Press Releases

May 02, 2014

Sauza® 901® Launches Digital Campaign Featuring Founder And Co-Owner Justin Timberlake

New Creative Challenges Consumers to Think Differently about Tequila 

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April 30, 2014

Suntory Holdings Completes Acquisition Of Beam Inc.

New Company To Be Called Beam Suntory | Combination Creates World’s #3 Premium Spirits Company 

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April 25, 2014

Jim Beam Makes History, Fills 13 Millionth Barrel Of Bourbon

World’s Largest Bourbon Producer Achieves Bourbon Industry First with Milestone Barrel Filling

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April 22, 2014

Pending Acquisition Of Beam Inc. By Suntory Holdings Receives European Regulatory Clearance

Companies Expect Transaction to Close on April 30

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April 21, 2014

Knob Creek® Bourbon Takes to the Air Waves With First-Ever Television Ad

Twenty-Two Years After Pioneering the Small Batch Bourbon Category, the World’s #1 Selling Super Premium Bourbon Highlights its History of Big, Full Flavor on TV

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April 21, 2014

Sauza® Tequila Makes It Better Than Ever With The New “Make It With A Cowboy” Campaign

Introducing the Sauza® Cowboy Who Knows What Women Want

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April 14, 2014

Hornitos® Revolutionizes Tequila With Launch Of Hornitos® Black Barrel®

With Unique Whiskey-Like Aging Process and Taste, Hornitos Black Barrel Already Capturing Major Awards at Prestigious International Competitions

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April 07, 2014

Sauza® Tequila Sparkles With Debut Of Sauza® Sparkling Margarita Watermelon

Sauza® Tequila’s Newest Innovation Is Fresh Off the Vine

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April 03, 2014

Canadian Club Launches “A Refreshing Wake Up Call”

Canadian Club has announced the launch of their new campaign, continuing to position themselves as a refreshing alternative to beer, “like a snowball in the face from a sexy person”.

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March 27, 2014

Maker’s Mark® Unveils Art Installation By Renowned Artist Dale Chihuly In Honor Of The 60th Anniversary Of The Bourbon Revolution

Underscores Ongoing Commitment To Enhancing The Visitor Experience At Kentucky’s Favorite Bourbon Distillery

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