Press Releases

June 1, 2011

COURVOISIER® LAUNCHES FIRST OF ITS KIND COGNAC INNOVATION: COURVOISIER ROSÉ

A smooth blend of Courvoisier cognac and premium French red wine grapes, Courvoisier Rosé is a light and refreshing cognac drink, crafted to be the perfect beverage for any occasion. Whether a night out on the town or dinner with a significant other, Courvoisier Rosé invites consumers to satisfy their curiosity with this flavorful and refreshing spirit.

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May 25, 2011

JIM BEAM® ESTABLISHES REVOLUTIONARY BOURBON-MAKING PROCESS WITH RELEASE OF DEVIL’S CUT™

Bold New Bourbon Unleashes Extracted Liquid Pulled from the Wood of Bourbon Barrels.

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May 24, 2011

TEACHER’S – INDIA’S #1 SELLING SCOTCH WHISKY, NOW IN A BOLD NEW LOOK

The new look forms part of a global refresh exercise to make Teacher’s contemporary and recruit new consumers into the brand franchise.

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May 5, 2011

THE VINES GET READY TO ROCK RUSSIAN STANDARD VODKA LIVE AT THE CHAPEL!

First event of the 2011 series confirmed for Thursday 26th May.

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May 2, 2011

CRUZAN® RUM EXPANDS FLAVORED RUM PORTFOLIO WITH LAUNCH OF CRUZAN® STRAWBERRY

New flavor pairs strawberry taste with hints of ginger just in time for National Strawberry Month.

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April 28, 2011

BEAM GLOBAL SPIRITS & WINE PUTS FULL FLAVOR BACK IN COCKTAILS WITH THE INTRODUCTION OF PUCKER™ FLAVORED VODKA

Pucker™ Flavored Vodka’s distinctive, natural fruit taste is a flavored vodka worthy of being called a flavored vodka.

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April 26, 2011

FORTUNE BRANDS PROGRESSING SEPARATION PLAN, ANNOUNCES PROPOSED NAMES OF INDEPENDENT BUSINESSES

Following Separation, Ongoing Company to be Re-Named Beam Inc.

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April 25, 2011

DEKUYPER CORDIALS LAUNCHES JDK & SONS™ O3 PREMIUM ORANGE LIQUEUR

O3’s Brazilian Pera Oranges Bring Sweeter, Juicier Flavors to Premium Cocktail Favorites.

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April 6, 2011

BEAM BRANDS TAKE HOME 30 MEDALS

Company Celebrates Numerous Innovation Successes as well as “Best” in Category Recognition for Alberta® Pure Vodka, El Tesoro® Añejo Tequila.

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March 23, 2011

BEAM GLOBAL ACQUIRES SKINNYGIRL® SPIRITS BRAND

Company Enhances Premium Portfolio with Innovative, Fast-Growing Brand in Rapidly-Expanding Low-Calorie Cocktail Segment.

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