this step, which results in a fuller taste and palate feel. This can also cause the liquid to look cloudier compared to filtered bourbons, especially on the rocks.
Jim Beam Distiller's Cut is best enjoyed neat or on the rocks and has a suggested retail price of $22.99 for 750ML. Find it at select retailers nationwide starting this month, on shelves alongside Jim Beam's other premium offerings including Jim Beam Black® Bourbon, Jim Beam® Double Oak Bourbon finished in oak, Jim Beam® Rye Whiskey and Jim Beam®Bonded Bourbon.
For more information on new Jim Beam Distiller's Cut, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com.
*Jim Beam® Distillers Cut Bourbon is only quality screened to remove barrel char pieces from the liquid.
Jim Beam® Kentucky Straight Bourbon Whiskey, 50% Alc./Vol.
©2017 James B. Beam Distilling Co., Clermont, KY.
Islay, Scotland (November 14, 2017) – From Bowmore, the oldest licensed distillery on Scotland’s isle of Islay, comes the new Bowmore® Single Malt Scotch Whisky Vintner’s Trilogy. Launching in the United States in mid-November 2017, the Vintner’s Trilogy will feature a collection of exceptional single malt whiskies including: Bowmore® 18 Years Old Double Matured Manzanilla, Bowmore® 26 Years Old Wine Matured and a final 27 Years Old bottling that will be released in 2018. The Trilogy has been created in Bowmore’s famed No.1 Vaults, one of the world’s oldest Scotch maturation houses, imbuing the signature Bowmore flavor with attributes of the finest ex-wine, sherry and port casks.
THE HIDDEN GEMS OF BOWMORE’S VINTNER’S TRILOGY
The Bowmore Vintner’s Trilogy is the result of generations of distilling expertise and the unique, sea-buffeted atmosphere of the No.1 Vaults that unlocks hidden depths within each whisky. The whiskies in Bowmore’s Vintner’s Trilogy have been aged with manzanilla sherry, wine, bourbon and Islay malt barrels, imparting complex layers of flavors to the signature Bowmore profile to produce this range of premium, collectable whiskies.
“The range of Bowmore expressions that come from the No. 1 Vaults is nothing short of astounding,” says Ivan Hidalgo, Beam Suntory Director – World Whiskies. “From Bowmore 12 Years Old that delivers the quintessential Bowmore distillery style to this Vintner’s Trilogy and beyond to our 50 Years Old Vault Legends Collection, there is a Bowmore for every taste and occasion.”
Bowmore Distillery Manager David Turner comments, “The Vintner’s Trilogy is a collection of three liquid gold whiskies which have been meticulously matured over time in our No.1 Vaults. The unique, sea-buffeted atmosphere inside one of the oldest scotch maturation warehouses in the world has created three perfectly balanced whiskies full of flavor, with each whisky offering an individual taste journey through their time maturing in manzanilla sherry, wine, bourbon and Islay malt casks.”
BOWMORE 18 YEARS OLD DOUBLE MATURED MANZANILLA
The first of the Vintner’s Trilogy, Bowmore 18 Years Old is matured in both ex-bourbon barrels and ex-manzanilla sherry barrels, taking on a rich antique gold color. On the nose, notes of treacle, salted caramel, ripe blackcurrants, soft stone fruits, vanilla fudge and spiced Seville oranges sit alongside subtle hints of menthol and chamomile. These aromas develop into bitter oranges and a burst of peat smoke on the palate to create this refined whisky. Bowmore’s 18 Years Old Double Matured Manzanilla is bottled at cask strength (52.5% ABV) and available in the U.S. at a suggested retail price of $127 (750ml).
BOWMORE 26 YEARS OLD WINE MATURED
The second in the Vintner’s Trilogy, Bowmore® 26 Years Old Wine Matured, spends the first 13 years in ex-bourbon barrels before a second maturation of 13 years in wine barriques, developing a burnt amber color. Redcurrant jam, camphor oil and cherry pie intermingle with earthy smoke on the nose, developing into spiced oak, tropical fruits such as papaya and mango and a honeyed sweetness with the addition of water. A full-bodied whisky, on the palate the flavors develop into oak spiced smoke and rich dark chocolate with a long finish and a hint of salt typical of Bowmore. Bowmore’s 26 Years Old Wine Matured is bottled at cask strength (48.7% ABV) and available at a suggested retail price of $540 (750ml).
BOWMORE 27 YEARS OLD
The final whisky in the Trilogy set to be released in fall 2018, Bowmore 27 Years Old will complete the collection.
