Press Releases

October 05, 2017

Hornitos® Tequila Launches Hornitos® Cristalino, Continuing Its Decades Long Tradition of Pushing Boundaries

First of its kind, premium innovation contains 100 percent blue agave tequila, aged for smoothness and refined for a perfectly balanced taste

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October 04, 2017

Beam Suntory Global Travel Retail Unveils Courvoisier® Sherry Cask Finish, The First Release in Its Innovative Masters Cask Collection Series

Set to shake-up the cognac category, this new release offers travel retail customers a unique and intriguing bottling that is set to appeal to wider premium brown spirit drinkers. 

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September 27, 2017

Suntory Pledges $200,000 To Support Earthquake Relief and Recovery in Mexico

Suntory provides funding to the Mexican Red Cross to help communities impacted by recent earthquake

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September 21, 2017

Suntory to Donate $200,000 to Environmental Charities as Part of First Global Employee Health and Wellness Initiative

38,000 employees are invited to walk, and support charity: water, the Nature Conservancy, or Japan’s National Parks

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September 20, 2017

Eighth Generation Beam Family Member Freddie Noe Introduces Annual Limited Release Series, Little Book™ Whiskey

Grandson of Legendary Master Distiller Booker Noe and Son of Current Master Distiller Fred Noe Joins Next Generation of Whiskey Innovators with Inaugural Product Release

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September 18, 2017

Cruzan Rum Contributes $500,000 To Hurricane Relief in US Virgin Islands

The donation brings more than $1.6 million in contributions by Cruzan and its corporate parents towards hurricane relief in the U.S. and its Territories. 

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September 14, 2017

New Hornitos® Tequila Campaign Proves Nothing Great Happens Without Taking A Shot

Premium Tequila with Nearly 70-Year History of Challenging the Status Quo Debuts “A Shot Worth Taking” Marketing Campaign That Inspires Fans to Take Shots of Their Own

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September 12, 2017

Noe Family To Release Remaining Bottles Of Acclaimed Booker’s® Rye Whiskey To Aid Hurricane Relief Efforts

100% of Beam Suntory’s Proceeds Will Be Donated to Local Feeding America® Food Banks and Operation BBQ Relief®

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September 12, 2017

The House Of Suntory Whisky Proudly Introduces The Yamazaki® Mizunara Cask 2017 Edition™

Japan’s Oldest Whisky Distillery Releases Limited Edition Offering Aged For 18 Years Exclusively In Japanese Mizunara Oak

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September 11, 2017

Jim Beam Declares Bourbon Industry’s Top Pitmaster At “The Great Distillery BBQ Cook-Off”

World’s No. 1 Bourbon Hosts Kentucky Distilleries to Mark National Bourbon Heritage Month with Bourbon-Inspired Barbecue Throwdown in Support of Operation BBQ Relief®

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