Low-Cal Cocktail Pioneer Sweetens the Deal for Shoppers Nationwide as Host of Cocktail Lounges In Select U.S. Banana Republic Retail Locations
DEERFIELD, IL – Aug. 21, 2014 – Want a little cocktail break while enjoying some shopping therapy? Skinnygirl® Cocktails, the industry leader in low-calorie cocktails, announced today a new collaboration with global apparel and accessories brand, Banana Republic, hosting “Girls’ Night Out” events at select Banana Republic locations across the U.S. On Thursday, Aug. 21 from 5 p.m. to close, guests 21-and-older can stop by the in-store Skinnygirl® Cocktails lounge to sip on varietals from Skinnygirl®, the Wine Collection, including Skinnygirl® Chardonnay and Skinnygirl® Cabernet Sauvignon, while shopping for their favorite Banana Republic looks!
“These events allow Skinnygirl® Cocktails a fantastic opportunity to interact with our fans while they’re out doing something that we all love – shopping,” said Megan Frank, Senior Director of Skinnygirl® Cocktails. “We see this as a perfect pairing between two premium, lifestyle brands, and we look forward to raising glasses of wine with Banana Republic shoppers!”
Banana Republic’s “Girls’ Night Out” will be held at 15 Banana Republic locations from Thursday, Aug. 21 providing 40 percent off women’s full-priced items while women sip and shop.
“Girls’ Night Out” locations will include Banana Republic stores in Aventura, FL; Atlanta, Ga.; Chicago, Ill.; Troy, Mich.; Las Vegas, Nev.; New York, N.Y.; Philadelphia, Pa.; Houston, Texas; Dallas, Texas, Vancouver, B.C.; Toronto, Ont. For more information, and a full list of event details, check out www.bananarepublic.com or @BananaRepublic.
Skinnygirl® Chardonnay and Skinnygirl® Cabernet Sauvignon each have a distinct personality of their own. Skinnygirl® Chardonnay offers complex aromas of white peach, a hint of French oak vanilla, and a whisper of orange blossoms, and Skinnygirl® Cabernet Sauvignon presents bright aromas of dark berries with a touch of warm chocolate. At 100 calories per serving, they offer a satisfying, guilt-free way to enjoy wine without the extra calories.
For additional information on Skinnygirl® Cocktails, please visit www.facebook.com/skinnygirlcocktails, @Skinnygirl on Twitter or Instagram or www.pinterest.com/skinnygirl/.
ABOUT SKINNYGIRL® COCKTAILS
Skinnygirl® Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of “Bethenny” talk show host, New York Times Bestselling Author, entrepreneur and cocktail “fixologist” Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel’s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Suntory Inc. Beam has rapidly developed the brand into one of the fastest growing spirits brands in the market today. Skinnygirl® Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don’t. For more information on the new way to cocktail, please visit www.skinnygirlcocktails.com.
ABOUT BEAM SUNTORY INC.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.