Press Releases

March 23, 2011

Beam Global Acquires Skinnygirl® Spirits Brand

Company Enhances Premium Portfolio with Innovative, Fast-Growing Brand in Rapidly-Expanding Low-Calorie Cocktail Segment.

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March 21, 2011

BEAM GLOBAL SPIRITS & WINE ANNOUNCES LONG-TERM SALES, DISTRIBUTION AND RTD MANUFACTURING AGREEMENT WITH COCA-COLA AMATIL IN AUSTRAILA

The new agreement is an expansion of the arrangement established with Beam Global in 2007 where CCA managed all the sales and distribution function of Beam Global’s spirits portfolio on behalf of Pacific Beverages (CCA’s joint venture with SABMiller).

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March 21, 2011

JIM BEAM® PARTNERS WITH 10 ESTEEMED ARTISTS TO OFFER EXCLUSIVE DOWNLOADS RECORDED AT LIVE CONCERTS

The World’s No. 1 Bourbon Boldly Launches Leading-Edge “Live Music Series” and 10-Market Concert Tour

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March 21, 2011

EFFEN® VODKA UNVEILS TRACY REESE DESIGNED INSTALLATION TO LAUNCH DIFFA’S DINING BY DESIGN TOUR

Top American Designer Tracy Reese lends her design aesthetic and talent to the EFFEN® Vodka brand.

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March 17, 2011

Sydney and Melbourne Leave Their Mark on Maker’s

The premium handmade bourbon whisky brand, Maker’s Mark, has launched its largest ever duty-free execution in Australia.

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March 08, 2011

BEAM GLOBAL SPIRITS & WINE AND GLAZER'S ANNOUNCE STATEWIDE LOW PROOF PARTNERSHIP IN OHIO

Effective March 14, throughout Ohio, Glazer’s will distribute Beam Global’s portfolio of low-proof spirits, including DeKuyper® Low Proof, Kamchatka® Low Proof, Canadian Club® Low proof, Cruzan® Rum flavors, Jim Beam® ready-to-drink (RTD) and Sauza® RTD Margaritas.

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February 24, 2011

EFFEN® VODKA FRESHENS UP YOUR COCKTAILS WITH THE INTRODUCTION OF EFFEN® CUCUMBER VODKA

Tapping into the cucumber cocktail trend, EFFEN® Vodka is launching its newest flavor option, EFFEN® Cucumber Vodka. Inspired by the essence of freshly harvested vine ripened cucumbers, this new vodka further embodies EFFEN’s smooth, clean, crisp taste that vodka lovers have come to expect from the brand.

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February 16, 2011

Knob Creek® Introduces Its First-Ever Single Barrel Bourbon

Nearly two decades after Booker Noe, grandson of Jim Beam and sixth-generation distiller, first introduced Knob Creek®, the distillery unveils its first-ever single barrel bourbon, Knob Creek® Single Barrel Reserve.

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February 16, 2011

BEAM GLOBAL SPIRITS & WINE APPOINTS ALBERT BALADI AS PRESIDENT, EUROPE/MIDDLE EAST/AFRICA

As President of EMEA, one of the company's three global regions, Baladi will lead Beam Global's growth strategy in the region, with all sales, marketing and functional areas reporting to him.

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October 26, 2010

ROB SAMUELS NAMED MAKER'S MARK® CHIEF OPERATING OFFICER

Rob Samuels has been named to the newly created position of Chief Operating Officer of Maker’s Mark®, one of Fortune Brands’ (NYSE: FO) premium spirits brands.

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