Press Releases

May 13, 2013

Cruzan® Rum Welcomes You To The Don’t Hurry

New Campaign Encourages You to Sit Back, Relax and Take Things One Sip at a Time

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May 08, 2013

Kid Rock and Jim Beam Looking for One Lucky Fan to Serve as Rock Star’s Personal Bartender

The World's No. 1 Bourbon and Groundbreaking Artist Accepting Fan Applications for Once-In-A-Lifetime Experience on Kid Rock’s Summer Concert Tour

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April 22, 2013

Laphroaig Ambassador Named an “Icon of Whisky”

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April 19, 2013

Skinnygirl® Cocktails Introduces the “New Girls” at Launch Party with the Help of Bethenny and Celeb “Bartender” Friends

Low-Cal Cocktail Line’s Newest Products – Skinnygirl® Mojito, Skinnygirl® Sweet ‘n Tart Grapefruit Margarita, Skinnygirl™ White Cherry Vodka and Skinnygirl™ Moscato – Make Their Official Debut with Celeb “Bartender” Tips Benefitting Dress for Success

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April 15, 2013

Sauza® Tequila Rescues Women With Its New “Make It” Campaign

One of the Most Watched Viral Video Campaigns of 2012* Is Back for a Second Year with a New Twist

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April 11, 2013

Cruzan® Rum Launches Two New Tropical Flavors

Pioneers of the Flavored Rum Category Introduce Cruzan® Key Lime Rum and Cruzan® Passion Fruit Rum Just In Time For Spring

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April 10, 2013

Sauza® Tequila Revolutionizes The Margarita With The Introduction Of Sauza® Sparkling Margarita

Three refreshing flavor combinations offer a unique tasting experience.

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April 04, 2013

2 Gingers® Whiskey Launches in Chicago

Fast-Growing Irish Whiskey Now Available for the First Time in the Windy City

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April 04, 2013

Jim Beam Releases Limited-Edition “Distiller’s Masterpiece” Bourbon Just in Time for the Races

Celebrating Kentucky’s Horseracing Season, Beam’s Most Exclusive Liquid is Available for $199.99 in Limited Quantities Only at the Jim Beam American Stillhouse in Kentucky

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April 03, 2013

Pinnacle® Vodka Introduces Rainbow Sherbet

The Premium Vodka Continues to Drive Innovation with the Launch of Newest Flavor

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