Press Releases

October 4, 2017

BEAM SUNTORY GLOBAL TRAVEL RETAIL UNVEILS COURVOISIER® SHERRY CASK FINISH, THE FIRST RELEASE IN ITS INNOVATIVE MASTERS CASK COLLECTION SERIES

Set to shake-up the cognac category, this new release offers travel retail customers a unique and intriguing bottling that is set to appeal to wider premium brown spirit drinkers.

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September 20, 2017

EIGHTH GENERATION BEAM FAMILY MEMBER FREDDIE NOE INTRODUCES ANNUAL LIMITED RELEASE SERIES, LITTLE BOOK™ WHISKEY

Grandson of Legendary Master Distiller Booker Noe and Son of Current Master Distiller Fred Noe Joins Next Generation of Whiskey Innovators with Inaugural Product Release

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September 18, 2017

CRUZAN RUM CONTRIBUTES $500,000 TO HURRICANE RELIEF IN US VIRGIN ISLANDS

The donation brings more than $1.6 million in contributions by Cruzan and its corporate parents towards hurricane relief in the U.S. and its Territories. 

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September 14, 2017

NEW HORNITOS® TEQUILA CAMPAIGN PROVES NOTHING GREAT HAPPENS WITHOUT TAKING A SHOT

Premium Tequila with Nearly 70-Year History of Challenging the Status Quo Debuts “A Shot Worth Taking” Marketing Campaign That Inspires Fans to Take Shots of Their Own

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September 12, 2017

NOE FAMILY TO RELEASE REMAINING BOTTLES OF ACCLAIMED BOOKER’S® RYE WHISKEY TO AID HURRICANE RELIEF EFFORTS

100% of Beam Suntory’s Proceeds Will Be Donated to Local Feeding America® Food Banks and Operation BBQ Relief®

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September 12, 2017

THE HOUSE OF SUNTORY WHISKY PROUDLY INTRODUCES THE YAMAZAKI® MIZUNARA CASK 2017 EDITION™

Japan’s Oldest Whisky Distillery Releases Limited Edition Offering Aged For 18 Years Exclusively In Japanese Mizunara Oak

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September 11, 2017

JIM BEAM DECLARES BOURBON INDUSTRY’S TOP PITMASTER AT “THE GREAT DISTILLERY BBQ COOK-OFF”

World’s No. 1 Bourbon Hosts Kentucky Distilleries to Mark National Bourbon Heritage Month with Bourbon-Inspired Barbecue Throwdown in Support of Operation BBQ Relief®

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August 8, 2017

JIM BEAM UNVEILS NEW JIM BEAM® VANILLA, CONTINUING A 222-YEAR TRADITION OF EXPLORATION

Jim Beam® Vanilla is a vanilla liqueur with Kentucky straight bourbon whiskey that offers a balance you can taste and pairs perfectly with cola

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July 31, 2017

BEAM SUNTORY LAUNCHES ROKU JAPANESE GIN IN SELECT EUROPEAN AND ASIAN MARKETS

Meaning ‘six’ in Japanese, Roku incorporates six traditional Japanese botanicals which are infused, distilled and blended by the Japanese artisans of Suntory Spirits in Osaka, Japan.

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July 21, 2017

AUCHENTOSHAN® SINGLE MALT SCOTCH WHISKY UNVEILS THE BARTENDER’S MALT

Limited-edition Offering Shakes Up Tradition with Auchentoshan’s First Whisky Made by Bartenders, for Bartenders

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