Press Releases

April 27, 2017

JIM BEAM BLACK® ANNOUNCES FIRST-EVER BARBERSHOP EXPERIENCE AT ICONIC CLERMONT DISTILLERY

The world’s #1 best-selling bourbon is helping fans elevate their style for the races with complimentary haircuts and beard trims 

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April 17, 2017

JIM BEAM AND MILA KUNIS KICK OFF HISTORIC CHICAGO CUBS PARTNERSHIP WITH LIMITED EDITION JIM BEAM® "GAME 7 BATCH"

Kunis Surprises Fans with Exclusive Preview of Commemorative Jim Beam® "Game 7 Batch" at Bars Across Wrigleyville

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March 21, 2017

JIM BEAM® URBAN STILLHOUSE PRESENTS INTERACTIVE TABLESIDE COCKTAILS

World’s No. 1 Bourbon Makes History with First-of-Its-Kind Mixology Experience in Downtown Louisville

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March 21, 2017

BEAM SUNTORY LIGHTS UP TRAVEL RETAIL WITH INNOVATIVE PARIS-INSPIRED COURVOISIER® ARTISAN EDITION GIFT PACK

Available In Global Travel Retail From April 2017 ABV 40% | 1 Litre

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March 7, 2017

IRISH SINGLE MALT WHISKEY CROSSES ANOTHER FINISH LINE WITH THE RELEASE OF THE TYRCONNELL® 16 YEAR OLD LIMITED EDITION

Named in honor of an Irish racehorse victorious against all odds, The Tyrconnell® whiskey places a bet on its newest offering 

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January 12, 2017

CHICAGO CUBS AND JIM BEAM® BOURBON ANNOUNCE LEGACY PARTNERSHIP

Multi-Year Deal Includes Naming Rights To New First Base Club At Wrigley Field

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December 16, 2016

SIPSMITH & BEAM SUNTORY JOIN FORCES TO DELIVER GLOBAL GROWTH IN THE SUPER-PREMIUM GIN CATEGORY

Companies aim to maximise opportunities for Sipsmith by leveraging Beam Suntory’s routes to market

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December 5, 2016

EFFEN® VODKA AND UBER PARTNER UP FOR "LAND, SEA & AIR" CAMPAIGN DURING MIAMI ART WEEK

Uber aims to elevate rider experiences at Miami Art Week with exclusive activations, including first-ever UberSEAPLANE, presented by EFFEN® Vodka.

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December 5, 2016

BEAM SUNTORY OPENS NEW GLOBAL HEADQUARTERS IN DOWNTOWN CHICAGO

Move to Merchandise Mart underscores strategic focus on cities as industry growth driver.

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November 14, 2016

BASIL HAYDEN’S BOURBON UNVEILS “SIPPING COMPANIONS” COLLECTION FOR HOLIDAY SEASON

Super-Premium Bourbon Partners with Local Artisans to Craft Limited Edition Gifts that Elevate Bourbon-Sipping Experience

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