Press Releases

March 7, 2012

BEAM REAFFIRMS 2012 EARNINGS TARGET

Company Encouraged by Continued Marketplace Momentum

Read Full Story
March 1, 2012

HORNITOS® PREMIUM TEQUILA KICKS OFF SECOND ANNUAL MARIACHI MASH UP SWEEPSTAKES

Hornitos Fans Can Enter to Win a Chance to Participate in the Making of This Year’s Mariachi Mash Up Music Video

Read Full Story
March 1, 2012

C BY COURVOISIER® LAUNCHES CONTEST TO MAKE SHAQ LAUGH

Courvoisier and Shaquille O’Neal Challenge Consumers to Bring the Funny in the “C if U Can Make Shaq Laugh” Competition

Read Full Story
February 23, 2012

JIM BEAM® EXPANDS BOURBON PORTFOLIO WITH THE ADDITION OF TWO BOLD NEW RED STAG BY JIM BEAM® EXPRESSIONS

Red Stag by Jim Beam® Honey Tea and Red Stag by Jim Beam® Spiced Join the Renowned Herd of Bourbon

Read Full Story
February 21, 2012

C BY COURVOISIER® PARTNERS WITH SHAQ ENTERTAINMENT

Courvoisier’s Newest Marque will be Presenting Sponsor of Basketball Legend’s All-Star Comedy Jam T

Read Full Story
February 21, 2012

PUCKER™ VODKA EXPANDS BOLDLY-FLAVORED VODKA PORTFOLIO WITH THE LAUNCH OF TWO NEW EXPRESSIONS

Pucker™ Lemonade Lust Vodka and Pucker™ Raspberry Rave Vodka Join the Fast-Growing Flavored Vodka Line

Read Full Story
February 13, 2012

A NEW DECADE, A NEW SPIRIT

The recognition continues with 11th Teacher’s Achievement Awards - Pandit Shiv Kumar Sharma honoured with Teacher’s Lifetime Achievement Award

Read Full Story
February 1, 2012

ON BEHALF OF SKINNYGIRL COCKTAILS, BETHENNY FRANKEL INTRODUCES THE NEW GIRL: SKINNYGIRL SANGRIA

Entrepreneur, TV personality, and New York Times Best Selling Author, Bethenny Frankel began a craze on the first season of The Real Housewives of New York City with her lower-calorie Skinnygirl Margarita. After just 2 years of success and acquiring hundreds of thousands of devoted fans, Bethenny introduces the new girl, Skinnygirl Sangria

Read Full Story
January 30, 2012

BEAM SIGNS SOUTHERN WINE & SPIRITS TO EXCLUSIVE DISTRIBUTION AGREEMENT FOR WASHINGTON STATE

Builds on Long-Standing Partnership, Affirms Strength of Three-Tier System

Read Full Story
January 25, 2012

BEAM APPOINTS ARTHUR ARONEY AS MANAGING DIRECTOR OF EMERGING MARKETS FOR ASIA PACIFIC/SOUTH AMERICA REGION

In this newly created role, Aroney will be responsible for driving increased brand and market growth in Beam’s two largest emerging markets; Brazil and India, as well as in Japan and Korea.

Read Full Story

NEWS