Press Releases

February 29, 2016

Jim Beam announces first-ever global packaging redesign

The Jim Beam portfolio will have a unified, premium look in more than 100 markets around the world

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February 22, 2016

Discover the Authentic Spirit of St. Croix With Cruzan® Rum

“A Diamond in the Rum™” Campaign Showcases Cruzan’s Award-Winning Quality and Craftsmanship

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January 27, 2016

The House of Suntory Whisky Proudly Introduces Suntory Whisky Yamazaki® Sherry Cask 2016 Edition™

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January 20, 2016

EFFEN® Vodka Launches Limited Edition Football Bottle

Custom Bottle Design with Textured Football Sleeve Celebrates EFFEN’s Partnership with Rapper and Entrepreneur 50 Cent

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December 17, 2015

JIM BEAM® BOURBON TRANSFORMS HISTORIC RACKHOUSE INTO MASSIVE 3-D HOLIDAY DISPLAY

World’s No. 1 Bourbon “Lights Up the Holidays” with Multidimensional Digital Whiskey Experience; Spirits Industry’s First Use of 3-D Projection Mapping Technology 

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December 17, 2015

DEKUYPER® CROWNS 2015 COCKTAIL MASTER

Redbank, New Jersey Bartender Brings Home Title in Brand’s National Bartender Challenge

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December 14, 2015

JIM BEAM SUPPORTS MILITARY FAMILIES WITH $100,000 DONATION TO FUND HOLIDAY MEALS PROGRAM

Bourbon Leader’s Partnership with Operation Homefront Grows to Support 8,500 Families and Now Totals More Than $2.5 million

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December 10, 2015

JIM BEAM® BOURBON TRANSFORMS HISTORIC RACKHOUSE INTO MASSIVE 3-D HOLIDAY DISPLAY

World’s No. 1 Bourbon “Lights Up the Holidays” with Multidimensional Digital Whiskey Experience; Spirits Industry’s First Use of 3-D Projection Mapping Technology 

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December 03, 2015

MIDORI® SAYS “MOSHI MOSHI” TO A VIBRANT NEW CAMPAIGN

The Original Melon Liqueur, along with celebrity Chef Morimoto, Invites Consumers to Say “Hello” To Its Premium Ingredients and Heritage

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November 25, 2015

Booker’s® Bourbon Awarded Top Bourbon Honor in “Jim Murray’s Whisky Bible 2016”

Small Batch Bourbon Among Beam Suntory’s Whisk(e)y Brands Awarded for Their Dedication to Craftsmanship and Excellence

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