Islay, Scotland (November 13, 2017) – Bowmore® Islay Single Malt Whisky, the oldest licensed distillery on Scotland’s isle of Islay, announces the global release of BOWMORE® 1966 50 YEARS OLD, a rare and refined whisky from a golden year in Bowmore’s heritage. Only one cask of this remarkable spirit was set aside in 1966 – the same year that Bowmore Single Malt Scotch was first officially bottled. It has spent 50 years aging in Bowmore’s No. 1 Vaults, one of the world’s oldest Scotch maturation warehouses. Only 74 bottles of this rare whisky have been produced for the world and this December, a portion of those will be available in the U.S. It is the third edition in the Bowmore 50 Years Old VAULT LEGENDS COLLECTION with a suggested retail price of $30,000 (750ml/41.5% ABV).
Bowmore 1966 50 Years Old celebrates a unique year for the Islay distillery. It was distilled in 1966 – the same year that Bowmore Single Malt Scotch Whisky was first officially bottled and this cask gem was nurtured over the years by legendary Bowmore Distillery Manager Eddie MacAffer, who joined Bowmore distillery that very same year.
David Turner, Bowmore Distillery Manager, comments: “To this day Eddie MacAffer is renowned at the Bowmore distillery for his passion and knowledge, which he so proudly showcased throughout his 50 years at the distillery. I am honored to celebrate such a pivotal year in Bowmore’s history and launch this incredible whisky, which was not only nurtured by Eddie himself but also created the very year Eddie joined us. The Bowmore 1966 50 Years Old demonstrates the rewards of our meticulous aging process and proves the unparalleled quality of the whiskies coming from our passionate and dedicated distillery team. This single malt whisky is set to be treasured among Bowmore fans and will undoubtedly build upon Bowmore’s legendary collectors status.”
This remarkably rare limited edition bottling has, over its 50-year maturation in the No. 1 Vaults, unlocked the exotic fruit tastes distinctive of 1960s Bowmore whiskies that have been savored by connoisseurs worldwide and are renowned in some of the most collectible Bowmore expressions.
Bowmore 1966 50 Years Old is the third expression to debut from the Bowmore 50 Year Old VAULT LEGENDS COLLECTION, a series honoring the rare single malts that were first distilled and began aging in the No. 1 Vaults during the 1960s, an era known for producing some of Bowmore’s most collectible bottlings. Bowmore 1961 50 Years Old was introduced in December 2016 in the U.S. and Black Bowmore 1964 50 Years Old was introduced in June 2017 in the U.S., and demand for both has been extraordinary.
THE 1966 BOWMORE BOTTLE AND WOOD CASE
Sitting at the pinnacle of Bowmore’s portfolio, Bowmore 1966 50 Years Old is presented in a handmade crystal decanter boasting sterling silver adornments and is housed in a hand crafted cabinet made from quality Scottish oak. At the center of the each cabinet lies five hand laid silver tree rings depicting the five decades of the rare vintage’s maturation. The characterful nature of the Scottish oak means each individual bottling will be entirely unique with no two bottles being the same, echoing the rare and unique features of the Bowmore 1966 50 Years Old.
This exceptional expression has been aged for 50 years in a single ex-bourbon hogshead cask, developing a complex flavor and beautiful golden amber hue. On the nose, Bowmore 1966 50 Years Old offers elegant bursts of lychee, pineapple, and watermelon, developing into light floral notes and a dry finish on the palate. It is perfectly balanced with a silky whisper of smooth syrup.
Founded in 1779, Bowmore is the oldest licensed distillery on Islay, one of the Scottish isles which make up the region known as the 'Islands' in the lexicon of Whisky. The other regions are the Highlands, Speyside and the Lowlands. Islay malts are famous for their characteristic smokiness and Bowmore is no exception; the malt is carefully smoked in a peat-fired kiln, using skills handed down from generation to generation to craft a perfectly balanced Single Malt.
Bowmore adheres to traditional production methods which helps to shape the character of its single malts. Today, it prides itself as one of the rare distilleries which still produces its own floor malted barley, hand-turned by a traditional wooden malt shovel and hand drawn machinery. Water for the whiskies is specially drawn from the Laggan River, with its peaty overtones, the same Islay peat that fires the malt-drying kiln.
Bowmore Distillery's proximity to the sea is also vital in determining the final character of its spirit. The legendary Bowmore No. 1 Vaults, one of the world’s oldest Scotch maturation warehouses, is where some of the whiskies spend their long lives resting quietly in the cool, dark, damp cellars below sea level, oblivious to the waves thrashing the vault's sea-facing wall. They mature in oak casks, previously used for bourbon and sherry, gradually developing rich and mellow flavors. It is this combination of peat, barley, sea breeze, water, wood, people and tradition that together create the perfectly balanced warm and smoky character of Bowmore Single Malt Scotch Whiskies.
