Press Releases

March 27, 2014

MAKER’S MARK® UNVEILS ART INSTALLATION BY RENOWNED ARTIST DALE CHIHULY IN HONOR OF THE 60TH ANNIVERSARY OF THE BOURBON REVOLUTION

Underscores Ongoing Commitment To Enhancing The Visitor Experience At Kentucky’s Favorite Bourbon Distillery

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March 19, 2014

CRUZAN® RUM LAUNCHES JUICY NEW FLAVOR

In Anticipation of Summer, the Pioneers of the Flavored Rum Category Introduce Cruzan® Peach Rum

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March 7, 2014

COURVOISIER® INTRODUCES L’ESSENCE YEAR OF THE HORSE

Limited-Edition Release of L’Essence de Courvoisier® to Commemorate Chinese New Year 2014

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March 7, 2014

BOOKER’S® BOURBON CELEBRATES 25 YEARS WITH EXCLUSIVE LIMITED EDITION RELEASE

Small Batch Pioneer’s Silver Anniversary Release, the Most Unique Batch of Booker’s® Bourbon Ever, Hits Shelves in a Commemorative Wooden Case This Month

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February 12, 2014

2 GINGERS® IRISH WHISKEY AND THE BIG GINGER® GO NATIONAL

The U.S.’ Fastest Growing Irish Whiskey* and its Signature Cocktail are Now Available Nationwide

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January 29, 2014

JIM BEAM® PARTNERS WITH MILA KUNIS FOR ITS FIRST-EVER GLOBAL MARKETING CAMPAIGN, MAKE HISTORY™

World’s #1 bourbon kicks off its 2014 “Make History™” TV ads with long-term brand partnership

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January 9, 2014

SAUZA® TEQUILA AND JUSTIN TIMBERLAKE JOIN FORCES TO SHAKE UP THE SUPER-PREMIUM TEQUILA CATEGORY WITH SAUZA® 901®

Beam Partners with the Ultimate Innovative Artist on an Inspired Spirit

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November 21, 2013

PINNACLE® VODKA AND CINNABON® JOIN FORCES TO DEVELOP AN INDUSTRY-FIRST VODKA INNOVATION

Pinnacle® Cinnabon® Vodka rolls into market with the indulgent flavor of Cinnabon® Cinnamon Rolls

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November 7, 2013

KILBEGGAN DISTILLERY TO UNDERGO ADDITIONAL RENOVATIONS TO FURTHER ENHANCE ITS HERITAGE CENTRE

256 year old distillery will re-open to the public in December

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November 5, 2013

MAXXIUM UK REVEALS HERE’S TO NOW CAMPAIGN CREATIVE

Maxxium UK unveils creative for Courvoisier’s new Here’s to Now campaign, which encourages consumers to live spontaneously while enjoying UK’s number one cognac. 

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