Press Releases

September 04, 2013

Jim Beam® Announces “Make History™” Global Brand Campaign

First Global Campaign for World’s #1 Bourbon to Reach more than 100 Markets; Integrated Multi-Year Campaign Unites Jim Beam’s Unique Heritage with Consumers’ Desire to Make a History of Their Own

Read Full Story
August 19, 2013

Jim Beam® Honey on a Mission to Save Bees from a Serious Issue by “Suing” Bears

A frivolous lawsuit taken on by “Seinfeld” lawyer Jackie Chiles that America can get behind while donating to a worthy cause

Read Full Story
August 16, 2013

2 GINGERS® IRISH WHISKEY ANNOUNCES U.S. EXPANSION

Fastest Growing Irish Whiskey in the U.S.* Expands Availability to Nine New Markets in 2013

Read Full Story
August 16, 2013

Laphroaig® Single Malt Scotch Whisky Takes Home Five Awards at 2013 International Wine and Spirit Competition

Islay Scotch Awarded Top Honors In Prestigious Industry Competition

Read Full Story
August 01, 2013

Cruzan® Rum Launches Premium Rum Horchata

Pioneer of the Flavored Rum Category Shakes Up the Rum Cream Market with Cruzan® Velvet Cinn™

Read Full Story
July 31, 2013

EFFEN® Vodka Launches EFFEN® Salted Caramel Vodka

This summer, EFFEN® Vodka is introducing EFFEN Salted Caramel Vodka, an extension of the brand’s unique and carefully selected portfolio of flavors.

Read Full Story
July 26, 2013

Pinnacle® Vodka Earns Top Vodka Award in Prestigious International Tasting Competition

Pinnacle’s flagship  Unflavored vodka beat out more than 100 vodkas from all over the world to take home the Vodka Trophy and earn the only Gold Outstanding award in the category.

Read Full Story
June 13, 2013

Pinnacle® Vodka Introduces Strawberry Shortcake as Newest Flavor Innovation

Celebrate National Strawberry Shortcake Day with the Latest From the Premium Vodka Brand

Read Full Story
June 10, 2013

Knob Creek® Bourbon Reignites Partnership with Celebrity Chef and Grilling Expert Michael

Chef Symon Brings Award Winning Flavors to the Grill for Bourbon Fans Across America

Read Full Story
May 28, 2013

Devil’s Cut™ wins a Global Effie

Jim Beam is now in highly acclaimed good company by taking home top bronze honors at the prestigious EFFIE awards for our global Beam Devil’s Cut launch campaign

Read Full Story