Press Releases

August 15, 2011

Beam Unveils New Corporate Branding

Corporate Logo Showcasing Jim Beam’s Signature Reflects Company’s Commitment to Quality, Innovation and Authenticity.

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August 14, 2011

Jim Beam challenges travellers’ taste buds at Madrid airport

Maxxium Travel Retail, together with brand owner Beam Global Spirits & Wine, is embarking on marketing activations in all leading European airports, including a month-long initiative at Madrid-Barajas airport, to raise the profile of the world’s number one bourbon, Jim Beam and its portfolio of brands.

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July 27, 2011

FORTUNE BRANDS NAMES BOARDS OF DIRECTORS FOR INDEPENDENT BUSINESSES FOLLOWING PLANNED SEPARATION

• Bruce Carbonari Announces Plans to Retire from Company at Year End Following Completion of Planned Separation Initiative • David Mackay, former Kellogg Company CEO, to be non-executive Chairman of Beam • David Thomas, lead Fortune Brands director, to be non-executive Chairman of Fortune Brands Home & Security

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June 30, 2011

FORTUNE BRANDS ANNOUNCES STOCK LISTING INFORMATION FOR PROPOSED INDEPENDENT COMPANIES

Companies Expect to Trade on New York Stock Exchange with Ticker Symbols “BEAM” and “FBHS” Upon Anticipated Separation in Early Fourth Quarter.

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June 22, 2011

RARE AND AFFORDABLE ALBERTA PREMIUM 30 YEAR OLD LIMITED EDITION® WHISKY TO BE RELEASED THIS JUNE

Starting this June, in time for Father’s Day, Canadian whisky lovers in Alberta, British Columbia, Ontario, Manitoba and Saskatchewan are in for a rare and special treat.

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June 22, 2011

ARTIST COLLECTIVE FOSTERS COMMUNITY, ACCESS TO SPACE AND EXPOSURE FOR BRIGHT TALENT

The Courvoisier Collective aims to integrate the local art community by bringing it back to the streets.

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June 13, 2011

PUCKER™ FLAVORED VODKA PARTNERS WITH PATTI STANGER TO PLAY MATCHMAKER

Pucker™ Vodka’s Break Up and Match Up program pairs fruity summer cocktails with the playful, intense personalities of flavored-vodka fans.

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June 13, 2011

WILLEM DAFOE’S “BOLD” JIM BEAM TV COMMERCIAL GARNERS TOP INDUSTRY AWARDS

Winning TV Spot Builds on 2011 “Bold Choice” Campaign from the World’s #1 Bourbon.

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June 07, 2011

HORNITOS™ PREMIUM TEQUILA NAMES JON SANDLER AND THE FANCY BAND WINNERS OF FIRST EVER NATIONAL ‘MARIACHI MASH UP’ COMPETITION

Well-Known Brooklyn Band to Receive “Back Beat” Exposure in Billboard Magazine plus $10,000 for Mariachi-Style Cover of “Young Folks” by Peter Bjorn and John.

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May 24, 2011

Teacher’s – India’s #1 selling scotch whisky, now in a bold new look

The new look forms part of a global refresh exercise to make Teacher’s contemporary and recruit new consumers into the brand franchise.

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