Press Releases

May 8, 2013

KID ROCK AND JIM BEAM LOOKING FOR ONE LUCKY FAN TO SERVE AS ROCK STAR’S PERSONAL BARTENDER

The World's No. 1 Bourbon and Groundbreaking Artist Accepting Fan Applications for Once-In-A-Lifetime Experience on Kid Rock’s Summer Concert Tour

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April 22, 2013

LAPHROAIG AMBASSADOR NAMED AN “ICON OF WHISKY”

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April 19, 2013

SKINNYGIRL® COCKTAILS INTRODUCES THE “NEW GIRLS” AT LAUNCH PARTY WITH THE HELP OF BETHENNY AND CELEB “BARTENDER” FRIENDS

Low-Cal Cocktail Line’s Newest Products – Skinnygirl® Mojito, Skinnygirl® Sweet ‘n Tart Grapefruit Margarita, Skinnygirl™ White Cherry Vodka and Skinnygirl™ Moscato – Make Their Official Debut with Celeb “Bartender” Tips Benefitting Dress for Success

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April 15, 2013

SAUZA® TEQUILA RESCUES WOMEN WITH ITS NEW “MAKE IT” CAMPAIGN

One of the Most Watched Viral Video Campaigns of 2012* Is Back for a Second Year with a New Twist

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April 11, 2013

CRUZAN® RUM LAUNCHES TWO NEW TROPICAL FLAVORS

Pioneers of the Flavored Rum Category Introduce Cruzan® Key Lime Rum and Cruzan® Passion Fruit Rum Just In Time For Spring

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April 10, 2013

SAUZA® TEQUILA REVOLUTIONIZES THE MARGARITA WITH THE INTRODUCTION OF SAUZA® SPARKLING MARGARITA

Three refreshing flavor combinations offer a unique tasting experience.

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April 4, 2013

JIM BEAM RELEASES LIMITED-EDITION “DISTILLER’S MASTERPIECE” BOURBON JUST IN TIME FOR THE RACES

Celebrating Kentucky’s Horseracing Season, Beam’s Most Exclusive Liquid is Available for $199.99 in Limited Quantities Only at the Jim Beam American Stillhouse in Kentucky

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April 4, 2013

2 GINGERS® WHISKEY LAUNCHES IN CHICAGO

Fast-Growing Irish Whiskey Now Available for the First Time in the Windy City

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April 3, 2013

PINNACLE® VODKA INTRODUCES RAINBOW SHERBET

The Premium Vodka Continues to Drive Innovation with the Launch of Newest Flavor

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April 2, 2013

COURVOISIER® INTRODUCES COURVOISIOLOGY™

New Program to Highlight the Unexpected Side of Cognac via Experiential Events

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