Press Releases

June 07, 2011

HORNITOS™ PREMIUM TEQUILA NAMES JON SANDLER AND THE FANCY BAND WINNERS OF FIRST EVER NATIONAL ‘MARIACHI MASH UP’ COMPETITION

Well-Known Brooklyn Band to Receive “Back Beat” Exposure in Billboard Magazine plus $10,000 for Mariachi-Style Cover of “Young Folks” by Peter Bjorn and John.

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June 01, 2011

Courvoisier® launches first of its kind cognac innovation: Courvoisier Rosé

A smooth blend of Courvoisier cognac and premium French red wine grapes, Courvoisier Rosé is a light and refreshing cognac drink, crafted to be the perfect beverage for any occasion. Whether a night out on the town or dinner with a significant other, Courvoisier Rosé invites consumers to satisfy their curiosity with this flavorful and refreshing spirit.

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June 01, 2011

SOURZ EXPANDS RANGE WITH EXCITING NEW ADDITION

New Sourz Raspberry signifies ongoing commitment to brand development.

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May 25, 2011

Jim Beam® Establishes Revolutionary Bourbon-Making Process with Release of Devil’s Cut™

Bold New Bourbon Unleashes Extracted Liquid Pulled from the Wood of Bourbon Barrels.

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May 24, 2011

Teacher’s – India’s #1 selling scotch whisky, now in a bold new look

The new look forms part of a global refresh exercise to make Teacher’s contemporary and recruit new consumers into the brand franchise.

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May 05, 2011

THE VINES GET READY TO ROCK RUSSIAN STANDARD VODKA LIVE AT THE CHAPEL!

First event of the 2011 series confirmed for Thursday 26th May.

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May 02, 2011

CRUZAN® RUM EXPANDS FLAVORED RUM PORTFOLIO WITH LAUNCH OF CRUZAN® STRAWBERRY

New flavor pairs strawberry taste with hints of ginger just in time for National Strawberry Month.

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April 28, 2011

BEAM GLOBAL SPIRITS & WINE PUTS FULL FLAVOR BACK IN COCKTAILS WITH THE INTRODUCTION OF PUCKER™ FLAVORED VODKA

Pucker™ Flavored Vodka’s distinctive, natural fruit taste is a flavored vodka worthy of being called a flavored vodka.

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April 25, 2011

DEKUYPER CORDIALS LAUNCHES JDK & SONS™ O3 PREMIUM ORANGE LIQUEUR

O3’s Brazilian Pera Oranges Bring Sweeter, Juicier Flavors to Premium Cocktail Favorites.

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