Bowmore domestic product range: Bowmore 12 Years Old, 15 Years Old, 18 Years Old and 25 Years Old.
www.bowmore.com; Facebook | Twitter | Instagram: BOWMORE
Chicago, Ill. – (November 29, 2017) – Jim Beam, the maker behind the world’s best-selling bourbon and last year’s groundbreaking Jim Beam® Apple Watch, is making history yet again, taking its knack for innovation to create the first-ever “smart decanter.”
A “HomeBar” engineered with more than 200 years of bourbon know-how, “JIM” is advancing the technology of shot pouring and drinking, providing bourbon lovers a high-tech way to enjoy America’s Native Spirit. A preview of the whiskey world’s most innovative piece of technology can be viewed on YouTube, and is available in limited quantities to those 21 years of age or older for pre-order on www.JimBeam.com for $34.90. Unlike other smart home devices, “JIM” not only answers life’s most important questions, but also offers groundbreaking shot pouring functionality that allows legal drinking age consumers to serve up a drink from the comfort of their couch.
Voiced by 7th Generation Master Distiller Fred Noe, the decanter-turned virtual voice assistant includes a sleek compartment for bourbon storage and voice command capabilities. While he can’t turn off the lights or sing you a song, “JIM” bridges the gap between Silicon Valley and Kentucky with unique artificial intelligence that will answer your questions… and pour you a glass of bourbon.
“At Jim Beam, we’re in the business of evolving the way people drink delicious bourbon,” said Noe. “For decades, we produced unique limited-edition decanters that are now collectors’ items. And now, we’re introducing a smart decanter that lets fans enjoy their bourbon on demand with friends and family.”
For a limited time only, “JIM” will be available for pre-order at www.JimBeam.com while supplies last. While modern smart devices have been known to retail upwards of $349, “JIM” will cost just $34.90.
The Jim Beam family has been answering questions about bourbon for more than 200 years. Jim Beam® is a Kentucky Straight Bourbon that’s aged twice as long as required, delivering an oak vanilla, spicy backdrop with a toasted oak, sweet finish. It is sold at the suggested retail price of $17.99 for 750mL, and in bars and retail locations nationwide. Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.
For more information on “JIM,” follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com.
Chicago, IL (March 1, 2018) – The Tyrconnell® is proud to announce the debut of one of the most aged expressions within its cask finish portfolio, The Tyrconnell® 15 Year Old Madeira Cask Finish Single Malt Irish Whiskey. Released to select U.S. markets this month with a suggested retail price of $100 (750ml), only a limited quantity has been produced due to its age and unique finish.
Aged for 15 years in American White Oak ex-bourbon barrels and then finished in Madeira wine casks from Portugal’s Madeira Island, The Tyrconnell 15 Year Old Madeira Cask Finish is a one-of-a-kind Irish whiskey with an unsurpassed richness and complexity. It is the oldest Madeira cask finished Tyrconnell released.
By 2007, The Tyrconnell distilling team was experimenting with different finishing techniques after discovering how amenable their light, soft and fruity whiskey was to a cask finish. One of the first modern Irish whiskeys aged in Madeira casks, The Tyrconnell 10 Year Old Madeira Cask Finish, was released in 2007 alongside The Tyrconnell 10 Year Old Port Cask Finish and The Tyrconnell 10 Year Old Sherry Cask Finish, all permanent expressions in the brand’s portfolio.
“We knew we had discovered something special when we first began experimenting with finishing The Tyrconnell in Madeira casks,” says John Cashman, Global Brand Ambassador. “Because we are in the fortunate position of being one of the oldest Irish whiskey-producing companies, we have the patience to wait 15 long years to present something truly remarkable. The 15 year old Tyrconnell finished in Madeira casks is a beautifully rich and spicy spirit, one that I like to enjoy neat or over a few cubes.”
The Tyrconnell is made of just two ingredients – the finest Irish barley and pure Irish spring water. These two simple materials are transformed by experienced hands into an Irish whiskey like no other. Produced in traditional pot stills, The Tyrconnell is one of a rare few Irish whiskeys that utilizes double distillation, allowing more of the rich and natural flavors of The Tyrconnell to remain. This creates a whiskey that carries a delicate flavor atop a creamier, more viscous presence.
