Press Releases

October 26, 2011

Hornitos™ Premium Tequila and Girl Talk Join Forces for Halloween

“Girl Talk's Halloween Playlist, Presented by Hornitos™ Tequila,” is a compilation of must-play songs, hand-selected by Girl Talk, that are guaranteed to instigate a memorable night come October 31st.

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October 18, 2011

Laphroaig Live 2011 Now Available On Demand

Nearly 30,000 whisky fans across the world tuned in to Laphroaig Live 2011 as the annual whisky program broadcast live from the Southern Hemisphere for the first time. Those who missed out on the live action can now log on to www.laphroaig.com/live/ and watch the broadcast again, anytime!

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October 14, 2011

Jim Beam Racing Reveal the Premium Pair

The Premium Pair are inspired by two of Jim Beam’s super premium products – Jim Beam Black and Jim Beam Bonded. Steve Johnson will race in the new metallic silver Jim Beam Black design, alongside James Moffat in his new metallic gold Jim Beam Bonded V8 Supercar.

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September 07, 2011

SETTING THE RECORD STRAIGHT ON SKINNYGIRL MARGARITA: JOINT STATEMENT OF BETHENNY FRANKEL AND BEAM GLOBAL SPIRITS & WINE

Skinnygirl Margarita meets the highest quality standards. As Bethenny says, “I wouldn’t sell anything that I don’t drink myself.”

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September 02, 2011

Canadian Club and Adidas Go into the Wild

Canadian Club, Australia’s fastest growing alcohol trademark, recently supported the launch of adidas’s outdoor collaboration range with boot company RANSOM.

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August 14, 2011

Jim Beam challenges travellers’ taste buds at Madrid airport

Maxxium Travel Retail, together with brand owner Beam Global Spirits & Wine, is embarking on marketing activations in all leading European airports, including a month-long initiative at Madrid-Barajas airport, to raise the profile of the world’s number one bourbon, Jim Beam and its portfolio of brands.

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June 22, 2011

RARE AND AFFORDABLE ALBERTA PREMIUM 30 YEAR OLD LIMITED EDITION® WHISKY TO BE RELEASED THIS JUNE

Starting this June, in time for Father’s Day, Canadian whisky lovers in Alberta, British Columbia, Ontario, Manitoba and Saskatchewan are in for a rare and special treat.

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June 22, 2011

ARTIST COLLECTIVE FOSTERS COMMUNITY, ACCESS TO SPACE AND EXPOSURE FOR BRIGHT TALENT

The Courvoisier Collective aims to integrate the local art community by bringing it back to the streets.

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June 13, 2011

PUCKER™ FLAVORED VODKA PARTNERS WITH PATTI STANGER TO PLAY MATCHMAKER

Pucker™ Vodka’s Break Up and Match Up program pairs fruity summer cocktails with the playful, intense personalities of flavored-vodka fans.

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June 13, 2011

WILLEM DAFOE’S “BOLD” JIM BEAM TV COMMERCIAL GARNERS TOP INDUSTRY AWARDS

Winning TV Spot Builds on 2011 “Bold Choice” Campaign from the World’s #1 Bourbon.

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