Deerfield, IL (June 7, 2011) – Hornitos™ Premium Tequila is proud to announce Jon Sandler and the Fancy Band as the winners of the first ever national “Mariachi Mash Up” competition. Jon Sandler and the Fancy Band, based in Brooklyn, New York, went Horns Up!™ in their mariachi cover of “Young Folks” by Peter Bjorn and John. In addition to receiving a $10,000 cash prize, Jon Sandler and the Fancy Band will also be featured in the coveted “Backbeat” section of Billboard magazine.
From April 25th through May 30th, Hornitos™ Premium Tequila gave up-and-coming bands a chance at stardom via the Hornitos™ Tequila Mariachi Mash Up competition. The national contest challenged musicians of all types and genres to create their own mariachi-inspired mash up to celebrate the official kick-off to tequila season.
Hosted on the Hornitos’ official Facebook page, the Mariachi Mash Up competition encouraged bands to submit a three minute video incorporating traditional mariachi elements (trumpets, violins or even guitarróns) into a well-known song in order to create a memorable musical mix-up. Entrants were evaluated by an esteemed panel of judges, including Billboard Editor Tye Comer and a tequila expert from Hornitos.
“The Hornitos Mariachi Mash Up competition was the perfect way to kick off tequila season this year,” says Amy Weisenbach, Senior Director of Tequila, Beam Global Spirits & Wine. “We’re so impressed by the creativity of all the bands who participated in the Mash Up and their enthusiasm to go 'Horns Up' and embrace the spirit of tequila.”
Jon Sandler and the Fancy Band eventually won over the judging panel with their use of Spanish lyrics, trumpets, maracas and even sombreros in their spiced up rendition of the indie favorite “Young Folks.” Jon Sandler recently released an EP titled “The Fancy Band”, signed with super duper records, have opened for several influential musicians, and in October played two official CMJ showcases in NYC. The band consists of Jon Sandler (lead vocals and guitar), Sam Merrick (drums), Chris Kelly (bass) and Dominic Fallacaro (piano).
“We chose Jon Sandler and the Fancy Band due to their unique take on the hit song, “Young Folks.” They truly embodied the essence of this competition, combining popular music with traditional mariachi musicality. The band’s incorporation of Spanish lyrics and horns brought the song to life in a fitting and festive way,” said Billboard editor Tye Comer.
“Combining our love of music, Cinco de Mayo and Hornitos Tequila, we knew we had to be a part of this competition when we first heard about it. We couldn’t be more excited to be recognized by Hornitos and Billboard magazine,” said lead singer Jon Sandler.
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Beam is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,200 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher's® Scotch Whisky, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, EFFEN® Vodka, Larios® Gin, Whisky DYC®, DeKuyper® Cordials, Knob Creek® Bourbon and Skinnygirl® Cocktails. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam® Bourbon, Cruzan® 9 Spiced Rum, Maker’s 46™ Bourbon and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company.