Press Releases

June 21, 2017

A$AP Rocky Honors His Code with Ambition, Growth and Cognac

Born on the streets of Paris, Courvoisier® lives by a code—one of dedication, vision and respect for tradition, cultivated over 200 years of history as France’s premium producer of Cognac.

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June 15, 2017

Knob Creek® Bourbon Celebrates 25 Years With Limited Edition Anniversary Release

Cask Strength, Unfilteredand Single Barrel, Knob Creek® 25 Anniversary Bourbon Offers the Truest Expression of Knob Creek’s Iconic Full Flavor

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April 17, 2017

Jim Beam and Mila Kunis Kick Off Historic Chicago Cubs Partnership with Limited Edition Jim Beam® "Game 7 Batch"

Kunis Surprises Fans with Exclusive Preview of Commemorative Jim Beam® "Game 7 Batch" at Bars Across Wrigleyville

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December 05, 2016

EFFEN® Vodka and Uber partner up for "Land, Sea & Air" campaign during Miami Art Week

Uber aims to elevate rider experiences at Miami Art Week with exclusive activations, including first-ever UberSEAPLANE, presented by EFFEN® Vodka.

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November 14, 2016

Basil Hayden’s Bourbon Unveils “Sipping Companions” Collection for Holiday Season

Super-Premium Bourbon Partners with Local Artisans to Craft Limited Edition Gifts that Elevate Bourbon-Sipping Experience

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October 17, 2016

Booker’s® Rye Whiskey Named “World Whisky Of The Year” By Jim Murray’s Whisky Bible 2017

Best-in-Class Accolade Adds to Recent Industry Praise for Beam Suntory’s Whiskies; including Jim Beam Black® Bourbon, Knob Creek® Rye Whiskey and Yamazaki® Sherry Cask 2016

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September 27, 2016

“The Big Man of Jim Beam” Recounts Life and Legacy of Bourbon Legend, Booker Noe

Uncut Biography of the Legendary Distiller Now Available

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September 07, 2016

Jim Beam® Unveils Groundbreaking "Drinkable Wearable," Jim Beam® Apple Watch

A new way to enjoy a refreshing shot of Jim Beam® Apple, from the innovators behind the World's No. 1 bourbon

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September 07, 2016

EFFEN® Vodka Introduces Three Sophisticated New Flavors

Fast-Growing Super Premium Vodka Adds Blood Orange, Green Apple and Raspberry to its Portfolio

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September 06, 2016

Jim Beam Distillery to Debut New Cocktail Experience During Kentucky Bourbon Fest

Jim Beam® Bourbon, the world’s No. 1 bourbon, makes history this month with the rollout of a best-in-class cocktail experience at the Jim Beam American Stillhouse in Clermont, Ky.

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