Press Releases

April 21, 2014

SAUZA® TEQUILA MAKES IT BETTER THAN EVER WITH THE NEW “MAKE IT WITH A COWBOY” CAMPAIGN

Introducing the Sauza® Cowboy Who Knows What Women Want

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April 14, 2014

HORNITOS® REVOLUTIONIZES TEQUILA WITH LAUNCH OF HORNITOS® BLACK BARREL®

With Unique Whiskey-Like Aging Process and Taste, Hornitos Black Barrel Already Capturing Major Awards at Prestigious International Competitions

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April 7, 2014

SAUZA® TEQUILA SPARKLES WITH DEBUT OF SAUZA® SPARKLING MARGARITA WATERMELON

Sauza® Tequila’s Newest Innovation Is Fresh Off the Vine

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April 3, 2014

CANADIAN CLUB LAUNCHES “A REFRESHING WAKE UP CALL”

Canadian Club has announced the launch of their new campaign, continuing to position themselves as a refreshing alternative to beer, “like a snowball in the face from a sexy person”.

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March 27, 2014

MAKER’S MARK® UNVEILS ART INSTALLATION BY RENOWNED ARTIST DALE CHIHULY IN HONOR OF THE 60TH ANNIVERSARY OF THE BOURBON REVOLUTION

Underscores Ongoing Commitment To Enhancing The Visitor Experience At Kentucky’s Favorite Bourbon Distillery

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March 19, 2014

CRUZAN® RUM LAUNCHES JUICY NEW FLAVOR

In Anticipation of Summer, the Pioneers of the Flavored Rum Category Introduce Cruzan® Peach Rum

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March 7, 2014

COURVOISIER® INTRODUCES L’ESSENCE YEAR OF THE HORSE

Limited-Edition Release of L’Essence de Courvoisier® to Commemorate Chinese New Year 2014

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March 7, 2014

BOOKER’S® BOURBON CELEBRATES 25 YEARS WITH EXCLUSIVE LIMITED EDITION RELEASE

Small Batch Pioneer’s Silver Anniversary Release, the Most Unique Batch of Booker’s® Bourbon Ever, Hits Shelves in a Commemorative Wooden Case This Month

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February 12, 2014

2 GINGERS® IRISH WHISKEY AND THE BIG GINGER® GO NATIONAL

The U.S.’ Fastest Growing Irish Whiskey* and its Signature Cocktail are Now Available Nationwide

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January 29, 2014

JIM BEAM® PARTNERS WITH MILA KUNIS FOR ITS FIRST-EVER GLOBAL MARKETING CAMPAIGN, MAKE HISTORY™

World’s #1 bourbon kicks off its 2014 “Make History™” TV ads with long-term brand partnership

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