Aging the whiskey for 15 years before incorporating the Madeira cask finishing method into this unique limited edition has resulted in an even more complex expression with an incredible evergreen forest freshness. The best way to enjoy this sipping whiskey is on the rocks or neat to showcase the rich, sweet aromas on the nose, its fresh flavor and spicy finish.
The legend of The Tyrconnell® was born in 1876, when R. M. Delamere entered his beautiful chestnut colt, Tyrconnell, in the 10th running of the prestigious National Produce Stakes Horse Race at The Curragh, considered Ireland’s most important thoroughbred racecourse. A short thoroughbred with the odds stacked against him, fortune found favor that afternoon as Tyrconnell crossed the finish line in first place, besting horses and oddsmakers alike on his march to victory.
The against-all-odds victory captured the imagination of the assembled crowd, which included the Watts, an Irish race horse loving family who had built a thriving whiskey distillery. They chose to commemorate Tyrconnell’s win by creating a limited edition, small batch whiskey that bore the name of their local champion. Although the Watts family intended to make The Tyrconnell just once, it ended up becoming their most popular whiskey, even claimed to have been the best-selling Irish whiskey in America before Prohibition.
TASTING NOTES: THE TYRCONNELL 15 YEAR OLD MADEIRA CASK FINISH
PROOF: 46% ABV
AROMA: Wafer biscuit sweet vanilla aromas mingle with banana bread and deep red fruit skin. Very soft and approachable with hazelnut and dark sugar lingering under the surface.
TASTE: Initially soft but then an explosion of spice. Viscous and oily, coating the mouth with stone fruit, hints of Peach Melba and a fresh herbaceous zest.
FINISH: Astonishingly long, initially sweet with the stone fruit to the fore followed closely by burnt orange peel, drying with an almost evergreen forest freshness and a finale of spice that lingers for what seems like an eternity.
The Tyrconnell 15 Year Old Madeira Cask Finish Limited Edition joins, for a limited time, the Tyrconnell portfolio which includes: The Tyrconnell, The Tyrconnell 10 Year Old Madeira Cask Finish, The Tyrconnell 10 Year Old Port Cask Finish and The Tyrconnell 10 Sherry Cask Finish. tyrconnellwhiskey.com
Clermont, Kentucky – March 12, 2018 – Jim Beam® Bourbon, the world’s No. 1 bourbon, continues to outpace the industry, filling its 15 millionth barrel of bourbon since the end of Prohibition. The milestone barrel — a first for Kentucky distilleries — was personally filled and sealed by Seventh Generation Master Distiller Fred Noe and his son Freddie Noe, Eighth Generation Beam Distiller, at the brand’s flagship distillery in Clermont, Ky.
“Fifteen million is a big number, but we’re a big bourbon,” said Fred Noe. “When Jim Beam, my great grandfather, filled his first barrel of whiskey at our Clermont distillery after Prohibition, I doubt he would have predicted that one day we would be a brand known and enjoyed the world over.”
The historic milestone, achieved less than two years after the filling of Jim Beam’s 14 millionth barrel — the shortest period of time between milestone barrel fills — serves as a testament to the continued global bourbon boom. The growing momentum can be attributed to continued strong sales spurred by rising global demand and the excellent performance of the entire Jim Beam portfolio across the United States, Europe and Southeast Asia.
“We’re reaching these milestones faster and faster,” said Craig Christenson, vice president global marketing, Jim Beam. “From Russia and Germany to Japan and China – not to mention the United States where Jim Beam is gaining substantial market share, bourbon has become the spirit of choice around the world and we’re happy to oblige them by making more. We’re the first to reach 15 million and we’re not slowing down.”
The 15 millionth barrel, signed by employees at the company’s Clermont, Boston and Frankfort plants, will join the nearly 2.3 million barrels of bourbon currently aging in Jim Beam’s rackhouses across the Commonwealth. It will be stored inside the distillery’s historic rackhouse D, a nine-story warehouse rebuilt by Jim Beam after Prohibition on the Clermont distillery grounds. The rackhouse is open to visitors as part of the Jim Beam® American Stillhouse tour.
Consumer Demand Fuels Category Growth
According to the Kentucky Distillers’ Association, bourbon is now an $8.5 billion state industry, supporting more than 17,500 jobs and generating more than $1.8 million in tax revenues annually.
At one time known for one primary product, the iconic Jim Beam portfolio now offers a wide range of award-winning expressions including Jim Beam Black®, Jim Beam® Distillers Cut, Jim Beam® Double Oak, Jim Beam® Devil’s Cut®, Jim Beam® Single Barrel, Jim Beam® Bonded, Jim Beam® Rye and Jim Beam® Distiller’s Masterpiece.
