Press Releases

June 5, 2012

PUCKER™ VODKA PARTNERS WITH LEGENDARY DEEJAY STEVE AOKI TO CELEBRATE THE LAUNCH OF TWO NEW FLAVOR OFFERINGS

New Ad Campaign Urges Pucker™ Vodka Fans to “Live Out Loud” This Summer

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June 5, 2012

RED STAG BY JIM BEAM® LAUNCHES NATIONAL FOOD TRUCK TOUR WITH ADAM RICHMAN

Food Truck Tour Brings Red Stag by Jim Beam® Expressions to Life in Unexpected Ways

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June 1, 2012

BEAM COMPLETES ACQUISITION OF PINNACLE VODKA

Synergy-Driven Bolt-On Adds Fast-Growing Vodka Power Brand to Beam Portfolio • Addition of Calico Jack Rum Enhances Beam’s Offerings in Attractive Rum Category

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March 1, 2012

HORNITOS® PREMIUM TEQUILA KICKS OFF SECOND ANNUAL MARIACHI MASH UP SWEEPSTAKES

Hornitos Fans Can Enter to Win a Chance to Participate in the Making of This Year’s Mariachi Mash Up Music Video

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March 1, 2012

C BY COURVOISIER® LAUNCHES CONTEST TO MAKE SHAQ LAUGH

Courvoisier and Shaquille O’Neal Challenge Consumers to Bring the Funny in the “C if U Can Make Shaq Laugh” Competition

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February 23, 2012

JIM BEAM® EXPANDS BOURBON PORTFOLIO WITH THE ADDITION OF TWO BOLD NEW RED STAG BY JIM BEAM® EXPRESSIONS

Red Stag by Jim Beam® Honey Tea and Red Stag by Jim Beam® Spiced Join the Renowned Herd of Bourbon

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February 21, 2012

C BY COURVOISIER® PARTNERS WITH SHAQ ENTERTAINMENT

Courvoisier’s Newest Marque will be Presenting Sponsor of Basketball Legend’s All-Star Comedy Jam T

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February 21, 2012

PUCKER™ VODKA EXPANDS BOLDLY-FLAVORED VODKA PORTFOLIO WITH THE LAUNCH OF TWO NEW EXPRESSIONS

Pucker™ Lemonade Lust Vodka and Pucker™ Raspberry Rave Vodka Join the Fast-Growing Flavored Vodka Line

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February 1, 2012

ON BEHALF OF SKINNYGIRL COCKTAILS, BETHENNY FRANKEL INTRODUCES THE NEW GIRL: SKINNYGIRL SANGRIA

Entrepreneur, TV personality, and New York Times Best Selling Author, Bethenny Frankel began a craze on the first season of The Real Housewives of New York City with her lower-calorie Skinnygirl Margarita. After just 2 years of success and acquiring hundreds of thousands of devoted fans, Bethenny introduces the new girl, Skinnygirl Sangria

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December 21, 2011

TIME MAGAZINE RECOGNIZES JIM BEAM® TV COMMERCIAL AS ONE OF TOP 10 ADS OF 2011

TV Ad Featuring Willem Dafoe Builds on 2011 “Bold Choice” Campaign from the World’s #1 Bourbon

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