Press Releases

July 31, 2013

EFFEN® VODKA LAUNCHES EFFEN® SALTED CARAMEL VODKA

This summer, EFFEN® Vodka is introducing EFFEN Salted Caramel Vodka, an extension of the brand’s unique and carefully selected portfolio of flavors.

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July 26, 2013

PINNACLE® VODKA EARNS TOP VODKA AWARD IN PRESTIGIOUS INTERNATIONAL TASTING COMPETITION

Pinnacle’s flagship  Unflavored vodka beat out more than 100 vodkas from all over the world to take home the Vodka Trophy and earn the only Gold Outstanding award in the category.

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June 13, 2013

PINNACLE® VODKA INTRODUCES STRAWBERRY SHORTCAKE AS NEWEST FLAVOR INNOVATION

Celebrate National Strawberry Shortcake Day with the Latest From the Premium Vodka Brand

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June 10, 2013

KNOB CREEK® BOURBON REIGNITES PARTNERSHIP WITH CELEBRITY CHEF AND GRILLING EXPERT MICHAEL

Chef Symon Brings Award Winning Flavors to the Grill for Bourbon Fans Across America

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May 28, 2013

DEVIL’S CUT™ WINS A GLOBAL EFFIE

Jim Beam is now in highly acclaimed good company by taking home top bronze honors at the prestigious EFFIE awards for our global Beam Devil’s Cut launch campaign

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May 13, 2013

CRUZAN® RUM WELCOMES YOU TO THE DON’T HURRY

New Campaign Encourages You to Sit Back, Relax and Take Things One Sip at a Time

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May 8, 2013

KID ROCK AND JIM BEAM LOOKING FOR ONE LUCKY FAN TO SERVE AS ROCK STAR’S PERSONAL BARTENDER

The World's No. 1 Bourbon and Groundbreaking Artist Accepting Fan Applications for Once-In-A-Lifetime Experience on Kid Rock’s Summer Concert Tour

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April 22, 2013

LAPHROAIG AMBASSADOR NAMED AN “ICON OF WHISKY”

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April 19, 2013

SKINNYGIRL® COCKTAILS INTRODUCES THE “NEW GIRLS” AT LAUNCH PARTY WITH THE HELP OF BETHENNY AND CELEB “BARTENDER” FRIENDS

Low-Cal Cocktail Line’s Newest Products – Skinnygirl® Mojito, Skinnygirl® Sweet ‘n Tart Grapefruit Margarita, Skinnygirl™ White Cherry Vodka and Skinnygirl™ Moscato – Make Their Official Debut with Celeb “Bartender” Tips Benefitting Dress for Success

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April 15, 2013

SAUZA® TEQUILA RESCUES WOMEN WITH ITS NEW “MAKE IT” CAMPAIGN

One of the Most Watched Viral Video Campaigns of 2012* Is Back for a Second Year with a New Twist

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