Press Releases

September 16, 2014

PINNACLE® VODKA LAUNCHES NEW CRANAPPLE FLAVOR

Newest Innovation Blends Sweet and Tart for a Unique Flavor Experience

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September 5, 2014

PINNACLE® VODKA TAPS LIFESTYLE EXPERTS TO EASE THE STRESS OF HOME ENTERTAINING

New National Survey Finds that One in Three are Never Prepared for Unexpected 

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September 3, 2014

JIM BEAM® UNVEILS LATEST EXPRESSIONS OF ULTRA-PREMIUM JIM BEAM® SIGNATURE CRAFT INNOVATIONS

Fred Noe, Master Distiller of the world’s No. 1 bourbon, celebrates a variety of rare production methods with the release of Jim Beam® Signature Craft Quarter Cask and the unique expressions of the Jim Beam®Signature Craft Harvest Bourbon Collection

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August 21, 2014

SKINNYGIRL® COCKTAILS LAUNCHES BANANA REPUBLIC COLLABORATION WITH IN-STORE “GIRLS’ NIGHT OUT” EVENTS

Low-Cal Cocktail Pioneer Sweetens the Deal for Shoppers Nationwide as Host of Cocktail Lounges In Select U.S. Banana Republic Retail Locations 

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August 21, 2014

HAPPY 150TH BIRTHDAY JIM BEAM!

Fans Named Jim Beam Are Invited to Make History™ in Kentucky and Join in Toasting Their “Namesake” During Birthday Celebration and Statue Unveiling

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August 5, 2014

PINNACLE® VODKA LAUNCHES NEW AMARETTO FLAVOR

Latest innovation brings a new almond taste to pinnacle® vodka’s robust portfolio

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July 23, 2014

LAPHROAIG® STAYS TRUE TO ITS HERITAGE WITH NEWEST RELEASE, LAPHROAIG® SELECT

World’s #1 Islay Single Malt Scotch Whisky Brings Favorite Laphroaig® Expressions Together to Create an Exciting New Scotch

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July 16, 2014

JIM BEAM® TAPS FANS' OWN PERSONAL "STATEMENTS" TO HELP CO-CREATE BOTTLE LABELS FOR ITS NEW SINGLE BARREL BOURBON

With the Jim Beam® “Single Barrel, Single Statement” Contest, the world’s No. 1 bourbon celebrates the launch of Jim Beam® Single Barrel by showcasing fans’ “bourbon wisdom” on actual bottle labels

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July 10, 2014

THINK YOU CAN MAKE IT IN THE BIG LEAGUES? 2 GINGERS® IRISH WHISKEY CHALLENGES BASEBALL FANS TO “TAKE A SWING OFF BERT”

Legendary Pitcher Bert Blyleven Teams Up with 2 GINGERS® to Face Brave Batters in a Wiffle® Ball Battle That Ends with An Age-Old Baseball Prank

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July 1, 2014

PINNACLE® VODKA AND CELEBRITY CHEF CLAIRE ROBINSON SHAKE UP THE SUMMER WITH FUN AND UNEXPECTED FOOD AND COCKTAIL PAIRINGS

Working with the Pinnacle® Vodka mixologist, Claire developed a series of simple, seasonal dishes designed to pair perfectly with a unique Pinnacle® Vodka cocktail

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