Sauza Launches Its First Flavored Tequila; Debuts In Time to Spice Up Summer Celebrations
Deerfield, IL (June 3, 2015) – Sauza® Tequila, the world’s #2 premium tequila, is unveiling its first flavored tequila innovation, Sauza® Cucumber Chili Tequila. Authentic Sauza® Silver Tequila combines with a natural, garden-fresh cucumber flavor and a chili twist, to deliver the perfect tequila for a premium, slightly spicy, and refreshing margarita for any occasion.
“Sauza Cucumber Chili Tequila offers a delicious alternative for spicing up a traditional margarita and debuts just in time for spring and summer entertaining,” said Megan Frank, senior brand director of tequila at Beam Suntory. “Sauza Cucumber Chili brings a fresh and fiery new flavor to the margarita’s favorite tequila."
Sauza Cucumber Chili is a 70-proof flavored tequila, with an invigorating cucumber taste and zesty chili finish. It can be enjoyed chilled, on the rocks, or in mixed cocktails and is now available nationwide for a suggested retail price of $15.99 per 750ml bottle.
To heat-up the traditional margarita with something cool, the Cucumber Chili Rita is sure to give any spring or summer gathering some extra kick.
Cucumber Chili Rita
Add ingredients to an ice-filled shaker. Shake and strain over ice in a salt-rimmed cocktail or margarita glass. Garnish with a lime and float a thin slice of cucumber.
For more information on Sauza Tequila, visit www.us.SauzaTequila.com, “LIKE” Sauza Tequila on Facebook, or follow @Sauza on Twitter, @SauzaMargaritas on Instagram and @SauzaTequila on Pinterest.
About Sauza® Tequila
Sauza® Tequila, the world’s #2 premium tequila, is the perfect complement to any night, allowing every moment to become a celebration. Each bottle of Sauza® Tequila, the margarita’s favorite tequila, is carefully crafted with the finest, fresh blue agave from the storied La Perseverancia distillery in Jalisco, Mexico using a process deeply rooted in tradition since 1873. Sauza® offers a full line of refreshingly real tequila including Sauza® Tequila Gold, Sauza® Tequila Silver, Sauza® Signature Blue Reposado Tequila, Sauza® Signature Blue Silver Tequila, Sauza® Sparkling Margarita and new Sauza® Cucumber Chili Tequila.
Passed down through three generations of the Sauza family, Sauza® Tequila has been defining authentic tequila for more than 140 years. The brand proudly continues the high level of craftsmanship that Don Cenobio Sauza implemented including a category leading process of caring for precious agave plants, which are ripened to perfection over six to eight years in Jalisco, Mexico’s agave fields. With fresh perspectives on old traditions, Sauza® Tequila brings people together to share the best tequila Mexico has to offer.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.