The new ready-to-drink refresher will hit store shelves in Summer 2018
Chicago, IL (May 23, 2018) – Sauza® Tequila today announced the launch of Sauza Agua Fuerte™, a tequila-based, ready-to-drink spiked sparkling water hitting store shelves this summer season. Agua Fuerte is made with Sauza® Silver Tequila, which has a taste profile of fresh, green notes, and natural fruit essence to create a light, refreshing cocktail with no artificial flavors or sweeteners.
Crafted with clear, sparkling water and a real tequila base, Sauza Agua Fuerte taps into the rising demand for refreshing and ready-to-drink cocktails. This newest ready-to-drink product from Sauza Tequila is light in sweetness and calories and full on crisp fruit and agave taste.
“We’re excited to introduce something new to the fast-growing, spiked sparkling water category,” said Malini Patel, Vice President of Tequila and Premium Growth Platforms at Beam Suntory. “With a tequila spirit base and a focus on fresh, natural flavors, Sauza Agua Fuerte is perfect for tequila fans who are seeking light, refreshing cocktails to enjoy during the warm weather months.”
Sauza Agua Fuerte™ is available in three natural flavors:
Lime – A classic tequila pairing, Sauza Agua Fuerte™ Lime provides the ultimate refreshment on a hot summer day without the hassle of cutting lime slices for cocktails
Grapefruit – Inspired by the flavors of a Paloma, Sauza Agua Fuerte™ Grapefruit is a perfect option for those looking for a tart, natural flavor
Mango – A popular pairing in Mexico, Sauza Agua Fuerte™ Mango offers a slightly sweet mango flavor that pairs perfectly with the tequila base
Sauza Agua Fuerte has 5% ABV, making it an optimal summer refreshment that is best enjoyed chilled. It is packaged in convenient, slim 12-ounce cans and features traditional Mexican sugar skull artwork on the exterior. The ready-to-drink cocktails are available in select markets in single cans for a suggested retail price of $2.99 or 4-packs with a suggested retail price of $9.99.
For more information or to find Sauza Tequila near you, please visit www.sauzatequila.com or learn more at @SauzaTequila on Instagram and @SauzaTequila on Facebook.
About Sauza® Tequila
About Sauza® Tequila: Sauza® Tequila, the world’s #2 premium tequila, is the perfect complement to any occasion, allowing every moment to become a celebration. Each bottle of Sauza® Tequila, the margarita’s favorite tequila, is carefully crafted with the finest, fresh blue agave from the storied “La Perseverancia” distillery in Jalisco, Mexico using a process deeply rooted in tradition since 1873. Sauza® offers a full line of refreshingly real tequila including Sauza® Signature Blue Tequila, Sauza® Signature Blue Reposado, Sauza® Conmemorativo Añejo, Sauza® Silver, Sauza® Gold, Sauza® Cucumber Chili Lime and Sauza Agua Fuerte™
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Hornitos and Sauza tequila, EFFEN and Pinnacle vodka, Sipsmith gin, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.