Press Releases

April 11, 2013

CRUZAN® RUM LAUNCHES TWO NEW TROPICAL FLAVORS

Pioneers of the Flavored Rum Category Introduce Cruzan® Key Lime Rum and Cruzan® Passion Fruit Rum Just In Time For Spring

Read Full Story
April 10, 2013

SAUZA® TEQUILA REVOLUTIONIZES THE MARGARITA WITH THE INTRODUCTION OF SAUZA® SPARKLING MARGARITA

Three refreshing flavor combinations offer a unique tasting experience.

Read Full Story
April 4, 2013

JIM BEAM RELEASES LIMITED-EDITION “DISTILLER’S MASTERPIECE” BOURBON JUST IN TIME FOR THE RACES

Celebrating Kentucky’s Horseracing Season, Beam’s Most Exclusive Liquid is Available for $199.99 in Limited Quantities Only at the Jim Beam American Stillhouse in Kentucky

Read Full Story
April 4, 2013

2 GINGERS® WHISKEY LAUNCHES IN CHICAGO

Fast-Growing Irish Whiskey Now Available for the First Time in the Windy City

Read Full Story
April 3, 2013

PINNACLE® VODKA INTRODUCES RAINBOW SHERBET

The Premium Vodka Continues to Drive Innovation with the Launch of Newest Flavor

Read Full Story
April 2, 2013

COURVOISIER® INTRODUCES COURVOISIOLOGY™

New Program to Highlight the Unexpected Side of Cognac via Experiential Events

Read Full Story
March 27, 2013

PUCKER® VODKA UNVEILS A NEW AUDACIOUS FLAVOR TO THE VODKA MARKET WITH THE INTRODUCTION OF WATERMELON WOW

The Premium Vodka Line Grows its Portfolio With the Addition of Latest Flavor Expression

Read Full Story
March 26, 2013

HORNITOS® BREAKS NEW GROUND WITH THE LAUNCH OF “LIME SHOT”

The Premium Tequila Revolutionizes the Shot Experience

Read Full Story
March 15, 2013

KILBEGGAN® IRISH WHISKEY TOASTS ITS 256-YEAR HISTORY

The Best Kept Secret in Whiskey Unveils New Packaging and Creative Campaign

Read Full Story
March 4, 2013

WORLD’S NO. 1 BOURBON LAUNCHES FIRST AGED WHITE WHISKEY

After 218 years, Jim Beam Releases Jacob’s Ghost™ – a Versatile, Flavorful Celebration of Founding Distiller’s First Whiskey

Read Full Story

NEWS