Jim Beam has continued to expand its operations in Kentucky, fueled by a commitment to innovate and meet surging global consumer demand.
For more information on Jim Beam, follow Jim Beam on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit http://www.jimbeam.com.
CHICAGO (March 13, 2018) – Beam Suntory, the world’s third largest premium spirits company, has partnered with On the Rocks, a premium, ready-to-serve cocktail business. As part of the deal, Beam Suntory will become On the Rocks’ exclusive partner for co-branded beverages, including an Old Fashioned with Knob Creek® Bourbon, a Margarita with Hornitos® tequila, and a Cosmopolitan with EFFEN® vodka. On the Rocks will also leverage Beam Suntory’s considerable expertise in product development, commercialization, distribution, manufacturing, and packaging as it continues to grow.
“As the cocktail culture continues to thrive, we know consumers are looking for quality, hand-crafted cocktails in places where they haven’t been available before,” said Greg Hughes, General Manager, North America at Beam Suntory. “Our partnership with On the Rocks will help them capture more of these occasions, such as air travel, hotel room service, and major sporting events.”
On the Rocks was co-founded in 2015 by Patrick Halbert, an entrepreneur and restauranteur. Halbert and bartender Rocco Milano had created a cocktail program at the Dallas restaurant Private Social that was recognized as one of the city’s best by 2013. Friends in the airline industry asked Milano to try bottling his signature cocktails for in-flight service.
“This created a new challenge: how do you make natural cocktails that can keep,” said Milano, now Co-Founder/Corporate Mixologist at On the Rocks. “We said, let’s make bartender cocktails that elevate ready-to-serve into a culinary experience in a glass.”
The team developed branding, packaging, a method for preserving cocktails made with natural ingredients in a bottle without separating or spoiling, and assembled a portfolio of esteemed clients. On the Rocks filled its first order in 2016, for Hawaiian Airlines, and has since added Hilton Hotels, Four Seasons Hotels, Pebble Beach Golf Club, and the Beverly Hills Hotel to its client roster.
“We couldn’t be happier to have gained a partner like Beam Suntory,” Halbert said. “Their partnership will help us grow our business much faster, and our collaboration will mean that our hand-crafted, quality cocktails will also include some of the world’s finest premium spirits.”
In addition to the Old Fashioned, Cosmopolitan and Margarita, Rocco has also created a Jalapeno Pineapple Margarita with Tres Generaciones® tequila, an Aviation using Larios® gin, and a Mai Tai with Cruzan® rum.
Chicago − December 22, 2016 – Beam Suntory, the world’s third-largest premium spirits company, has donated $100,000 to Operation Homefront, a national nonprofit that provides emergency financial and other assistance to military families and wounded warriors. The donation will support the Holiday Meals for Military program, which will provide 12,000 family meals this holiday season. Beam Suntory’s donation alone funded 8,500 meals, being distributed on 28 U.S. military bases this month.
The Chicago-based spirits company has donated more than $2.5 million to Operation Homefront since 2006 as part of its commitment to supporting the communities where its employees live and work, a pillar of its Growing for Good social responsibility platform. The Holiday Meals for Military program began Thanksgiving 2009 as the result of a chance encounter in a supermarket in Utica, N.Y., near Fort Drum. A soldier, his wife and infant had a handful of grocery items they could not afford, so a Jim Beam employee picked up the $12 cost for the groceries. Since that time, the program has grown from initially providing 500 meal kits to military families in 2009 to this season’s 12,000 meals.
“Big things start with small steps,” says Ken Ruff, vice president, national accounts, Beam Suntory. “When I helped start the program, it was to support one family that I knew was in need. Back then I never would have imagined it would spur a national program with so many great partners helping so many families, year after year. It’s inspiring to see what we’ve been able to do together – and what we can still do.”
“As former military, this organization, and this program is very close to my heart,” Beam Suntory Chairman and CEO Matt Shattock said. “I am humbled by the sacrifices military families make, and we are honored to support to support this important cause.”
In addition to the donation, Beam employees will be volunteering to help pack meals in Illinois and Tennessee. Since 2008, Beam Suntory employees have provided thousands of volunteer hours.
“The holiday season can be an expensive time of the year, particularly for military families who live on a stretched family budget,” said John I. Pray, Jr., president and CEO, Operation Homefront. “Beam Suntory’s continued support helps Operation Homefront provide military families with grocery items necessary for a full holiday meal. It’s just one of the many ways we show our collective gratitude for their service and help them thrive in the communities they have worked so hard to protect.”