Press Releases

March 27, 2013

PUCKER® VODKA UNVEILS A NEW AUDACIOUS FLAVOR TO THE VODKA MARKET WITH THE INTRODUCTION OF WATERMELON WOW

The Premium Vodka Line Grows its Portfolio With the Addition of Latest Flavor Expression

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March 26, 2013

HORNITOS® BREAKS NEW GROUND WITH THE LAUNCH OF “LIME SHOT”

The Premium Tequila Revolutionizes the Shot Experience

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March 15, 2013

KILBEGGAN® IRISH WHISKEY TOASTS ITS 256-YEAR HISTORY

The Best Kept Secret in Whiskey Unveils New Packaging and Creative Campaign

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March 4, 2013

WORLD’S NO. 1 BOURBON LAUNCHES FIRST AGED WHITE WHISKEY

After 218 years, Jim Beam Releases Jacob’s Ghost™ – a Versatile, Flavorful Celebration of Founding Distiller’s First Whiskey

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February 25, 2013

COCKTAILS AND KOALAS FOR BETHENNY FRANKEL DOWN UNDER

Talk show host in Australia for the first time to promote Skinnygirl® Cocktails

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November 7, 2012

AIR PASSENGERS SWARM TO JIM BEAM HONEY HIVE "IT WAS WORTH EVERY STING"

To support the introduction of the latest addition to the Jim Beam family, Jim Beam® Honey, Maxxium Travel Retail is launching a campaign across three major European airports under the banner, “It was worth every sting."

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June 5, 2012

PUCKER™ VODKA PARTNERS WITH LEGENDARY DEEJAY STEVE AOKI TO CELEBRATE THE LAUNCH OF TWO NEW FLAVOR OFFERINGS

New Ad Campaign Urges Pucker™ Vodka Fans to “Live Out Loud” This Summer

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June 5, 2012

RED STAG BY JIM BEAM® LAUNCHES NATIONAL FOOD TRUCK TOUR WITH ADAM RICHMAN

Food Truck Tour Brings Red Stag by Jim Beam® Expressions to Life in Unexpected Ways

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June 1, 2012

BEAM COMPLETES ACQUISITION OF PINNACLE VODKA

Synergy-Driven Bolt-On Adds Fast-Growing Vodka Power Brand to Beam Portfolio • Addition of Calico Jack Rum Enhances Beam’s Offerings in Attractive Rum Category

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March 1, 2012

HORNITOS® PREMIUM TEQUILA KICKS OFF SECOND ANNUAL MARIACHI MASH UP SWEEPSTAKES

Hornitos Fans Can Enter to Win a Chance to Participate in the Making of This Year’s Mariachi Mash Up Music Video

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