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Informed Choices

As a global leader in the spirits industry, responsibly promoting and marketing our products is fundamental. As is being part of the solution in combating harmful drinking.

$500M

Invest $500 million and engage more than 300 million LDA consumers by 2030 in responsibility-led programming.

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Consumer Information

As part of our commitment to helping LDA consumers make informed choices about alcohol, we made a voluntary commitment to disclose nutritional information on both our brand packaging and Drink Smart.

100%

Provide macro-nutritional and alcohol content information on packaging or online for 100% of our products by 2030.

Consumer Positive

We engage in a whole-of-society approach to reduce harmful drinking – including underage consumption – and we’re working to foster an engaging, inclusive and responsible culture of consumption among legal-drinking-age (LDA) adults.

Diversability

Our Disability Employee Impact Group’s mission is to enable our employees with visible and invisible disabilities and caregivers to thrive and be their authentic selves, while also promoting awareness and inclusion for employees, customers, and consumers with disabilities.

Prism

Our LGBTQ+ Employee Impact Group is committed to helping influence policies that support our LGBTQ+ community, as well as educating and informing allies on how to ensure a safe and inclusive environment for everyone.

Harmony

Our Asian Employee Impact Group is committed to providing our employees a pathway for learning and appreciation of Asian cultures, while serving as a bridge for our internal and external stakeholders to help build connections, strengthen our impact on the business and serve as a go-to resource to better serve our communities.

Beam Vets

Our Veteran Employee Impact Group is committed to supporting Beam Suntory’s Veterans by sharing experiences and insights to help make connections with transitioning Veteran talent and positively engaging the Veteran community.

SALUD

Our Hispanic & Latinx Employee Impact Group is committed to building cultural awareness, education and allyship across our teams, as well as providing cultural insights to drive understanding, support and connectivity within our communities.

Our Employee Impact Groups and Ally Networks

BOLD

Our Black Employee Impact Group is committed to supporting our Black community and allies, helping empower everyone to bring their whole selves to work and reach their highest potential within the business and the community.

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