Press Releases

March 07, 2014

Booker’s® Bourbon Celebrates 25 Years With Exclusive Limited Edition Release

Small Batch Pioneer’s Silver Anniversary Release, the Most Unique Batch of Booker’s® Bourbon Ever, Hits Shelves in a Commemorative Wooden Case This Month

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March 07, 2014

Courvoisier® Introduces L’essence Year Of The Horse

Limited-Edition Release of L’Essence de Courvoisier® to Commemorate Chinese New Year 2014

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February 12, 2014

2 Gingers® Irish Whiskey and The Big Ginger® Go National

The U.S.’ Fastest Growing Irish Whiskey* and its Signature Cocktail are Now Available Nationwide

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January 29, 2014

Jim Beam® Partners with Mila Kunis for its First-Ever Global Marketing Campaign, Make History™

World’s #1 bourbon kicks off its 2014 “Make History™” TV ads with long-term brand partnership

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January 09, 2014

Sauza® Tequila And Justin Timberlake Join Forces To Shake Up The Super-Premium Tequila Category With Sauza® 901®

Beam Partners with the Ultimate Innovative Artist on an Inspired Spirit

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November 21, 2013

Pinnacle® Vodka And Cinnabon® Join Forces To Develop An Industry-First Vodka Innovation

Pinnacle® Cinnabon® Vodka rolls into market with the indulgent flavor of Cinnabon® Cinnamon Rolls

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November 07, 2013

Kilbeggan Distillery to Undergo Additional Renovations to Further Enhance its Heritage Centre

256 year old distillery will re-open to the public in December

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November 05, 2013

Maxxium UK reveals Here’s to Now campaign creative

Maxxium UK unveils creative for Courvoisier’s new Here’s to Now campaign, which encourages consumers to live spontaneously while enjoying UK’s number one cognac. 

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October 17, 2013

Jim Beam Taps Into New Flavor With Jim Beam® Maple

Following the Release of Jim Beam® Honey, the World’s #1 Bourbon’s Rich New Flavor Expression Arrives Just in Time for the Holidays 

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October 08, 2013

Jim Beam® Expands Trail-Blazing Flavor-Infused Bourbon Line With Red Stag By Jim Beam® Hardcore Cider

Whether Tailgating, Halloween Partying or Sipping Indoors, Red Stag by Jim Beam® Hardcore Cider Offers a New Flavor for Fall Cocktails

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